Are you wondering whether or not you can use Facebook advertising to drive traffic to your Amazon product pages? If yes, then this article is just what you need! We’ll go over the basics of running a successful campaign with Facebook ads (and why it might be worth it), as well as six different ways that you can get started right away.
While there may not always have been direct competition between social media platforms like Instagram, Twitter, and Facebook, they all serve very similar purposes. These days, many people prefer using one platform rather than another because they want more control over their content and interactions—which makes them great places to sell your own goods and services. It also means you should consider trying out some of these ideas with your existing business model in mind.
If you don't know where to start when it comes to selling on any given platform, we've got you covered. Whether you're looking for information about getting started making money from YouTube videos, starting a blog, creating eBooks, or whatever else interests you, our guide will help you find everything you need.
The good news is that by now most major online retailers offer affiliates at least one way to market their products via Facebook.
Yes! You can place an ad promoting your Amazon listings anywhere on Facebook—but it's important to note that you must first become an authorized seller before you can create an Ad Set. This is done by signing up for the Amazon Affiliate Program, which allows you to earn commissions each time someone buys something through your referral link. Once approved as an official Amazon partner, you'll see two new tabs appear within your account settings called "Advertising" and "Promotions." From here, you can select and customize exactly how you'd like your ads to look.
You can choose to display either text-based or image-driven advertisements. The former consists solely of promotional messages while the latter includes images related to the specific item being sold. When choosing a format, keep in mind that images tend to perform better than plain text ads. Also, avoid targeting users who aren't interested in purchasing anything. For example, you wouldn't want to show an ad displaying “buy me flowers” to someone who doesn't care about buying anything at all. You only want to target those who already plan to spend money on your chosen items.
In addition to selecting a format, you can also decide whether you would like to include callouts or a CTA button. A callout appears directly underneath the ad, whereas a CTAs shows up next to it. CTA buttons provide additional context for potential customers, such as directing them to a landing page, email address, phone number, or other location. Both formats allow you to specify multiple keywords that your audience will match against.
Once you've selected a format and set your budget, you can begin designing your ad. To do so, click "Design Your Own Campaign," scroll down until you reach the section titled "Create Custom Audience", and fill in the fields accordingly. As you complete each step, Facebook will prompt you to confirm certain details, including your desired frequency, duration, and maximum daily cost.
Now that you've created an ad, it's time to select your audience. You can opt to target people based on demographics or interest categories. In other words, you could choose to focus your efforts on women 18–35 years old or men 25–50 years old who live near San Francisco. Alternatively, you can narrow your results even further by specifying gender, age range, and country.
It's also possible to limit your search to only those individuals who have visited your website or clicked on your sponsored posts. Keep in mind that every time someone visits your site, you receive credit for the sale, regardless of whether or not they buy anything. So, if you want to maximize your earnings, try to ensure that visitors arrive from organic sources. Otherwise, you won't qualify for commission payments.
To learn more about targeting audiences on Facebook, check out this extensive list of resources.
Like most social networks, you can upload photos, videos, articles, and more onto your personal profile. However, when it comes to adding a Shop tab containing your Amazon storefronts, you should instead turn to Pages. While individual accounts can feature links to Amazon, they typically won't allow you to sell anything. Instead, you'll need to create a separate Page specifically dedicated to your Amazon store.
Creating a new Page isn't complicated, but it does require an initial investment of $10 per month along with a few hours of work. Afterward, you can update its cover photo whenever you wish. Since you'll likely want to share your newly minted retail space across several different social channels, it's best to sign up for a free trial subscription during the setup process. This will give you access to all of the necessary tools required for the task without committing to monthly fees.
When setting up your new Amazon Store, follow the prompts to enter your payment info, name your page, pick a category, and add your brand logo. Next, browse available inventory by clicking Add Products under My Account and browsing through the various categories listed. Select the ones you'd like to showcase and hit Save Changes. Finally, head back into your Settings menu and enable Amazon Payments integration. At this point, you'll be able to sync your inventory from Amazon directly to your Facebook Page.
No. Advertising links to third party websites falls outside of Facebook's Terms Of Service, meaning you cannot use it to generate sales. However, if you'd still like to incorporate Amazon links into your ad campaigns, you can simply copy and paste the URL wherever you'd like. Simply replace the word "Amazon" with the appropriate keyword phrase.
For instance, if you wanted to insert an Amazon link inside of your Facebook advertisement, you'd type "amazon" followed by a comma, "link," and finally the web address itself. Then, save the changes and wait for Facebook to approve your request. Note that this method has nothing to do with actually driving traffic to the retailer's website. That said, inserting Amazon URLs into all types of content remains acceptable according to Facebook guidelines.
Yes! Although no company offers an official service allowing affiliates to promote their merchandise on social media, plenty of brands and businesses offer unofficial solutions that often function similarly to paid programs. For example, companies like ShareASale, ClickBank, CJ Affiliates, Commission Junction, and others offer apps that let you distribute your products on sites like Snapchat, Pinterest, LinkedIn, Reddit, Tumblr, Google+, and more.
These applications typically come with built-in analytics, so you can track the performance of your campaign and adjust aspects accordingly. Some allow you to schedule automatic updates, too, giving you full control over promotions and ensuring that they remain relevant throughout the day.
Finally, there are also countless third parties offering similar features for anyone willing to pay a fee. Many of these services charge around $20/month, though you can expect to pay less depending on the specifics of your needs.
There are numerous advantages to working with an app versus attempting to rely exclusively on Facebook ads. One thing to keep in mind, however, is that you can only utilize these methods if you already have an established presence on social media. Therefore, if you haven't yet begun building rapport with followers, you shouldn't count on earning significant profits from these tactics alone.
That said, if you already have a solid following, a little creativity goes a long way. And since many of these apps take advantage of targeted Facebook ads, it's easy enough to keep things consistent across both mediums.
When it comes to making money online, one of the most popular ways is by promoting a product through Amazon affiliate programs. You get paid based on sales made from your website or blog that contains Amazon links in them. But where does this leave other types of affiliates like eBay merchants, Etsy sellers, or even Instagram influencers who aren't affiliated with any particular brand but have followers interested in what they're selling? Can these people also turn into profit-generating opportunities using the same approach as those above?
In short, yes! If you want to become successful at generating passive revenue streams online, then there's no better place than social media platforms. Social networks offer countless avenues to market products and services. From video channels (Instagram) to photo sharing apps (Snapchat), to live streaming platforms (Facebook Live), to news feeds (Twitter), there's always something going on somewhere. So long as you know how to leverage them all effectively, you'll be able to find a way to monetize your content without needing to invest too much time or effort into building up traffic to your site. And when it comes to social media, nothing beats Facebook. It has over 2 billion monthly active users around the world alone, which means you've got plenty of potential customers waiting to buy whatever you sell. Plus, since everyone uses Facebook nowadays, more people will see your posts and engage with you. That makes it easier to build relationships with new prospects and convert existing ones into paying clients.
So here we go - let's explore six different methods to generate additional revenue from your Facebook page while simultaneously earning commissions from your Amazon listings. Keep reading below to learn more about each option and decide whether or not they could work for you.
If you already own a business/blog and would like to start earning some extra cash by advertising items sold on Amazon, then you should consider turning to Facebook advertisements. This method of promotion allows you to reach hundreds of thousands of prospective buyers via targeted ad campaigns on the platform. The best part about this strategy is that it doesn't require you to spend a cent upfront because your costs are covered when someone clicks on your link and buys the item you're trying to promote.
The key thing to remember though, is that you need to first establish yourself as an authority in order to attract high quality leads who will actually end up buying your stuff. To do this, you need to create several pages dedicated solely to promoting your goods. For example, you may set aside a "Shop Now" section for the items you want to sell on Amazon, another "Amazon Shop" tab for everything else, plus separate tabs for specific categories such as fashion, electronics, etc. Then you'd set up a profile on Facebook for each of these stores and fill out every field available. You should include things like detailed descriptions, pricing information, customer reviews, images of your merchandise, and anything else relevant to convince visitors to click through and purchase your wares.
Once you've done all this, you can begin posting links to your store whenever you feel comfortable doing so. Remember, however, that Facebook prohibits businesses from directly linking to individual items within its network. Instead, you must only provide general directions for where to visit the store's landing page. Once you do that, you can simply share your updates with friends and family members via Messenger or email. As mentioned before, this process requires zero investment on your part beyond setting up the accounts necessary to manage your storefronts. In fact, it's completely free once you're ready to advertise on the platform.
As of now, Facebook isn't really known as being particularly friendly towards third party vendors looking to drive traffic to their websites. However, there are still quite a few exceptions to this rule. One of these is when you choose to use a service called ShareASale. With this tool, you can easily add Amazon affiliate links to your status updates. Just select the type of item(s) you wish to promote, enter the price you plan on charging for the sale, and ShareASale handles the rest. When someone shares your update with others, they'll automatically receive a notification letting them know they can purchase the item from your account. They won't even realize they did it unless they happen to check the app later. All they'll know is that they saw a friend's post recommending the product and decided to take action.
This technique works well for two reasons: 1) People tend to trust their friends' recommendations more than random strangers on the internet, and 2) Your audience will likely interact with your post regardless of whether or not they clicked on the link. After all, many people don't read the entire text of articles posted on Facebook, especially if they contain numerous screenshots. By adding Amazon affiliate links, you allow your followers to either save themselves the trouble of clicking on the link or skip right past it altogether. Either way, you win.
While ShareASale enables you to display Amazon links alongside your regular posts, you can't just paste your affiliate code anywhere you please. Doing so violates rules put forth by the company responsible for maintaining the platform -- namely, the Digital Millennium Copyright Act (DMCA). What this law basically says is that you cannot distribute copyrighted material (i.e., music files, movies, software applications, books, etc.) without permission from copyright holders. Since Amazon owns the rights to these types of materials, they have exclusive control over your ability to share them freely on the web.
Therefore, if you want to utilize Amazon affiliate codes in your posts, you'll need to follow certain guidelines outlined by the company. First off, you must ensure that none of the links you share point toward unauthorized copies of copyrighted materials. Second, you'll need to keep your links confined to a single line of text. Finally, you'll need to avoid including keywords associated with illegal activity. These restrictions apply across all social media sites, not just Facebook.
You might think that keeping your Amazon links hidden behind a paywall is a good idea anyway. While this tactic can help prevent your competitors from stealing your hard earned traffic, it also prevents you from reaching out to new audiences who wouldn't otherwise come across your posts. So while hiding your Amazon affiliate links might seem like a smart move, it ultimately ends up hurting your bottom line instead of helping it grow.
Since Facebook offers tons of tools and resources that enable anyone to launch a profitable business, it shouldn't come as a surprise that the platform is home to a number of companies offering similar solutions. Among these are apps designed specifically to assist small business owners in managing their digital presence, including both Facebook Pages and Groups.
For instance, you can use Bluehost to host your blog or website on Facebook. Or, you can try GoDaddy Marketing to boost your visibility amongst millions of Facebook fans. Each of these providers offers various features geared towards maximizing your performance on the platform, thus giving you greater exposure to potential customers. Not surprisingly, these packages cost a pretty penny. Still, they could serve as effective alternatives to standard hosting plans offered by larger corporations.
Another solution involves utilizing Amazon's Partner Program to gain access to a suite of tools meant to improve engagement levels among your followers. This system helps you monitor mentions of your name, respond to comments, moderate discussions, track likes, dislikes, and reposting content (amongst other functions). You can connect your Facebook Page or Group to your Amazon Store to automate the whole process, thereby saving you valuable time during important periods such as holiday shopping season. Of course, you'll have to pay a fee to join the partnership scheme, which ranges between $25-$100 depending on the package you opt for. Nevertheless, these prices pales in comparison to the fees charged by large brands like Google AdWords and Bing Advertising.
Finally, you could try creating custom fanpages and groups focused exclusively on Amazon products. This is a great way to showcase your inventory and increase awareness of your availability. Additionally, you can use these spaces to communicate with potential customers regarding shipping times, special promotions, and more.
One final note worth mentioning is that you can also use Facebook to market other kinds of products besides Amazon ones. There are several third party apps capable of performing this task. Some examples include: PostPlanner, PromoBar, and LeadPages.
You've probably heard about the new Amazon Affiliate Program that launched in 2022, but did you know it's also now available as a standalone product called Shop Now or as part of your existing ecommerce platform like eBay, Etsy, Shopify, BigCommerce, Magento, etc.? It makes sense, right? You have all these awesome products sitting around your online store, why not offer them at a discount when someone clicks from Facebook?
And what better place than one of the biggest social networks in history to do this -- Facebook! But before we dive into whether or not you're able to advertise your Amazon affiliate link using Facebook Ads, let's take a look at some things you should consider first.
Yes! And there are many different ways to go about doing it. The most popular method is by creating a separate ad campaign (or multiple campaigns) specifically targeting people interested in purchasing certain items. For example, you could set up a campaign for "Best selling books", another for "Toys" and yet another for "Home decor". This approach will allow you to reach more customers who might be looking for those specific types of merchandise, which means they'll potentially buy more of it once they see your ad.
However, because Facebook has strict rules regarding spamming content, you might want to keep that in mind while running any kind of ad campaign. If you don't follow the guidelines above, your account may get suspended or banned completely. That said, just remember that Facebook doesn't care much about your brand and its reputation -- only the number of impressions delivered per day. So as long as you abide by its policies, you shouldn't face too many problems. If anything goes wrong, you can always ask Facebook support staff for help. Just click Help Center then Contact Support to find out where to submit a ticket.
Another way to run an effective campaign is to target pages rather than individual users. In other words, instead of posting an ad to your own profile, try promoting something else on the website like a giveaway page or a blog post. As long as you write good quality posts that contain relevant information, you'll likely receive plenty of traffic from these platforms.
As mentioned earlier, you cannot directly add an Amazon affiliate link to your ad. Instead, you need to create an image file containing the text "Click here to learn more." Then you simply upload that image to Facebook and choose it as your landing page. Once that step is complete, you can start adding your desired keywords to optimize your audience.
Once again, though, you must adhere to the aforementioned policy of not overloading your fans' newsfeeds with irrelevant promotional material. Also note that Facebook allows you to include affiliate banners within your images/videos, so you won't necessarily need to create an additional banner separately. Simply paste the code onto your video/image and publish it.
The short answer is yes. However, Facebook does require that you disclose the fact that you're affiliated with a third-party vendor whenever possible. When you mention such affiliates in your captions, you'll see a disclosure box pop up automatically next to each item sold by their company.
What about other forms of advertising? Can I run ads with affiliate links?
Absolutely! Although Facebook Ad Manager doesn’t provide detailed analytics pertaining to paid search results, you can still track conversions via Google Analytics. To do this, head to your website dashboard and select Acquisition > Search Terms Report. From here, you can view data related to paid search terms used to generate revenue, along with their conversion rates.
There are two important considerations worth noting here: 1) Paid keyword searches aren't going to show up in your organic search results. 2) People searching for your business name or logo will appear in both paid and unpaid categories depending on how competitive the term is.
In order to avoid potential issues, it's best practice to either remove the paid keyword altogether or to manually exclude it from the report. You can do this by clicking Filter Criteria under Content Filtering Options. Select Paid and check the corresponding box beside the word. Click OK.
That being said, you're free to test various strategies until you find the ones that work best for your niche. If you'd prefer to stick to organic methods, you can always try boosting your site visibility on Instagram. Or maybe you want to utilize YouTube influencers to drive traffic back to your site. Whatever you decide, the sky's the limit!
Finally, you may want to think about starting a podcast. Podcasting is one of the fastest growing industries today, especially among millennials. Not only that, but according to Statista, 94% of Americans listen to podcasts regularly. And since people tend to spend more time listening to audio content versus reading articles, podcasts have become incredibly profitable. One great option is to host a weekly episode featuring guest interviews, tips, tricks, and industry advice.
How to do affiliate marketing on Facebook Ads
1. Can You Run a Facebook Ad to Promote Your Business or Service on Amazon
When you think of advertising on Facebook, one thing comes to mind - promoting a business. And while there is no denying this fact, what most people don’t realize is that they can use Facebook Ads to promote any service they sell too.
If you want to learn more about how to leverage Facebook Ads to market anything – be it a physical product, digital goods, services, courses, membership sites, even books – then keep reading! We'll cover everything from setting up your first ad campaign to running specific types of campaigns with different targeting options. So let's get started…
How much does it cost to advertise on Facebook?
What are my target audience options?
Will I need to create a separate page for each ad campaign?
Which type of video should I choose (and why)?
Do I need to pay attention to the budget limits?
The Basics of Running a Campaign
Before we dive into the specifics of getting started, let me explain some fundamental concepts behind running a successful campaign. First, you must understand what kind of audience will see your ad. There are two main categories here: audiences based on interests and demographics, both of which are used to determine who sees your ad and how often.
Facebook uses a combination of technology and human review process to identify its users' interest profiles and other demographic information. The idea is to show relevant content to those who would find value in it. For example, a person interested in buying clothes might see fashion-related advertisements, while someone looking for health and fitness articles could see lifestyle-oriented ones. This way, advertisers won't waste money showing their ad to random visitors.
Next, you need to decide whether you'd rather focus on broad or narrow audience segments. Broad means everyone who visits Facebook
Just follow our battle-tested guidelines and rake in the profits.