Discord has been around since 2014 but didn't really take off until 2017 when its popularity skyrocketed thanks to its ease of use and functionality. It's a great way to chat among friends or colleagues in real-time without having to deal with email attachments or long text messages that can turn into spam. In addition to being able to chat privately, you can also create rooms where groups of people can collaborate on projects together.
Now that you know some basics about Discord, let s look at why so many businesses are using this software to improve their customer service.
If your company already uses Slack as part of your internal communication tools, then chances are you already understand the value that Discord brings to your team. However, if you're not familiar with either app, check them both out here before deciding which one will work better for your needs.
Here we'll dive deeper into the features offered by Discord and see how they could benefit your business.
Discord offers numerous ways to promote your brand through several different channels including live events, contests, giveaways, and even free trial periods. Since users tend to stick around longer than other social media sites like Facebook or Twitter, Discord allows you to build stronger connections between your customers and yourself. This creates a greater sense of trust and loyalty from your audience because they've had positive interactions with your brand over time.
For example, during last year's Super Bowl, the NFL used Discord to connect directly with fans instead of relying solely on traditional messaging platforms like Facebook Messenger or Instagram Direct. The league created a special room called #NFLChat and invited fans to join the conversation in order to discuss topics related to the game itself. They were given a chance to ask questions, provide feedback, and share opinions regarding the big day. While it was only available for 24 hours, the event showed just how powerful Discord can be when used correctly.
Similarly, Starbucks introduced a new "Starbucks Coffee Time" feature in 2019 that allowed customers who visited any participating store to watch videos featuring celebrities talking about their favorite drinks while enjoying music. If you go to a location near one of these locations, you may notice posters displaying the hashtag #CoffeeTime.
To learn more about how you can leverage Discord to promote your brand, read on below.
Just like most modern apps, Discord makes things easier for consumers and employees alike. For example, if someone wants to find help with something specific, such as finding the right restaurant, they can search within the app to locate the nearest place that serves their preferred cuisine. Or if they want to buy a product online, they can type in the name of the item and receive results based on similar products at Amazon, Walmart, Target, Best Buy, etc. It's simple enough for anyone to navigate.
Discord's business-friendly nature extends beyond consumer services too. Large organizations often rely heavily upon these types of collaboration tools to facilitate remote teams and virtual meetings. Companies like Apple, Microsoft, Google, and Adobe all utilize Discord internally so that everyone involved in a project can stay connected throughout the entire process.
While it might seem daunting to set up a server for your organization, once you have everything running smoothly, you'll likely realize that it saves a lot of time in comparison to switching back and forth between multiple applications every time you need to talk with another employee.
In fact, according to research conducted by IDG Connectivity, 65% of IT decision makers believe that using a single communications platform eliminates errors and simplifies administration compared to managing separate systems.
Additionally, Discord is built specifically for large enterprises. By default, Discord has no ads nor does it allow third parties to host advertisements inside the application. Instead, Discord takes care of paying for bandwidth costs for each user. These measures ensure that you won't encounter issues when scaling up your infrastructure.
Finally, Discord provides enterprise grade security options that protect sensitive data stored within the system. You can choose whether to enable end-to-end encryption or require two factor authentication (2FA) depending on your preferences. Both options offer additional protection against unauthorized access.
So if you're looking for more information on how you can make Discord work for your business, keep reading below.
Since Discord doesn't charge extra fees for storage space, it's ideal for small businesses that aren't necessarily ready to invest thousands of dollars into digital advertising campaigns yet. According to Statista, nearly 40 million Americans use Discord. As a result, it has become somewhat popular across industries ranging from tech startups, ecommerce stores, restaurants, and even law firms.
However, if you'd prefer to spend less money on promotions, consider leveraging Discord to your advantage rather than trying to compete with major brands. Here's why:
First, users don't actually pay anything for the privilege of accessing your server. When you sign up, you simply enter your username and password. Once you log in, you can start interacting with others immediately. There's no cost associated with hosting a server on Discord unless you decide to upgrade later down the line. And if you do opt to purchase premium upgrades, they typically come with a discount.
Second, Discord isn't limited to just one channel. With a single account, you can manage three distinct environments simultaneously - public, private, and custom. Each environment comes with unique permissions that determine what kind of content you can post or view. So if you run a gaming server, you probably wouldn't want to broadcast that activity outside of your personal group. On the flip side, you might want to invite members of your staff to participate in casual discussions.
Third, Discord enables admins to customize notifications whenever certain actions occur. That means you can send customized alerts to players and viewers whenever they interact with a particular message or upload a photo album. Depending on the size of your community, you can configure rules accordingly to prevent abuse.
Lastly, Discord has a variety of customizable templates that you can apply to your own website. Users can browse through various themes and pick whichever ones appeal to them. Then, you can easily change colors, fonts, backgrounds, and more. Plus, you can embed your logo anywhere on the page if you wish.
Because Discord offers tons of customization options, it's easy to design a professional looking website that stands apart from competitors. After all, it's much harder to stand out when you're stuck with generic designs found elsewhere.
As a final note, remember that Discord is still relatively new and therefore lacks a significant amount of competition. Therefore, you shouldn't expect to earn huge profits overnight. But, if you plan to grow slowly over time, you should enjoy consistent revenue streams to complement your efforts.
Despite its growing success, Discord remains a niche player in the world of social networks. To put it in perspective, approximately 2 billion people worldwide use WhatsApp while 1.3 billion people use Telegram. Compared to those numbers, Discord is essentially a ghost town.
The main reason behind this is due to the fact that Discord wasn't designed primarily for marketing purposes. Its primary purpose was meant to connect individuals who wanted to communicate in real-time. Because of this, the majority of its users fall under the age demographic of 18 to 35 years old. However, if you're interested in attracting younger audiences, you need to rethink your approach entirely.
Instead of focusing on building a following, focus on providing valuable resources and advice to potential clients. Give away coupons, discounts, and exclusive deals that encourage prospective buyers to try out your product or service. Use promotional hashtags to increase exposure. Encourage followers to spread the word via social media. Basically, whatever you do, avoid making direct sales pitches.
Ultimately, the key to becoming successful with Discord is understanding your target market and meeting their expectations. If you sell high quality items that solve problems, you can attract a loyal following of satisfied customers willing to recommend your brand to others. Just remember to always remain authentic. People will eventually catch onto false claims made by dishonest sellers and they will lose respect for you along the way.
Overall, Discord is a fantastic tool that deserves your attention regardless of your industry. But if you're wondering why so few companies currently embrace it, keep in mind that success requires patience. It's important to develop a strong foundation first before attempting to expand your reach.
Discord allows any user who has created a custom voice channel (or "server") to earn money from their efforts through advertising revenue sharing. This process requires that they join the Discord Affiliate Program in order to participate.
This article will go over some of the basics behind this type of arrangement. For more information on the specifics of joining the Discord Affiliate Program, please check out their official website.
For starters, Discord is one of the most popular chat apps around today. It's been used by millions of people since its launch in 2015, so chances are someone already uses it or at least knows about it. That means your target audience is likely already familiar with Discord as well.
It also gives you access to an entire network of other users just like yourself, which makes finding new customers much easier than if you were trying to find them all individually. You can even create private channels where only selected members may view content or engage in conversations.
If you're looking to market something online, then Discord is a great place to start because everyone using it wants to talk about whatever topic comes up next. If you want to promote anything related to gaming, cryptocurrency, fitness, tech, music, movies, etc., then Discord is the perfect platform for doing so.
In addition to being easy to understand and use, another advantage to Discord is that it provides an ad-free experience. Unlike many social media platforms, Discord doesn't allow companies to advertise on the app itself. Instead, each individual user must pay $5 per month to remove ads across their whole profile.
That means every time you post to your own personal channel, you won't see any advertisements pop up anywhere else. And if you decide to start selling products on your server, you'll still need to purchase those items in order to sell them. But, you don't have to worry about seeing ads elsewhere on the site either.
Another plus point is how simple it is to integrate Discord into your existing business model. With a few clicks of a button, you can turn your current fans into paying subscribers without having to change your product offering at all.
The same goes for when you begin promoting other services or websites within your Discord server. Simply link the URL of your landing page directly to your server. Then, whenever someone joins your server after clicking on your link, they automatically end up on your website.
You could even set up a free account with Google Analytics to track conversions for analytics purposes. That way, you know exactly how successful your campaign was.
One reason why Discord appeals to so many different types of businesses is because it works equally well for both small startups and large brands. Anyone with a decent amount of followers can make money off Discord, but big names tend to prefer it even more because it's such a reliable source of traffic.
When you look at the top 10 million Discord accounts, it turns out that almost half of them belong to celebrities, musicians, streamers, and YouTube stars. So, not only does Discord give businesses access to tons of potential clients, but these users will usually spend extra cash once they sign up.
Also, due to the fact that nearly 80% of Discord users come from outside the United States, there's no shortage of international audiences to tap into. Plus, there's always the chance that a famous person might stumble upon your server while searching for a place to hang out with friends. In fact, some of Reddit's biggest subreddits, including r/gaming, r/movies, and r/music, are hosted on Discord.
Yes, you absolutely can generate income from Discord. However, before you jump right in and sign up for the Partner Program, remember to read the rules and regulations first. There are certain things you cannot do on Discord, and you definitely shouldn't break them during your initial testing phase.
A lot of people mistakenly think that simply signing up for the Discord Affiliate Program grants permission to take part in any sort of monetization scheme. But, that isn't true. The terms state that you can only offer discounts, coupons, special offers, and giveaways. Anything beyond that falls under strict guidelines.
These restrictions include:
Offering discounts or promotional codes that aren't available to non-partners
Requiring payment upfront before providing a service
Providing refunds unless explicitly stated otherwise
Using third party resources to generate leads for sales
Promoting any form of gambling, pornography, drugs, alcohol, or tobacco
Paying commissions to anyone except those involved in the direct sale of your product
As long as you follow the above guidelines, you should be fine. Just keep in mind that you can't charge subscription fees until you've reached at least 200 monthly active users. Also, you can only offer discounts between 1%-25%.
On top of that, you can only run promotions for 90 days. Afterward, you'll lose the ability to offer promo codes to new users. All of these limitations apply to both regular users and Partners alike.
Absolutely yes. As mentioned earlier, there are numerous ways to incorporate Discord into your business strategy. One of the easiest ways to do this is to add links to external webpages to your server. When visitors click on these links, they're taken straight to your website instead of staying on Discord.
However, keep in mind that links to external sites require approval from Discord staff. So, don't expect to be able to put any kind of advertisement on your server without asking beforehand.
There are plenty of other options too. You can easily share videos, images, live streams, and audio clips on your server. Another option is to host surveys and polls on your server. These kinds of activities typically bring in less revenue than others, but they can help build brand loyalty and provide valuable insights into your customer base.
Finally, you can also sell digital downloads, physical goods, and merchandise on your server. All of these purchases must be handled through Discord's built-in marketplace. However, there's nothing stopping you from making payments via Venmo, PayPal, Stripe, Amazon Payments, Square Cash, Dwolla, Skrill, Bitcoin, Ethereum, Litecoin, Monero, Dash, Dogecoin, and Zcash.
To learn more about how to get started with Discord, check out our beginner guide below. For tips on getting started with your very own server, read our step-by-step tutorial here. Lastly, we recommend checking out our list of the best Discord servers for inspiration.
We hope this article helped answer the question: Does Discord have an affiliate program? We'd love to hear your thoughts in the comments section below. Also feel free to leave us feedback on Twitter @ZendeskSupport.
Discord has a lot of options when it comes to monetization. You can purchase advertising spots on your own profile page or team pages as well as sponsor channels within the platform itself. The company also offers monthly subscriptions that give you access to premium features like custom emojis. And if all else fails, you could always sell some merch.
But Discord's most lucrative option may be its Partner Program. If you're looking to make money off your gaming community or simply just want to promote your brand through Discord, the Partner Program makes sense. It gives users who create engaging communities (like those dedicated to video games) rewards in exchange for promoting their content. It's pretty simple, but we'll break down everything you need to know about the program below.
There are two tiers to the Partner Program: Standard and Premium. A Standard account costs $4 per month while a Premium account goes for $10/month. Both tiers include free voice chat for up to 15 people at one time, so long as they aren't part of your private channel. Additional members will cost extra depending on whether they're paying for a standard or premium membership.
Premium accounts offer more perks than Standard ones including unlimited voice messages sent by admins, the ability to host events and tournaments, and the ability to send up to 100 messages daily. This means higher quality engagement between fans and creators alike.
If you'd rather keep things private, though, consider signing up for the Free tier which includes limited features such as 10-person voice chats and 1GB of storage space.
For starters, Discord is easy to set up. All you really need to start streaming is a microphone and a computer running Windows 7 SP1 or later. Once you've got both, you're good to go.
The main perk of Discord is that it's very customizable. Not only does each user have his or her own color scheme, but administrators can customize every aspect from the menu bar to the text displayed during broadcasts. They can even change the background colors behind players' avatars.
This level of customization allows brands to personalize what they see on each user's screen without breaking the bank. Even better, you don't necessarily need to pay anything to advertise yourself on the service. In fact, you can earn money off ads placed on your channel. Simply choose "Advertising" under Settings then click on "Manage Ads." From here, you can select the types of ads you'd like to feature (including banners, posts, GIFs, stickers, polls, etc.) and how many times you'd like them shown across the span of your stream. Then hit Save Changes and voila -- you're ready to broadcast.
One other thing worth mentioning is that Discord doesn't require any sort of approval process before joining. That means anyone with a mic and internet connection can join right away, no questions asked. Also, because everyone uses the same software, broadcasting isn't an involved task either. As soon as someone hits Record, they're live. For this reason, many streamers prefer Discord over platforms like Twitch where they might spend hours getting setup and waiting for viewers to tune in.
Another benefit of Discord is that it's crossplatform compatible. Users can sign into the app on computers, phones, tablets, and gaming consoles. Because of this, there's less friction when it comes to setting up streams. Instead of having to worry about switching rooms or changing settings based on the device being used, you can focus on building relationships instead.
Finally, Discord is mobile friendly. While not perfect, it works fairly well on iOS devices and Android smartphones. Streams work great too since you don't need to install any additional plugins to play back videos. Just open up a new tab in your browser and connect to your server.
While Discord boasts plenty of benefits, it isn't perfect. Most notably, the service lacks certain features found elsewhere online. Like Twitch, YouTube Gaming, Mixer, Facebook Live, Vimeo...the list goes on. But compared to these competitors, Discord is still miles ahead. Plus, Discord lets you build community around virtually anything imaginable, which puts it above the rest.
Yes. Major corporations like Microsoft, Warner Bros., EA Sports, Ubisoft, Activision Blizzard, Sony Interactive Entertainment, Electronic Arts, Disney, HBO, NBC Universal, Netflix, Amazon Prime Video, Google Play Games, and others have made the switch from traditional social media services like Twitter, Instagram, TikTok, Snapchat, Periscope, Facebook Live, Vine, Reddit, Tumblr, and others to Discord. Some of these businesses have already been utilizing Discord for years now, while others decided to jump ship after seeing positive results from their initial trials.
Many of these organizations started small and slowly transitioned to Discord until they realized it was helping grow their following. At that point, they were able to expand further and implement Discord as their primary communication tool. Nowadays, almost everyone seems to be jumping onboard.
Brands love Discord because it's easier to manage than the competition, plus it offers more opportunities to interact directly with customers. With other platforms, marketers must rely heavily on third parties to help reach their audience. However, with Discord, brands can communicate directly with fans and followers.
When done correctly, this type of direct interaction helps foster meaningful connections between consumers and brands. These relationships often lead to increased sales, loyalty, repeat purchases, and overall customer satisfaction. So why would brands ever leave something like this? Well, aside from the obvious advantages, Discord also provides advertisers with valuable data that can help determine which products appeal to whom. By knowing exactly what kind of content attracts the attention of different audiences, brands can fine-tune future campaigns accordingly.
And speaking of campaign management, Discord is ideal for managing ad placements. Unlike other platforms, Discord doesn't limit the amount of ads a creator can display. To put it another way, you won't run afoul of any policies restricting the number of sponsored messages allowed. Brands can easily track viewership numbers, demographics, interests, and more through the dashboard.
Additionally, Discord's analytics tools allow brands to monitor real-time feedback regarding specific campaigns. This information can be used to gauge success rates, measure sentiment, identify trends, and much more.
In short, the Partner Program is a win-win situation for everyone involved. Creators gain exposure through the platform, and brands receive instant visibility along with detailed information about consumer behavior. Everyone wins.
All of this said, there's no denying Discord is pricey. But if your goal is to turn your passion project into a thriving enterprise, the price tag shouldn't deter you. After all, you can make money anywhere. Whether you decide to invest in a premium membership or stick with the free version, you should feel confident in the decision you've made.
Now that you understand the basics of the Discord Partner Program, you can move forward with confidence. There's nothing stopping you from becoming a successful creator today. All you have to do is take action.
Just follow our battle-tested guidelines and rake in the profits.