Building email lists is a crucial part of your outreach and email marketing campaigns. You need to ensure that each contact found on your list is relevant to your business. Additionally, all the data you have for them needs to be accurate and up to date.
If you fail to recognize how essential these two factors are, you will be looking at decreased conversions and increased hard-bounce rates. Ensuring that you have excellent deliverability and prospects that match your ICP is going to boost your revenue.
To get to that point, you need to go back to the drawing board—collecting actionable data on your prospects is the key to increasing your chances of having excellent conversion rates. This means that you need to build top-notch email lists that meet the following requirements:
How can you achieve this, though? There are many different ways in which you can build actionable email lists. Let’s take a look at the most common ones:
Email list segmentation
Guest posts with CTA
Quality email content
Segmenting your email lists by your ICP is going to be the best choice for your business. It will allow you to create targeted, highly personalized content catered to a specific group. This will increase your chances of having excellent click-through rates.
The more you personalize your emails, the more likely it will be for your leads to convert. Sending out robotic, impersonal messages is a method marketers and sales teams stopped using because it simply does not work.
Nobody’s going to subscribe to your newsletter if you don’t utilize actionable data gathered through enrichment data software. To achieve excellent segmentation, you should separate your prospects by the actionable data you find on them.
You can segment them by:
Addressing the age of your target audience is one of the most crucial aspects of having an excellent ICP. If you fail to recognize how important it is, you might end up trying to sell a football to a 75-year-old Nancy who lives in NYC.
Segmenting your prospects by age will help you adjust the tone of voice of your campaign accordingly. We all know by now that you can’t use the same phrases with teenagers and CTOs of Fortune 500 companies.
Segmenting your target audience by their location is one of the best ways to achieve geographical brand awareness. This is going to help you build a reliable list of prospects in particular regions.
The best part of location-focused segmentation is that it will prevent you from sending an email to a contact who lives in an area where your services aren’t available yet. If you were to do that, you would lose a potential customer due to the mishap. Also, you can never know whether your business will start catering to that location in the future.
If your business offers products or services to different industries, it would be a good idea to segment them by that factor. Since you probably don’t have the same pitch for all companies out there, try separating them.
This is going to help you personalize your content even further, so it would be a smart decision to segment prospects by the sector they work in.
Since any existing industry has plenty of job titles, it would make sense to segment your prospects by them. You shouldn’t use the exact same message for CEOs and HR managers, so the segmentation will happen naturally either way.
Just like with industry-specific messaging, job-title-based segmentation will add another level of personalization that’s going to benefit your campaign.
No matter what you’re promoting, you should keep your buyer personas in mind. Not everyone will have the same set of values, issues, or questions, which is why you should separate your prospects based on these factors.
Using the same email for people with different needs won’t cut the mustard. Your click-through rates won’t increase as much as you want them to if you address issues that 40% of your prospects don’t even have.
One of the best ways to build and grow your email list is to enable the readers of your blog to subscribe to it. This way, you will be able to collect their email addresses effortlessly.
To have a visitor subscribe to your blog, you need to ensure that your articles are relevant to your target audience. You can’t expect someone to want to read all about email automation software if they’re looking for ways to manage online reviews more effectively.
Creating blog posts is also going to help you rank better on the search engines, so it’s a win-win situation.
If you want to increase the likelihood of people subscribing to your blog, you need to ensure the following:
If you want to build email lists through your blog, you have to ensure that your blog is visible to the reader. Don’t hide it in the footer—most website visitors don’t even make it to that section of your homepage.
The best placement for your blog is at the top of the screen—in other words, your website’s navigation bar if it has one. This location will make the blog stand out, increasing the chances that the visitors will click it.
Nobody’s going to leave their email address to subscribe to your blog post if your CTA isn’t eye-capturing and placed strategically. You shouldn’t allow for any distracting elements to be in the reader’s way—the more prominent the CTA, the more likely it is for your website visitor to pay attention to it.
As you can see in the image below, there are way too many elements that the reader is supposed to pay attention to. This does nothing but confuse them, so try to do the complete opposite of what you see here:
Most people won’t subscribe to your blog just because you kindly ask them to. They think to themselves—What’s in it for me? In this case, you should always provide them with an answer to this question.
You don’t have to offer a $100 reward—something as small as a 10%–20% discount on their first purchase is enough to make them subscribe. If you decide to opt for this, you’ll notice that your subscriber pool will start to grow more quickly than anticipated.
Whenever you create a new landing page, you should make sure to insert an opt-in checkbox that allows the visitor to subscribe to your blog. This is going to make the email-list-building process much quicker—you won’t have to wait for the person to go to your blog, read an article, and then think about whether they’d like to subscribe or not.
You should keep in mind that the checkbox shouldn’t be automatically ticked—let the visitor decide whether they want to opt in. The whole point is to have your website visitors check the box voluntarily. You want them to opt in, not opt out.
If your business practices guest posting, it’s time to start adding eye-capturing CTAs to them. As soon as you get the reader intrigued by your content, the chances that they’ll subscribe to your blog increase. At this moment, having a CTA that allows them to follow up on that interest is crucial.
If you apply this to all your guest posts, you will be able to build and grow your email lists more quickly and efficiently.
Most businesses have stale email lists that haven’t been put to good use in ages. The majority of the email addresses found on such records are no longer active, but there could be some that are functional.
There are two ways to figure out whether the emails are valid:
Through email verification
Through an opt-in campaign
Email verification is a crucial step in your email marketing campaigns. Before you start reaching out to any of your prospects, you should use a tool to figure out whether the addresses are valid.
This is going to help you:
Decrease bounce rates
Ensure excellent sender reputation
Reduce getting blacklisted
Reduce the number of emails going into spam
If you want to prevent fake registrations, you can use the Sell SaaS API to block all fake email addresses. This will allow you to validate all of the addresses on your email list, which is going to boost your overall ROI and deliverability.
Once you validate all of the email addresses on your list, you can create an opt-in campaign for all prospects whose contact information is still up to date. This way, you can re-engage some of those contacts and add them to your updated email list.
It might seem counterintuitive at first to remove contacts from your list instead of adding them. Don’t worry about it, though—cleaning up your email list is going to result in better deliverability and decreased bounce rates, which will benefit your sender reputation in the long run.
If your content isn’t fully tailored to your target audience’s needs, you shouldn’t expect them to share your email or subscribe to your newsletter. Generating good results is only possible if your copy is enticing and engaging.
You should A/B test multiple variables when it comes to the CTAs, images, subjects, etc. This way, you will figure out what the best approach is with minimal effort. As long as you make sure that your email content is personalized and fine-tuned, you have nothing to worry about.
Your prospects will share your email with their coworkers, which will get more people to subscribe to your newsletter. If you keep creating excellent emails, you will build your email list more quickly than you expect.
Creating landing pages with opt-in forms is one of the most effective ways of building your email list. There are a few factors you need to take into consideration beforehand, though:
Whenever you decide to create a new form, you need to ensure that it isn’t too long. Modern consumers don’t have the time or patience to sit down for more than a couple of minutes to complete your form.
Your call-to-action needs to be highly eye-capturing for the viewer to feel inclined to do what you want them to do. Make sure that it isn’t too sales-pitchy, as it’s usually repelling. Keep the CTA enticing, yet concise.
Before you publish your form, think about how relevant all of the inserted fields are. If any of them seem like they’re non-essential, consider removing them. You want the viewer to focus on one element—and that is the CTA.
If your form meets these requirements, you should go ahead and A/B test different variations of the elements found in it. This will let you figure out what works and what doesn’t.
Implementing our chatbot solution into your website is the easiest way to capture your visitors’ data and turn them into leads. This is going to help you build and grow your email list effortlessly—you won’t even have to lift a finger because our chatbot will collect the information on its own.
All you need to do to implement the solution is:
Embed the code as a chat, a direct link, or iframe on a particular page
Capture your visitors’ data
Send the data to your email or a Slack channel
The best part about our chatbot solution is that it’s fully customizable. You can adjust the following:
You can create any possible scenario with the chatbot—add as many steps or questions as you like to tailor the solution to the specific needs of your business. This is going to allow you to capture data on your own terms.
If you want to try out the software before you invest in it, you can sign up and start your free trial as early as today!
If you are looking to create an additional revenue stream for your business, our software solutions are the best option. You can both use and resell them! You will earn 60%–80% in commissions, and all you need to do is pick your product and rebrand it.
Join the community of Sell SaaS partners to boost your revenue and white-label your business!
Buying email lists comes with a series of repercussions that you will want to avoid at all costs. Some of the most common disadvantages of purchasing them are:
Insufficient email deliverability and damaged sender reputation
If you start to send out emails to addresses found on the email list you purchased, you will violate the rules of consent imposed by the General Data Protection Regulation (GDPR). Allowing the recipients to opt out of your email marketing campaigns is no longer enough—you need to have their consent to send them an email in the first place.
The consent has to be explicit—in other words, the recipient needs to check a box under which it’s stated that they agree to receive your emails. Buying an email list does not give your leads a chance to opt in, which is a direct violation of the GDPR rules.
When you decide to purchase an email list, you can never be certain about its quality. The majority of the leads on that list probably don’t have anything to do with your target audience, which prevents you from creating highly personalized content. Most of those prospects were selected randomly—there was no intention involved.
Whoever creates these buyable lists doesn’t have an image of your business’s buyer persona in mind. They prefer quantity over quality, which is to the detriment of any company that tailors its content to its target group.
Since the majority of the email addresses you can find on a purchased list are outdated, sending messages to them will decrease your deliverability. You should keep in mind that the contact information you see was probably never even verified.
The only reliable way to increase your deliverability rates is to validate all email addresses you have on hand. The problem with purchased lists is that they usually contain thousands of contacts that would take too long to verify.
In that case, most people skip that crucial step and proceed to the next one—reaching out to the prospects. This is where the process starts to get messy—since many of the addresses are invalid, your deliverability rates reduce with each passing second. Once that starts happening, your sender reputation gets damaged.
As soon as your reputation is compromised, email providers start marking you as a spammer, which results in your emails ending up in the spam folder.
What’s the point of sending highly personalized emails if no one gets to see them?
All in all, don’t buy email lists—they can harm your campaigns to the point of no return.
Building an email list is undoubtedly the easiest task you can tackle if you have our email finder on hand. You are only one step away from thousands of influential leads, and all you need to do is provide our software with a person’s:
Once you find all of the addresses you need, you can export the data to Excel and start prospecting instantly.
We offer many solutions:
This software can extract all phone numbers, email addresses, and social media networks from a list of companies.
With this solution, you can send an unlimited number of emails that you can track effortlessly.
Using this software, you will be able to download a list of all the newly-created domains on the internet every single day.
Our B2B email extractor will help you get your hands on actionable data through information such as location, industry, job title, etc.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.