With the rise of social media and its ability to connect people around the world, it's no surprise that many companies are turning towards online advertising as their primary means of generating revenue. This has created an influx of new opportunities for those who want to make money from promoting other products and services through websites or blogs.
Affiliate marketing is one such way to earn commissions by selling someone else's product while directing customers to the manufacturer's website. It involves setting up links between different platforms so that when someone clicks on them they end up purchasing whatever product was advertised. The process of creating these links is known as "affiliating".
In this article we'll look at what affiliate marketing is, why it works well for some businesses but not others, and whether there's any point automating it. We'll then show you how to build a simple tool with Python code that will help you set-up and run your own network of affiliates without much effort. Finally, we'll talk about ways in which you might consider making your business more profitable using automation.
The first step to becoming successful at affiliate marketing is understanding exactly what it entails. There are two main types of affiliate marketing - paid and unpaid. Paid refers to a situation where the person being sold something pays the seller directly (for example if I wanted to sell my car, I would have to pay for the petrol). Unpaid generally refers to a scenario where the merchant doesn't get anything back except perhaps good karma points.
To understand further, let's take an example of Amazon.com. If you buy a book via the company's website, you're effectively paying for the privilege of doing so. However, if you click on a link that takes you to another site that sells books like yours, Amazon gets nothing out of it apart from the fact that you've just bought their competitor's goods. In return, however, you could give Amazon credit for referring you to their store because you've most likely spent longer browsing their competitors' items than you otherwise would have done.
This sort of relationship isn't possible in every case, but it illustrates a general principle behind affiliate marketing. When you refer someone to a specific retailer, that retailer benefits financially. You gain commission based upon the sale made by the customer referred to you. That's pretty straightforward!
Now let's think about the same thing but instead of looking at retailers, imagine that you were interested in selling cars instead. Let's say that you're looking into buying a particular model and after a lot of research decide that Toyota makes the best car. Now suppose that you find yourself drawn to a company called Nissan and notice that they manufacture both cars and trucks. Would you feel comfortable recommending them to friends and family? Probably not, right? After all, you wouldn't know whether they'd buy a truck rather than a sedan. What you need in order to recommend a product effectively is proof that it does indeed work better than competing models.
So now let's turn our attention to the second type of affiliate marketing. Instead of having to prove to potential buyers that a certain brand works better than others, you don't necessarily even need to convince anyone that the item you're recommending actually exists. All you need to do is convince prospective buyers that the item is worth spending money on. And here again, Amazon comes in handy. They allow sellers to post reviews of each item on their website. These reviews provide evidence that the product is real and that it performs as claimed. This allows you to promote products that haven't been fully tested yet, giving the impression that you've already seen them in action.
When you promote a product, the process is typically manual. Someone must go onto the manufacturer's website and check that the details match up correctly. Then they copy a special piece of HTML code into their web page. Once that's completed, they wait until someone purchases said product before sending them a payment. This whole process can easily become quite time-consuming and tedious.
But is it really necessary? Can't computers handle this task faster than humans? Yes, absolutely! Automation allows us to save hours of human labor. For instance, once you've found a suitable product, you write down the relevant information and upload it to Google Docs. From there you create a spreadsheet that automatically checks each URL against the data you entered. If everything matches, you add the appropriate line to your list of active URLs.
Then you simply sit back and let the computer do the rest. Whenever someone buys the product you advertise, you receive notification that a sale has occurred. At this stage, you may choose to send a confirmation email or text message to the buyer. Or you can use the system to generate a PDF report detailing how many times an ad was clicked, the number of leads generated, etc. Basically, whenever somebody uses your affiliate link to purchase the product you're promoting, the system sends you a notification.
You still have to manually enter the relevant info though. But that's only a small amount of extra work compared to the amount of time you used to spend writing emails and filling spreadsheets by hand.
Finally, note that with the exception of the initial setup phase, this entire procedure can be completely automated. This means that you won't have to lift a finger unless you wish to tweak the settings or perform maintenance tasks.
As mentioned above, automation allows us to reduce the amount of repetitive tasks involved in earning income. With affiliate marketing, this translates into saving you considerable amounts of time.
There are several methods available to achieve this goal. One option is to install an application that monitors your affiliate links and keeps track of every single click. Another method is to use tools that scrape the Internet to gather statistics regarding the performance of your chosen ads. Yet another approach is to combine multiple applications so that the job becomes easier.
For example, you could use ClickBank to monitor links while simultaneously using Google Analytics Toolset to collect analytics data. Doing this would mean that you'd only need to keep track of a few basic pieces of information, namely the link itself, the date of the last visit, and whether or not the visitor purchased the product. As long as the numbers meet basic guidelines (e.g., over 1,000 visits per month), you'll know that you should continue running the campaign.
If you're interested in learning more about affiliate marketing automation, sign up to our mailing list below. Alternatively, if you'd prefer to learn more about building your own online business, read our guide to starting your own blog.
One final aspect of affiliate marketing that requires automation is ensuring that payments reach the correct parties. If you're going to rely solely on third party systems, you need to ensure that funds aren't lost along the journey. Fortunately, this problem can often be solved fairly painlessly with the help of PayPal. Simply register a PayPal account and then attach it as a payment option for your affiliate platform.
Once you've taken care of that, it's easy enough to integrate your affiliate platform with PayPal. For instance, you could instruct users to log into Paypal to complete transactions. This means that the money goes straight to your bank account without passing through your affiliate account first.
Of course, there are plenty of other options available too. A popular choice is Stripe, which lets you accept card payments directly. Again, you'll need to register a separate account with Stripe.
Another common solution is Shopify. By integrating it with your affiliate platform, you'll be able to offer shoppers the opportunity to checkout with either PayPal or Visa/MasterCard. Of course, the latter option is far less secure since your customers risk losing control of their personal financial information.
Overall, affiliate marketing offers huge potential for growing your business. Just bear in mind that you'll need to invest significantly upfront in order to reap rewards later on. So start thinking about how you can maximize your ROI today.
If you are new in the world of online business or just starting out with an internet based venture then getting into the right affiliate marketing niche could prove difficult for you. You will need to know what you want and how much time you have to put into it. If you don't take this seriously, you might end up wasting money and effort which would not bring you any profit at all!
So, if you have decided that affiliate marketing is something you want to get involved with but you lack experience, there's no reason why you shouldn't consider using some form of automation when promoting products through different networks like Amazon, ClickBank etc. Automation allows you to promote multiple offers from one source (like Amazon) without having to create dozens of accounts for each network separately.
You may be wondering whether you can actually automate affiliate marketing. In short, yes, it is possible. There are many companies such as Amazons Associates Program who offer tools allowing affiliates to manage their entire campaigns automatically. This means they only have to focus on growing traffic to their own websites rather than worrying about managing hundreds of individual campaigns across several platforms.
In order to understand exactly how these programs function, we'll first look at how traditional affiliate marketing works. We'll then outline how marketing automation can help you grow your audience base quickly and easily. Finally, we'll see how you can use both together to maximize profits. So let's start by looking at how affiliate marketing works...
Affiliates are individuals or organizations tasked with driving visitors to another company's website where they make purchases. They usually receive commissions for referring customers to purchase items offered by the other party. The commission rate varies depending on the type of product being sold. For example, Amazon pays 10% on certain categories while others pay less than 1%.
The way most people decide to earn revenue via affiliate marketing is through creating links between buyers and sellers. These links allow prospective clients access to information about goods and services provided by third parties. The person running the page receives a share of the sales made after clicking on the link.
There are two main ways that affiliates generate revenues through advertising:
- Pay per click - A visitor clicks on your ad and is taken directly to the vendor's site where he makes his purchase. Some vendors charge a fee regardless of whether the sale was initiated by them or via your advertisement. Others give credit towards future transactions should the customer buy again. Either way, the advertiser gets paid once someone clicks on their banner.
- Cost Per Sale - It’s very similar to PPC except instead of paying every single time someone visits your landing page, you're charged a small amount per conversion. The same goes for CPA – cost per action.
Both methods require high quality content to attract readers/viewers. However, they differ significantly in terms of the return on investment. With CPC, you generally spend more upfront because you must cover the costs of hosting and maintaining the ads. On the flip side, PPV requires far fewer initial investments since you can simply run your banners on sites already established in the search engines. Plus, you can set it so that the ads display only during peak hours and times when users are likely to be searching for keywords relevant to your product.
An autoresponder is a tool used to send emails to subscribers automatically over a specified period of time. They are often referred to as email listservs. Companies offering autoresponders typically sell subscriptions ranging anywhere from $20-$100 annually. Autoresponders offer a convenient solution for anyone wanting to communicate with potential leads or existing customers.
A good autoresponder service includes features that allow you to schedule messages to go out according to specific dates and times, track responses to previous communications, add images and graphics, and include hyperlinks within messages.
Autopilot is a suite of apps available for WordPress, Joomla and Drupal CMS systems. The system provides marketers with everything needed to build highly targeted subscriber lists, develop effective communication strategies and execute those plans flawlessly. All of this takes place behind the scenes and completely automates the process. As soon as you install the app on your web server, it begins sending out newsletters with pre-written messages to your list. Once a message has been sent to a subscriber they become 'activated' and begin receiving regular updates from you until they opt out.
Here's a quick overview of how it works:
1. Signup forms on your blog posts or pages 2. Content added to squeeze pages 3. Emails sent to subscribers 4. Follow Up Reminders 5. AutoResponder sends follow ups 6. Webinar registration 7. Campaign tracking 8. Tracking reports 9. Subscriber Management Tool
Most importantly, the user interface is easy to navigate - meaning non-technical bloggers won't struggle putting it to use. And best of all, its subscription model means you never have to worry about keeping tabs on your list.
Marketing automation refers to software designed specifically to assist in the creation and management of digital marketing campaigns. Marketing automation applications provide marketers with various functions including lead generation, campaign design and optimization, reporting, analytics, data collection, social media management, and more. Most marketing automation solutions combine elements of CRM, eCommerce, personalization, and workflow technologies.
Essentially, marketing automation aims to simplify the complex processes associated with building and executing successful online marketing campaigns. By integrating numerous aspects of the industry under one roof, marketing automation streamlines the process of generating qualified leads and converting them into loyal customers.
As mentioned earlier, many companies now integrate marketing automation technology into their overall marketing efforts. One of the biggest benefits of doing so is the ability to leverage the full power of email marketing. Email marketing is still one of the fastest and easiest ways to reach consumers today. Using a combination of automation and personalized messaging, you can effectively target prospects that are interested in your offerings and move them down the buying funnel faster.
However, before deciding to implement a marketing automation platform, you should carefully evaluate how long you plan to stay in business. Answering the following questions could help you determine whether investing in a marketing automation system is worth it:
1. How big is my current mailing list? 2. What percentage of my contacts respond to my emails? 3. Do I currently have a significant number of inactive subscribers? 4. Are my unsubscribe rates low enough to justify implementing a marketing automation solution?
Once you've answered these questions, you can better assess whether an auto-responder solution is appropriate for your needs. Additionally, you can figure out the ideal frequency of emails you'd like to send and the optimal length of each message. Many marketing automation providers recommend that you keep the average response time for your emails below five minutes.
Finally, you should find out how well the provider integrates with your preferred CRMs. Your CRM will serve as a central repository for all of your contact details, making it easier for you to identify which leads belong to whom and what stage of the buyer cycle they fall into. Integrating your marketing automation system with your CRM ensures that you always maintain control of your database.
Now that you know a little bit more about marketing automation, check out our guide on choosing the perfect marketing automation software here.
We hope this article helped explain a few things about how marketing automation works. Now that you have a basic understanding of how it operates, you can implement it yourself. Just remember to choose a reputable company that specializes in marketing automation software.
Once you have chosen a vendor, you will probably want to sign up for a trial version. Once you're sure you like the functionality, you can upgrade to a premium account. Be aware though that you cannot cancel the monthly subscription unless you purchased the software outright. Also note that you will be billed even if you don't use the software.
You’ve probably heard of affiliate marketing before and are wondering if it’s something that could help your business grow or even save it from failure. This article will discuss what affiliate marketing actually is (and isn’t), why it works for some people but not others, and whether it’s worth using at all in 2019.
Affiliate marketing involves promoting someone else's product or service through paid advertising online. When someone clicks on an ad you've placed, they'll usually go straight to the vendor's site where they're encouraged to buy whatever they were looking at. The goal of this practice is simple - generate revenue by selling other peoples' products without having to create them yourself.
It seems like anyone who has been involved in digital marketing over the last few years would have done affiliate marketing at one point. It was everywhere back then! But now? Not so much. And there are several reasons why.
First off, many companies want their own employees to do most things themselves. They don't trust third parties to handle sensitive data, which often includes customer information. So when it comes down to building out new programs, it makes sense to keep affiliates as far away from the process as possible.
This leaves those wanting to participate in affiliate networks feeling frustrated. Because even though they might know more about building successful campaigns than any employee ever could, getting access to these tools requires paying hundreds of dollars upfront to get started.
And while the idea behind affiliate marketing is still sound, its execution just hasn't lived up to expectations. Many marketers haven't yet come to terms with the fact that they need to build a relationship based on trust instead of sales.
But what does this mean for you? Should you stop trying to figure out ways to make money with affiliate marketing? Absolutely not. In fact, it may be that you should consider making changes to your current strategies. After all, if you can't find a way to automate affiliate marketing, maybe you shouldn't try to do it manually.
So let's jump right into the question of whether automated affiliate sites really work…
The short answer is yes, and we'll talk about why below. Before we begin, however, I'd like to share a story. Back in 2003-2004, my friend and I opened a coffee shop called "Coffee Bean" in downtown Seattle, Washington. We had no experience whatsoever running a restaurant, and after six months of hard work, we went bankrupt.
We didn't lose everything, thankfully, and learned quite a bit along the way. One thing I remember clearly was that we never advertised our store. Instead, word spread naturally via social media and word of mouth. Even though we had zero budget for ads, we made enough money simply because everyone knew us personally already. Our customers loved us and came back every day.
Now imagine opening a small business today. You wouldn't think twice about spending $1,000+ per month on Facebook Ads. Why? Because the return on investment is huge. If you invest a similar amount of time and effort spreading awareness about your brand, it'll pay dividends long term.
That being said, here's a quick rundown on how automated affiliate sites work, starting with the basics.
For starters, you'll likely want to choose among the top marketplaces available to sell your affiliate links. Here are some popular options:
Amazon: Amazon is arguably the biggest marketplace around, offering thousands upon thousands of different items to purchase. The beauty of Amazon is that it allows you to set up your account quickly and easily. There's nothing too difficult about setting up a seller account, either. Once you have an account, you can start posting affiliate links immediately.
CJ Affiliate: Like Amazon, CJ offers a wide variety of merchandise to buy. What sets it apart, however, is its focus on niche markets. For example, you can post your link to a book written by an author whose only real audience is fans of Harry Potter. Or perhaps you're interested in promoting dog toys. CJ lets you target specific audiences and provides helpful analytics to see exactly where your traffic is coming from.
ShareASale: Similar to CJ Affiliate, ShareAsale focuses primarily on ecommerce solutions that revolve around services rather than physical goods. That means you can advertise an ebook that teaches aspiring writers how to write better articles, for instance, rather than a cookbook full of recipes. Its user interface is easy to navigate, and once again, you can monitor your performance directly within the platform itself.
Shopify: Shopify's name says it all. As the world's largest independent retail platform, it provides merchants with everything they need to run a business online. With such a massive inventory, there's bound to be an item that interests you regardless of your industry. Plus, Shopify gives you complete control over your storefront, allowing you to customize anything to fit your needs perfectly.
Rakuten Advertising: This Japanese company specializes in providing advertisers with high quality leads. While the basic concept sounds great, it gets complicated pretty fast. Basically, Rakuten Advertising buys targeted traffic from various sources and sells it to clients for pennies on the dollar. Some of their clients include major brands like Toyota. It's important to note that this type of lead generation doesn't always translate well to affiliate marketing. However, if you happen to sign up for a campaign, feel free to check out what Rakuten Advertising has to offer.
eBay Partner Network Inc.: Finally, eBay recently launched its own network dedicated entirely to helping sellers increase their income. Unlike the previous three options listed above, however, its interface is very straightforward. You won't have to spend countless hours learning to operate it properly. All you have to do is enter your contact information and wait for emails whenever someone decides to click your link.
There aren't any guarantees when it comes to affiliate marketing, but there are plenty of statistics to support the theory that it pays to automate your efforts. According to ClickBank alone, affiliates make roughly 40% of total revenue in the United States each year. Not bad considering it takes less than 5 minutes to set up an account and start earning commissions.
If you decide to take advantage of automated affiliate marketing platforms, you'll undoubtedly notice two benefits instantly. First, you'll gain the ability to scale your efforts exponentially. Second, you'll improve your overall ROI. Let me explain both points further.
When you put together a manual marketing plan, you essentially have to do everything yourself. From creating content to tracking results, it's almost impossible to predict what kind of impact you'll receive from your actions. Automation solves this problem completely.
With the click of a button, you can schedule posts to appear automatically throughout the week. Then you simply sit back and watch the cash roll in. No longer will you have to worry about keeping track of all the details associated with your business. Just log onto a dashboard to view reports detailing your earnings, traffic, conversions, etc.
In addition to improving your bottom line, automating your affiliate marketing will give you greater peace of mind. Since you're not dealing with the stress of managing dozens of tasks every single day, you'll have the opportunity to devote more attention toward growing your business.
Here are some tips to optimize your affiliate marketing efforts:
Use unique landing pages: Each page should contain information relevant to your product or service. People tend to form strong opinions about certain types of products, especially when they hear about them for the first time. By focusing your resources on crafting informative webpages, you'll have a higher chance of converting visitors into buyers.
Offer incentives: Most people prefer purchasing a good or service rather than receiving compensation in exchange. Offering discounts, coupons, or other perks increases consumer interest in your offerings. Make sure you add these features to your affiliate marketing endeavors and reap the rewards.
Track your progress: Every action taken should be tracked and measured. This ensures you're consistently raising the bar for yourself. Track the number of people visiting your site, the percentage of people clicking through to your affiliate link, the average conversion rate, and dozens of other metrics related to your business.
Just follow our battle-tested guidelines and rake in the profits.