If your business is based around selling products and services online -- either through an ecommerce site like Amazon or eBay, or through various affiliate networks such as ShareASale -- then there's a good chance that you're at least somewhat familiar with the term "1099."
What's a 1099? It stands for Form 1099 (or sometimes it's called just Form 1096), which is used by businesses to provide information about payments they've received from other companies. If someone pays you money because of something you sold them, chances are they'll give you this form.
It typically contains basic details about the payment, including who paid you, what they bought, when they made the purchase, and where to find their contact info so you can follow up if necessary. You can use these forms to figure out things like how much money you earned each year doing this type of work.
However, there are some important questions you should ask yourself before filing any 1099s. In particular, many people wonder if they actually need to fill one out for every single sale they make over $600. After all, isn't this kind of activity more akin to being a salesperson than to running a full-blown business?
In short, no. But first let's look at why you might want to consider filling out a 1099 anyway.
Yes. By law, anyone making more than $20,000 per calendar quarter from selling goods or services must submit a tax return to the Internal Revenue Service. That means you may be required to fill out a 1099 for each person who buys anything from you, regardless of whether you're getting a commission or receiving product credits. This applies even if you don't personally sell to those customers. For example, if you operate an online store but hire freelancers to help market your items, you still need to issue a 1099 for everyone who purchases from those freelancers.
The IRS has been known to scrutinize closely the paperwork filed by small business owners. One of the most common errors that irks them is failing to include the correct amount of gross earnings on the 1099. So while you shouldn't try to hide behind a bunch of tiny print, here's a quick tip: Make sure you enter the right numbers on the forms! The IRS doesn't care whether you write "$0" or "$100," but it really cares that you don't leave off any digits.
You probably already know that you can deduct expenses related to advertising and promoting your website. However, if you receive funds directly from another party, you also have to worry about paying federal income tax on that money.
For instance, let's say you run a blog that sells digital downloads. If you were to charge a customer $50 for a download, you'd take that $50 in revenue and subtract the cost of everything else involved in creating and delivering the item. Then you would pay whatever profit remains after accounting for costs into your bank account. Then, once you reach the point where it makes sense to stop charging for the item, you could start sending the buyer a link to buy it again.
This process is exactly what happens when you buy stuff on sites like ClickBank, Commission Junction, Rakuten Marketing, etc., and earn commissions. When you make a sale, you immediately record the transaction, pay the seller, and move on. Then you decide whether or not you want to continue providing content or offering additional freebies.
Of course, you won't always know ahead of time how much you're going to make from a given offer. Some sellers only require a flat rate fee upfront, rather than taking a percentage of the total dollar value of the sale. Others simply require you to set aside a certain portion of your profits until you reach a pre-determined level. Still others allow you to keep 100 percent of the proceeds unless you hit specific milestones. There are lots of different ways to structure agreements between buyers and sellers, so check with the owner of the program to see what terms she prefers.
There's nothing inherently wrong with this setup. It allows both parties to agree upon mutually agreeable terms. And it avoids having to deal with complicated calculations whenever you sell something new. Of course, if you ever intend to grow beyond being an individual blogger, you may eventually want to create a corporation that handles your business affairs instead.
But there's one thing to note: Because you aren't receiving direct compensation from the seller, the IRS considers your relationship with him to be an independent contractor one. Under that scenario, you wouldn't have to pay self-employment taxes. However, since you're still earning money through an arrangement with someone else, you'll still have to pay both payroll and Medicare taxes.
As with anything involving taxes, consult a certified accountant to ensure that you understand all the rules surrounding your situation. Also remember that every state has its own laws regarding taxation of online activities, so be aware of local regulations before starting a business.
No. Most people who run websites don't bother filing taxes for the same reason that most individuals don't bother filing taxes: They assume that the government will come knocking soon enough to collect.
That said, there are two exceptions. First, if you're using a service like Payoneer or PayPal to accept credit card transactions, you'll have to pay taxes on the interest you earn. Second, if you're operating an actual brick-and-mortar storefront, you'll likely have to withhold Social Security and/or Federal Income Taxes from your earnings.
Also, depending on where you live, you may also have to pay property taxes on the buildings you use to house your inventory (if you rent) or office (if you lease).
Finally, if you happen to be living abroad, you may have to pay extra taxes if you fail to declare your income correctly.
No. As we mentioned above, if you're acting as an agent for a third party, you're considered an independent contractor, meaning that you're not responsible for paying employment taxes. However, if you're working with a vendor who provides you with product samples or other promotional materials, you may be liable under gift tax laws if you exceed the $25 threshold. To learn more about this topic, read our article on gift tax liability.
So is it safe to ignore the 1099 question altogether? Not necessarily. While the IRS tends to focus primarily on large corporations, there are plenty of smaller businesses that it regularly audits. Therefore, if you're concerned about potential issues down the road, it never hurts to double-check.
And if you're planning on expanding your operation, it certainly helps to figure out sooner rather than later how you plan to handle taxes. Just think of it as part of your due diligence.
As someone who's been doing affiliate marketing for years now (and has reported my earnings), I'm always curious about what sort of things people are interested in knowing about affiliate advertising and what questions they might ask. In this article series, we're going to answer all your questions.
In our first post, we discussed why it makes sense to start reporting your affiliate income so that you can be sure that you don't have any issues with paying taxes later down the road. If you haven't already read those articles, you should definitely check them out before continuing!
I want to add one more thing here because there seem to be some misconceptions floating around regarding affiliate marketing as well. So let’s clear up a few things once and for all.
First off, yes, affiliate marketing is indeed profitable. It takes time to build up traffic, but if you follow the right steps, you'll eventually make money from each click through and sale. This doesn't mean that you won't ever run into problems though.
Second, most affiliate marketers receive either a 1099-MISC or a W2 from their companies when they earn over $600 per year. They also must file quarterly estimated tax returns or annual tax returns depending on where they live. The last step would be to pay their taxes at the end of the year.
If you were wondering whether or not affiliate marketing was “passive” income, then the answer is no. You still have to work hard enough to keep generating leads and sales just like anyone else. But since you aren't getting paid by hour anymore, you won't necessarily see much growth within a month or two. That being said, you could potentially grow significantly if you put in consistent effort behind building trust with your audience. And that isn't something that happens overnight. It requires patience and persistence.
So while affiliate marketing may not be "active" income, it certainly is "passive." What exactly does that mean? Well, think of it as working part-time jobs combined with investing. When you invest your money, instead of earning interest or dividends, you're actually making money every single day. With affiliate marketing, you're essentially doing the same thing except that you're selling products rather than stocks.
Now that we've covered the basics, let's talk about how you can take advantage of that information to ensure that you stay compliant throughout the process.
The short answer to this question is yes. Affiliate marketing is considered passive income because you only require minimal effort to maintain your business and generate profits. There's really nothing active involved.
But the flip side of that coin is that affiliate marketing is also highly unpredictable. So if you've never done it before, it can be difficult to predict how much revenue you'll make until you actually launch.
You should expect to lose money initially, especially during the early stages of starting your own affiliate program. However, if you stick to the fundamentals outlined above, you shouldn't find yourself in too many situations where you're losing money.
And remember, you don't have to worry about these sorts of expenses unless you choose to advertise your site or product elsewhere.
There are several ways to calculate the amount of money that you'd typically make from affiliate marketing. One way is to simply divide the number of clicks or views that you generated by the average price that you charged for those clicks or views. For example, let's say that you earned $100/month from Amazon commissions back in March 2020. Then you divided 100 by 30 cents which equals 3.33 clicks per dollar.
That means that you made $3.33 worth of profit for each click you got from Amazon. Since you probably didn't spend very much money on ads prior to launching your website, you should easily be able to turn a profit. Plus, this calculation assumes that you had zero cost whatsoever.
Another formula that you can use to figure out how much money you'd make from affiliate marketing is to multiply the total value of all the items sold on your site by the percentage that you received from the merchant. Let's assume that you sell a pair of jeans online for $30 but that you only received 1% commission from the retailer. Your net profit is therefore $300 minus the shipping costs ($40) resulting in $260.
This method works great if you're trying to maximize your profit margins on certain goods and services. However, if you're looking for steady monthly income, you should consider other methods that involve running multiple sites or campaigns simultaneously.
Yes. Just like everyone else, if you make more than $600 per year, you'll likely have to declare your income on your yearly tax return. Whether or not you'll have to pay self-employment tax depends on various factors such as your filing status, how old you are, etc.
However, it's important to note that even though you technically owe federal taxes, you don't have to pay state taxes. Because you're basically operating as an independent contractor, you'll usually qualify for a standard deduction of between 12k and 25k depending on your situation. You'll also be allowed to deduct the costs associated with setting up your business from your taxable income.
Depending on the type of business that you operate, you might be eligible for deductions related to real estate purchases, equipment, supplies, travel, etc. As mentioned earlier, you're also required to submit quarterly estimates of your earnings along with a final tax payment at the end of the year.
Some states require additional paperwork or proof of payments beyond the basic 1099 form. These include Washington State and California. Check with your local county clerk's office to determine the requirements in your area.
Affiliate marketing is absolutely not passive. Sure, you might only need to devote minimal resources toward managing your account and promoting your products, but that doesn't mean that you don't have to put in a lot of work upfront.
Since you're essentially running a small business, you'll need to set aside plenty of time everyday to promote your brand and attract potential customers. Even if you plan on outsourcing everything, you'll still need to dedicate some valuable time towards creating content, reaching out to social media followers, and developing relationships with others in your niche.
While you might not have to physically visit clients' homes or businesses, you'll still need to conduct research and establish credibility among your target market. This means that you'll need to learn how to create compelling landing pages, optimize your blog posts, and write engaging emails. All of these tasks will help you develop authority in your industry while helping you reach new prospects.
All in all, affiliate marketing can be extremely rewarding. But it's also challenging. Fortunately, there are tons of tools available today that will allow you to automate almost everything that you'll need to accomplish.
For instance, you can sign up with ClickBank and instantly begin using software like QuickSprout or CoSchedule to manage your entire campaign. Or, you can download apps like LeadPages or NinjaOutreach that let you create high converting squeeze pages quickly. These types of solutions exist to save you both time and money.
Plus, you don't have to put in any extra efforts to track your conversions and ROI. Everything is automated. Once again, this comes from automation.
If you're ready to jumpstart your affiliate career, be sure to watch our guide on how to become successful with affiliate marketing. We go deep into detail about the best ways to improve your conversion rate, increase your visibility, and boost your bottom line.
A lot of people just starting out with their first online business think they'll be able to ignore all that pesky paperwork and focus solely on making sales instead. They're wrong.
The truth is there's no way around it -- if your business earns more than $600 per year (and most affiliates don't) then you have to file some kind of return. That means filling out W2s, paying quarterly estimated taxes, and so much more. It can easily cost hundreds of dollars to run a small internet marketing business -- but what happens when you decide to sell that business? Do you still have to fill out those tedious tax returns every quarter after you've sold it?
It doesn't matter where your profits come from, as long as you earn over $600 annually you'll have to complete at least one type of federal tax filing. The good news is that these filings aren't very difficult to complete. However, many newbies completely miss them because they assume everything will fall into place magically once they start earning a few hundred bucks each month. In reality, you should know exactly what you're doing before you begin any venture like this.
If you want to learn how to grow your business by attracting targeted traffic quickly, check out our guide on how to build a profitable blog. If you'd rather skip straight to learning how to scale up your existing site, read our beginner's guide to website monetization.
In general, affiliate marketing takes anywhere from 3 months to 1 year to really reach profitability. You might hit a couple quick wins early on, but it usually takes time to see consistent monthly revenue. There are several factors that affect how fast or slow your earnings go up, including:
Your niche market - Your niche determines which products work best for you. Niche markets tend to generate higher revenues because they're easier to target directly with ads. For example, if you specialize in dog grooming services, you could advertise your services on websites dedicated entirely to pets. This would likely result in faster results since you're targeting a smaller pool of potential customers who are already interested in dogs. On the other hand, if you choose to promote beauty and health supplements, you'll probably attract a broader audience. As such, you may experience slower growth initially, but ultimately it won't take too long for the numbers to pile up.
Product quality - The better the product, the quicker you'll start seeing cash flow. Products that are high quality tend to appeal to larger audiences. So while you might start off promoting lower priced items, eventually you'll find yourself competing against bigger brands whose prices reflect their quality. If you plan well ahead of selling your own products, you can also use advertising campaigns to drive qualified leads towards your own store front.
Affiliate commissions - Affiliates generally receive a percent commission when someone purchases through their link. The percentage varies depending on the program, but typically ranges between 5% and 15%. A low rate translates to less profit, but it's worth noting that the higher rates only apply to certain levels of earners. When you sign up for an account with Commission Junction, for instance, you can expect to receive as little as 2%, but top earners receive 12%!
When you choose an affiliate program, keep in mind that the amount of money you actually make depends largely on how popular the product is within its industry. Popularity has nothing to do with skill level though, so you shouldn't let that discourage you. Instead, focus on selecting a solid affiliate network with plenty of options available.
You'll almost always end up paying a fee to join an affiliate program. Some programs charge a flat fee upfront, others require payment upon joining, and some allow you to set your own price based on the value of the product. The latter option lets you negotiate your own terms, so you can potentially save money overall.
For example, Shopify allows affiliates to select their own commission percentages. While this seems counterintuitive, it works great for affiliates looking to maximize their ROI. Because Shopify offers two types of listings -- Shopify stores and Amazon storefronts -- affiliates can create different pricing plans for each. With this approach, you can offer a product for sale on both platforms simultaneously. You can even include multiple products under the same listing, allowing you to cross-promote multiple products using the same ad campaign.
There are also various ways you can structure your affiliate payments. Many programs give you access to recurring payments via PayPal, meaning you'll automatically receive credit card charges whenever someone buys something through your links. Others provide you with a unique code that you must enter on your customer's checkout page to confirm that they purchased the item through your site. These codes often expire after 30 days, however, leaving you open to fraud.
Some programs also offer more advanced features such as click tracking, referral credits, and split testing. Split testing helps ensure that affiliates are getting the maximum possible conversions from visitors clicking through your links. Referral credits reward affiliates who refer friends to signup pages, increasing the likelihood of future sales. And click tracking shows you exactly which parts of your landing page convert the highest. All these tools help increase your conversion rates and reduce your costs.
Many entrepreneurs mistakenly believe that registering for an Employer Identification Number (EIN), aka Form SS4, is necessary to operate a business. Unfortunately, this isn't true. Even if you sell physical goods, you don't have to register for an EIN unless your annual gross receipts exceed $10K. Most businesses simply buy an EIN for convenience sake, especially since it makes life simpler down the road. But if you're thinking of selling digital products, you definitely need to purchase an EIN.
However, if you're planning to become an independent contractor for hire, you won't need to obtain an EIN. Independent contractors are self employed individuals who perform freelance jobs independently. Unlike employees, they don't have bosses telling them what to do. Rather, they determine their own schedules and manage their finances themselves. Since they're free agents, it's perfectly acceptable for them to not have an employer ID number.
While it's certainly possible to succeed at affiliate marketing without obtaining an EIN, it's highly recommended. First, it simplifies things later on. Second, it gives you access to special benefits like PayPal Payments Pro, which enables you to collect payments instantly instead of waiting until the next billing cycle. Finally, having an EIN increases your credibility among banks, insurance companies, and other financial institutions, giving you the opportunity to expand your client base beyond the typical affiliate networks.
Of course, if you're worried about missing out on extra perks, we recommend signing up for an EIN anyway. After all, it's easy to switch back later on if you ever feel like you need to.
No, you don't. But if you're trying to launch a brand new business or you don't have enough capital to invest in equipment or inventory, hiring a team to handle affiliate management for you might seem appealing.
That said, you don't necessarily have to look outside your home country either. Plenty of reliable providers exist online and offline. One thing to keep in mind is that outsourcing affiliate management duties to another individual or group carries additional risks. Just because you trust someone else to maintain your accounts doesn't mean they're trustworthy. Also, it's important to remember that managing affiliate accounts involves sensitive information like bank statements and private email addresses. Someone else handling that data could expose it to hackers.
Lastly, consider your current situation. Are you comfortable delegating tasks to another person? Can you afford to lose sleep worrying about whether or not your affiliate program is running smoothly? What if you had to deal with problems yourself when the inevitable happened? Would you be willing to put in the effort required to train someone to handle your business properly?
Before pursuing this route, ask yourself these questions honestly. Don't rely on gut feelings alone. Think about how you'd react if you were in their shoes. Then weigh your pros and cons carefully. Ultimately, the decision is yours.
Just follow our battle-tested guidelines and rake in the profits.