Blogging is not what it used to be, but that doesn't mean the medium cannot provide financial stability for its writers. You just need a plan of action to get started with your own blog or website.
Here are some tips on making money from a blog in 2021.
Yes! Blogging has been around since 2004, so there's no reason why people should think about stopping their online presence. If anything, more interest in the platform means better opportunities for bloggers.
But before we go into details, let’s address one question first — does anyone even read blogs anymore? While this may have once been true, things change quickly when social media platforms take over the world. The same applies to blogs too.
You might wonder if blogs will continue to exist in five years' time, but they won't disappear completely like print magazines and newspapers did. Instead, these websites will become part of our daily lives as we use them for research and entertainment purposes.
In fact, many popular brands already rely heavily on blogs for marketing strategies. For example, Amazon owns Whole Foods Market, which runs several stores named after different cities across America. These grocery chains don’t only sell products but also offer information about local cuisines and cultures through recipes, food guides, and other resources.
However, while most companies keep their blogs updated regularly, the quality of content varies from brand-to-brand. Some produce generic posts written by employees without any specific expertise while others hire professional copywriters who know exactly what readers want to hear. In addition, big retailers often run promotions via e-mails instead of traditional ads because they're able to target specific audiences based on age and gender.
So yes, you can earn income from a blog in 2021...but not necessarily a full salary unless you work at an established company. However, you could try freelancing, starting your own business, selling merchandise, or becoming an affiliate marketer to supplement your blogging earnings.
The answer to this question depends largely on your strategy. There are three main ways to generate revenue from your blog: 1) advertising (including sponsored post), 2) membership site subscriptions, and 3) product sales. Since all of them require lots of hard work upfront, they aren't suitable for beginners looking to create passive incomes streams. But the good news is that each option eventually becomes easier than the previous one. And if done right, you'll see steady results every month.
Advertising allows you to showcase your skills and experience in exchange for compensation. This approach works best for experienced bloggers with high search engine rankings. On top of that, marketers usually spend less per click thanks to increased competition among advertisers. Even though this method isn't ideal for beginner bloggers, it remains the quickest way to turn small profits into large sums.
If you can write compelling headlines, then you'd probably attract more visitors interested in learning something useful. So, consider adding educational articles to improve traffic flow and boost conversion rates.
Membership sites are another great source of income for bloggers. They typically charge monthly fees or annual subscription charges depending on whether users pay individually or in bulk.
For instance, if you operate a digital magazine containing original editorial content, you could set up your own premium membership site where subscribers receive access to exclusive materials such as newsletters, interviews, videos, etc., for a fixed price. Alternatively, if you prefer to focus on writing rather than creating websites, then you could publish free eBooks on various topics and sell them via your blog or website.
As mentioned above, earning extra cash from a blog requires effort. Therefore, it's important to understand that building long-term relationships with customers takes commitment and consistency. Once you master the art of converting leads into paying clients, you'll never look back.
Finally, affiliates play a vital role in driving additional revenues from your blog. Most active bloggers recommend joining affiliate programs either directly or indirectly. By doing this, you get paid commissions whenever someone purchases a product sold by merchants associated with your blog.
To succeed as an affiliate marketer, you must learn everything you can about promoting affiliate links, including choosing the correct type of product, finding effective affiliate tools, tracking referrals, and managing multiple campaigns simultaneously.
Affiliates tend to promote various items ranging from physical goods to services. As a blogger, you can choose to endorse a particular product or service provided by an advertiser. Whatever your choice, remember that affiliate commissions vary between 10% and 75%. Depending on the size of the sale, you would receive a certain percentage of commission.
Another alternative is running giveaways and contests on your blog to drive targeted traffic and increase conversions. To maximize your chances of winning prizes, follow a strict giveaway policy and avoid plagiarizing contest entries submitted by other participants.
With this said, there are plenty of untapped niches within almost every industry. When executed properly, they can bring substantial benefits both to consumers and businesses.
It's difficult to say whether blogs have lost relevance in recent times due to changes in technology, trends in society, or user habits. According to Alexa ranking, most popular blogs are no longer ranked higher than 100 million globally.
On average, blogs rank below 500 thousand worldwide. A similar trend was observed during the early days of Google SEO when webmasters were eager to build highly optimized pages. Nowadays, however, it's common to find well-ranked blogs linking back to authority domains.
Nevertheless, the number of unique internet surfers continues increasing year to year. So even if blogs lose popularity, they could end up being preferred alternatives for those seeking niche interests.
According to data collected by SimilarWeb, global visits to blogs grew by nearly 20 percent since last year. At the same time, Unique Visitors dropped slightly by 5%, which shows that overall traffic to blogs declined despite growing numbers of registered accounts.
While it seems like the future looks grim for blogging, experts believe that the decline in traffic and pageviews reflects the rise of mobile devices. More specifically, according to Statista, 65 percent of total traffic came from desktop computers in 2018 compared to 54 percent coming from smartphones in 2019.
At least, now that you know how to make money from a blog, you don’t have to worry about losing traffic anytime soon. Just stay determined, consistent, and focused on providing valuable content consistently. After all, that's what made your blog popular in the first place.
Blogging has been around for more than two decades now, but is there enough of an audience left that's willing to pay for your content? Is it even possible to make money from a blog in the near future?
Bloggers are always looking for ways to get paid, so we talked to some big names in the industry about what they think. Here's what they have to say about whether or not making money online through blogging is sustainable in 2021...
As one might expect, most of these people agree that it’s definitely worth starting a blog today—for those who aren't already established. They'll also tell you that if you're just getting started, don't worry about allocating time and energy into building up your brand as long as you know what you want to write about.
"If you have something interesting to talk about, and you're passionate about it," says blogger Natalie Dautovich, "it doesn't matter at this point." She adds, "Don't wait until you feel like you've 'arrived' before you start writing."
In fact, she encourages everyone to begin their journey by creating quality posts consistently over a period of months. That way, when someone stumbles across them later on, they won't be disappointed.
She believes that, once you establish yourself as a reliable source of information, readers will come back again and again because they trust you. And eventually, they may find themselves paying attention to other aspects of your site (such as products) as well. But only after you prove yourself first.
There are many reasons why your blog could fail, including poor SEO practices, low engagement rates, inconsistent posting schedules, etc. When you consider the amount of effort required to build a solid following, it makes sense to focus on establishing yourself before trying to sell anything else.
While there isn’t any concrete evidence showing that earning money from a blog is impossible, neither does anyone seem to be able to provide conclusive proof that it works either. It seems safe to assume that the answer lies somewhere between “no” and “maybe.”
The reason being that no one knows exactly how valuable each individual blog post really is. Even though Google Analytics provides data about traffic numbers, it doesn't necessarily show which pages were clicked on last, nor how often. In short, it gives us absolutely zero insight into click-through rate.
So, while having lots of visitors doesn't guarantee profitability, it certainly doesn't hurt!
This lack of visibility means that the question becomes increasingly complicated. If you run several different blogs, then yes, it's likely that at least one of them will generate revenue. However, the odds become slimmer with every additional website you add.
Another problem facing modern day writers is finding advertisers interested in sponsoring particular types of posts. As a general rule, companies don't tend to advertise on topics unrelated to their core business offerings.
According to James Williams, cofounder of The Write Life, "Advertisers are generally very picky about where they advertise. You must demonstrate value and relevance before they would ever sponsor a piece." He recommends targeting specific niches within a larger category, such as health supplements within the diet niche.
On top of that, he states that companies usually prefer sponsored articles written directly by experts rather than regular contributors. This is due to the higher perceived credibility associated with professional articles.
It's important to remember that the majority of advertising budgets go towards large corporations. Most small businesses simply cannot afford to spend millions per year on running ads on multiple websites. So unless you happen to be lucky enough to land a lucrative deal with one of them, chances are slim that your little blog will receive financial support in the form of ad space sales.
Notably, there are certain things you should avoid doing if you plan to earn income from your blog. One example is promoting affiliate links during your posts. While it may sound tempting at first glance, it can easily lead to potential problems down the road.
For starters, affiliates need to remain 100 percent honest about their own product reviews. Otherwise, they risk losing their reputation among customers. Also, affiliate marketing involves tracking leads and payments via third parties, which means giving away control over your personal data.
James explains that, although you may end up receiving commissions, it's unlikely that they'll be significant ones. After all, you probably won't see thousands of dollars rolling into your PayPal account overnight.
He stresses that it pays more to put in a lot of hard work early on and hope that you hit upon a winning strategy later on. For instance, you could try selling ebooks before listing items on Amazon, since Amazon takes a bigger cut. Or perhaps you'd fare better offering consulting services instead of digital downloads.
Regardless of what path you choose, however, you shouldn't rely solely on passive income streams. Instead, take advantage of social media platforms to cultivate a community around your blog. By interacting regularly with followers, you'll develop strong connections and foster loyalty.
When it comes to generating actual cashflow, it's best to aim high and keep working toward that goal. There's nothing wrong with taking a break or putting off a major update for a few weeks if you haven't seen any results yet.
However, most successful entrepreneurs recommend setting goals and sticking to them daily. Don't give up without fighting for what you believe in. Just ask yourself: Are you ready to invest the necessary time and resources to create a viable blog? Only then can you truly call yourself an entrepreneur.
A final thing to note is that, contrary to popular belief, monetizing a blog is difficult. Many people think that once they reach a critical mass of popularity, they can simply charge whatever price they wish and rake in the dough. Unfortunately, it rarely happens this way.
Instead, you should take inspiration from brands such as Peloton, which recently raised $120 million despite charging less than half its competitors. According to Forbes, the company was valued at almost double Nike’s market cap earlier this year.
To succeed, you'll have to follow similar principles. Start slow, learn from your mistakes, and stay focused. Your passion alone is far from sufficient motivation to carry you through tough times.
And finally, don't forget to treat your blog as a real job. Take pride in everything related to it — from design choices to copywriting skills. Treating your blog seriously will help you achieve greater success.
Despite the challenges listed above, it appears that many bloggers continue to maintain a positive outlook regarding the viability of their chosen career path. Some even claim that, thanks to advancements made by search engines, bloggers now enjoy more freedom and flexibility compared to traditional corporate employees.
That said, it's clear that there's plenty of room for improvement when it comes to our current systems. So, hopefully, we can look forward to a bright future filled with exciting opportunities for both writers and publishers alike.
If you're an aspiring blogger, the question on everyone's mind is whether or not it's even remotely worth trying your hand at making some extra cash from your online efforts.
The short answer: It depends what sort of content you'll be writing about. If you've got something unique that people are willing to pay for, then yes, it remains very possible to earn enough income through blogging in 2022 — but only if you know exactly which niche your blog will focus upon.
For those who don't have a specific topic they want to write about yet, however, we spoke with several experts to get their thoughts on whether a blog is really viable as a business model in 2022. Here's what they had to say...
In general, most agree that monetizing blogs has never been easier than it is today. Most major platforms now offer multiple avenues by which advertisers can reach readers, and many popular brands use these methods to promote products directly within posts.
"Monetization via affiliate marketing," says freelance writer and editor Michelle Lacy, "is one way to generate revenue from your blog." Affiliate links allow someone else (like Amazon) to market its product while keeping all profits.
This method isn't particularly lucrative when compared to other ways of generating passive income like selling e-books, she adds, but it's definitely more reliable than relying solely on ads.
Affiliate marketers also need to keep track of what works best with different types of audiences, so they may find themselves doing a lot of experimenting before finding the right path forward. But once they see success, this route could potentially become a great source of additional income down the road.
According to HubSpot founder Dharmesh Shah, another easy way to monetize your blog is to consider offering premium services such as consulting and coaching. This allows you to charge clients fees instead of commissions based on sales. You might even sell items that aren't related to your regular topics, like health care supplements.
Shah recommends setting up a Google AdWords account and putting together informational guides around various areas of interest. Once these materials are completed, he suggests creating email campaigns where potential customers can sign up for free access to them.
While he acknowledges that building this type of service takes time and expertise, he believes that many bloggers would benefit from establishing a paid side hustle rather than waiting tables full-time. And since launching his own website back in 2004, Shah continues to run his tech consultancy company under the same domain name.
It should go without saying that any business venture comes with risks and uncertainties. As such, getting good advice from experienced advisors is always recommended prior to jumping into anything.
Another expert who advises against focusing exclusively on monetizing a single site is entrepreneur and author Nicole Jameson. She explains that her personal experience growing her own audience over the past few years hasn't put her in a place where she'd feel comfortable charging others for her work. Instead, she focuses primarily on helping authors build brand awareness through social media platforms like Instagram and Twitter.
Jameson does think that monetizing a blog makes sense for certain kinds of writers. For instance, anyone interested in publishing nonfiction books or producing documentary films would probably profit well off of selling copies of their material. Self-published authors already have plenty of options for distributing their book covers and promoting it among consumers, after all.
But overall, Jameson cautions beginners against thinking that a blog is the quickest way to turn passion projects into sustainable businesses. The process of gaining traction, cultivating relationships, and reaching larger audiences takes time and effort.
She compares growing a blog to raising children. In both cases, patience is key.
So far, the consensus seems to be that blogging is indeed worthwhile as a career option in 2022. There just needs to be flexibility built into the equation, and it must take advantage of modern technology.
According to Shah, it doesn't matter if you pick a niche that no one pays attention to or decide to break away from the herd and tackle a subject nobody cares about. What matters is knowing why you started blogging in the first place and sticking to that purpose.
Lacy agrees, adding that it's important to remember that monetizing a blog requires being authentic. A big part of that means letting go of shame surrounding topics that seem taboo or controversial.
And as long as you stick to your convictions, you shouldn't encounter too many problems when sharing opinions or speaking truth to power. After all, the ultimate goal is to help other people learn and grow. That said, it's crucial to remain mindful of cultural sensitivities wherever possible.
The main takeaway is simply that making money from a blog is going to depend largely on what you choose to cover and how you approach your chosen subjects.
As previously mentioned, the easiest way to begin earning money from a blog is to leverage existing advertising networks and programs. These include Facebook Ads Manager, Google AdSense, YouTube Partner Program, and Twitter Cards.
To set yourself apart, try using your own original voice whenever possible, according to Lacy. People tend to gravitate toward stories that resonate with them personally, regardless of whatever niche they fall into. Don't assume that because you enjoy reading about politics that everyone else feels similarly.
You may also want to look into partnering up with influencers whose followers align with your content. Influencer marketing often involves working closely with celebrities, athletes, artists, musicians, etc., to create buzz around particular events, albums, movies, TV shows, video games, and more.
On top of this, you can look into turning your blog into a membership platform, per Shah. He notes that membership sites typically feature a subscription box containing special offers, discounts, and giveaways for paying subscribers. They can also help boost ad revenues by encouraging users to share their contact information with third parties.
Finally, Jameson suggests looking into crowdfunding platforms like Patreon. According to her, creators can easily combine their passions into one cohesive project. Then, they can essentially ask loyal fans to sponsor individual episodes of their show or chapters of their novels.
Of course, the downside of joining Patreon is having to deal with subscribers' expectations regarding the frequency of updates. On the plus side, this tactic could prove effective for established personalities who already have a large following.
Be careful not to confuse monetizing a blog with running a vanity blog, warns Lacy. While the latter refers to websites designed purely to impress a small group of viewers, a solid blog should serve to educate and entertain a broader range of readers.
Vanity blogs are usually created by individuals who possess little to no editorial talent. Their sole objective is to attract traffic, not necessarily produce quality content. So if you plan on maintaining a blog, chances are high that you won't end up pleasing anyone besides yourself.
Lastly, if you haven't already done so, it's worth considering diversifying your sources of income beyond a single blog. Although a website may bring in decent amounts of money every month, it may not provide sufficient financial security. Plus, there's nothing wrong with supplementing your earnings with other opportunities.
With millions of people across the world regularly spending hours each day scrolling through their feeds, it's clear that blogging is currently enjoying unprecedented popularity. Blogs can teach us valuable lessons about life, love, and self improvement.
That said, things change quickly nowadays and it wouldn't hurt to stay updated on industry trends. To ensure your growth prospects continue improving, you should follow relevant industries and publications. Since 2017, Reddit has offered paid subscriptions to select subreddits. Meanwhile, LinkedIn introduced a slew of changes aimed at boosting professional networking capabilities.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.