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Did you know that 73% of millennials prefer to communicate with brands via email?
You may think that the rise of social media has overshadowed email marketing, but the truth is that email is almost 40 times more effective than Twitter and Facebook combined. Email marketing is a powerful method for reaching out to your leads and converting them into loyal customers.
It’s also a cost-effective approach that can help you make a lot of money. Consider the fact that for every $1 spent, email generates $38. The amazing 3,800% return on investment makes email marketing a solution that no marketer can afford to overlook.
Making the most of email as a marketing method depends on choosing the right email marketing platform. In this article, we’re going to discuss the benefits of using email marketing services and help you find the best solution for your business needs.
Email marketing software enables you to segment your email list into highly targeted contact groups. This way, you can create personalized messages and provide relevant and valuable content for each group.
Personalization is not only effective but also expected. 52% of consumers say that they are more likely to turn to the competition for solutions if they don’t receive a personalized email from a business. When you send emails that refer to the recipient by their name and focus on their particular needs and interests, there’s a higher chance that you’ll generate the desired results with your email marketing campaign.
You can perform email list segmentation based on factors such as:
Personal characteristics—age, values, gender, lifestyle, purchasing habits, etc.
Particular actions—buying a product, opening an email, subscribing to your mailing list, etc.
Plenty of email marketing services can make segmentation and personalization easier thanks to automation features:
Self-segmentation adds your users to particular contact groups when they perform an action
Personalization elements can be inserted into specific parts of your email automatically. This includes personal details such as name, job title, location, and company
When it comes to personalization, email has a distinct advantage over social media. Your Twitter and Facebook posts address your contacts as a whole. Email allows you to get in touch with every recipient personally.
The mobile community is growing rapidly and constantly. There are about 3.5 billion mobile users worldwide, and statisticians predict that the number will reach at least 3.8 billion in the upcoming year.
Every marketer needs to be aware that approximately 85% of all customers check their emails on their mobile devices. This means that you should ensure that your email marketing campaign provides the best possible user experience for mobile users.
There’s a wide range of email marketing platforms that focus on catering to mobile customers. They provide a wide range of responsive templates that you can customize for generating optimal results. Some tools allow you to preview the way your email will look like on various types of mobile devices.
You can optimize a wide range of elements, such as:
Creating a clean and user-friendly design
Designing prominent and eye-catching CTAs
Optimizing HTML and images
When it comes to HTML and images, you need to consider the fact that some email service providers disallow them. Email software allows you to support the missing content with:
Solutions for Supporting HTML and Images
Many email marketing software solutions enable you to combine your email and social media marketing efforts. You can make it easy for your recipients to share your emails on their social media profiles. This way, you can grow your email list in a word-of-mouth fashion.
You can embed pre-formatted social media posts and insert social sharing buttons. Keep in mind that every contact favors a different social media platform. This means that you need to provide them with an assortment of options, such as Twitter, LinkedIn, Instagram, Pinterest, and Facebook.
Plenty of email marketing services include reporting features that you can use to improve your campaigns. You can track essential email metrics, such as:
List growth rate
These metrics can help you determine which aspects of your emails may be affecting your performance.
With many email marketing tools, you can perform tests and evaluate how each element impacts your email campaign results. The most common types of tests are:
A/B testing—also known as split testing—is based on assessing a single element. You create two emails with alternate versions of the element and send them to two contact groups. You can test the performance of your CTAs, images, email subject lines, personalization elements, etc.
Multivariate testing focuses on trying out various combinations of elements to determine which one performs the best. You can test the open rate of your email based on different combos of preheaders, subject lines, and sender names.
One of the most powerful features that email marketing services have to offer is automation. You can streamline most of the email marketing processes and make time for your staff to focus on other essential tasks, such as creating high-quality content and attention-grabbing designs. Setting the majority of repetitive tasks on autopilot is an efficient solution for saving time and money.
With email marketing automation features, you can create workflows that follow every stage of the sales funnel. You can also create perfect customer journeys by setting up:
Drip email campaigns
Trigger email campaigns
Drip email campaigns consist of scheduled email sequences. The goal is to create an adequate message for every phase of a contact’s customer journey.
A drip campaign enables you to build a strong relationship with every recipient. You can start by providing valuable resources and information that will help your users determine what kind of problem they have. This approach is crucial because 50% of your qualified leads aren’t ready to buy anything right away. You need to earn their trust before you can present them with a sales pitch.
Trigger email campaigns work hand in hand with drip emails. They are automated responses to particular user actions.
You can create adequate messages for a variety of relevant actions, such as clicking on a link, buying a product, visiting a specific web page, abandoning a shopping cart, etc. Trigger-based emails are an effective solution for customer retention and engagement.
Automating an email campaign to align with your recipient’s every step at an opportune time can improve your lead generation efforts by up to 80%.
To help you find an email marketing service that provides crucial features for your business needs, we reviewed a vast assortment of solutions and came up with our selection of the finest email marketing tools on the market.
We present you with our list of top five email marketing services.
Sell SaaS Homepage
We at Sell SaaS offer a software bundle that consists of an assortment of different tools.
Among our software solutions, you can find our handy email campaign creator. You can use it to create customized email marketing campaigns in a simple online editor. You can craft engaging newsletters and other types of emails.
When you set up your emails, you can automate them to be sent both as drip and trigger email marketing campaigns via the autoresponder feature.
The tool also includes a tracking feature that enables you to determine the success of your email campaigns in terms of deliverability rates.
We’ve also got an assortment of lead generation tools, including:
Sell SaaS Lead Generation Tools
The extractor is made for obtaining prospect email addresses, phone numbers, and social media profile links from domains. You need to upload a list of domain names, and the tool will collect all the data that it can find based on your input
Our email finder is the perfect solution for looking up specific prospects. Upload a list that contains first names, last names, and company names, and our email lookup tool will provide you with any associated email addresses
If you need to collect data from professional social media channels like LinkedIn, our B2B social media extractor is the solution for you. You can perform searches based on parameters such as job title, industry, location, and company size
Our enrichment data software enables you to make the most of our extensive database of B2B domains. You can find cold leads based on factors such as industry, location, and company size. Export your results into a CSV file and use the data to enrich your mailing list
The collector is made for extracting essential information from daily registered domains. You can use it to obtain email addresses and phone numbers of leads
MailerLite is a feature-rich email marketing service for creating engaging email campaigns and newsletters.
You can choose from a wide range of templates that can be customized in a handy drag-and-drop editor. The platform also includes editors for HTML and rich text.
You can manage and segment your mailing list, and insert a variety of personalization elements into your emails. The service’s automation feature enables you to create advanced email sequences for providing optimal customer journeys.
The platform’s analytics can help you determine how to improve your email marketing campaigns.
You can use MailerLite to build attention-grabbing landing pages and create different kinds of pop-ups.
MailerLite provides a free version that allows you to use most of the platform’s features. You can send 12,000 emails to up to 1,000 subscribers per month.
The paid plans start at $10 and have scalable pricing that depends on how many contacts you’ve got.
Mailshake is an email marketing service that focuses on email campaign automation and customization.
You can compose emails from scratch or pick from one of the templates. Aside from sending email blasts, you can automate both drip and trigger email campaigns. Mailshake has a campaign management feature that you can use to edit and track the campaign when it’s already running. It enables you to:
Edit your emails
Pause email sequences
Import additional recipients
When it comes to personalization, you can set up various personal details to be inserted into your emails automatically. This includes your contacts’ names, job titles, and companies.
You can also clean and manage your contacts lists. This feature enables you to verify email addresses and get rid of those with a high bounce rate.
The platform doesn’t come with a free version. You need to subscribe to one of the paid plans, ranging from $59 to $99 per month.
To perform email verification, you need to use credits. If you end up spending all of the credits that come with your paid plan, you can get an additional 5,000 for $10.
Constant Contact Homepage
Constant Contact is a robust email marketing campaign and newsletter creation service.
The service provides a vast assortment of templates that you can customize by using a simple drag-and-drop editor. The dashboard is intuitive and made for beginners. You can make use of the platform’s free image library to improve your email designs.
When you set up your emails and newsletters, you can automate them to be sent at opportune times or when triggered by specific user actions.
You can perform list segmentation and implement various personalization elements. Contact lists can be uploaded as spreadsheet files or imported from Gmail, Outlook, and Salesforce.
Constant Contact includes a reporting feature that you can use to track metrics such as open, share, and click-through rates in real-time.
The service provides a one-month free trial. There are two paid plans—Email and Email Plus—costing $20 and $45 per month. If you choose the Email Plus plan, you can get additional features, such as polls, surveys, and A/B testing.
The service provides a handy editor for creating email campaigns. You can choose from one of the available templates and customize a variety of elements, such as CTAs, images, text layouts, and social media icons.
Moosend enables you to create landing pages and subscription forms, and track every visitor’s activities. You can also track the performance of each email campaign that you send.
When it comes to email automation features, you can use the platform to create advanced email sequences based on triggers and conditions. You can also automate various personalization elements.
The free plan includes most of the service’s essential features. It allows you to send an unlimited number of emails to up to 1,000 recipients per month.
The paid plans have scalable pricing that starts at $10 per month. They provide additional features and a bigger number of contacts you can send your emails to.
Our Sell SaaS software solutions take the first place because of two reasons.
The first reason is that signing up for any of our monthly plans enables you to use our tools with no limitations in terms of features. Our email campaign creator enables you to send an unlimited number of emails to your entire contact list.
The second reason is that we provide white-label digital products. This means that you can create an additional stream of revenue by reselling our tools. You can add your logo, colors, and company name, and set a price that suits your business needs.
When you partner up with us, you start by earning 60% of all the revenue. If your sales are successful, you can rise in our ranks until you become our Super Master SaaS Partner. At that point, 80% of the money will go to you.You don’t want to miss out on this opportunity. Sign up here to start your successful SaaS business right now!
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.