Best Free Email Marketing Tools to Improve Your Campaigns

Email marketing remains one of the most cost-effective ways to promote your business and generate sales. The best part about email marketing is that you can execute campaigns from start to finish without spending a single penny. 

And no, we’re not talking about sending each email individually and CC-ing hundreds of subscribers. There are plenty of free email tools and services available that you can use to create compelling emails and launch automated follow-up campaigns. 

In this article, we’ll go over the best free email marketing software that can help you set up email automation and supercharge your campaigns. 

Let’s jump right in!

Top 9 Free Email Marketing Software Solutions

If you’ve just launched your business and gathered a bunch of subscribers, we highly recommend trying out a few email newsletter creators and learning the ins and outs of email marketing before you transition to more complex, paid email autoresponders. 

Even if you have a well-established business with thousands of subscribers, being able to test out different email marketing services free of charge couldn’t hurt. That way, you’ll know exactly what features and functionalities different tools offer before committing to a paid plan.

Here are the top nine free email marketing services you can start using today:

1. Omnisend

2. Sender

3. Mailchimp

4. MailerLite

5. Sendpulse

6. Moosend

7. Sendinblue

8. EmailOctopus 

9. MailJet

Omnisend

Omnisend is a powerful tool built for e-commerce businesses. If you’re thinking of getting into drop-shipping, or if you already have your own online store, this tool has all the features you need to turn email into a money-making machine. 

Omnisend Homepage

Omnisend goes way beyond simple follow-up email campaigns. The tool’s incredible features allow you to create sign-up forms, track product views, automatically pull products from your store and add them to your emails, make your emails stand out with interactive elements like gift boxes and scratch cards, and more. 

The tool offers a 14-day free trial, but there are some limitations, of course. During the two-week trial period, you’ll be able to send out up to 15,000 emails. You’ll also have access to:

• Sign-up forms

• Boxes

• Pop-ups

• Reports

Another awesome feature included with the free trial is A/B testing. This allows you to test out different CTAs, visuals, email copy, and subject lines and figure out what works best for your business. 

Sender

Sender is a great option for both people who are completely new to email marketing as well as for experienced marketers who are looking for a free tool with advanced automation capabilities. 

Sender Homepage

The tool offers a free plan that allows you to send up to 15,000 emails to up to 2,500 subscribers each month. This is rather generous and should cover the email marketing needs of most small businesses. 

What’s even more incredible is that the free plan gives you access to all of the tool’s features. You can, at least in theory, use Sender for life without paying a dime. Sender’s features include:

• Advanced email automation — leverage follow-ups, triggers, events, drip campaigns, etc. 

• Lead generation — create and post sign-up forms on your website

• Team collaboration — add unlimited users to your Sender account and work together to optimize your email marketing efforts

• Alerts and notifications — monitor your subscribers’ activity and send them the right email at the right time

• Mobile-responsive email templates — create visually appealing, compelling emails that load correctly on all devices

• Advanced analytics — monitor the performance of your campaigns and know exactly what works for your business and which emails drive the most revenue

Sender’s paid plans are quite affordable, starting at $9/month for 5,000 subscribers. You can upgrade or downgrade a plan as you like, so Sender practically scales with your business. 

Mailchimp

Mailchimp makes it to almost all our lists, and for a good reason too — it’s an excellent, robust email marketing tool that gives its users a ton of value for free. 

Mailchimp homepage

With a free Mailchimp account, you’ll be able to send 10,000 emails per month to up to 2,000 subscribers. The free plan also includes forms, reporting, and split-testing. As with Sender, you can leverage the free plan for as long as you like and can choose to upgrade at any point, should you need higher sending limits. 

Mailchimp also gives you access to dozens of free, responsive email templates that you can adjust to fit your offers through the tool’s simple drag and drop email editor. You’ll also have access to detailed reports that showcase every aspect of your campaigns. 

To top it all off, Mailchimp integrates with over 800 third-party tools, so it’s extremely easy to add it to your existing workflows. 

That said, Mailchimp has a few drawbacks you should be aware of. The tool’s interface is jam-packed with features, so it might take a while before you learn how to take full advantage of all of them. 

While Mailchimp is extremely popular among email marketers, it’s difficult to overlook the fact that most emails you send via the tool end up in the Promotions tab, rather than the default Primary tab of the inbox. This isn’t a big deal if the objective of your campaign is to drive sales, but if you’re trying to nurture your leads with free, valuable content, it’s less than ideal.

MailerLite

MailerLite is an excellent option for people who are just entering the complex world of email marketing. The tool’s UI is simple and intuitive, allowing you to create powerful email marketing campaigns in seconds. 

MailerLite Homepage

MailerLite creates a perfect balance between functionality and ease of use. You’ll have access to automations, landing pages, advanced analytics, and more, but you’ll never feel overwhelmed. 

With the 30-day free trial, you’ll have access to most of the tool’s features and will be able to send up to 12,000 emails to 1,000 subscribers. 

One thing to note is that you won’t have access to MailerLite’s pre-built email templates with the free plan. Still, you can always use the tool’s simple drag and drop email editor to craft stunning emails in minutes. 

Sendpulse

Sendpulse is an excellent option if you’re looking to reach your customers through other communication channels alongside email. The platform includes chatbots, SMS marketing, subscription forms, web push notifications, and advanced campaign analytics.

Sendpulse Homepage

Sendpulse offers its users a free plan, with a limit of sending 15,000 emails to up to 500 subscribers. This amounts to sending an email to each subscriber every day, which is something you should probably avoid. Unless you want to come off as a spammer, you likely won’t send out all 15,000 emails. 

The good thing about Sendpulse’s free plan is that it also gives you access to some advanced features such as A/B testing, complex automations, and reporting that includes heat maps, among other things. 

Sendpulse’s paid plans start from $8/month for up to 500 subscribers and remove any limitations on the number of emails you can send. Again, the issue is that you wouldn’t want to send dozens of emails to each subscriber every day. Although Sendpulse appears quite affordable at a glance, in reality, you’ll likely be spending over $25/month if you want to reach more than 2,500 subscribers. 

Moosend

Moosend is an all-in-one email marketing platform that seeks to add a bit of fun in what’s often a boring, tedious marketing activity. 

Moosend Homepage

Through its light color scheme and quirky branding — their logo is a cow with a letter in its mouth — Moosend seeks to ease you into creating compelling email marketing campaigns. 

More importantly, though, the platform’s UI is extremely intuitive, and the tool’s easy to navigate. You’ll never stop to think where a particular feature might be or what a certain option does — everything is as straightforward as it could possibly be. 

On its homepage, Moosend promotes a “free forever plan with unlimited campaigns.” The only limitation of the free plan is that you can add up to 1,000 subscribers, but you’ll be able to utilize all of the platform’s features and send as many emails as you want. 

This makes Moosend a perfect option for small businesses who are still building their mailing lists and are just starting to dip their toes in email marketing. 

The free plan also includes 40 professionally-designed email templates that you can easily tweak through Moosend’s email editor. If you upgrade to a paid plan, you’ll also be able to use Moosend to create opt-in forms and landing pages, as well as monitor all the relevant metrics and generate detailed reports of your campaign’s performance. 

Sendinblue

Sendinblue is another all-in-one marketing platform, which incorporates SMS and email marketing, CRM integrations, and Facebook advertising into a single tool. 

Sendinblue Email Marketing Page

Sendinblue stands out from other email service providers on our list due to its advanced email automation capabilities. Apart from standard triggers and events, Sendinblue lets you create and test out different workflows based on your subscribers’ engagement with your business — which pages they visited, how they interacted with previous emails, what products they purchased, etc.

What’s interesting about Sendinblue is that it takes a fundamentally different approach to the free plan than all other tools we’ve run into. Rather than limiting the number of subscribers you can add, Sendinblue’s free plan puts a limit on the number of emails you can send daily. 

In other words, you can add an unlimited number of contacts, but you’ll only be able to send up to 300 emails per day. Admittedly, this isn’t a whole lot, but it’s generous enough for a free plan.

The free plan also includes reporting, but some of the most important insights are hidden, such as the details regarding who opened and clicked your emails — you only get to see the open and click-through rates. To take full advantage of the insights and all of the tool’s features, you’ll have to upgrade to one of the paid plans, starting at $25/month for 40,000 emails.

EmailOctopus

EmailOctopus started out as an autoresponder built on top of the Amazon SES service but has transitioned into a standalone tool with an option to integrate with your AWS account. 

EmailOctopus Homepage

Although EmailOctopus dubs itself a “marketing toolbox,” in reality, it’s an autoresponder with not much in terms of advanced features. That’s not to say that EmailOctopus is bad, by any means, but it isn’t exactly geared towards experienced email marketers, either. 

The tool’s features come down to:

1. Automation

2. Segmentation

3. Forms

4. Templates

The automation is linear, in that you can only choose when to send each email, but can’t create advanced campaigns that implement triggers and events and send personalized emails based on subscribers’ activity.

Although a bit simplistic, EmailOctopus is still a good option if you’re looking for a free and simple way to create an email newsletter. The free plan allows you to add up to 2,500 subscribers and send up to 10,000 emails per month. If you’re also using Amazon services, you can connect your account to increase the monthly limit to 62,000 emails. 

Another strong suit of EmailOctopus is its integrations. The tool integrates with a variety of popular third-party marketing tools, apps, and services, such as:

• OptinMonster

• Shopify

• Zapier

• WordPress

• WooCommerce

• SurveyMonkey

MailJet

MailJet is another autoresponder that small businesses can use free of charge for life. While the tool started out as a rather basic email automation software, it evolved to include features like advanced reporting, analytics, and segmentation.

MailJet Homepage

Another interesting thing about MailJet is that it enables developers to quickly add code to the emails to add variables such as product names and prices. 

The tool does have a free plan with a sending limit of 200 emails per day, but you won’t have access to any of the premium features — A/B testing, automation, and segmentation. In reality, the free plan is more of a free trial without a time limit, giving you only a sneak peek into what the tool can do for your business.

White-Label Email Marketing Software You Can Resell

What’s better than free email marketing software? You’ve guessed it — software that you can resell to skyrocket your revenue!

If you’re looking for a powerful autoresponder that has the potential to make you money, you’ve come to the right place. Sell SaaS autoresponder is a powerful, fully white-label email marketing software that you can both use and resell for profit. 

All you need to do is add your company name, colors, and logo, and you can immediately start pitching the software to your clients, under your own brand, and for whatever price you choose! Depending on your partner status, you’ll get to keep between 60% and 80% of every sale you make. Reselling SaaS will both help increase your business’ credibility, as well as give you an opportunity to create an additional revenue stream. 

You can leverage the autoresponder’s advanced capabilities to build compelling emails, create advanced campaigns, and track your open, bounce, and click-through rates, for $59/month. There is no special license you need to purchase to be able to resell the autoresponder or any other additional fees. In other words, with a single sale, you basically get to use our powerful email automation software for free! 

And that’s not even the best part! We offer a variety of other marketing-related software solutions that you can start reselling today, with absolutely no upfront investment. Even if you don’t plan on using the software, you can still resell it, free of charge. We’ll even handle everything for you — from setting up payment links to providing customer support to your clients.

Here are our most popular white-label software solutions:

1. Enrichment data software

2. Email extractor

3. Chatbot

4. API to prevent fake email registrations

5. Online review manager

Get started today for free and shoot your profits through the roof!