You've probably heard of affiliate marketing before and may even have done it yourself at one point. Whether you want to earn some extra cash by promoting another company's products or services, or you just like getting paid to talk about your favorite hobbies, affiliate marketing has become an increasingly popular means of making money online.
If you don't know much about affiliate marketing yet, here's everything you need to know! We'll explain exactly what affiliate marketing is, which social media platform is most effective for affiliates, and how to set up successful campaigns that will bring in loads of traffic while earning you some cold hard cash.
No. Affiliate marketing doesn't require any special equipment or skills beyond those needed to create good quality blog posts (and maybe a decent camera). You can easily find tools such as Hootsuite and Buffer that allow you to schedule your tweets to go live automatically, so all you really need is access to the internet and a computer.
That said, there are many benefits from using social media when starting out with affiliate marketing. Social media provides you with instant feedback on whether people actually care enough about your product to click through to buy it - if they aren't clicking away from your post within five minutes, then chances are you didn't write something worth their time. It also gives potential customers somewhere to interact with you directly rather than having to wait until they come across your website/blog.
The only real downside we see to not engaging with social media is that it limits your reach. If you're trying to sell something niche-specific, say, a book on how to build websites, you might struggle to gain traction without getting involved in forums where other webmasters congregate. However, this isn't necessarily true. Many companies now offer Facebook pages specifically designed to help small businesses attract new clients.
To be considered an affiliate marketer, you must first understand the basics of affiliate marketing. To put it simply, you sign up with an affiliate network and choose between different merchants who pay commissions based on sales made via your referral link. The commission rates vary depending on the type of merchant and the payment method used, but generally speaking, you receive anywhere from 10% to 70% of every sale generated by the customer you refer.
So why should anyone bother signing up with an affiliate network in the first place? Well, aside from the obvious perks of being able to advertise multiple merchants' brands under a single banner, you stand to benefit greatly from joining an affiliate network because these networks control large amounts of traffic and can provide valuable insight into consumer behavior. By partnering with these organizations, you'll learn invaluable information about which products consumers respond positively to and which ones fall flat on their faces. They can also act as a sort of middleman between you and the final product, taking over fulfillment duties and offering support and assistance whenever necessary.
It goes without saying that choosing the right affiliate partners is key to success, but fortunately, there are plenty of reputable options available today. Some of our favorites include ShareASale, Commission Junction, Clickbank, and Amazon Associates. Each offers its own distinct advantages, so feel free to explore them further and decide which would work best for you.
As mentioned above, affiliate marketing doesn't require anything too fancy. All you really need is a Twitter account and a reliable website. Once these two things are ready to roll, creating a campaign shouldn't take long either. Here's a basic guide outlining each step required to complete a successful promotion:
1) Write compelling copy
This is arguably the most important part of the whole process. Your goal here is simple: convince someone to purchase your partner's goods or services. While this sounds easier said than done, it's definitely possible! One quick tip to remember is to keep your language positive and avoid using negative words like "no", "never" or "can't". When writing headlines, try to focus on keywords and phrases that relate closely to your target audience. For example, if you were selling dog food, you could write a headline along the lines of "Top 5 Dog Food Brands That Will Make Your Pet Happy!"
2) Schedule tweets ahead of time
Once you've written your article and edited it thoroughly, it's time to get creative. There are numerous ways to schedule your tweets, including HootSuite and Buffer. Both services let you pick specific times during which you'd like your tweets to go live automatically. These days, however, you can usually schedule tweets well in advance of posting time and still achieve optimal results. This allows you to plan promotions months in advance and ensures that your tweet gets seen by interested parties. Just make sure that you always test your tweets beforehand to ensure maximum engagement.
3) Set up tracking codes
Next, you'll need to add a few tracking codes to your site. Tracking codes are basically short URLs that direct visitors back to your main page after completing purchases. In order to track conversions, you'll likely need to install Google Analytics, Piwik, or similar software onto your website. Most analytics packages also feature built-in conversion tracking features that let you monitor user activity throughout the entire buying cycle.
4) Create unique landing pages
A landing page serves as the gateway to your affiliate program. Visitors land on your page and fill out forms asking for various details regarding their preferences. After submitting this form data, users typically proceed to check out. Landing pages are crucial because they're often responsible for directing traffic towards your affiliate link. Without proper landing pages, you won't generate any leads whatsoever.
5) Promote your link via email newsletter
Email newsletters are excellent sources of targeted traffic, especially since they tend to deliver high open rates and low bounce rates. As far as promoting your link, you can send emails to subscribers containing links to your affiliate products, or you can send a separate email linking back to your website. Either option works fine, though the latter is preferable given the fact that it increases your odds of converting leads into customers.
6) Keep doing what you're already doing
Finally, once you're satisfied with your efforts, don't stop promoting your affiliate link. Continue sending emails, tweeting regularly, and adding relevant hashtags to your posts. Also, consider setting up automatic notifications that notify you whenever your followers engage with your posts. Automation helps you save precious time and energy, allowing you to devote every ounce of attention to building relationships with prospective customers instead of chasing down leads manually.
Social media affiliate marketing is very similar to traditional advertising methods and thus requires nearly identical strategies. Followers of your profile are going to expect regular updates, so it pays off to consistently update your feed with new articles, videos, images, GIFs, etc. Whenever you publish something new, tag both your affiliate link and the name of the product/service you're sharing.
While this strategy seems straightforward, it does require a certain level of patience. Like traditional advertising, social media takes time to grow organically, meaning that you're unlikely to experience immediate results unless you dedicate substantial resources to growing your following. Be patient, stay consistent, and enjoy the journey!
In addition to keeping readers engaged, social media is also useful for spreading awareness about your affiliate products. People love to share interesting news stories about themselves, so sharing personal accounts of product usage is a fantastic way to encourage others to try out your affiliate offerings. Not to mention, your followers will appreciate hearing firsthand testimonials about how awesome your products are.
And finally, don't forget to use social media as an opportunity to connect with your community. Interacting with fellow members of your tribe is essential to establishing meaningful connections and gaining trust. Remember, not everyone visiting your wall will convert into a paying client. Instead, aim for genuine interaction with fans and friends alike. Don't hesitate to ask questions and give advice, especially if you truly believe in the value of the service offered. Doing so will strengthen ties between you and your followers and ultimately lead to increased profits.
If you want to earn extra cash from your website and blog posts, then maybe you could consider using affiliate marketing instead of just selling products directly. Affiliate marketing allows you to sell other people's products without having to pay upfront costs like with traditional advertising methods. This is one of the most popular ways that businesses are making money online today - by promoting their own products at no cost to them.
But there’s also another option where you don't have to buy any inventory in order to make money off it. You simply promote someone else's product through an affiliate link which earns you commission when they purchase something after clicking your link. If you've ever used Amazon Associates before, this is basically the same thing as getting paid commissions each time someone buys anything listed under your name (or even your logo).
There are many different types of affiliate programs available today, but not all of them will work well for every type of business and blogger. So let’s look at some specific questions about how to use affiliate marketing effectively so that you can choose the right path for your needs.
To begin, you'll first need to create a unique URL for your site. The easiest way to do this is to sign up for a domain registrar such as GoDaddy or Namecheap, and select a custom domain name based upon whatever topic you’re interested in writing about. For example, if you run a fitness-focused blog, you might go with “fitnessguru.com”. Once you’ve purchased a domain name, you can register it with whichever service you prefer. Then, once you’ve registered your domain name, head over to Google Domains and set up your.com URL address. When you come across the page asking you to enter a keyword phrase, keep in mind that you’ll likely end up choosing "health" or "diet", etc., because these words are already associated with blogs related to health and dieting. You may also want to include keywords within your title tag to help ensure better search engine rankings.
Once you’ve created a unique URL, you’ll next want to think about how you plan to drive traffic to your site. There are several options here depending upon whether you’re looking for organic traffic, PPC ads, email list subscribers, or social media followers. Let’s take a closer look at how you can use each method.
You absolutely can! In fact, many bloggers and brands now rely heavily on affiliates to bring in additional revenue streams via sponsored posts or ad space. And since Facebook has become such a big player in our society, it makes sense why advertisers would want to leverage its massive user base as part of their overall marketing strategy. Plus, Facebook offers both free and premium versions of its platform, meaning that companies can affordably reach new customers while still offering quality experience to existing ones.
One important note: While you can certainly place affiliate banners and buttons anywhere on your blog or website, remember that you’ll lose control of those links if you put them on third party sites. That means that you won’t be able to track clicks back to your site, and therefore, you risk losing potential sales opportunities.
Facebook remains king among those who love to connect with friends, family, and colleagues. But Instagram is growing quickly in popularity, especially given the recent launch of Stories for Business users. Pinterest is also becoming increasingly popular due to its ability to show images of items being sold -- perfect for ecommerce stores. Twitter is still the number three choice, though Snapchat users often find themselves posting their stories on both platforms. Then there’s LinkedIn, Google+, Tumblr, YouTube, Flickr, Vimeo, Reddit, Medium, and plenty of others...the world is full of choices. Which one(s) will you choose? It depends entirely upon your audience demographics.
The very simplest answer would be to focus on sharing relevant information pertaining to the niche you’re already blogging about. However, if you’re really trying to grow your following organically, you’ll probably want to share things that appeal to multiple audiences. This includes articles written by industry experts, videos demonstrating how to perform certain tasks, tips for improving productivity, interesting tidbits about current events, recipes, infographics, and much more.
As far as timing goes, try to avoid publishing too frequently and instead aim for roughly two times per week. As mentioned earlier, the key to success here is finding engaging topics that will resonate with your target market. Some ideas worth considering include:
-- How to improve productivity during the day
-- What to eat for breakfast (and lunch/dinner!)
-- Tips for boosting creativity
-- Easy DIY projects anyone can complete
-- A quick review of the weekend
Of course, the beauty of affiliate marketing is that you can always tweak your approach as needed. Keep reading below for more details about how to build your own successful affiliate marketing campaigns!
For more info about starting an affiliate marketing campaign, check out our article on how to start affiliate marketing for beginners.
Affiliate Marketing and Social Media
For those who know me personally I am known as an avid Twitter user and have been since 2007. For those not familiar with my work on Twitter it would include tweets such as "I did this on Sunday" (my weekend tweet), "This is what I think about #Twitter" and "You should check out @twitter_for_dummies". In fact I even wrote a book called Tweeting 101 which was published in 2011.
The reason why I bring up these things is because they are all examples where I used Twitter as part of my affiliate marketing strategy. You see affiliate marketing isn't only limited to Facebook and Google Adsense but also includes Twitter ads, Pinterest Pins, YouTube videos etc...
Using Affiliate links to promote someone else's product – If you were going to buy something yourself, wouldn’t you rather go through Amazon than search around for some generic store? When you click on an affiliate link, the person behind that site gets paid whether you end up buying anything or not. The same goes when you share another company’s post on Facebook or retweeting a message with an affiliate tag. It’s much easier to find an item via an affiliate link than searching for it elsewhere.
Getting traffic to your website/blog – With millions upon millions of websites online now, it has never been so easy to reach potential customers. By sharing relevant articles and information on your network sites, there will always be people checking back to see if there are any new updates available. Not only does this help build credibility, but it also helps spread awareness for your business too!
Building relationships – Once you start building a relationship with your audience, you'll gain trust and respect over time. People will follow you because
Many people have heard of the term "affiliate marketing," but they may not know exactly what it entails. It's an internet business model that allows companies and individuals to earn commissions by promoting other products on their website in exchange for receiving credit as affiliates.
Social media has become one of the most popular forms of advertising these days, especially when it comes to brands looking to reach customers directly through Facebook, Twitter, YouTube videos, etc. Many people assume this means that all affiliates must also promote product sales over social media platforms like Twitter and Facebook. This isn't true, however. There are plenty of ways to work with social media without having to buy ads or pay for traffic.
In fact, many successful affiliate marketer prefer working with social media because it provides them better control over where their audience goes. They don't want to just give away their ad space to anyone who wants to advertise there -- instead, they want to find those users who will actually engage with their posts and share valuable information about their site.
There are several different kinds of social media that can help you build your own network and drive traffic back to your website. Here we'll go into detail about each kind so you can decide which platform works best for your needs.
Yes! Social media can definitely be used effectively for affiliate marketing purposes. You've probably seen some very interesting results from the brands you follow on sites like Pinterest, Snapchat, Tumblr, Reddit, and more. The reason why is simple: These websites allow you to interact with potential customers in a much deeper way than traditional web advertising methods.
You can even create a profile on any of these sites (there are instructions below) and then post links to related articles or content on your blog/website. If someone clicks on the link, you receive a commission based on whatever action you specified in the description box.
Some common things that can happen include signing up for a free account, downloading a free app, filling out a form, subscribing to email newsletters, taking a survey, watching a short video clip, reading a story article, playing a game, completing a task, buying something, registering for an event, joining a group, taking part in a contest, performing a service, listening to music, sharing a post, etc.
The possibilities really are endless here, since each individual user decides what type of interaction he wants to take and whether they want to sign-up for anything at all. With this level of flexibility, social media offers a unique opportunity for both influencers and consumers alike.
But while using social networking services such as Twitter, LinkedIn, Google+, YouTube, and others might seem easy enough, there are still some important details to keep track of. For example, if you plan to run a giveaway campaign or sell items via Amazon Affiliates, you should first consider creating separate accounts for your company versus personal profiles.
This is because Amazon only accepts transactions made under the name of the company itself rather than your personal profile. Also, remember that your followers aren't necessarily interested in everything you say or offer. So before posting anything, test it thoroughly to see what sort of response you get.
Remember that you always retain full ownership of your content, regardless of whether you choose to monetize it yourself. And if you ever run into legal issues regarding copyright infringement, trademark violations, libelous statements, etc., you could lose your entire reputation to lawsuits.
So while social networks certainly provide a lot of benefits to businesses hoping to grow their customer base, you shouldn't forget that you ultimately hold ultimate responsibility for what happens within these walls.
If you already have a well-established presence on social networks, you may be wondering what else you can accomplish by expanding into new ones. After all, once you establish connections on certain platforms, you won't likely be able to reestablish them elsewhere unless you invest time and effort into making fresh relationships.
However, this doesn't mean you should ignore smaller niche sites entirely. Because there's often less competition for specific niches, you might find that you can generate higher earnings per click than on larger networks like YouTube. Plus, some small social networks tend to attract highly targeted audiences that are eager to learn more about particular topics, so you can leverage this advantage too.
For instance, let's say you have a fitness blog focused around bodybuilding. Your readership is primarily male between 18 and 30 years old, so you'd naturally focus on places like Facebook groups dedicated to men's health, bodybuilding, strength training, etc. But you can also try reaching out to women's bodieshaping communities, female athletes, and similar types of forums. Just be sure to stay relevant by updating your status regularly, participating in discussions, answering questions, commenting on other blogs, etc.
While social media can prove useful in building your subscriber list and growing your following, it's not absolutely necessary. In fact, there are many cases where you can succeed without relying on social media at all.
For example, let's look at two scenarios. On one hand, there's the case of someone who knows nothing about social media, yet manages to launch a profitable ecommerce store selling clothing and accessories. He starts off by visiting his favorite fashion bloggers' pages on Facebook and follows them closely. Then, after learning what they recommend, he buys items from their recommendations and sells them himself.
On the other hand, there's another person who does the exact same thing, except he invests in paid ads on Facebook and earns $100 every month doing so. Which method would you say was more effective?
As far as I'm concerned, the latter scenario is clearly superior. Why? Well, simply put, the first guy didn't bother investing any real effort into finding quality retailers and suppliers. Instead, he relied solely on luck. That's no good.
And that brings us right back to our original question: Do you need social media for affiliate marketing? Yes, you do. Not everyone makes the mistake of thinking that social media is unnecessary, though. Some savvy entrepreneurs realize early on that they can turn this medium into a powerful tool for success.
So if you haven't given it a shot already, now is the perfect time to jump in headfirst. Even if you don't intend to join any official affiliate programs, you can still reap the rewards of being active on social media by boosting your visibility, increasing exposure, generating leads, and driving traffic back to your website.
Instagram affiliate marketing
One of the fastest growing social networks today is Instagram. Thanks to its intuitive interface and large community of avid photographers, it quickly became one of the top choices for amateur and professional photographers seeking inspiration.
Nowadays, millions of people use Instagram daily to capture life's greatest moments, upload photos to showcase their talents, and connect with friends and family members across the globe. As a result, advertisers have been quick to recognize the power of this platform and begin offering lucrative incentives to encourage users to spend their time capturing images rather than browsing pictures posted by strangers.
Since Instagram operates completely differently than other mainstream social media outlets, it requires a bit of extra attention and knowledge to fully maximize its potential. However, if you think you have what it takes, read on to discover ways you can profitably utilize this exciting new technology.
First of all, remember that Instagram users typically view images chronologically according to date uploaded. Therefore, you should avoid uploading duplicate photos. When you upload multiple versions of the same photo, your followers are forced to scroll past unwanted duplicates until they locate the image they were originally searching for.
Also, don't worry about trying to compete with celebrities whose fans are thousands strong. Most of the people who visit Instagram are hobbyists and amateurs. While it can be fun to compare yourself against famous models and athletes, you should never feel compelled to do so. Otherwise, you risk alienating your loyal fanbase.
Instead, stick to the basics and focus on crafting compelling imagery. Remember that your goal is to capture beautiful shots that inspire viewers to purchase your products. Don't waste your energy on pointless vanity projects that nobody cares about. Focus on inspiring images that truly showcase your talent.
Once you master this process, you'll soon notice a dramatic increase in the number of likes and comments your photos garner. Of course, this doesn't guarantee instant riches, but it does ensure that your efforts will eventually bear fruit.
Finally, it pays to understand the rules and regulations governing Instagram. Although it's possible to set up shop on this platform freely, you cannot claim to be an advertiser without paying a monthly fee. Moreover, the terms of agreement state that you cannot use third party promotional tools such as sponsored hashtags, banners, apps, plugins, etc.
So if you want to capitalize on Instagram, you must either register for an account yourself or hire a reputable agency to do it for you. Once you're ready, you can submit your portfolio along with a brief explanation of your goals to various agencies. Make sure to specify precisely what you hope to achieve by utilizing this platform.
Then sit tight and wait patiently for your dream job to come calling.
Just follow our battle-tested guidelines and rake in the profits.