Why You Need to Introduce Email Verification to Boost Your Deliverability

Email marketing has been one of the most successful ways of promoting companies’ products and services for the longest time now. The method is by no means obsolete—it has worked like a charm since the beginning and still does.

A lot goes into the matter, though—from scraping to verifying email addresses. You need to put a lot of effort into it if you want to boost your ROI. Most people give up on email marketing once they see how boring and time-consuming all of the stages are.

In today’s day and age, we have plenty of tools that are capable of automating every single email marketing stage. None of them to be carried out manually, which is a huge relief for all agencies and individuals looking to utilize this marketing strategy.

Certain email automation and lead generation platforms fail to recognize the importance of email verification and therefore don’t include the feature. This option is one of the most crucial ones—but why, though? What are the advantages of email address verification?

The Importance of Email Address Verification

If you neglect email address verification, you will face a series of consequences that will undermine your email marketing efforts. Since your sender score will drop, your revenue is going to suffer.

Time and money are inseparable factors that endure circumstances together. You can’t expect to have monetarily successful campaigns if you drag them out—this is a simple formula that you need to follow, no matter what kind of professional undertaking you sign up for.

Source: Pixabay

Email verification is important for many different reasons. The process:

• Keeps all of your data clean

• Improves the overall deliverability

• Ensures that you don’t get blacklisted

• Does so much more!

To help you understand all of these points better, we will cover them more thoroughly in a moment.

If you don’t verify email addresses, you can’t count on data accuracy, which leads to making bad choices.

No matter what you do, you need to ensure that all of the data you have on your prospects is up to date. Otherwise, your email marketing campaigns won’t be personalized enough—and we all know by now that personalization is key.

Now that you understand why email verification is crucial let’s see what all of its benefits are.

The Advantages of Email Account Verification

Email account verification comes with plenty of advantages that will optimize your campaigns effortlessly. Some of the most prominent benefits are the following:

1. Email bounce reduction

2. Deliverability increase

3. Campaign ROI increase

4. Spam reduction

5. Money saving

6. Customer experience improvement

7. Reputation boost

8. Blacklist reduction

Email Bounce Reduction

Hard bounces are any salesperson’s worst nightmare—they damage your domain’s reputability and increase the chances of getting blacklisted. If you don’t reduce them, you won’t be able to count on successful ROI because spam filters see bounces as a big red flag.

If you’ve ever done email marketing, you know that sending highly personalized emails to invalid addresses is pointless. The mere thought of hard bounces gets you frustrated, so it also tests your patience.

The only way to avoid this situation altogether is to verify all of the email addresses you have in your database. This will optimize your campaign effectively and will eliminate hard email bounces. Our API is capable of:

• Eliminating all of the invalid email addresses

• Preventing fake users from registering

This will ensure that your email account stays reputable at all times. Keep in mind that bounces cannot be eliminated—they can only be reduced. A couple of them won’t damage your reputation, so you’ll have nothing to worry about if you use the Sell SaaS API.

Once you start verifying your prospects’ email addresses, you won’t have to worry about data accuracy as much as you used to. Although it’s impossible to guarantee 100% accuracy, email verification tools are capable of eliminating 95% of bounces.

That leaves you with clean data, which is going to increase your deliverability rates effectively. Accurate data can help streamline your workflow in more ways than you can imagine.

You will notice instant changes in your response and click-through rates if you implement email verification as an essential part of your campaigns. Of course, your copy needs to be enticing to make this happen—if that’s already in place, your sales efforts will undoubtedly be improved.

Source: Pixabay

Deliverability Increase

As soon as you remove all of the invalid email addresses from your contact base, your deliverability rates will increase instantly. Even though email verification tools can’t guarantee impeccable accuracy, they make sure to get as close to it as possible.

If you don’t take care of deliverability issues, ISPs can start pushing your emails into spam folders. No business wants to be marked as a spammer, so validating your prospects’ email addresses is the safest way to ensure that your emails end up in inboxes.

Since each email marketing stage is part of a chain reaction, you will boost your ROI as soon as you improve your deliverability rates. This is going to help you optimize your email marketing efforts even further as your revenue increases exponentially.

Campaign ROI Increase

You have to utilize an email validation tool if you want to see consistent improvements across your email marketing campaigns.

Source: Pixabay

You might have a compelling campaign, but that doesn’t matter if 20% of your emails never see the light of day—in other words, they end up in the spam folder.

If you ensure that your emails land where you want them to, you will boost your campaign ROI with ease. Having clean data on hand will enable you to measure your campaigns for impact and effectiveness.

Since the majority of the corrupt data will get eliminated, your emails will instantly become better targeted. When you reach out to recipients whose addresses are invalid, you’re wasting your efforts on people who will never even respond.

Spam Reduction

Since verifying email addresses prevents ISPs from marking your emails as spam, your sender reputation is going to improve. The more you reduce spam, the more you can focus on optimizing your campaign with the help of effective tools, such as our email extractor.

Finding accurate data on your prospects takes ages, and no business has the time for it. That’s why using tools is going to be your best bet if you’re looking to get the job done in no time. 

Utilizing our email, phone, and social media extractor combined with our API is going to work like a charm for your company. The software solutions provide you with highly accurate data, which you can use in your outreach without worrying about spam, deliverability, or bounce rates.

Source: Pixabay

Money Saving

If you verify emails consistently, you are going to save lots of money both in the short and the long run. With most autoresponders, you have a limited quantity of emails you can send per month, which can make you spend excessive amounts of money on additional ones.

Email validation tools will cut costs by removing all of the corrupt data, which helps you avoid wasting the limited number of emails on invalid addresses.

Email verification can also prevent you from getting fined by your ESP. If your bounce rates are too high, you will damage both your and your ESP’s reputation. This causes the provider to take action by warning you. If you don’t do anything about it, they could charge you for the harm you caused.

As you can see, email validation saves you lots of money and ensures that you remain a reputable sender. Since verification keeps your data clean, your company can comply with the latest data security standards more effectively.

Customer Experience Improvement

Taking non-existent data into consideration when creating your buyer persona is nothing but a waste of time. In some cases, you may alter your audience analysis based on incorrect data. This can damage the final product—your email campaigns—since it leads you to bad decision-making.

For example, you may come to the conclusion that some of your leads live in the UK, and then forget to verify their addresses. By avoiding this crucial step, you now have plenty of invalid data on UK-based prospects.

To personalize your outreach efforts, you might change the approach you use for them, which takes a while. Once you realize that all of the emails are invalid, it will be too late to make any changes—you’ve already wasted your time and resources. In the meantime, your US-based campaign is suffering because you spent more time on the UK-based one.

All of this leads to customer dissatisfaction, which is something you want to avoid at all costs. Validating emails is an essential step that will allow you to spend more time on personalization and campaign execution.

Source: Pixabay

Reputation Boost

The more emails you send to invalid addresses, the worse your sender reputation will be. Any marketer’s goal is to have their email land in the prospect’s inbox so that they can take immediate action.

If your message keeps ending up in the spam folder over and over again, your reputation will be damaged over time. This will decrease the overall customer retention rates because your emails will end up in the spam folder.

Finding new email addresses through platforms such as enrichment data software is easy—anyone can do that. Making sure that all of the information is accurate, though, is an extra step some companies aren’t willing to take.

You need to be aware of the fact that email validation isn’t an unnecessary, time-consuming step. With all of the benefits combined, you can boost your:

• Revenue

• Retention rates

• Brand awareness

Blacklist Reduction

Getting blacklisted will prevent your prospects from receiving your email from the get-go. If this happens to you, you won’t be able to ensure good deliverability rates, which then decreases your campaign ROI and damages your reputation.

One of the ways to avoid getting blacklisted is to verify email addresses. Understanding your target audience is key if you don’t want them to file complaints that prevent you from reaching the people who want to hear from you.

If email marketing is a crucial communication method for your business, an email verification tool is a necessity for you.

Now that you’re aware of all of these advantages, the next question will come to you naturally.

How to Verify an Address Using an Email Verification Tool

If you’re uncertain how to go about verifying email addresses, it’s simple—you need to look for a tool that’s going to do the job in your stead. There are plenty of them out there, so it won’t be difficult to find one.

If you’re on a tight budget, you can opt for a free email validation tool. The ones you have to pay for are usually more accurate, though, so it would be a good idea for your business to invest in one.

Email verification tools pay off—you will utilize the one you choose for as long as your business is up and running. The software isn’t made to be a one-time solution that you’ll end up throwing in the recycle bin.

How to Verify Email Addresses Manually

The easiest way to verify email addresses without investing in a tool is by sending a message to the address you want to validate. This isn’t the optimal solution, though—if you experience dozens of hard bounces during the process, your sender reputation will be compromised. 

How to Verify an Email Address by Sending Messages From Another Account

If you want to opt for the less risky route, you can create a new email address that isn’t connected to your domain. Once you do that, you can send as many emails as you want before you get blacklisted.

This is one of the easiest ways to go about the matter, but keep in mind that it isn’t worthwhile. It will be just a matter of time before your emails end up in spam folders. It’s also time-consuming to keep track of emails sent from a separate address, so this option isn’t ideal.

How to Verify Email Addresses by Pinging the Mail Server

Another way to verify email addresses is by pinging the mail server. If you want to do it this way, follow the steps:

1. Open either Telnet or PuTTY

2. Use the command ‘nslookup -type=mx’ followed by the email address

3. Choose one of the servers and connect to it using the ‘telnet mail server address 25’ command

4. Type ‘HELO (domain name)’

5. Check the address through the ‘mail from:(your email address)’ command

6. Insert ‘rcpt to:(email you are validating)’

Don’t use the brackets we’ve inserted in the commands here if you opt for this email validation method.

This option is far from ideal because it takes way too long. If you decide on it, bear in mind that this process is also extremely risky for your infrastructure.

Use the Sell SaaS API to Prevent Fake User Registrations

If you connect your platform to the Sell SaaS API, you can rest assured that there will be no fake user registrations. Our API gives you insight into which email addresses are temporary and which ones are active so that you can block fake users effortlessly.

You can also utilize it to verify your prospects’ addresses before your outreach takes place. This will ensure better deliverability and campaign ROI.

We offer plenty of solutions that you can both use and resell. If you want to create an additional revenue stream, you can check out all of the solutions on our product page. Among others, you will find the following ones:

To start your reseller journey, you just need to rebrand the solution you pick—from that point on, you can treat the software as your own.

By becoming a Sell SaaS partner, you will earn between 60% and 80% in commissions. If you want to increase your revenue effectively, sign up today!

Sell SaaS API Pricing Plan

If you want to verify emails using our API, check out our pricing plan:

Use our API to prevent fake registrations and verify email addresses to reduce your hard-bounce rates effortlessly!