Are you ready to make money online as an affiliate marketer? Before you start out on the web, you'll need some sort of business plan. This is especially important if there's no one else in your household with experience running their own businesses or working as freelancers.
If that's the case, you should consider starting an affiliate marketing business. You can sell products and services through other people's websites without having any direct contact with them. Instead, all the work falls onto affiliates who promote those products and services. Affiliates earn commissions when they send traffic to merchants' sites using their links. There are several different types of affiliate programs, but we will focus on Amazon Associates here because it has been around longer than most others.
However, this article isn't about choosing which type of program to join -- instead, we want to help you create yours. If you have little knowledge of what goes into setting up such a venture, read our beginner-friendly guide first. It covers everything you need to know before launching your new website.
Once you've got the basics down, it's time to prepare yourself for a more serious endeavor. In order to succeed at building an online empire, you must learn to plan ahead. And the best way to go about doing so is by putting together a thorough business plan. This document outlines your expectations and goals for your company, including things like projected earnings, costs per month, and even revenue projections based on current trends.
In short, a business plan tells prospective customers why they would be interested in buying something from you, and also provides future buyers with evidence that you actually understand your industry and are capable of succeeding. Without a solid foundation, you could easily end up floundering, not knowing where to turn next. But once you begin learning these skills, creating your business plan becomes easier and less intimidating.
So let's take a look at three essential components of every good business plan. They include identifying your ideal customer, developing your sales funnel, and determining how you intend to reach said clients. Once you have this information, you won't have to worry about wasting hours of research just to find out whether or not you really belong in the same field as someone else. All of that hard work will already be done for you.
While becoming an affiliate doesn't require you to form an LLC (unless you choose to), it may benefit you to register your business under its umbrella anyway. Depending upon state laws, forming an LLC allows you to protect personal assets and avoid paying certain taxes. However, it comes at a price. The initial investment required to get started with an LLC is usually quite high. You might want to ask yourself whether it's worth the extra paperwork and fees involved.
For instance, in California, individuals pay $400 annually to maintain an LLC. For corporations, the yearly fee is $2,500. Businesses that provide services to multiple states charge higher annual fees, too. To put this into perspective, the average monthly rent for a 1 bedroom apartment in San Francisco is $3,000. So while it might seem expensive for a single man living alone, it pays off over time.
As far as getting started with an LLC, check out articles written by entrepreneurs who have successfully navigated the process. Here's a great example from Entrepreneur magazine. Also, don't forget to consult with a lawyer before making any decisions regarding establishing your business structure.
Now that you know what kind of organization you'd like to establish, it's time to figure out how you're going to run it. That means writing your business plan. While many companies offer free templates to use, it might be better to hire a professional consultant to draft your plan. An experienced writer will be able to ensure that each part flows smoothly, and that nothing gets left behind. Plus, a pro knows that he or she needs to keep their client's interests front and center throughout the entire project.
One great resource for finding freelance writers is Upwork.com. Just search "business plan" to see hundreds of active jobs available right now. A few tips to remember:
A well-written business plan includes sections devoted specifically to describing your strengths, weaknesses, financials, and overall vision.
Don't rush through this step. Take your time crafting your plan. Do plenty of research beforehand, and then spend quality time preparing your final product.
Keep your copy concise. Don't ramble on unnecessarily. Clients can spot poor grammar and typos faster than you think.
Your plan should reflect realistic numbers. Make sure that figures provided within your proposal are accurate, even if they aren't 100% correct yet. Remember, you want to present your plans in the best possible light, so err on the side of caution.
It's also smart to give potential investors access to your plan early on. Not only will they appreciate seeing a clear picture of your business, but they'll also be impressed that you took the time to explain yourself thoroughly. After all, nobody wants to invest in a poorly planned startup, regardless of the amount of cash being offered.
Finally, consider hiring a graphic designer to help you craft your branding materials. These days, nearly anyone can design a logo and build a website using simple drag-and-drop tools. However, your brand identity deserves special attention, since it represents your image to the world. Without a strong visual presence, you risk losing interest among visitors.
There's no easy answer to this question. On one hand, you could save thousands of dollars by outsourcing the majority of tasks associated with operating your company. On the other hand, you could lose months of valuable time trying to figure everything out yourself. Your decision hinges largely on how confident you feel about your ability to manage your own affairs.
When deciding between hiring a team of employees versus relying on contractors, consider how long it takes to train new hires. Are you willing to devote as much time to training them as you would if you were working alongside them full time? Or are you okay with delegating duties to experts and trusting them to deliver top results?
Also, take note of the hourly rate of professionals who specialize in writing business proposals. Some may charge significantly lower rates than others, but remember that they likely spent years honing their skill sets. Asking them to complete your plan for half the asking price probably wouldn't yield impressive results.
Another thing to factor in is the value of additional perks. Although getting paid to write a detailed report sounds appealing, many businesses go beyond simply offering compensation. Many employers will cover office supplies, equipment, and even travel expenses if needed. When weighing all of this against the actual salary you're looking to receive, it makes sense to negotiate a bit.
The last piece of advice we'll share involves selecting a location for your business headquarters. Of course, you shouldn't pick a place solely based on convenience. In fact, you should try to select somewhere that offers optimal visibility.
That means picking a prime area that attracts lots of foot traffic. Maybe it's near a major intersection, or maybe it's located along a popular route. Whatever the case may be, you want to stay visible to passersby. And since you'll mostly rely on word-of-mouth referrals to attract new leads, you definitely want to stand out in crowded areas.
Of course, you don't necessarily have to open shop in an upscale shopping mall to enjoy maximum exposure. Plenty of smaller locations exist that still allow you to showcase your goods effectively. Think local coffee shops, bookstores, cafes, etc.
Once again, talk to fellow entrepreneurs who have succeeded in similar ventures. Ask them which places they used and how successful they found them to be. From there, decide which options appeal to you the most. Then, head out to investigate further. Visit the establishments listed above and speak with managers to determine if they accept walk-in traffic. If so, you've made a wise choice. Otherwise, continue searching until you locate a suitable venue.
Once you've chosen the perfect location, it's time to fill it with merchandise. Fortunately, selling physical items is fairly straightforward compared to digital ones. Most stores will gladly sell you inventory upfront. However, if you prefer to operate independently, you'll need to purchase whatever products you wish to sell directly. Either option works fine.
Regardless of whether you buy or lease your inventory, always keep track of costs. Keep receipts handy and compare prices to existing vendors whenever possible. This way, you can quickly adjust pricing to maximize profits. Finally, never assume that you'll automatically increase your profit margins after opening your doors. Always test the waters. See how demand compares to supply, and then update accordingly.
After taking care of basic operational matters, you're finally ready to launch your very own internet enterprise. Congratulations! Now all you have to do is follow the steps outlined above, implement everything you learned, and watch your income skyrocket.
In the world of affiliate marketing, it's important that you know what you are doing before you get started. If you aren't sure where to begin or don't feel confident in your ability to succeed as an independent marketer with no previous experience, consider using one of these business plans templates from our friends at HubSpot.
They offer several different types of affiliate programs and give some great insight into both the best ways to structure them (and why) and the most common pitfalls to avoid when starting out as an affiliate. In addition, they also include sample business models so you can see how other people who've been successful with their own affiliate programs have structured theirs.
If you'd like to learn more about writing an effective affiliate marketing strategy, we recommend checking out this article by Pat Flynn. He covers many of the same topics covered here - including everything from choosing the right niche to building a list of subscribers -- but provides even more detail on each aspect.
We'll be covering all of the basics below, but if you want to dive deeper into any specific areas please check out the links above. And if you're looking to move beyond just creating a plan and getting started today, try out the free course How To Make Money With Affiliate Marketing. It gives you step-by-step instructions on setting up your first campaign and includes training videos, cheat sheets, and guides to help you along the way.
Dropshipping is essentially selling products yourself without having to purchase inventory upfront. Instead, you sell directly through online retailers like Amazon FBA. You simply place orders on behalf of customers and ship those items directly to them. This means you don't have to worry about keeping track of inventory and shipping costs.
This method has become increasingly popular over the past few years because it allows anyone with an internet connection to make money passively by focusing on growing their email lists instead of managing retail stores. There are plenty of resources available to walk you through the process of becoming a dropshipper, such as Shopify Plus' Dropship 101 guide.
However, there are still certain legal requirements you will need to meet before you open shop. First, you must create an LLC. Next, you'll want to file a DBA (doing business as). Finally, you'll need to register your company with your state's Department of Revenue. While none of these things should require too much effort, it may take time to find someone willing to work with you on these processes.
For example, finding an attorney to draft documents for your new business might cost upwards of $500. That said, not every lawyer charges this amount either. So if you can afford to pay top dollar for services, then go ahead and do it. Or look around locally for someone else who is familiar with the law.
When it comes down to it, though, if you're serious about making money and building something sustainable, you probably won't want to waste your time trying to save pennies while working full-time jobs.
If this sounds appealing to you, then keep reading to discover whether you actually need an LLC to run your dropshipping store or if you can skip straight to registering your business name.
It depends on which type of affiliate marketing you choose to pursue. For instance, if you opt to join ClickBank.com, you won't need to register anything at all. However, if you decide to use Paypal affiliates, you would need to obtain merchant accounts and sign up for PayPal Merchant Account registration.
Regardless of what platform you end up signing up for, you will likely need to provide payment processing information. As with PayPal merchants, you will need to verify your identity and submit documentation verifying that you hold the proper citizenship status.
The good news is that once you complete the required forms you can quickly launch your account and start earning commissions. The bad news is that the process can be quite tedious. Fortunately, there are lots of tools to simplify the process of opening a merchant account. One option is Stripe Payments, which offers easy setup and low fees.
Another alternative is Square Cash, which lets you accept payments via credit card or bank transfer. Then again, Stripe and Square Cash are only two options among dozens available.
To figure out which service works best for you, you'll likely need to research multiple providers and compare features, pricing, and customer support. Once you narrow down your shortlist, contact each provider and ask questions until you feel comfortable committing to one.
Depending on the size of your budget, you could spend anywhere between $100-$1000+ per year. But keep in mind that the price is often negotiable depending on your needs.
There are three main factors that determine how big of a financial commitment you need to put toward running an online storefront. Each factor determines how large your monthly fee will be and how complicated the application process will be.
First off, you will obviously need to invest in software and hardware. Depending on what kind of technology you choose to rely upon, you could expect to fork over anywhere from $200-$1200 per month for hosting alone.
Next, you'll need to cover your product development expenses, which range from $20-$600 per item sold. However, if you already have existing products to resell, this number will decrease dramatically.
Finally, you'll need to fund your initial advertising efforts. These come in various forms, ranging from paying for ads on Google AdWords to purchasing ad space on Facebook pages. Typically, the higher quality you pay for, the better results you'll receive.
You can also earn additional revenue by referring traffic to sales page URLs. Doing this requires you to build a separate landing page for each URL that converts well. Then, you'll need to promote those pages across social media platforms.
Once you have enough visitors coming to your site, you'll need to convert them into buyers. Unfortunately, this takes a lot of trial and error since conversion rates vary wildly from website to website. Therefore, you'll need to devote significant amounts of time testing different content formats and promotional campaigns until you find the ones that bring in the highest conversions.
After you've developed a winning formula, you can scale it up to drive more traffic. Of course, this isn't always possible due to resource limitations. When that happens, you'll need to adjust your business model accordingly.
As mentioned earlier, you can generate income through referral bonuses as well. Since referrals tend to be highly targeted, you can focus less on promoting your main offerings. Instead, you can direct prospects towards high converting offers that allow you to maximize earnings potential.
Lastly, you'll need to think about building an ecommerce infrastructure. Building out a robust backend system helps ensure that your brand remains consistent regardless of changes to your frontend interface.
Affiliate marketers typically fall into one of four categories: solo entrepreneurs, small businesses, medium sized companies, and large corporations. Regardless of which category you belong to, however, the following guidelines apply:
1.) Have a clear vision regarding what you want to achieve.
2.) Understand your strengths and weaknesses.
3.) Create realistic expectations.
4.) Always seek feedback from others.
5.) Stay focused during tough times.
6.) Don't quit after failing once.
7.) Take action consistently.
8.) Be flexible.
9.) Never stop learning.
10.) Learn from others mistakes.
11.) Try new ideas regularly.
12.) Focus on long term goals rather than immediate profits.
13.) Set aside time each week to review performance metrics.
14.) Keep your promises.
15.) Build relationships with colleagues and clients.
16.) Ask for advice whenever needed.
17.) Communicate effectively.
18.) Seek opportunities outside your comfort zone.
19.) Avoid burnout.
20.) Do whatever it takes to reach your goal.
Now that you understand the basic steps involved in starting a successful affiliate marketing endeavor, feel free to explore these tips and tricks for improving your business further. Hopefully, they can help you develop the skills necessary to transform your side hustle into a thriving enterprise.
Writing a business plan is one of the most important parts of starting any new venture. In fact, there's some debate as to whether or not having a solid business plan actually helps or hurts a company in its early stages. But if you have ever started anything from scratch before, you know that this kind of planning can be pretty difficult and time-consuming. Especially when you are just starting out and don't really understand what you are doing yet.
In that case, writing a business plan might seem like overkill at first glance. However, if you think about it, every successful entrepreneur has written a business plan before they decided to take their idea to market. And those who succeed usually did so because they had a good plan in place. So, let us help you by showing you exactly how to create a complete affiliate marketing business plan PDF today!
The best way to begin this process is to ask yourself these two questions: "What am I selling?" and "Who will buy it?". The answers to these questions should help guide you through creating your business plan. Once you've answered them, here's what you'll want to include in your plan.
First off, make sure you come up with a name for your product. This is something that many people overlook but is extremely important. You never want to use words such as "affiliate" or "marketing". These terms may sound fancy but are too general to be useful. Your product needs to stand alone without needing any additional explanation. It also shouldn't be too generic either. Make sure you find a unique title that describes the exact thing that you offer. For example, if you were to write about making money online, then you could call your site "Make Money Online Guide." Or maybe you'd go with something more specific like "Affiliate Marketing Guides." Whatever you decide upon though, keep in mind that your website's title doesn't necessarily have to match your branding. Think about it - would you rather see a website called "Amazon Affiliates" or "Affiliate Marketers"? Probably not.
Next step is deciding on which platform you want to promote your products on. There are dozens of different options available, including Google AdSense, ClickBank, ShareASale, Commission Junction, eBay, etc. Each offers slightly different benefits depending on what type of traffic you want to attract. If you want to focus primarily on direct sales (i.e., no middleman) than you probably want to stick with sites where you only pay commissions, like ClickBank. On the other hand, if you prefer to work with larger companies and brands, then you may want to look into Pay Per Lead networks. Whichever method you choose, remember that each option has pros and cons. When choosing between PPL or CPA, for instance, consider the amount of competition that exists in your niche. Some niches are very competitive while others remain relatively calm. To learn more about all the various types of advertising platforms, check out our article on PPC versus CPC.
Finally, once you've chosen a platform, you need to figure out who your ideal customer base is. How old are they? What gender do they fall under? Where do they live? Are they married? Do they smoke? What kind of computer do they use? What kinds of things do they read? All of these details matter greatly when figuring out what kind of content to produce for your customers. They can even affect which keywords you should be using. If you want to appeal to women, for example, you won't want to put out articles talking about men's health issues. Instead, you will likely want to talk about topics related to pregnancy, childbirth, breastfeeding, and child care. Keep in mind that your content must be relevant to your readers. If you try to cater to everyone, you risk alienating your core demographic -- the ones who spend the majority of their time reading your blog or website.
Once you have established your ideal customer base, you now need to determine how much you charge for your products. Again, this depends largely on the type of product that you are offering. If you are trying to sell digital information products, for example, you will almost certainly want to price your offerings lower than physical goods. Physical items generally cost more to ship around the world compared to digital files. Also, since you are shipping physical goods, you will want to add extra charges onto the final invoice to cover costs, such as packaging materials and postage fees.
If you already have experience running websites, you can skip ahead to Step 5 below. Otherwise, we recommend taking advantage of free resources and tools offered by reputable organizations. Here are just a few places to explore:
1. HubSpot Academy - A comprehensive resource center developed specifically for small businesses looking to grow their revenue streams through affiliate programs.
2. Search Engine Journal - An industry publication dedicated to helping entrepreneurs improve search engine rankings and increase their visibility across multiple channels.
3. Moz Pro - A tool designed to measure and analyze organic search results.
4. Copyblogger - Blogging tips and advice for anyone interested in growing their personal brand.
5. Pat Flynn's Smart Passive Income -- A self-proclaimed millionaire's guide to building passive income streams online.
6. Wealthy Affiliate University - A community hub built exclusively for aspiring internet marketers.
7. Entrepreneur Magazine - One of America's leading publications focused entirely on entrepreneurship.
8. Ehow - Another popular source for advice geared towards budding entrepreneurs.
9. Forbes' 30 Under 30 list - Every year Forbes publishes a list of young leaders whose talents are shaping tomorrow's worlds.
10. Inc.'s 40 Under 40 list - A yearly compilation of influential individuals under age forty.
11. Business Insider's 20 Under 35 list - A list of prominent achievers under thirty years old.
12. Time magazine's 100 Most Influential People in the World - This annual list includes both famous faces and influential figures.
13. Huffington Post's Top 10 Ways to Earn Extra Cash - A helpful guide on earning extra cash outside of traditional jobs.
14. Lifehacker's 50 Best Websites for Making Money Online - A collection of top websites where you can earn money blogging, freelancing, or working from home.
Brand affiliates are often referred to as non-exclusive partners. That means that they aren't required to promote a particular brand whenever they mention that brand on their website/social media accounts. As long as they stay true to their original message, they will still receive the same commission payment regardless of which brand they endorse. While this isn't always possible due to legal restrictions, it does give brand owners greater control over their image.
However, brand affiliates aren't perfect either. Sometimes they end up promoting a competitor's product instead of theirs. This happens less frequently nowadays thanks to stricter guidelines being enforced by major ad networks. Still, there are times when someone accidentally promotes another company's product during his or her promotional efforts.
If you sign up with a network like Mediavine or LinkShare, however, you will automatically become a brand affiliate.
While it's tempting to sell directly on Amazon via a private label account, there are several reasons why this approach may not be optimal. First of all, you will lose access to Amazon's powerful fulfillment system. Secondly, you will face stiffer penalties and higher fees if you violate Amazon's Terms & Conditions. Thirdly, if you fail to meet certain performance metrics, you will be forced to close down your account. Lastly, it's worth noting that your Amazon seller status expires after three months. After that point, you will have to reregister again for a full six month period.
All told, it makes far more sense to open a separate store front on Shopify or BigCommerce. Both allow you to maintain your own inventory and handle your own refunds. Plus, your profit margins will be much higher.
Just follow our battle-tested guidelines and rake in the profits.