If you're a small business owner or simply someone looking to grow your brand through paid advertising on the internet, then you've probably heard of affiliate marketing. It's essentially when businesses pay people in exchange for promoting products they sell directly themselves. The person who sells those products would be called an "affiliate" because he earns commissions based on sales made by his customers.
But can you get started using social media as part of your affiliate marketing strategy? And if so, should you? We'll answer both questions here.
The most common way that affiliates market their own products via social media is through sharing other peoples' posts and reposting them. This method works well if the product being promoted has already been shared extensively across several platforms. If not, it could take longer before any potential leads see your link.
You might have noticed some major influencers like YouTubers, Instagram stars, bloggers, etc., sharing sponsored content all over Twitter, Facebook, Pinterest, YouTube, Snapchat, etc. These are examples of ways that people share their work via social media -- but only after they first received compensation.
Another popular option is to create accounts dedicated specifically to selling the same products that you'd find in your portfolio. For example, if you were working at a software company, you might choose to create a blog focused solely around writing about web development tools. When users visit this page, they will see ads for the specific programs that you recommend (and perhaps even offer discounts).
This type of approach gives you control over everything related to your site's appearance and functionality. However, there are downsides to having such an account. One of the biggest issues is that while you may receive traffic from visitors searching for information about your niche, these users will likely never return. Because of this, you won't generate much revenue unless you place very high-quality advertisements on your page.
And finally, you can always send out emails to contacts in your database asking them to purchase something similar to what you're offering. While this isn't quite as time consuming as the previous two options, it does require a bit of effort on your end.
According to HubSpot, 93% of consumers prefer reading reviews written by others instead of trusting recommendations from friends or family members. That means that if you want to drive traffic to your website and ultimately convert these prospects into paying clients, you must rely heavily on user generated content.
In addition, many experts believe that organic engagement rates are higher than ever. In fact, according to Statista, 65 percent of Americans say that they trust online reviews rather than traditional testimonials. So if you're trying to build credibility within your industry, creating engaging content is essential.
However, you don't necessarily need to post every single piece of content yourself. There are plenty of companies that specialize in generating quality content for you. Many of these services provide writers, researchers, editors, video producers, graphic designers, photographers, videographers, voice actors, animators, etc.
These workers typically produce one original article per day, meaning that you can easily churn out dozens of articles each month. Of course, you still have to write your own copy, edit images, manage social media, etc., but outsourcing certain tasks makes it easier to focus on the things that matter most: building relationships and increasing conversions.
One of the easiest ways to boost your earnings from affiliate marketing is to develop connections with big name influencers in your field. They often have huge followings and a large number of fans eager to buy whatever they endorse. By partnering up with them, you can help spread awareness about your brand and hopefully attract followers to your own profile as well.
For instance, let's say you run a gym. Instead of just posting flyers about your facility throughout local neighborhoods, why not try reaching out to fitness influencers who regularly post pictures of themselves doing exercises? Some fitness professionals may be willing to include a quick mention of your gym in their next workout routine.
Of course, there are no guarantees that anyone will respond positively to your request. But many times, influencers will happily oblige if you show them genuine interest. Once you establish a rapport with them, you can ask them to review your products and/or feature you on their personal blogs.
Additionally, you can sometimes sign up with third party networks that connect you with different types of influencers. These sites usually charge a fee, but they can prove extremely beneficial if you're planning on expanding your network beyond your neighborhood.
Finally, another great option is to hire freelance writers to create guest posts about your products for free. Most freelancers offer various packages depending on the length of the article and whether you'd like to publish it on multiple websites or just one. Depending on where you live, you may be able to find talented writers who are interested in earning extra income.
There's little doubt that you cannot succeed in today's marketplace without a digital footprint. After all, Google knows exactly what you search for, and Amazon doesn't care if you're buying clothes or groceries.
While we haven't discussed SEO yet, it's important to know that optimizing your website for keywords is crucial for getting found online. Fortunately, you don't have to go into debt purchasing expensive domain names or hiring professional developers.
Instead, you can opt for simple solutions that allow you to quickly set up pages optimized for mobile devices and desktop computers alike. With basic design skills, you can create landing pages that look appealing to users regardless of what device they're browsing on.
To learn more about starting an ecommerce store, check out our guide below!
What's your favorite social platform for affiliate marketing? Do you think you can achieve success in your chosen career without a website? Let us know your thoughts down below!
How does it work
There are many different types of affiliates but there is one thing that most have in common - they offer commission-based opportunities for anyone interested in promoting products.
For example, if you wanted to become an Amazon Associate, you'd need to sign up as such. This means you get paid every time a customer buys something from Amazon using your link. If you want to become an eBay Partner instead, all you need to do is register here. For both platforms, you'll get 25% of any sale generated through your own website or blog.
While some companies will give you bonuses for referring others (like referral programs), these generally don't generate enough income to offset the cost involved. Also, not everyone wants to refer other people to try out a product either!
"Affiliates can choose what products to market, how often to market them, and which sites to place ads." says Scott Young, Head of Marketing at Social Media Examiner. He adds that this gives affiliates complete control over where their traffic comes from, making it easier than ever before to drive high quality leads to their websites. This way, you won't just be getting free traffic from Facebook, Twitter, Instagram, etc., you'll actually know exactly who came from each platform.
Of course, like anything else online, things aren't always perfect. When we asked Scott about issues experienced by smaller affiliates, he said that while many affiliate networks provide tools to help prevent fraud, sometimes it still happens. In addition, since so much depends on the success of individual campaigns, it's difficult for affiliate managers to keep track of everything.
If you're looking into starting a business online -- or already have one but want to expand it -- then you've probably heard of affiliate marketing. You may even know that in order to run an affiliate program successfully, you'll need some sort of website or blog where your affiliates can promote your products. And since most people don't have the time or budget to create these websites themselves, they might be wondering if there's another way to get started.
One option is by using existing sites like Facebook, Twitter, Pinterest, YouTube, etc., as platforms to drive traffic back to your own site via ads and other sponsored posts. This type of advertising has been called "social media" because it involves creating valuable relationships between businesses and consumers through the sharing of information and opinions.
But does this mean that all forms of social media are now considered part of affiliate marketing? Or should only certain types of social media be used for affiliate purposes? If so, why? What makes certain kinds better than others? How much work will I actually have to put in to succeed? Here we take a look at whether social media can really help boost your affiliate profits.
Yes! There are many ways you can leverage social media to build your affiliate empire. But first, let's talk about exactly what affiliate marketing is. So here's a brief overview:
An affiliate (or merchant) is someone who runs an internet store selling goods and services. They partner with retailers to sell those items and pay them a commission when someone purchases something from their link. In return, the retailer gives them credit towards future purchases they make, or sometimes just a small fee for referring customers.
This creates a mutually beneficial relationship between both parties, allowing the affiliate to generate revenue while helping out the retailer. The two become partners rather than competitors, making it easier for potential buyers to trust each other without having ever met face-to-face.
The key aspect of affiliate marketing is finding the right merchants who offer high quality goods and services. These usually come in the form of digital downloads such as ebooks, software programs, video courses, and more. Once you find a product you think would appeal to your audience, you simply copy its URL and share it across various networks online. That's it! Your job is done. All you have to do is sit back and wait for your visitors to click on the link and purchase the item.
Now, you could try promoting affiliate links manually by writing articles and posting them on forums, blogs, or whatever else you have access to. But this isn't very effective unless you have plenty of followers who regularly read your stuff and visit your site. Plus, it takes a lot of effort, which means less time available to focus on actual income generation.
So instead, consider leveraging tools and strategies specifically designed to maximize exposure and conversions. Social media is perfect for doing this because it provides instant results, no matter how big or small your following is.
No. Affiliate marketing is not necessarily social marketing. Some marketers believe that because social media is built around user engagement, interaction, and community building, it somehow fits within the umbrella term of affiliate marketing. However, that doesn't quite hold up. While you can certainly market yourself on social media and build a loyal following, this alone won't help you make any money.
You see, affiliate marketing relies heavily on third party sellers, meaning anyone outside of your control. As long as they follow the rules laid down by the FTC, they're free to set their own prices and decide how to distribute commissions. But once you step in and begin dictating terms, things change dramatically. Suddenly, you're negotiating with the seller directly and trying to convince him or her to lower rates or give away more perks.
In short, social media is great for spreading word about your brand/product/service. But unless you're able to influence the conversation and steer it toward your end goal, you'll never reap the rewards of being seen as a trusted source of knowledge, tips, advice, and recommendations.
It depends on the kind of account you're running. Most major platforms allow users to post adverts for anything they'd like. For example, many clothing stores feature influencers who run accounts under @yourbrandname, letting fans follow along as they shop and buy clothes. Brands often choose to pay these individuals handsomely for their efforts, giving rise to the popular trend known as #sponsoredposts.
However, if you're interested in taking advantage of this opportunity, you must ensure that your account follows all guidelines outlined by Instagram. First off, you shouldn't go overboard with paid promotions. Even though they're widely accepted, the platform frowns upon blatant self promotion. Instead, opt for organic posts featuring images and videos created by you and your team. Then, whenever possible, include hashtags related to your niche. Finally, keep your follower count low enough to avoid getting banned.
Also note that although Instagram works well for fashion-related accounts, it's not ideal for everything. Consider your target demographic before choosing an appropriate hashtag. If your account caters primarily to women aged 18 - 35, you might want to stick to #fashion, #beauty, #style, or similar tags. On the other hand, if you intend to appeal to men over 30, don't bother with female-specific hashtags.
Not always. Although you'll definitely benefit from having a solid presence on several different channels, you don't absolutely need to maintain separate pages for every single network. A few years ago, it was common practice for bloggers to launch multiple sites dedicated solely to promoting specific products. Nowadays, however, most successful affiliate marketers rely on a handful of powerful properties -- including LinkedIn, Google+, Reddit, Tumblr, and YouTube -- to spread awareness about their offers.
These platforms provide huge amounts of visibility, especially since most people search for info on topics related to what they're buying anyway. Also, remember that social media doesn't automatically equate to higher earnings. Just because your page gets lots of views doesn't guarantee that you'll turn them into customers. So make sure you optimize your campaigns accordingly.
If you're serious about generating cash from home, then learning how to effectively utilize social media is crucial. Without it, your efforts are doomed to fail. With it, you can easily tap into thousands of eager eyeballs and promote your wares in seconds. Which leads us to our next question...
To kickstart your journey, you'll need to establish a list of profitable niches. Start brainstorming ideas until you hit on something that interests you deeply. Next, write a compelling description for your website and submit it to directories like EzineArticles.com and ArticleCity.com. After that comes the hard part: Building your site.
Fortunately, WordPress is easy to learn and customize, making it perfect for beginners. Use plugins like Yoast SEO to improve your ranking and attract targeted readers. When it comes to monetization, you have tons of options. One thing is clear, though: No one wants to spend hours tweaking code every day. To save time, hire a developer to handle the heavy lifting.
If you're looking into the world of affiliate marketing but aren't sure where to begin, this guide will help explain everything about it so that even if your skills are limited, you can still get started on a solid foundation.
The biggest benefit of starting an affiliate program is that you don't have to spend thousands of dollars or months developing a product before seeing results. You only pay when someone buys something through one of your links, making the entire process much easier than traditional business models. And because there's no risk involved in creating your own products, you can focus all your energy on growing your online presence instead of worrying about whether or not your website will ever succeed.
One thing to keep in mind though is that while affiliate programs offer many benefits over other types of businesses, they do come with some drawbacks as well. So here we'll discuss some of the pros and cons associated with affiliates and answer questions such as "is affiliate marketing social media?"
No. In fact, social media isn't really part of affiliate marketing at all. What most people mean by "affiliate marketing" is actually internet marketing -- specifically how to promote websites using various methods like SEO (search engine optimization) and PPC (pay-per-click). Social media does play a role in these strategies, however, since it often brings traffic to your site. But once you've gotten visitors to your blog or website, you need to convert them into paying customers somehow. That means you need to create good copy and build a strong brand identity around your niche. This is why having a large following on Instagram or Facebook could work against you. People who see your posts will know exactly what kind of content appeals to you, and they won't want to buy anything from you. If you want to learn more about how to market yourself and grow your audience, check out our article on how to become successful on YouTube.
While social media plays a key role in affiliate marketing, it's not necessary. The reason being that you can simply set up an account on platforms like Twitter, Reddit, Pinterest, Tumblr, etc., and post links to your favorite products. Once a reader sees your link, he has two options: click it and purchase whatever item it leads him to, or ignore it completely. Either way, you win!
And if you find that setting up accounts on every single platform just isn't feasible, you can always leverage paid ads that run alongside organic posts. For example, you might decide to advertise Amazon Prime deals on Facebook, or promote a discount code on Instagram.
In addition to this, you may think that if you were able to generate enough interest in your affiliate links, then you'd never sell any items whatsoever. However, this doesn't take into consideration that sometimes people would rather spend their hard earned cash on something else entirely, especially if it looks appealing. A case study I found recently proved this point very clearly. One company was offering $10 off orders above $50, and another offered free shipping for orders over $25. Both of those offers seemed pretty great until you realized that you couldn't add both discounts together, meaning that you'd end up spending twice as much as necessary.
So yes, while affiliate marketing definitely involves social media, it's not required. As long as you're willing to put in the effort needed to optimize your campaigns, you should be fine.
Yes. While building a network via social media certainly has its perks, it's not necessarily essential. There are plenty of ways to drive traffic to your website without using any form of networking. For instance, you can write articles and submit them to directories to spread the word about your services. Another option is to join forums relevant to your industry and participate regularly. By doing this, you'll naturally gain followers, which will lead to increased exposure and eventually higher conversions.
You can also rely on email lists to send emails promoting your products. Emailing subscribers directly is usually cheaper than advertising on social networks, and you can easily track whether or not your messages worked. Plus, you can always opt to give away valuable information or exclusive coupon codes via newsletters to incentivize readership.
It's important to note that although you can technically start selling without investing too much time, effort, or money upfront, it's generally better to invest first before trying to monetize. Why? Because if you fail to produce quality content quickly, you won't have anyone visiting your site, let alone buying stuff from you.
Absolutely! All you need to do is create high-quality videos and upload them to sites like YouTube, Vimeo, Dailymotion, and others. Then, share them across social media channels, including Facebook, Twitter, LinkedIn, Google+, and more. Just remember to include short descriptions of each video explaining what you talk about, along with links directing viewers back to your site.
If you want to go further, consider hiring influencers to endorse your products in exchange for compensation. These individuals already have massive followings, so you can expect far greater engagement compared to posting regular updates on your page.
Of course! Although smartphones are typically used for apps, games, music, entertainment, and other things besides browsing the web, you can still use them to promote your products. To do so, download an app like Flipboard or Feedly that lets you browse news feeds based on topics you care about. Next, sign up for a service like ShopSavvy to receive coupons right to your inbox, and download browser extensions like Instapaper, Pocket, and Readability to read articles whenever you feel inspired. Finally, install a bookmarklet on your desktop called AddToAnyBookmarklet that automatically adds bookmarks to pages you visit. When you spot a deal you want to tell everyone about, just tap the button on your extension and select the corresponding link. You'll save tons of time throughout the day and improve your chances of generating sales exponentially.
There are lots of different kinds of affiliate programs available, so it pays to do research beforehand. Take advantage of tools like Clickbank's product comparison table to compare prices between similar items and pick the ones that suit your needs. Also, look for special promotions related to certain holidays or events. Some companies offer huge bonuses during specific times of year, and many retailers host Black Friday sales in November. Keep tabs on all these opportunities and try to figure out what works best for you.
Once you find a profitable niche that interests you, you'll be ready to start earning commissions with ease. Remember that you can either choose to sell digital goods or physical merchandise, and whichever route you prefer depends on personal preference. With eBooks, for instance, you can sell access to PDFs hosted on your server, whereas physical books require inventory management and fulfillment processes.
When deciding how to proceed, ask yourself what problems you personally face in your daily life and what solutions you believe can solve them. Try to identify issues within your target demographic and find out whether or not they relate to yours. Then, craft a solution that addresses the issue, and create a compelling story behind it. Afterward, test out your message on friends and family, and tweak it accordingly. Don't worry if you make mistakes early on -- learning from feedback is crucial.
Just follow our battle-tested guidelines and rake in the profits.