Everyone and their grandma uses at least one social media platform. Whether you want to reach them or their grandma, you need to establish a social media presence. Research shows that over 90% of all U.S. companies use Facebook, Instagram, Twitter, and other platforms for marketing purposes. Only 2% of them believe their social media marketing efforts have been ineffective.
If you’re a marketing agency, you know this all too well. You may have been struggling to keep your clients afloat and are unsure of how to change that. If that is the case, it is time to consider white label social media marketing.
Over 3.5 billion people have social media profiles. Reaching them requires getting out there yourself. Social media marketing has become the most important aspect of any digital marketing campaign. If you don’t acknowledge that fact, you’ll be missing out on an invaluable opportunity to promote yours or your clients’ brand.
As social media platforms are great communication channels, you’ll get to know your customers and their wants and needs by interacting with them. They will be able to learn more about your brand in a non-invasive way, which will spark further interest in what you do. If you do everything right and truly listen to what your audience is saying, your brand will win the congeniality contest, and you’ll profit.
These two terms are often used interchangeably. Although they are closely interrelated, they are not quite the same. Grasping the nuance in meaning may help you better understand the whole social media presence endeavor.
Social media management implies having a profile on one or more social media platforms and keeping it active. This means you need to distribute content of all sorts and engage with your customers. Managing your account includes:
Keeping information about your brand up-to-date
Replying to messages and comments
Posting relevant content regularly
Management is all about the technical side of maintaining a social media presence.
Social media marketing entails taking your account management to a whole new level. It means managing your social media accounts intelligently, i.e., managing them with the intent of growing your business and generating more leads. If management is the technical aspect of maintaining a social media presence, marketing is the creative side. It involves applying various strategies in order to direct your audience to your website and turn them into customers.
It’s important to understand that these two aspects are mutually dependent, and both need to be flawless if you want your business to be successful. In truth, social media marketing entails account management, so you have to be ready to do both.
Social media management
Social media marketing
White labeling implies reselling services and products under your brand’s name. It involves obtaining these products and services from a provider who allows you to rebrand them and present them as your own. The provider usually does all the work, and you take all the credit.
Social media marketing is white label if you’re reselling someone else’s social media marketing services and software as your own. You get to offer these to your clients, and they won’t know that you’re not really the one who developed them. This way, you don’t need to put much effort into providing social media marketing solutions to your clients, and you’ll reap all the benefits.
Here are the main reasons why agencies choose to resell white label social media marketing solutions:
Save time and resources
Increase your revenue
Take advantage of the industry experts’ knowledge
Get access to innovations
Social media marketing is a complex undertaking. It’s much more than just scheduling posts and replying to messages. If you want to provide your clients with a full service, you have to take a holistic approach. Marketing agencies rarely have the means and time to cover all aspects of social media marketing, and that’s why they resort to while labeling.
Your white label partners will provide a ready tool kit and take care of customer support. This will take some weight off your team’s back, and they will be able to focus on other services you provide.
We can’t stress enough how much money it will save you. Some of the expenses you won’t have include:
Salaries for a whole new specialized team
Refunds if your service fails
As you continue to offer your standard services, your white label partners will provide additional ones. This will give you the opportunity to grow your business and get more clients. Your existing customer base will also be happier as you’ll offer them better, all-encompassing solutions.
Everyone’s looking for a one-stop-shop, and if they find it in you, you’ve won a jackpot. A new, steady stream of revenue will start pouring into your account with little to no extra effort.
By reselling white label social media marketing solutions, you put your customers’ trust in good hands. If you choose a reputable white label agency with a proven track record, they will put their extensive knowledge at your clients’ service.
Your provider will take care of everything, from keyword tracking and scheduled posting to sentiment analysis. These white label software and service providers are industry professionals whose knowledge will make you a marketing god.
Great white label agencies will regularly update their software and make sure to follow the latest innovations. Your clients will always have access to state-of-the-art tools with all the newest features, and you can bask in your glory without having to worry about following trends.
Ideally, your provider will always warn users about upgrades to avoid any potential confusion.
If you opt to offer white label services to your clients, you should know about the three most essential ones in social media marketing. Each of them entails a number of more specific actions, and it is up to agencies to decide how they can best provide them. They are the following:
Account creation and building
Content creation and posting
Research and analysis
If your client needs to go from zero to hero, they need to know which platforms are the best for their business. If they are an eCommerce business that targets millennials, Facebook and Instagram are a must. If they are a B2B company, they need to be on LinkedIn.
Figuring out the right platforms is only the first step. Your clients then need a fully optimized profile, complete with their logo and brand markings, as well as the right text, image, and video content. Your white label partner will set it all up for them and make sure to promote your client through the right channels and target the right audience. This process is part art, part science, and your provider needs to be an expert on both.
Your clients have to keep their profiles active in order to keep the buzz about their brand alive. That means publishing weekly or even daily content, which has to be relevant and engaging for their target audience. What exactly to post and when to post it is not something that should be decided randomly.
For example, research shows that the best time of the day to post on Instagram in order to get the highest level of engagement is between 2 p.m. and 3 p.m. Your clients probably aren’t even aware that there is an optimum time of the day to post. Your provider, on the other hand, knows all the tricks of the trade and can help them optimize their posting schedule based on real research.
As we’ve said, social media marketing can’t be done randomly. It should go hand in hand with regular research and analysis. There are various factors and trends to analyze related to the client’s brand, the general market, and the audience. Your clients have to understand their audience’s interests, behaviors, wants, and needs. Careful social listening will allow them to follow trends and track relevant keywords and popular hashtags in order to know what kind of content to provide.
Research is also essential when it comes to the client’s competition. Some important questions to answer are:
What are the competitors doing right?
What are they doing wrong?
How can your client outperform them?
In the end, there’s self-analysis. Here are some questions it needs to answer:
What is the general sentiment about your client’s brand?
Are they garnering enough reviews and mentions?
What is their click-through rate?
These are only some of the questions whose answers are important for creating a successful marketing strategy.
Many marketing services can and should be automated. That’s where social media marketing software comes into play. There are many useful white label tools out there that will make yours and your clients’ online lives infinitely easier. A great white label social media software should have the following features:
How it works
Every decent social media platform comes with a calendar for scheduling content. This way, you can plan months in advance.
There are tools that crawl social media platforms, searching for mentions, queries, and other data that help a business see how the audience engages with it.
Some tools help you add streams to aid engagement with the audience. This way, you can keep track of new shares, mentions, followers, and use template responses.
This feature allows you to track keywords that are relevant to your business and find people who might be interested in what you offer.
Analytics should help you quantify your profile’s performance. These tools usually include statistics expressed in charts and tables or otherwise neatly organized data.
Multi-account and multi-channel management
The software should be able to aggregate data from multiple profiles and platforms so that you can have everything in one place.
This feature is for teams. It helps you see what everyone is working on so that two people never pick up the same task.
Here are some of our top picks of white label social media management software you can resell:
At Sell SaaS, we offer numerous SaaS products you can resell. Our software is ridiculously easy to set up and use. It is also fully customizable, so you can ask us to brand it with your logo, colors, themes, and other markings.
The best thing about Sell SaaS is that we take care of all the technical stuff. All you have to do is market your tool. It’s great for all of those who need an uncomplicated tool for generating leads from social media. Our extraction tool can compile social media usernames and URLs from the domains you provide in a couple of clicks. Another tool can source B2B contact info from social media accounts. In addition, we offer many useful lead generation solutions.
Sendible provides an all-encompassing platform for social media management, with all the important features. Your clients will be organized by dashboards, and you can switch between them quickly. They offer an interactive schedule calendar with a drag-and-drop interface that allows you to reorganize posts effortlessly.
The platform provides your clients with the option to connect their social profiles without giving away their passwords. There is a suggestion tool to help you find fresh content and a collaboration feature where you can set user hierarchies. One of the best things about Sendible is that you can see all your client’s mentions in one view.
Sendible offers a mobile app (both for iOS and Android), but users reported it’s glitchy and unreliable.
Vendasta is a white label software provider that specializes in local business marketing. They are 100% rebrandable and offer different levels of involvement from the client. They can choose to use the software to manage their own social media or let the pros provide a full service.
You can access all of your clients’ info from a single platform and publish everything across all channels from one place. Notifications are configurable, so you can decide on which ones you need to get immediately and which you don’t. The platform is also mobile-friendly, and you can use it to find geo-targeted content.
One of the things users tend to complain about is the user interface—they say it could be more intuitive to use.
PromoRepublic offers a smart platform for social media management. It is great for agencies or freelancers. They will brand the software for you. You just have to provide your brand’s markings by filling a simple form, and they will brand it for you. The platform is easy to use, and the support team is responsive and helpful.
One of the coolest features is smart posting. It picks the best time for publishing your post based on numerous factors, such as your industry, the social network you want to post it on, etc. There are also plenty of post ideas for you to choose from. You can boast about the results of your work by exporting performance insight reports.
Some users complain about the site being buggy at times. A user on Capterra reported having to reset their password sometimes when they log out.
AgencyPlatform provides a host of white label solutions for marketing agencies. Their white label social media solution is easy to use and lets you monitor many channels from a single place. They offer everything related to social media management, from creating accounts to publishing posts and generating regular reports.
Their customer support is available via chat, email, and phone, so you or your clients can contact them easily. When it comes to profile creation, they even offer to do the artwork for you by creating appealing banners. Your clients get easy-to-use editorial calendars. Depending on the price plan you choose, they can even create images to match your site.
SocialPilot flies around social media to post, manage, collect data, and more. The platform provides your clients with creative and effective posting and scheduling options. You can do such quirky things as mentioning other profiles in your posts or creating carousel posts. The calendar is neat and organized. You can choose to reshare your evergreen posts and reschedule content by dragging and dropping.
They make client management easy. Your clients can securely connect without sharing their credentials and monitor their interactions in real-time. The software can generate analytics reports for various social media, and even help you discover influencers that could help your brand become more visible.
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