Landing pages are one of the oldest digital marketing tricks—they’ve been around almost as long as digital marketing itself. While it is true that it’s been nearly two decades since they were invented, landing pages are nowhere near old and neglected—we’d go as far as saying that they’re more popular than ever before.
Together with the development of the digital marketing field, the relevance of a good landing page has been on a constant rise. No matter what kind of campaign you run, you need a landing page to support it.
If you don’t know how to create a ClickFunnels landing page or if you even need one to begin with, let’s see what purpose landing pages serve first.
A landing page functions as an ad extension to any campaign you might come across. Instead of linking your website in an email marketing campaign, for example, you link to the landing page. This is supposed to make things easier for the receiving end because linking to your website might cause some trouble when the visitor tries to find the service you are promoting.
Landing pages should be well-designed and have an eye-capturing copy that’s going to make your target audience want to learn more about whatever you’re advertising. Being used for lead generation mostly, they need to be attractive and in line with your target group’s wants and needs.
Some of the branded content pieces landing pages are most commonly used for are:
Email marketing campaigns
Online course enrollment
The importance of a landing page is more significant than you may think. While creating a landing page, you’re designing your target audience’s entire purchasing experience using images, copy, colors, etc.
To get a better idea of why landing pages are so important, think of it this way—you’re shopping for a shirt on Instagram, and you click on the link included in the post. Imagine that that link takes you to the company’s homepage, where you have to browse through the website for ages to find the one shirt you liked. It would be quite a bummer, wouldn’t it?
The whole experience would be far from desirable, as the potential customer would leave the website upset, meaning that they would probably never return. A company can lose a customer as easily as that.
If you want customer satisfaction, you need to navigate users through any experience related to your website, social media, landing page, etc. You need to make each step of the way natural—anything you create for customers needs to have a flow and must not be confusing.
To achieve successful conversion, creating a landing page with the help of ClickFunnels could be your best bet.
ClickFunnels is a one-of-a-kind software solution that aims to advance online sales funnels and landing pages. The software comes with a wide array of features that make it easier to create pages and funnels for optimal results. Using the platform, you will experience a significant spike in sales because ClickFunnels optimizes your creations with ease.
Using the software, you can choose from an extensive selection of pre-built landing pages that suit your needs. The best thing about ClickFunnels is that you can sell your unique creation to other community members, which is both a useful and highly profitable feature.
If you want to create an efficient landing page and start profiting off of it in no time, you should check out what ClickFunnels’ visual editor has to offer.
The primary goal of the visual editor is for you to be the artist. ClickFunnels is here to provide adequate tools using which you can create anything you want—it is only your imagination that sets the limits.
ClickFunnels’ editor comes with numerous features, some of the best ones being:
Having created thousands of sales pages, ClickFunnels is capable of implementing all of the most necessary elements into your landing pages. To reach optimal lead generation, you need to have certain components that will attract your target group and make them purchase your product.
If you want to know which elements you need to introduce to your landing pages, let’s see what it is that generates the most sales.
It is vital for you to implement background images that are eye-capturing if you want to generate an endless amount of leads. Visuals, together with copy, are the most responsible elements of the number of sales you make—and you have only 50 milliseconds to make that happen.
You can’t make any sales without impressive visuals. Once you create a funnel, ClickFunnels is going to allow you to choose appropriate multimedia pieces to tie in the story you’re trying to sell to your target audience. Remember—you’re usually selling the story behind your product, not the product itself.
The platform includes multiple stock photo websites to make it easier for you to find what you’re looking for. Some of the most popular websites are:
You can’t neglect videos—that’s why ClickFunnels also includes a few platforms through which you can find whichever video suits your story best:
If your potential customer wants to learn more about your company or whatever you’re trying to sell, the most logical step for them would be to check out your social media accounts. With ClickFunnels, you can add social media icons to your freshly made landing page.
In case you would like to share something directly from your website, you can do that with ease because ClickFunnels integrates with all of the most popular channels in more than just one way.
The best way to find out what your leads’ wants and needs are is to present them with a form. This is going to boost the interactivity of your funnel like no other feature and will allow you to adapt your campaign in accordance with the form results. The form segments let you collect lead information through sign-up sheets as well.
If you know your way around web development, the ClickFunnels visual editor will allow you to introduce some CSS customizations in case you find it necessary. The software enables you to be your most creative self but also to have everything pre-built in case you don’t want to fuss around too much.
If you want your landing page to be found by the most critical percentage of your target audience, you need to optimize the page in line with the latest SEO standards. ClickFunnels can help you optimize your page in the blink of an eye, allowing you to edit metadata and check out what the Google search result will look like once the page is uploaded. If you don’t like what you see, you can edit it to perfection through the visual editor with ease.
Creating a landing page in ClickFunnels is one of the easiest tasks you can imagine. The software was made to be user-friendly, meaning that it enables you to create anything you want in no time.
If you want to start generating leads as soon as possible by creating an effective ClickFunnels landing page, follow these simple steps:
Sign up for the free 14-day trial or log into your account if you have one already
Choose the ‘Add New’ option
Select the ‘Collect Emails’ option
Name your funnel
Come up with a tag and select ‘Build Funnel’
Now that you got started, it’s time to customize your page:
Choose a template for the opt-in and Thank You page
Insert your logo
Customize the look of the bar with options such as buttons, fonts, colors, etc.
Choose a header and a sub-header
Insert a button for CTA
Include an email autoresponder
If you follow these steps carefully, you will be able to create your landing page in no time. To achieve optimal results with your landing page, though, you need to create an efficient sales funnel first.
The first thing you need to do if you want to create a sales funnel using ClickFunnels is to conduct thorough market research. It might be the least exciting part of the process, but it will be worth it as soon as you start profiting from it.
To have a successful sales funnel-creating journey, you should go through the following process:
Analysis and documentation
URL and domain name matching
Buyer persona establishment
Start your research by checking out what your competitors are up to—this doesn’t mean you should copy everything they’re doing, though. If your competitors are well-established companies, be sure that they already have a relatively successful sales funnel. Once you analyze their funnels carefully, you will be able to create your own in the blink of an eye.
Keep an eye on your competitors’ mistakes as well—it’s a lot easier to learn from other people’s mistakes than your own. This way, you will make sure that your sales funnel is less flawed and that it generates more leads.
Whenever your competitors drop a new campaign, try to analyze each segment of it. This is going to show you what they believe is valuable to their audience when it comes to copy, images, CTAs, fonts, etc.
If you believe that certain segments of their campaign would be just as suitable for your customer pool, take notes. When you start creating your own campaign, you can utilize these elements and add some tweaks that will take the matter to the next level.
To understand what your competitors are trying to do with their campaigns better, ask yourself some questions:
Is this copy a true attention-grabber?
Are the background colors and images attractive or repelling?
Does the CTA do its job?
Should social media icons be included here?
Are there too many pieces of information?
Is the presented information confusing?
Are they trying to gather data through surveys?
Once you come up with the most sensible answers, see how you can enhance certain elements and make them even better. Over time, you will develop a bulletproof landing page strategy that will never leave the spotlight if you do your research the right way.
To stay ahead of your competitors and know how their business is performing at all times, you should use specific tools that will help you determine what you should or should not do.
Some of the best performance tools on the market are:
It may seem like the most obvious detail on the planet, but you need to match your URL with what you offer. It will give off a much more structured and organized impression on your customers. If your URL ends in a bunch of random numbers and letters, you shouldn’t expect the most desirable results. Although the number of them isn’t massive, people pay attention to such details, so don’t neglect them.
Before you start selling anything, you need to have a deep understanding of your buyer personas. If you have no clue about your buyer personas, you may end up trying to sell a summer dress to a 55-year-old man in Sweden.
To determine your ultimate buyer persona, ask yourself the following questions:
How old is my target audience?
What determines their buying decision?
Where do they live?
Are they in a relationship?
What do they do for a living?
Does my product solve a problem for them?
What is it that turns them away from buying a product?
What does my product do for them?
Which emotion does buying my product evoke in them?
Who do they trust?
Once you have answers to all these questions, you can rest assured that you’ll approach victory in no time. Knowing your target audience is key when selling a product.
The majority of people have a radar for false advertising, so if you look at your landing page and see that your offer sounds too good to be true, try to change it a bit. We all know that over-the-top advertisements do nothing but make everyone stray away from them.
If you’re offering free services for a limited amount of time or a discount, make sure that you point it out. Don’t hide this valuable piece of information because your customers will feel like they’re being scammed.
If you want to publish your newly created ClickFunnel landing page on a website, all you need to do is:
Go to your funnel
Select the ‘Publishing’ option
Choose the ‘Download HTML’ option
In case your website was built on WordPress, do as follows:
Go to your WordPress Dashboard
Choose the ‘Add New’ option
Type ‘ClickFunnels’ in the search bar
Click ‘Install Now’
Select the ‘Activate’ option
The reason behind the success of ClickFunnels is its simplicity, versatility, and user-friendliness. The platform allows anyone with a product to create a sales landing page effortlessly.
If you want to integrate any other software product, ClickFunnels will let you do that in the blink of an eye. The biggest advantage of the platform is that it allows you to be the one in charge—you can create a landing page that suits your needs and customize it as much as you want.
Considering how useful the platform is and how many leads you will be able to generate with your ClickFunnels landing page, the price is just right:
If you aren’t willing to spend your hard-earned money on a monthly subscription before trying it out, you can sign up for a free 14-day trial to get some hands-on experience with the platform.
You should know that this free trial is going to renew into a monthly subscription as soon as it ends, so pay close attention to that. The vast majority of people who sign up for the free trial decide to subscribe to the paid plan, though, so you probably won’t have any issues with this.
Since ClickFunnels comes with numerous features that allow you to do anything you want with your landing page, it isn’t surprising to see just how many people have become its regular users.
If you’re looking to create an organized, effective, and highly-customizable landing page for your business, ClickFunnels will become your best friend.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.