Back in the day, running a traditional brick & mortar business was fairly simple. You would employ your skills to create a product, set up shop, and sell to customers that happen to walk through your door. Apart from word-of-mouth referrals and, perhaps, posters around the town, little was done to promote a business.
With the advent of the Internet, everything changed. As people took their businesses online, their offers evolved, and so did the marketing strategies they employ to reach customers. When it comes to a business’ online visibility, there are many areas to take care of:
Search engine optimization
With so many different aspects scrambling for a company’s attention, time, and resources, handling everything on your own can prove quite challenging. That’s why many organizations outsource a part of their work—they have a different agency take care of some aspect of their business, like website creation. According to Clutch, a third of small businesses outsource one or more business processes.
This is great news for marketers, freelancers, and agencies, who can provide specialized services that other businesses might be lacking. It’s also an excellent opportunity for resellers since there are plenty of white label digital products and services you can promote to said businesses and generate a hefty profit.
The white label business model allows you to resell dozens of different products and services your clients need, without having to do any of the heavy lifting. As a reseller, you just need to find a reputable supplier and promote the products and services. You don’t ever have to concern yourself with developing or testing the software, so you can start a reselling business without a huge upfront investment.
The best part about white labeling is that you get to sell those digital products and services under your own name. This allows you to build your brand and boost your business’ online visibility while making a profit.
As we’ve mentioned, there are plenty of different white label solutions you can resell. If you’re just starting out, the obvious question is—how will you choose the best ones?
There are plenty of factors that might influence your decision, but let’s start by making an important distinction between white label products and white label services.
In the online environment, a product is always a piece of software. There are hundreds of different software applications, with varying functionalities, but the common thread is that they are all pre-built programs created by software developers.
Digital services, on the other hand, represent everything one company can do on behalf of another:
Search engine optimization (SEO)
That said, the distinction isn’t purely semantical. When selling a product, business interaction is complete once you deliver the software. When it comes to services, however, they are often ongoing and typically require a lasting business relationship.
This distinction is something you should keep in mind if you’re planning on starting a reselling business. If you’re reselling a product, you should make sure the supplier—the company that originally developed it—will provide software maintenance, updates, and support for your clients. Considering services, you need to be confident regarding their quality since you’ll be reselling them under your own name.
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With that in mind, you’re probably wondering which option is better—selling white label digital products or white label digital services. At Sell SaaS, we believe that there’s no reason to narrow down your options.
You can offer both products and services as “solutions” to your clients. Some services go hand-in-hand with certain products, and expanding your offer is always the best approach.
Just like companies seldom take care of every single aspect of their business, you don’t need to resell every type of digital product and service there is. There’s no reason to limit yourself to a single solution, either.
What you can (and should) do is select several products and services that are closely aligned.
This way, you will be able to promote your offers to a wider audience, but won’t feel overwhelmed.
Apart from expanding your target market, this approach opens up an opportunity to upsell your clients. Once they’ve already purchased a product or service from you, you can introduce them to other stuff you’re offering, as well. Given that you already have a business relationship established, it should be easier to pitch additional services to existing clients and generate additional revenue.
With that in mind, here are seven in-demand white label digital products and services you can resell:
Online marketing services
Software as a service (SaaS)
Social media marketing
Lead generation software
White label online marketing services encompass a wide range of different services you can offer to businesses that help them boost online visibility, acquire new clients, build their brand, and sell their products.
Some of the most popular white label online marketing services include:
Social media services
Within these categories, there are plenty of specific services you can offer. Regarding email marketing, you can merely provide templates, or you can offer the full package—email creation, design, automation, and reporting.
When it comes to advertising, there are plenty of options as well. You can resell fully-fledged Google Adwords campaigns, or individual pieces of advertisement such as banners, pop-ups, and sliders your clients can add to their websites.
White label social media services may include anything from setting up and optimizing a business’ Facebook, Instagram, and LinkedIn page to social posting and customer interaction on these platforms.
One thing to keep in mind regarding online marketing services is that they have to produce results if you’re hoping to maintain a good relationship with your clients and boost your credibility. Therefore, you must find a reputable provider or white label online marketing services with a proven track record.
Remember that your goal as a reseller isn’t to score a few sales. You’re building a business, and your own reputation is at stake since you’re reselling these services as your own. That’s why client satisfaction is crucial.
Satisfied customers may refer you to their business partners, or buy additional services from you, leading to repeat business and an increase in revenue. Conversely, a few bad reviews can spell doom for your business, so take your time to ensure you’re reselling services by a trusted and professional supplier.
Software as a service typically refers to programs that facilitate business operations in some way.
The key aspect of SaaS is that the clients do not buy the software per se, but instead pay monthly subscriptions that allow them to utilize the program. The developer still maintains full ownership of the software and typically updates it and adds new features on a regular basis to meet the clients’ needs.
This can represent a huge advantage for resellers. Whenever you land a SaaS client, you’re basically ensuring that you’ll have a recurring revenue stream for at least several months. Here, it’s crucial to determine how you will be compensated for your efforts.
Suppliers might reward you with commissions for every sale, that are typically a percentage of the monthly subscription your clients pay. In that case, you should be well-acquainted with all the different pricing plans the supplier offers and know the commission percentage before you sign a reseller agreement.
The other option some suppliers might give you is to purchase the licenses for the software and resell them at your own margins. This means you’ll pay the initial price for each license, but will have the freedom to charge your clients what you want. The profits you’ll accrue will be the difference between the two prices.
Commissions vs. Margins
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Both approaches can be equally profitable, in different circumstances. When the monthly subscriptions are somewhat high, it’s better to go for commissions since it can be difficult to sell the service if you further increase the price.
When the initial price is affordable, you might have higher margins if you resell the service at a higher price. In some cases, you might also be able to offer additional services alongside the original software you’re reselling—like implementation and training—which will help justify the higher price point.
Everyone and their mother is on social media, quite literally. What do you do when you’re waiting for the bus, or are sitting home, bored out of your mind? Most people instinctively reach for their phones and log into Facebook or Instagram in search of entertainment.
Both the business and the social media platforms themselves have recognized this, so advertising products and services on social media is pretty common nowadays. This doesn’t mean that every business needs to run social ads on these platforms, but it does mean that every company can benefit from having a well developed social media presence.
With the vast majority of your audience frequently spending time on social media, it would be foolish not to leverage this opportunity to get your offers in front of them. The problem, however, is that companies often rather invest their time and resources in other business operations.
That’s why white label social media marketing services are extremely popular. Plenty of companies would rather have a professional handle their social pages, postings, and ads, rather than devote the time to do it themselves. It’s certainly easier and, in most cases, more cost-effective than hiring several full-time employees to devise a strategy, design the visuals for social posts, come up with a creative copy, and create and monitor social advertising campaigns.
These are all services you can offer as a reseller. Most businesses recognize the value of organic traffic they can generate from social media, so you won’t have to hard-sell them on these services. It’s often enough to reiterate the benefits and highlight the possibilities to grow their business and scale their revenue.
When it comes to reselling digital products, applications are a bit different from everything else, and arguably slightly more complex. White label app providers will handle all the necessary coding and software development, and most of these solutions are fairly easy to customize. You can simply add your logo and colors and launch the apps as they are.
To successfully promote them, however, you’ll need sufficient knowledge and experience on the matter. Purchasing an application is a one-time deal, and you can bet that your prospects will want to know everything about its functionality before they’re prepared to invest in the app.
This means you have to be knowledgeable about all the different features and functionalities the app offers, as well as be quite familiar with the user interface. You can expect a series of questions from potential customers. Depending on your answers, they might be convinced that it’s the right app for them, or they might look elsewhere.
There are various kinds of white label apps you can resell, from banking applications large-scale companies might be interested in to fitness apps you can sell to individuals. The advantages of white label mobile apps are the low initial cost and the fact that most developers provide maintenance and updates, so you don’t have to do any extra work after you close a sale.
A website is the “base of operations” for every online business. Having a well-designed website that will keep the visitors’ attention and help convert them into loyal customers is just as important as the quality of products and services you’re offering.
This makes reselling website solutions fairly easy—everyone planning to launch an online business needs one, and a big portion of existing businesses could benefit greatly from having their existing websites revamped and optimized for organic traffic.
There are various website solutions you could offer, depending on what your clients need. You can provide a full package and resell the entire website creation, or you can pitch individual services such as graphic design, website copy, or even sell WordPress themes.
Website solutions can be a great option if you’re only just dipping your feet in the white label reselling waters. They are pretty straightforward, and when you establish a connection with new businesses that are in their early stages, they’ll be likely to turn to you for additional services later down the road.
In an online environment, the geographic location of a business no longer confines a company by narrowing down its target market. Regardless of the products and services they’re selling, companies can now reach customers in all corners of the world.
Although this is a huge opportunity, it also represents a new challenge—it means you have to fight for every single customer with dozens, if not hundreds of different businesses in your niche.
The most effective way to ensure you stand out from the rest is through valuable content. Even if you have the best product in the world, you’ll struggle to make a profit if you’re not consistently attracting new customers. That’s why so many businesses invest hundreds of thousands of dollars into developing content for their target audiences.
The idea is to get your business in front of the audience through search engine optimization (SEO), establish credibility by showcasing you’re an expert on the subject, and earn the trust of potential buyers.
To accomplish this, the content you create must be engaging, entertaining, and informative. Most of all, there needs to be a lot of it—businesses must continuously publish new, relevant content in order to maintain their search ranks and retain their customers.
This makes content creating a great white label solution to offer. Plenty of businesses will welcome the opportunity to buy premium quality content from professionals since it’s a faster, easier, and often cheaper option.
Whether it’s blog posts, eBooks, case studies, reports, checklists, or other content pieces, you can make a pretty penny reselling these services.
Apart from content creation, you can resell white label SEO tools to help with your clients’ rankings, and offer a package solution for their content problems.
Speaking of acquiring new customers, white label lead generation software is another incredible solution your clients can greatly benefit from.
These solutions can come in many different forms. The most popular ones are:
It’s not enough to get the audience to your website or get them to click an ad. Most people aren’t ready to make a purchase on their first visit. And if they leave your website before you acquire their contact information, you might lose a prospect for good.
That’s where lead generation comes in. Whether it’s a pop-up with a discount code, an opt-in form to sign up for your newsletter, or a survey they can take on the website—all lead generation tools function the same. They provide something of value to the visitors in exchange for their name and email.
This, in turn, gives businesses an opportunity to re-engage their prospect through email campaigns. You can keep sending your leads other content and promotional offers, nurturing the relationship. This ensures they’re constantly aware of your business and helps move them towards the ultimate goal—the decision to buy your products and services.
Unless they already have an excellent lead generation strategy in place, no business will say “no” to the opportunity to acquire more customers. This makes white label lead generation tools an excellent option for resellers.
There’s a myriad of business opportunities and white label digital products and services you can resell. Objectively saying which one is better than another is nearly impossible. Which product or service you opt for should be based on your knowledge on the subject, the people you intend to promote the solutions to, and the direction you want to take your business in.
One thing to keep in mind is that your choices aren’t set in stone. You can always add new products and services to your portfolio, or discontinue a particular solution at any given time. The best approach, in our opinion, is to select multiple products and services that go hand-in-hand so you can promote them to a variety of different clients and upsell the existing ones.
If you’re looking for a great place to start, Sell SaaS offers a variety of top-end white label software solutions you can start reselling today!
Every solution is fully customizable, and you can tailor it to your brand within minutes. Thanks to the superb functionality of our software, reselling our white label solutions to your clients will be a breeze.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.