Becoming a licensed or registered Adobe reseller can be challenging for small businesses that want to sell digital marketing software because they don't always have the time nor the money to go through this process on their own. However, there are several different ways you can secure the right product licenses and certification to operate as an official Adobe reseller.
The easiest way to begin selling Adobe's flagship digital marketing suite is by enrolling in the Adobe Solution Provider Program (SPP). This allows you to access special pricing deals from Adobe directly and provides training materials so you can learn about this powerful tool without having to pay any fees upfront. There are also more advanced options such as becoming an Adobe Certified Associate (ACA) or Advanced Solutions Provider (ASP), which require additional certifications and training sessions but provide greater flexibility when it comes to offering other types of products and services beyond just Adobe.
If you're interested in learning more about these reselling opportunities and how you can take advantage of them, check out our comprehensive guide below. We'll walk you through everything needed to get started including what type of products and services you should focus on first. Then we'll give you all the details about joining each level of the resell program and how much each one costs. Lastly, we'll help you navigate the path towards becoming a full-fledged Adobe reseller!
Adobe has grown into a global leader in providing cutting edge technology for marketers across industries. They currently serve over 150 million active users around the world who use their products every day to make better decisions, drive growth, and gain insights into customer behavior.
However, in order to expand their reach even further, Adobe launched its Resell Program in 2008 to allow companies like yours to become part of the ecosystem and gain immediate access to high quality digital content at discounted prices. Since then, hundreds of thousands of businesses have joined this network and expanded their service offerings using the latest version of Adobe’s flagship software and applications.
To see if you qualify, visit www.adobepartnership.com/resellers. If you're not sure whether or not you meet the criteria, feel free to contact us via email at [email protected]. You may also call 1-888-ADOBE1 (1-888-227-8331) for assistance.
In order to join the Adobe reseller community, you must enroll in either the Solution Provider Program (SPP) or the Authorized Distributor Program (APD). Both of these programs require specific qualifications and certifications before you can work as an official Adobe reseller. These include obtaining the appropriate licensing agreement from Adobe and passing an extensive exam covering both technical knowledge and business skills.
Solution provider certification requires you to pass two exams taken online. The first covers general knowledge of Adobe products while the second focuses specifically on digital marketing technologies. For those looking to earn the APD designation, you need to complete four exams along with a thorough application review.
Once you've passed all required tests, you will receive a certificate verifying your status as an approved member of the Adobe reseller network.
Enrolling in the Solution Provider Program (SPP) gives you access to exclusive benefits offered only to certified resellers. One of the key perks is the ability to purchase Adobe products at reduced rates compared to regular retail prices, saving you up to 70 percent off the standard rate. In addition, you'll enjoy faster delivery times, priority account support, and early access to newly released versions of Adobe software.
You can apply for the SPP by visiting www.adobepartnership.com/sppregistration. Once you submit your completed information, you will immediately receive an invitation letter explaining why your request was accepted. After signing up, you must wait eight weeks until you officially become an SPP participant. During that period, you will be able to download educational material related to the SPP program and start earning commissions on sales made using the Adobe Suite.
After completing the initial enrollment process, you will receive periodic emails informing you of relevant developments within the program and updates regarding future events. To keep track of all ongoing communications, simply log into your SPP account by clicking "My Account" located in the upper left corner of the page.
Similar to the Solution Provider Program, the Authorized Dealer Program (APD) enables smaller organizations to sell popular software packages from Adobe. While the goal is similar -- to connect qualified sellers with buyers -- this particular program offers limited benefits compared to the SPP. Still, this program lets you sell select Adobe products, including Creative Cloud subscriptions, at lower prices than most other retailers.
For example, some popular bundles available under the APD include Photoshop CC 2018 ($639 USD / $699 CAD); Lightroom Classic CC 2017 ($569 USD / $649 CAD); Premiere Pro CC 2019 ($749 USD / $849 CAD); Illustrator CS6 ($499 USD / $549 CAD); Dreamweaver CS6 ($449 USD / $529 CAD); Acrobat XI Professional & Reader DC 2021 ($279 USD / $319 CAD); and Muse CC 2015 ($199 USD / $229 CAD).
Like the Solution Provider Program, you'll still need to pass certain exams to become eligible for the APD. If you choose to pursue this route, you will find detailed instructions on applying for the APD here.
Additionally, members of the APD will benefit from faster shipping times, priority customer support, and early access to newly released versions of Adobe software. Like the SPP, you will also receive periodic emails updating you on recent changes to the program. Simply sign back into your APD profile after logging into your account by clicking My Account in the top navigation bar.
Now that you know the basics about the various reselling opportunities provided by Adobe, let's look at how you can move forward toward becoming an official Adobe reseller. First, you must decide between the Solution Provider Program (SPP) and the Authorized Distribution Program (APD). Next, you'll need to determine which level best suits your organization based upon the size of your team and budget. Finally, once you've decided where you'd like to head next, you'll need to figure out exactly how to proceed.
Here's a quick rundown of the steps involved in taking advantage of these programs and getting started as an official Adobe reseller.
Find the correct level of the reseller program:
As mentioned earlier, the decision between choosing the SPP or the APD depends entirely on your current position within your organization. If you already distribute Adobe products and services internally, you may qualify for the SPP since qualifying for the APD would require significant capital investment. If you're starting from scratch and haven't yet begun distributing digital media tools, however, you might consider going down the APD route instead.
Signup for an account:
First things first, you'll need to set up an account with the appropriate reseller program. Each program has unique terms and conditions that govern your eligibility. Before registering, you'll probably want to read through the applicable agreements carefully to ensure you understand all the rules associated with each program.
Next, register for the exam(s):
Each program has separate testing requirements that vary depending on your experience and education. Some of the questions you will face include basic facts about the product, industry trends, and common terminology used in your field. Depending on your background, you may need to study for multiple days, or even months, to prepare adequately for the test.
Complete the application:
Upon successfully passing the exam(s), you will automatically receive a verification code that verifies your qualification to participate in the respective reseller program. At this point, you can begin working as an official Adobe reseller!
Keep reading for more tips on expanding your brand presence globally with Adobe's cloud platform.
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Adobe offers a wide range of software applications that help businesses transform their workflows from print-based to digital. The most popular among them include Illustrator, Photoshop, InDesign, Dreamweaver, Flash Professional, Premiere Pro, After Effects, Acrobat Reader DC, etc. These products can be used in both personal and professional use.
In order for you or someone else within your organization to access these powerful software packages, you need either to purchase it individually or get one as part of an online subscription plan offered by Adobe. If you want to take advantage of this opportunity, then you should consider becoming an Adobe reseller. This will give you the chance to sell Adobe's products at discounted prices and also provide extra benefits such as training sessions and additional marketing opportunities.
There are several ways through which you can join Adobe’s Reseller Programs. You can choose between two types – Instructor or Authorized Distributor (AD). Both have different perks but AD has more advantages than Instructor. Let us discuss each type separately.
Instructors have unique privileges when compared to other members of the Adobe community. They can host live webinars on various topics related to Adobe products. Also, they can teach people about using Adobe Products and earn money from doing so. To qualify as an instructor, all you need to do is complete a short course and pass certain tests. Once you achieve those goals, you'll receive a certificate that confirms your eligibility.
The following table lists some basic information regarding the instructor program along with its associated costs.
You must pay $150 annually if you want to maintain your status as an instructor. However, there are discounts available depending upon your number of students enrolled. For example, if you enroll 10 or fewer students, then your annual fee would cost only $75. On top of this, instructors are eligible for 30% discount on Adobe Education Solutions purchases.
While Instructors don't require any formal credentials before joining the program, they must hold a valid email address because Adobe uses it to communicate important updates about the courses.
Here are the basic steps involved in getting certified as an instructor:
1) Visit the official Adobe website and sign up for an account.
2) Click “Create A Course" under the "Education & Certification" section.
3) Choose a title and description for the course. Make sure it includes enough details about what you're going to teach.
4) Upload a video or audio recording of yourself teaching the material.
5) Answer questions relevant to the subject matter of the class.
6) Complete the final exam
7) Receive certification after passing the test
If you aren't interested in instructing others on Adobe products, then you may prefer to opt for the second option - being an Adobe Authorized Associate. An associate is basically a member who sells subscriptions to the latest versions of Creative Cloud software suite. As opposed to Instructors, associates don't have any special rights or privileges. Instead, they earn commissions based on the sales made by their team members. Since Associates are not allowed to share their contact information with anyone except their own employees, they typically form teams consisting of multiple individuals.
Associates are required to meet specific criteria before they can participate in the exchange program. Some of the prerequisites are listed below:
Have completed at least three years of experience selling Adobe products.
Be able to demonstrate knowledge of the product(s) sold by the company.
Be willing to commit to providing customer service via phone calls and emails.
Keep records of every sale made.
Understand the policies and terms provided by the company.
Maintain accurate inventory records.
Once qualified, you can start working as an affiliate and build a successful career selling Adobe Software. Here are some things you should keep in mind while participating in the program:
Always refer potential clients to the company's website instead of directly contacting them.
Offer a full refund policy for dissatisfied customers.
Provide 24/7 technical assistance to customers.
Follow the company's guidelines carefully.
Never share customer data without permission.
An Adobe reseller is essentially a middleman who acts as an agent for another person or entity. Like Associates, resellers sell licenses to the latest versions of Creative Cloud software suites. Unlike Associates though, resellers can set their own pricing and negotiate deals with large companies. Therefore, they usually make higher profits per unit than Associates. Also, since resellers control their own supply chain, they often enjoy faster delivery times and greater flexibility.
To join the Adobe Reseller Network, you first need to register as a vendor. Then, you'll be assigned a Vendor ID and password. All you need to do now is fill out a simple application form and submit it electronically. Once approved, you'll gain access to the Vendor Portal where you'll find the necessary documents needed to conduct transactions. Here are some tips for success:
Make sure to check off all applicable boxes during the registration process.
Be ready to answer all questions asked by the system.
Don't forget to update your profile regularly.
Some of the biggest names in technology today like Dell, HP, Lenovo, Microsoft, Cisco, Samsung, Avaya, Symantec, Netgear, Juniper Networks, Intel, Apple, Canon, Fujitsu, Toshiba, Acer, Asus, Buffalo Technology Group, Brocade Communications Systems, EMC Corporation, Giga-Byte Technology, Huawei, IBM, Linksys, Motorola Mobility, Panasonic, QNAP, Seagate Technology, Sony, Synology, Western Digital, Xerox, Zebra Technologies, Oracle, and many others are Adobe Partners. Many of these firms offer specialized hardware and software solutions designed specifically to enhance productivity for users of Adobe products.
As mentioned earlier, Adobe provides numerous incentives to encourage organizations to become affiliates. Among them are free software upgrades, extended warranties, special promotions, and customized branding options. So if you've been thinking about starting a small business, why wait anymore? Become an Adobe Partner today!
Becoming a member
The best thing about being part of this program is that you will get access to all the latest updates on the product as well as its features.
When you join the Adobe Business Partners Program, you will also receive free support for 1 year along with discounts on upgrades, training, certification exams, webinars, seminars, conferences and more! You can even earn up to 50% discount on Adobe Creative Cloud subscriptions.
You have complete control over pricing and terms
Access to exclusive sales events across multiple industry verticals including education, healthcare, financial services, manufacturing & retail, government agencies, media companies, energy & utilities, hospitality, real estate, transportation, telecommunications, entertainment & publishing, and non-profits.
Updates and new versions of the application at no additional charge
Free technical assistance during trial period
Discounted rates for upgrading or renewing existing contracts
Exclusive promotions available only to members
Support for customizing your own solution using Adobe’s extensive knowledge base and online community
Get certified by Adobe Certified Experts (ACE) - one of the world's largest certifications program - which includes three levels of certifications based on experience level from beginner to expert
Training courses offered through the entire lifecycle of the product
Complimentary copy of the full version of Adobe Digital Advantage subscription plan
A dedicated account manager providing personalized service from pre-sale consultation to after-sales support
Access to other benefits like special offers, free trials, and early bird deals
Adobe has a strong commitment to providing its partners with valuable resources that can help them grow their businesses and expand into new markets globally. With more than 1,300+ solution providers around the world who are part of the Adobe Solutions Network (ASN), you’ll find many opportunities for growth as well as increased customer satisfaction through innovative software applications offered by leading brands such as Acrobat, Illustrator, Photoshop, InDesign, Dreamweaver, After Effects, ColdFusion, Flash Professional, Premiere Pro, Audition, and Connections.
As one of these solution providers, you get access to the latest innovations in creative technology from Adobe—and all at competitive prices! As an ASN member, you also enjoy several benefits including industry-leading pricing on select licenses, training and certification courses, exclusive discounts, product bundles, marketing materials, and much more.
Today we will look at how to become an Adobe reseller and what you need to know about joining the Adobe Solutions Partner program.
To become an Adobe authorized reseller, you first must be approved to sell Adobe products within your region or country. The process usually involves filling out an application form which includes information like your name, address, contact details, etc. Once the application is submitted it goes through a review process where Adobe employees verify if you meet certain criteria required to be eligible to sell Adobe products. If approved, then you receive an email with further instructions on how to start selling Adobe products.
If you want to apply for authorization but don't see any option available yet, feel free to reach us at [email protected] We'll take care of it immediately so you can focus on growing your business rather than getting approvals!
Yes, there are over 1,300+ solution providers across the globe who are members of ASN. You may not be able to sell some products directly from Adobe itself due to licensing restrictions imposed by different countries. However, most of our solutions are licensed under Creative Cloud agreements that allow you to purchase a perpetual license allowing you to use the software indefinitely without having to renew each time. This means you can continue using the same copy even after upgrading to a newer version.
Also note that while other companies might charge additional fees for upgrades or add-ons, Adobe does not. So when you buy a package containing multiple licenses, they automatically upgrade every single license included in the bundle whenever a new major release comes out. And because we're committed to helping you succeed, we provide 24/7 technical assistance via phone and online chat during regular working hours.
In addition, since we believe in making things easier for you, we've created a simple way to get started right away – just sign up for an account now and let's get going!
After signing up for an account, you'll notice that once again, this isn't something you have to go through yourself. Since we value your success, we make sure everything is done quickly and easily. Just follow these steps:
1) Register for an account - Simply click on "My Account" button located at bottom left corner of the homepage. From here, enter your email and password and confirm both. Then choose whether you'd prefer to log in with Facebook or Google+. Click Next and complete the rest of the setup.
2) Complete the Application Form - Fill in the fields needed based on your location. For example, if you live in Australia, fill in your city, state, postal code, and country. Same goes for Canada and United States too.
3) Submit Your Application - Choose either "Apply Now" or "I'm already an existing customer". Either way, submit the completed application form and wait for confirmation.
4) Get Approved - Once approved, you'll receive an email with further instructions on how to start selling Adobe products. Note that when you begin to work with various Adobe solutions, you'll still require Adobe authorizations before being allowed to sell those specific items. To obtain the necessary permissions, simply check off the boxes next to the applicable items listed below.
5) Start Selling - Finally, you're good to go! Visit www.adobe.com/solutionpartners to view the full range of products and offers available to you today.
The Adobe Solution Partner program provides you with access to a vast pool of highly trained experts, leading technologies, comprehensive sales & marketing tools, and advanced training content. It helps you build long term relationships with millions of end users and enables you to scale rapidly.
You can choose between three types of partnerships: Gold Partners, Silver Partners, and Bronze Partners. Each level has different perks depending upon the agreement terms and conditions. Here's a quick overview:
Gold Partner - Enables you to market and distribute Adobe solutions and services to thousands of global customers. You gain access to high quality promotional material, professional website design, branding guidance, and web hosting.
Silver Partner - Offers similar features to Gold Partners except you only target smaller groups of customers. You can also benefit from lower prices and special financing options.
Bronze Partner - Provides limited marketing and distribution capabilities along with lower cost packages. Also, you won't be able to customize packaging and promotions.
The main difference among these levels lies in the number of customers you can serve. A higher tier means you get the chance to sell more products and services. For instance, when you become a Gold Partner, you can sell to thousands of people whereas Silver Partner allows you to sell to hundreds of people. Similarly, Bronze Partner limits you to 100 potential clients.
However, keep in mind that regardless of your tier status, you always retain ownership of your own intellectual property rights, trademarks, copyrights, and patents. Plus, you maintain control over your brand identity, messaging, and overall image.
Finally, don't forget to visit the following pages to learn more about becoming an Adobe authorized reseller:
- How to Become a Silver Partner - Learn tips and tricks on how to achieve Silver Partner status.
- How to Become a Gold Partner - Find out step-by-step guidelines on how to become a Gold Partner.
- How to Become a Platinum Partner - Discover why you should consider becoming a Platinum Partner.
- What Are All Adobe License Types Available? - Understand the differences between standard, perpetual, volume, and enterprise licenses.
- FAQs About Becoming an Adobe Authorized Reseller - Read answers to frequently asked questions related to becoming an Adobe Authorized Reseller.
For more information regarding Adobe's partnership programs, please refer to the links above.
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