It’s no secret that white labeling has become one of the most profitable business practices in the last decade. After all, this popular method comes with enormous potential, and not just in terms of revenue. If done correctly, white labeling can significantly expand your offer and level up your company’s status.
Back in the day, white labeling was used mostly in retail, especially by large supermarket chains. Today, it’s almost everywhere! As marketers discovered, white labeling can be applied to all sorts of industries. You can use it to promote both your services and products. And when it comes to white label products, few are as successful and profitable as white label software.
So, you like the sound of it all? There’s no reason why you shouldn’t improve your business by entering the white label waters. If you’re new to the white labeling concept, don’t worry — we’ve got you covered. In this guide, you will learn all the essentials of white label software.
Simply put, white label software is software created by one company but sold to the end-customer by another company that markets it as its own product. Here’s how it works:
Hire a company to develop software you believe your clients need.
Add your company’s branding to the software—you can do this yourself, or the original developer can do it for you.
Resell the software to your clients, presenting it as your own product.
Since the original producer of your new software sold it to you unbranded, your buyers will never know it wasn’t you who developed the software.
For example, let’s say your company offers productivity courses and training for large companies. You realize that your clients may need software that will help them organize and delegate their tasks, but you don’t have an in-house developer that can create such a platform. So, what do you do? You hire a company such as SellSaas that specializes in developing white label software and have them create the platform you need in your stead. Once they have your software ready, all you have to do is market and sell it to your clients.
Most common and successful white label software is:
Website development software
Web design software
Digital marketing software
There are many reasons as to why buying and reselling white label software may be necessary for your business. Most commonly, companies use white label software for one of these reasons:
They are looking for a way to improve their brand or business and get more clients.
They do not have the resources to fulfill specific client requirements
Reselling white label software is a great way to introduce some novelties to your services. Every business owner knows how important it is to keep expanding their company’s offer. It doesn’t matter if you’re working in a small niche or a broader industry—if you never show anything new to your customers, they will eventually turn to someone else.
With white label software, you will expand your offer without putting in too much time and effort. Besides, the more products or services you offer, the more clients you will be able to attract.
Have you ever had a client who requested a service you don’t usually provide? If so, you know how painful that situation can be. You would have to either deal with an order you don’t have any experience with or refuse the client (and his money). As a result, your client would be disappointed and might even turn to one of your competitors. Luckily, you can avoid this situation if you resort to a white label company that specializes in that particular service. Both you and your clients will be happy—it’s a win-win situation.
Image source: Medium
Hiring a third-party company to create your product comes with a lot of advantages. Let’s check out the major reasons why investing in white label software is a good move for your company.
The more high-quality products you have to offer, the more recognition your brand will get. As buying white label software is a fast and simple process, it will help you make your company popular in no time.
Another amazing thing about white label software is the fact that it is incredibly affordable. Companies that sell white label products are usually located in countries with low cost of living. They also rely on economies of scale. You will be able to purchase white label software at a fantastic price and resell it with a way steeper price tag.
Having someone else do all the hard work for you makes things much easier, right? Creating your own software, especially if developing is not your strongest point, can be quite tricky. You would have to search for new employees with experience in this field, develop processes and quality standards, invest in the necessary equipment, and deal with many other tiring tasks. If you go for white label software, you won’t have to bother yourself or your team with any of these issues. You will be able to allocate all your time and resources to marketing and selling a ready product.
Besides helping you earn more, buying white label software can also help you avoid spending more bucks than it is necessary. Just think about it — to make your own software, you would need to hire a team to work on developing it, which usually comes with long-term contracts. But if you hire a third-party company to do it for you, you will pay them only for the projects they do for you, no strings attached.
It goes without saying that producing software is quite a complicated endeavor, especially if you’re new to the game. It requires not only good ideas and skilled employees but also a lot of testing, maintenance, and improvements. Instead of hoping to get lucky in creating a product of good quality, you can buy white label software and know your product is fully-functional and amazing.
If you decide to enter the white label world, it’s important to keep in mind several things. Most importantly: never forget that, in the eyes of your customers, you are responsible for the quality of the software you’re selling. While this means that you will get credit if they are satisfied with the product, it also means that you will be the one to blame in case your software malfunctions. For this reason, it’s crucial to use a top-notch white label company.
Another problem you may encounter is that you will become partly dependent on the software producer. Since white label companies sell ready products, they rarely disclose technical information about their software. In case you need to update the software or change it in any way, you will need to hire the sourcing company once more.
Advantages of reselling white label software
Disadvantages of reselling white label software
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To avoid reselling a bad product that will give your company a bad name, you need to choose the software developer carefully. Before you pick the company to do the job for you, run a thorough background research on several candidates. See what kind of software they have produced and check online reviews of their products. What makes this step especially frustrating is that finding such information won’t be easy, as most companies don’t want to admit they used a white label company instead of making their own products.
We also recommend trying out the product before buying it. Many white label software companies offer free trials, and some may even offer to return your money if you’re not satisfied with the product. It may seem like simple advice, but we will say it anyway: never buy white label software from a company that doesn’t allow you to try it first.
Before investing in white label software, you need to get familiar with the developing company’s policies. Some companies will give you complete control over all features of the software, while others prefer staying in charge of particular features. To avoid additional costs in the future, check if the company offers software maintenance after selling the product.
Here’s another thing we can’t stress enough: communication is key. As you will be hiring a third-party company to solve the issues of your client, crucial information can easily be missed or miscommunicated. For that reason, you need to explain to your software developer carefully what you expect from them. Otherwise, you will end up with an app or a platform you won’t be able to resell.
As the white label industry is growing, more and more white label companies keep popping up all over the Internet. Since the quality of their products will reflect on your business, it’s important to opt for a reputable one. Here are some of the best places where you can buy white label software.
Best white label software resellers
Best for business software
Best for app software
Best for membership software
Our top pick shouldn’t come as a surprise. Here at Sell Saas, we deal with all sorts of white label software. We can help you improve your business or start a side business in just several clicks. In our software marketplace, you can choose between hundreds of options to find the one that suits your audience best. Whichever software you go for, we will brand it with your logo, color scheme, and any other feature that your brand is known for. Besides providing you with cutting-edge software, we can help you with many other issues, such as hosting your domain and marketing your new products.
If you or your clients have decided to take your advertising game to the next level, ClickGeek may offer exactly what you need. This amazing company specializes in selling white label software related to pay-per-click campaigns. Whatever industry you and your clients are in, their AdWords management software will surely boost your revenue and make your ads more professional.
If you think you have what it takes to rock the App Store market, AppMachine can help you offer a great product. The company offers several plans, ranging from three to 30 apps that you can sell as your own products. Their skilled developers will customize the app so that it features your brand, images, color scheme, and everything else that represents your brand.
If your clients run subscription services and paid memberships, they’re probably in need of a good platform to help them keep up with all of their members. With Associately’s help, you could make a significant profit from this need. Their white label software can include varieties of features — you just need to let them know what your requirements are.
White label software has changed the face of the business world significantly. You don’t need to do all the hard work yourself anymore. Instead, you just need to hire the right person to make a perfect product and then resell it to your own customers. It’s an amazing way to boost your profit, expand your client base, and make your brand more popular. It leaves nothing to be desired.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.