ClickFunnels is an excellent online tool for marketers, e-commerce store owners, affiliates, resellers — really, for anyone looking to sell products and services online. Before tools like ClickFunnels entered the market, owners of online businesses had three options to choose from:
Build a website and hope the offers on your products/services page are captivating enough to get visitors to convert
Pay an experienced marketer astronomical sums of money to create a sales funnel that would capture leads and help convert them into customers
This knowledge gap hindered the growth of countless online businesses. You either had to make a huge upfront investment to have someone else build a funnel for you, or you had to take the time to master web design, which isn’t easy by any means.
This situation prompted various companies to come up with software that would automate the funnel building process and allow marketers without any web design experience to create outstanding landing pages and high-converting sales funnels with ease.
To date, ClickFunnels remains one of the most popular funnel-building software solutions, mainly due to its simplicity and a slew of valuable features marketers, resellers, affiliates, and business owners can take advantage of.
With customizable templates and a simple drag-and-drop interface, anyone should be able to create outstanding landing pages and funnels that actually convert in minutes. Although ClickFunnels eliminates coding from the equation and doesn’t require any previous web design and funnel building experience, is it really as simple to use as it may appear on paper?
Even though ClickFunnels greatly simplifies the entire process, you still need to learn how to effectively use most (if not all) of its features in order to make the most out of the software and get a reasonably high conversion rate.
Most people new to this marketing automation software mistakenly believe that ClickFunnels is merely a tool for building landing pages and sales funnels.
In reality, ClickFunnels offers a plethora of invaluable features that, when utilized correctly, can help ensure the success of your marketing campaign, and conversely, your business.
Some of the notable ClickFunnels features include:
Landing page templates
ClickFunnels provides you with dozens of pre-built landing pages to choose from. You can easily tweak each element of the page, add your visuals and branding, and change the copy to promote your offer.
All you have to do is browse through the templates, find the one that you think will be the best fit, and make a few changes. The landing page templates all have eye-catching call-to-actions (CTAs), and some even allow you to include customer testimonials to help boost your conversion rate.
Split testing is an invaluable feature for anyone trying to capture online leads. Digital marketing is both an art and a science, and it’s often difficult, if not outright impossible, to say exactly what works and what doesn’t. A landing page that might do wonders for one business might flow when applied to a different niche.
The only way to guarantee success is by testing different elements and making the necessary tweaks based on results. That’s why A/B testing is such a powerful feature. You can essentially set up two similar landing pages, and test out different copy, imagery, and CTAs to see exactly what converts.
A/B testing is also crucial when reselling white-label products, as it will help you get a better idea of what works for different products and different types of audiences.
Apart from the landing page, other pages of your website can also pull their weight and help convert visitors into leads. ClickFunnels allows you to quickly create and integrate opt-in forms with different pages of your sales funnel, be it as an email subscription opt-in or as a pop-up.
Pop-ups are a great addition to any funnel as they’re a way to make sure your website visitors don’t leave “empty-handed.” Exit-intent pop-ups show up when a visitor moves their cursor away from the page they’re on, whether to close it or to switch to a different tab. Before they leave your site for good, a pop-up jumps in front of them as a last line of defense, so to speak.
The best practice with pop-ups is to introduce the visitor to an irresistible offer by giving them a ton of value for free — typically in the form of a lead magnet or a discount code. This way, you get to capture their contact information, adding them to your funnel to be converted at a later time.
ClickFunnels supports complete email integration, allowing you to connect campaigns from your autoresponder with your ClickFunnels account. This means that the leads you capture on the landing pages you create with the software will automatically be added to your email marketing campaigns.
You can also connect multiple autoresponders or different campaigns and have a lead opt-in for one email campaign on the landing page itself, and for another on the thank you page.
Whatever funnel you envision, ClickFunnels can help you turn it into reality. Whether you need sales pages for products or services, landing pages for hosting webinars, tripwire funnels, free + shipping funnels, or upsell pages, ClickFunnels has a template for everything. With over a hundred customizable funnel templates, ClickFunnels has you covered on all fronts.
The show doesn’t stop once a lead makes a purchase and converts to a customer. If anything, it’s easier to sell products and services to an existing customer than it is to convert a lead. With an upsell page, you can introduce your customers to other exciting offers in your portfolio and increase your revenue further.
If you’re looking for products to upsell, check out our list of fully rebrandable white-label software solutions that you can start reselling today!
Search engine optimization (SEO) is an integral part of any successful marketing strategy. If you want to attract organic traffic, you need to make sure all your pages are optimized for search engines. ClickFunnels gives you an overview of your funnel’s performance, as well as provides you with tips on how to optimize your pages better and increase the speed of your funnel.
From keyword research and page optimization to competitor analysis, ClickFunnels has all the tools you need to start generating tons of organic traffic and converting them into hot leads.
Keep in mind that these are just some of the features in ClickFunnels’ arsenal. Given the variety of different tools and features at your disposal, learning how to use ClickFunnels effectively can be a bit more challenging than most people initially think.
There’s a variety of different things you need to learn how to do properly if you’re hoping to generate decent revenue with ClickFunnels. Among other things, you need to learn how to:
Create visually appealing landing pages that capture visitors and turn them into leads
Write powerful, compelling copy that drives conversions
Integrate a variety of third-party tools through ClickFunnels APIs (Shopify, JVZoo, CRM, autoresponders, payment gateways, etc.)
Map out your funnel strategy
Set up automation
And so much more
There’s no need to sound the alarm just yet. Although there are quite a few things to learn and master before you can leverage the full power of ClickFunnels, there are dozens of ClickFunnels training courses out there that will help you learn the ropes.
Not every course may be the best solution for you, depending on your level of knowledge and the needs of your business. That’s why we’ll provide you with a quick overview of the top five ClickFunnels training courses, so you can choose the one you’ll benefit from the most.
Here are the best ClickFunnels training courses we recommend:
One Funnel Away Challenge
The Ultimate ClickFunnels Training Course
Funnel Builder Secrets
Justin Cener’s eCom ClickFunnels Training Course
ClickFunnels A–Z Course
If you want to learn all the tips and tricks about ClickFunnels, who better to learn from than its creator himself — Russel Brunson?
The One Funnel Away Challenge is a thirty-day ClickFunnels training course that teaches you how to launch a successful funnel through a series of simple, easy-to-understand videos, presented by Russel Brunson and his top marketing coaches.
Image source: One Funnel Away
The “challenge” part of the course comes in the form of daily tasks that will prompt you to implement everything you learn in the course immediately.
This is a great way to ensure you get the practical knowledge you need to create and launch high-converting funnels instead of simply taking the course and forgetting half of what you learn by the end of the one-month period.
The course will “hold your hand” through the entire process. The One Funnel Away Challenge is divided into five parts:
Pre-training — How to get into the right mindset for success
Your offers — How to create irresistible offers that generate revenue
Hooks and stories — How to incorporate storytelling into your copy to make your business more relatable and facilitate your target audience’s buying decisions
The funnel — How to create a funnel that converts and use ClickFunnels to generate leads and drive sales effectively
Post-training — How to create goals for the next 30, 60, and 90 days and set yourself up for success
Apart from the training itself, when you purchase One Funnel Away Challenge, you’ll also get a hardcover workbook that will help you follow the course more easily and allow you to freshen up on your knowledge any time further down the road.
One thing worth mentioning about this course is that it doesn’t go into some of the more technical aspects of funnel building, like creating and running ads or writing powerful copy. Still, it’s a good introductory ClickFunnels course that will teach you all the basics you need to get started.
Who it’s for
Beginners looking to dip their toes in funnel building
The name of this ClickFunnels training course is certainly attention-grabbing. As an “ultimate” course, it promises to teach you everything there is to know about creating high-converting funnels using the ClickFunnels software.
Image source: Udemy
With a star rating of 4.6 on Udemy, the Ultimate ClickFunnels Training Course certainly seems to live up to its name. The presenter of the course, Nathan Williams, is the founder of Crazy Eye Marketing and has hundreds of successful marketing campaigns under his belt, so he definitely knows his stuff.
The course provides a great overview of the ClickFunnels platform. You’ll learn everything from the basics of funnel building to using advanced features like Facebook Conversion Tracking.
In the 11 hours of intense video lessons, the course will teach you how to:
Configure ClickFunnels properly
Build an effective funnel structure
Utilize the Page Builder tool
Create and operate a membership portal
Run an active campaign
Build your own high-converting funnels
Leverage marketing automation
Aside from the 65 video lessons, the course also provides free funnels that you can download to implement what you learn. Overall, the Ultimate ClickFunnels Training Course is a short, value-packed, straightforward course that will help you get started with ClickFunnels in a matter of days.
At the time of writing this article, the price of this course on Udemy was $12.99. The site lists the full price at $200, making this a 94% discount. We believe this is a marketing gimmick on their part, making you think you’re saving a ton of money. Regardless, if you can get this course for less than 15 bucks, it’s definitely a bargain.
Who it’s for
11 hours of quality video you can watch at your leisure
$12.99 discounted price
($199.99 full price)
Beginners who are eager to learn about ClickFunnels and apply their knowledge quickly
In the eyes of many successful marketers, Funnel Builder Secrets is the best ClickFunnels course out there. The course features a ton of advanced ClickFunnels training material, including valuable video lessons, membership for several other courses, access to funnel scripts, and unlimited bonuses.
Image source: ClickFunnels
The Funnel Building Secrets is for people who have some previous knowledge of ClickFunnels but want to expand that knowledge to fine-tune their existing funnels or create new ones that consistently generate high revenue.
In this course, you’ll learn how to make the most out of all of ClickFunnels software’s features, as well as develop other key skills, like copywriting, that will help you turn your business into a money-making machine.
The one drawback of this comprehensive sales funnel course is the astronomical price. The lowest price point for joining this course is $2,000. With the course, you also get a six-month enterprise account and a bunch of other sweet bonuses, such as one-on-one coaching calls, funnel templates that are proven to convert, traffic acquisition training, and so on.
Still, we believe $2,000 is a hefty upfront investment, and we would only recommend this course to people with previous marketing and funnel building experience who want to take their business to the next level.
Who it’s for
Unlimited access, hundreds of hours of training material
People with previous marketing and funnel building knowledge who want to refine their skills and learn advanced funnel building strategies
Justin Cener’s ClickFunnels training course is an excellent learning resource for e-commerce store owners and people interested in launching an online business that revolves around selling physical products.
Image source: Justin Cener
Justin Cener is a seven-figure entrepreneur, and with his ClickFunnels training course, he promises to share his exact formula for success with the course students. In addition to hours of high-quality video training material that covers various ClickFunnels features and explains how to use them to generate a profit, you’re also getting a tested and proven funnel you can start using right away.
If you opt for Cener’s ClickFunnels course, you’ll get:
Comprehensive training videos covering all the crucial aspects of ClickFunnels and how to effectively use them for e-commerce
Detailed explanations on how to use one-click upsells to skyrocket your revenue
Access to Justin Cener’s private coaching group
The exact funnel he uses to generate six figures
Facebook Ads strategy mini-course
Shopify training on leveraging automated drop-shipping
If you’re in an e-commerce business or are planning to launch one in the future, you can’t go wrong with this ClickFunnels course.
Who it’s for
Unlimited access, hours of high-quality video lessons
$297 discounted price
($997 full price)
Anyone looking to learn how to utilize ClickFunnels to build or grow their e-commerce business and drive tons of sales
The ClickFunnels A–Z course by Spencer Mecham, the founder of Buildapreneur, is a great way to learn the basics of funnel building with the ClickFunnels platform.
Spencer is one of the most successful affiliate markets of today, with a seven–figure business and various awards under his belt. He’s also a ClickFunnels dream car winner, so this guy definitely has a lot of experience and results to back his claims.
Image source: Bildapreneur Courses
The best part about Spencer’s A–Z course is that it’s completely free. The course consists of 14 video lessons that cover the essential ClickFunnels features, and it will help you get started with the platform.
You won’t learn any advanced strategies, and Spencer doesn’t share secrets to his success in the free course. Still, the video lessons he shares are a great way to familiarize yourself with the different tools and features ClickFunnels offers, so we highly recommend it to beginners.
Who it’s for
14 video lessons
Beginners who want to learn the basics of ClickFunnels and funnel building
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.