Although many laymen believe that email marketing is dead, it still remains one of the most efficient aspects of digital marketing. After all, there is a reason why it’s been around forever — there are few methods of establishing a rapport with your leads that are as successful. Its purpose is to connect with your prospects through adequately tailored commercial messages and turn them into loyal customers.
To some, it may sound like running email marketing campaigns takes just a couple of steps. An experienced marketer knows that the process consists of actions such as:
Collecting valuable contact information
Compiling the information into actionable lists
Reaching out to a highly targeted audience with your unique offers and top-notch content
Turning leads into customers
Nurturing customer relationships with follow-up emails
This process would be more difficult without email marketing software. Manual efforts require way too much time and work for an email campaign to be successful. You need the tools that can automate tasks, simplify design and content creation, add personalization to various marketing efforts, help you manage extensive lists of users, enable you to track and analyze your results, and so much more.
The good news is that you can find email software for all of your marketing needs — from tools made for specific tasks to unified marketing platforms with extensive features.
There are various types of email marketing software. You’ve got platforms that unify a multitude of features with the purpose of centralizing your email marketing efforts. There are also simpler tools that focus on specific tasks. Finding the best solution depends on your marketing and business needs.
Here are some of the tasks that you can perform with email marketing tools:
Find and verify email addresses
Manage contact lists
Create compelling emails
Set up automated responses
Test your emails
Manage your teams
Track your results
Plenty of email lookup tools are available on the market. You can use them to search for prospect emails via domains, websites, databases, and social media channels. Most lookup tools provide filters you can set up to narrow down your search. You can look for prospects based on factors such as:
Some email search tools have email verification and scoring features. You can determine whether an address is connected to an existing email account, whereas deliverability rate scoring will help you learn how fruitful particular email addresses are. If a lookup tool doesn’t have these features, you can find standalone email verification software.
The purpose of looking up prospect email addresses is to generate qualified leads. Lead generation tools automate the process of identifying and collecting leads from various sources, enabling you to focus your efforts on efficient conversion. These tools gain from data enrichment, ensuring that you can work with fresh information valuable to your organization. Here are some of the benefits of lead gen tools:
Generating a significant number of leads from various channels
Boosting your conversion rates
Growing your base of customers and clients
Increasing your sales and revenue
The success of every email marketing campaign hinges upon highly targeted lists of contacts. You should use an email marketing tool that enables you to segment your contact lists in line with factors that define a particular buyer persona. These factors can be classified as:
Demographic factors — age, race, gender, ethnicity, education, employment, etc.
Behavioral factors — benefits sought, spending habits, brand interactions, purchasing habits, buyer journey stage, etc.
Psychographic factors — values, opinions, interests, attitudes, lifestyles, etc.
Firmographic factors — job title, revenue, industry, geographical location, etc.
One of the main aspects of email marketing is creating compelling emails that will engage with your audience. Many email tools provide you with an assortment of customizable templates for different purposes. Choosing the right tool depends on the kind of emails you will be sending. This includes:
Types of Emails
Greet your new contacts and encourage them to interact with your business
Provide your contacts with a digestible report on news, updates, curated content, etc.
Special offer emails
Present recipients with a unique offer they should act on as soon as possible
List your fresh content or products in a dynamic and enticing fashion
Update your users on the status of their purchase, membership, subscription, etc.
Abandoned cart emails
Remind your customers about their unfinished purchase and drive them to return
With the proper email tool, you can insert images, create effective CTAs, format your content properly, and optimize various design elements for different devices. You will also get a preview of what your email looks like before you decide to send it.
Emails can be automated by using autoresponder tools. An autoresponder can schedule your follow-up emails to be sent at a specific time or automate them as responses based on your users’ actions. You can also create drip campaigns to send emails repeatedly over a set time interval.
Many autoresponders come with personalization features that enable you to set up email sequences for particular contact groups or individual recipients.
Testing emails is essential for achieving optimal results with your campaign. You need to determine which aspects of your emails work for your target audience and which need to be improved.
The most common approach is A/B testing. You can use an email marketing tool to send two versions of the same email to two groups of contacts. You need to to focus on a single parameter, such as the:
The A/B testing feature will provide you with a report on the performance of both email variants.
Email marketing software enables teams to deal with large numbers of contacts and emails efficiently. Ticketing is a common feature that makes it easier to organize incoming emails, automate response sequences, and assign tasks to specific team members.
Many email marketing tools provide a universal inbox that improves team collaboration. Everyone can have an overview of all the email correspondences and task assignments for every team member.
Another crucial email marketing software feature is tracking your campaign results. To keep improving your marketing efforts, you need to have an insight into the fundamental metrics, such as:
List growth rate
Besides the features discussed in the previous section, you should take the following factors into consideration when choosing the best software for your business:
You need to find a solution that is both well-designed and suits your technical prowess. The tool should have a user-friendly interface that you can navigate easily. If you’re not familiar with coding, look for software that provides simplified drag-and-drop features.
Many tools come with significant restrictions in terms of how many emails you can send per month or how many people are able to use the software. This is particularly the case with free email marketing software. It can be a problem if you’re working with an extensive list of contacts.
Before you decide to invest in a particular tool, check the pricing page. Make sure the number of emails you can send is worth the cost. Pay attention to how many users the plan applies to. Some companies charge a lot per user, making the tool too expensive for larger teams.
Most email service providers have strict spam filters that evaluate your IP reputation. When you’re using an email marketing tool, your emails are being sent from the provider’s shared IP address. You must check the provider’s reputation and see what kind of legal compliance features the tool has.
The majority of email marketing software can be integrated with other tools, enabling you to centralize your sales, marketing, customer support, and other efforts. Depending on your business needs, you will want to look for a tool that has relevant integrations.
When it comes to email marketing software, we at Sell SaaS are no new kids on the block. Our business was founded by Mathieu Picard. In the past five years, his previous business endeavor — AnyLeads — has helped big names such as Google, Microsoft, and Amazon generate more than 10,000,000 leads.
We have reviewed some of the best marketing software in the industry to find optimal solutions for modern businesses. We present you with our selection of top five email marketing tools:
Sell SaaS offers an entire bundle of email marketing software. This includes outreach, email lookup, and lead generation tools. You can use each of our products with no restrictions for a fixed monthly price.
With the enrichment data software, you can make the most of our comprehensive database of B2B domains. Find cold leads based on specific criteria, such as industry, company size, and geographical location. You can export your results into a CSV file and use them to create an actionable list of leads.
For your outreach needs, you can use our autoresponder tool. It enables you to create compelling email and newsletter campaigns and automate when they are sent to your subscribers. Use the tracking feature to assess how successful your campaigns are in terms of deliverability.
If you need to find email addresses of specific prospects, you can use the email finder. Upload a list that contains the prospects’ first names, last names, and associated company domains. The tool will find all relevant email addresses and enable you to extract them into a spreadsheet file.
What makes the Sell SaaS products particularly appealing is that they are all white-label software. This means that you can brand them and resell them at a price of your choosing.
Moosend provides a variety of automation templates for streamlining your marketing processes. Each template is based on a set of triggers, actions, and conditions. You can create sequences for different tasks, such as onboarding, lead scoring, and special offers.
You can perform A/B tests on your emails, and use a drag-and-drop editor to customize specific elements. The list segmentation feature enables you to create highly targeted contact lists for sending personalized messages. Data analytics will help you analyze your results.
The free plan includes most of the essential features. It provides you with unlimited emails to send, but it’s restricted to 1,000 monthly subscribers. If you want to expand your list, you can opt for the paid plan, starting at $10 per month. The price goes up to $760 per month for 200,000 recipients. You can also contact the company to negotiate a custom plan.
You can perform bulk email list verification by connecting to one of the marketing service providers or uploading a list as a CSV file. Mailfloss will detect and remove any unused, duplicate, and temporary email addresses — including spam traps.
The cleaning process can be optimized by setting up whitelisting and blacklisting options. If you mark the emails you know as valid, Mailfloss will leave them on your list.
Mailfloss will perform daily cleanups for all the marketing services that you connect. Next to its native integrations, the tool is also connected with Zapier.
Before you decide if you want to sign up for a paid plan, you can test the tool during the seven-day free trial. The trial is only available if you are using one of the supported email service providers. If you’re not, you need to purchase list-cleaning credits.
The prices for the paid plans range from $17 to $200 per month. You can also perform one-time bulk verifications, starting at $4 per 1,000 email addresses.
Constant Contact is a handy email newsletter creation service. It provides you with an extensive selection of enticing templates. You can optimize them via a simple drag-and-drop editor.
Contact lists can easily be uploaded as Excel spreadsheets or via platforms like Outlook, Gmail, and Salesforce. Constant Contact provides automation features, enabling you to send welcome newsletters to new subscribers or emails triggered by clicks. Segment your contact lists for improved personalization.
The tool enables you to track your results in real-time, giving you an overview of all the opens, clicks, and shares.
If you’re having trouble with the software, the company provides customer support via phone and live chat, and a vast assortment of tutorials.
Constant Contact offers a one-month free trial. If you want to keep using the tool once the trial is over, you need to opt for one of the paid plans:
Email — for $20 per month
Email Plus — for $45 per month
Freshdesk is a help desk tool with a robust ticketing system. It has a team inbox for centralized customer support management. You can assign tickets to different team members and create custom ticket statuses.
The tool enables you to create canned responses based on your customer’s common issues and frequent questions. Various communication channels are integrated, including chat, phone, email, and social media.
Freshdesk offers a 21-day free trial. It can be used by an unlimited number of agents and it provides basic features. When the trial ends, you can opt for one of the paid plans, ranging from $15 to $99.
The most cost-effective plan enables you to use the automation features. More expensive plans include time tracking, CSAT surveys, list segmentation, and a chatbot solution.
The primary reason why Sell SaaS is number one is because of the incredibly lucrative white-labeling deal. You get our products for free, with the ability to put your logo and branding on them and resell them to create an additional stream of revenue.
How does the deal work? You become our partner, with the only obligation to share a percentage of your income with us. The more you sell, the more revenue goes to you. Here’s what the stages of our partnership look like:
Earning from $0 to $10,000 by selling our product — 60% of the revenue goes to you
Earning from $10,000 to $100,000 by selling our product — 65% of the revenue goes to you
Master SaaS Partner
Earning from $100,000 to $500,000 by selling our product — 70% of the revenue goes to you
Super Master SaaS Partner
Earning more than $500,000 by selling our product — 80% of the revenue goes to you
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