Websites are important in today's world of online presence and branding. A small business without a website is like a fish with no fins -- you can't swim very far or do anything at all! But what if the company doesn't have any money to spend on an expensive domain name, hosting service, or even a basic template? How will they get their message out there and attract visitors?
If your company has just started up, then building a simple website might not be that big of an expense. However, once you've been around for some time, or perhaps you're looking to expand into new territory, it may be necessary to upgrade your current site. This article discusses three popular options (and one less-used option) as well as offers tips to help keep costs down while still getting a professional-looking website built.
The first question we need to ask ourselves when deciding whether to invest our own savings or seek outside investment is "how much does a website cost?" There are many ways to find this answer but here are two different methods. The first way is by using Google Trends, which shows you data based off various searches made over time. For example, searching for "website builder" gives you information about websites created from templates. Searching for "web host" provides more specific details about web hosting services such as GoDaddy vs. Bluehost. These results provide a general overview of prices within each category so you'll know roughly where to start. You can also use these tools to compare pricing across categories. For instance, if you want to purchase a domain name but don't care too much about which provider offers it, search for "domain registration." If you see different providers offering similar plans, go ahead and choose whichever one seems most affordable.
Another method is to check out sites providing comparison shopping engines, such as PriceGrabber or Best Buy. In addition to showing prices for products, these sites often feature reviews from other customers who purchased those items. Once again, you can look through the listings to determine which product would best suit your needs.
In order to figure out how much a website actually costs, you'll likely need to contact several companies directly. Don't worry though, because there are plenty of resources available to help you along the way. First, try contacting a local marketing agency or advertising firm. They may offer free quotes or point you toward reputable firms that specialize in creating websites for businesses. Next, consider asking friends or family members who work in IT or Web development. Even better, talk to people in your field of study. Chances are, they already have experience working with others in your industry. Finally, if none of these avenues yield helpful answers, turn to the internet. Here you'll find forums dedicated to discussing website creation and maintenance.
On average, according to Website Builder Hub, the total cost of developing a website starts at $2,500 and goes all the way up to $5,000 depending on the complexity of the project. Of course, every situation differs. Some projects take only a few days whereas others require months to complete. And although the final result looks identical, the process itself varies greatly between different types of software.
But before you decide to dive headfirst into the world of website creation, it's worth taking a step back and considering what exactly you plan to accomplish. Maybe you want to sell goods online or promote yourself locally. Or maybe you'd rather create a blog to share news updates or advertise upcoming events. Whatever your goals, the key thing to remember is that the quality of your finished product matters more than its quantity. So instead of trying to save money by purchasing cheap templates and going DIY, focus on finding a good program that fits your needs. It shouldn't come as a surprise that higher-quality programs tend to cost more. After all, why wouldn't they?
Once you understand the basics behind website creation, it becomes easier to determine how much you should charge for something. Websites are sold on a monthly basis, so pricing them accordingly makes sense. To calculate a standard rate, simply multiply the number of pages needed times 10 dollars per page. Then divide by 30. That means if you need 100 pages, you'll pay 3 x $10 = $30 per month.
Of course, this isn't always accurate because factors such as bandwidth and traffic play a role in determining a fair price. According to eConsultancy, the average fee range for a website is anywhere from $1,200-$3,800. Again, there aren't hard numbers to rely upon since every project requires unique considerations. Still, if you're starting out and need a quick solution, you may be able to negotiate a lower price by agreeing to meet certain milestones.
Finally, think carefully about what kind of website you need. Do you want a brochure-style layout featuring text and graphics? Or do you want a fully interactive portfolio showcasing your skills and experiences? Depending on the type of content you intend to include, you could end up paying hundreds extra.
When running a business, it never hurts to cut expenses wherever possible. One area ripe for improvement is website management. Whether you're managing multiple sites or planning to launch a brand new venture, the right platform can help simplify everything from updating content to making sure your site stays secure.
As mentioned above, some platforms allow users to customize layouts and add functionality via plugins. Others come ready-made and limit customization choices to choosing colors and fonts. When comparing features, a common pitfall is focusing solely on the number of apps offered. While having lots of applications certainly helps, it's important to weigh the benefits against drawbacks. For example, WordPress allows you to install themes and plug-ins that enhance the entire user interface. On the flip side, installing additional extensions takes away valuable space on your server. Other factors to consider include ease of installation, compatibility with older versions of browsers, and overall availability.
Lastly, if you expect your website to become profitable in the near future, it's smart to buy now. Most platforms offer long-term discounts, especially when compared to buying individual components separately. Also, some plans offer special promotions during certain seasons. Keep tabs on deals throughout the year to ensure you're saving the most money.
There are countless ways to approach designing a website, ranging from hiring freelance designers to outsourcing the job entirely. Many entrepreneurs opt for the latter because they believe that it saves both time and money. Plus, they often feel more comfortable delegating responsibilities to experts who have years of training under their belt. Unfortunately, this strategy comes with potential pitfalls.
First, outsourcing your website design might seem like a great idea at first glance. But unless you possess a knack for graphic arts, chances are you won't be able to produce high-quality designs. And even if you have a background in art or illustration, you probably lack the technical knowledge required to implement advanced elements such as animations. Second, if you pick a designer whose skill level falls somewhere below yours, you risk being disappointed and dissatisfied with your completed project. Third, if things go awry along the way, it can be tough to fix issues without losing precious time.
However, there are alternatives to relying exclusively on freelancers. Instead of outsourcing your project altogether, you can team up with a friend or colleague who possesses expertise in programming languages or graphic design. By dividing tasks evenly among everyone involved, you minimize wasted effort and maximize productivity. Another benefit of collaborating with a team member is that he/she can act as a buffer between you and the client. Should problems arise, you can simply refer him/her to solve whatever issue arises.
To summarize, there are numerous reasons why spending money on a professionally designed website can prove beneficial. Not only does your website represent your brand, but it also serves as an effective sales tool. More importantly, a professional website increases customer satisfaction and boosts conversion rates. Ultimately, investing in a quality website is worthwhile because doing so ensures success in the long term.
A website is an essential tool in today's digital world. Whether you're creating a simple brochure site or launching a new ecommerce store, having a web presence will help drive sales and grow your company. With so many options available (from free services like Google Sites to premium sites like Squarespace), the question of "how much does a website cost?" can be difficult to answer.
We decided to do some digging into the subject to find out more about what goes into building a website, from hosting costs to domain name fees. But before we dive in, let's talk about why a website might actually be worth investing in at all.
When starting a new site, there are several factors that go into deciding on pricing structure. The most important factor is finding the right balance between affordability and value. If you plan on charging too little, people won't trust you enough to use your product or service. If you set prices too high though, customers may not have confidence in your brand. You'll need to consider things such as a target audience, customer retention rate, industry competition, and other metrics when determining if you want to offer discounts or promotions. And don't forget about SEO! A good SEO strategy can greatly increase traffic and conversions, which means higher profits.
The average monthly fee for a full-service online marketing agency ranges between $1,000 - $2,500, depending on location and team size. To put those numbers in perspective, here's a breakdown for three popular website builders:
Shopify ($12/month): This platform offers customizable templates, unlimited products, built-in analytics tools, and 24/7 support. It also includes features like mobile compatibility and social media integration.
WordPress ($15/month): Similar to Shopify, WordPress allows users to customize their websites with plugins, themes, and add-ons. However, unlike Shopify, WordPress doesn't provide any additional branding or marketing tools, nor do they automatically integrate with third party software.
Weebly ($10/mo) : Like Shopify, Weebly provides a variety of customizations but lacks advanced integrations. Unlike Shopify and WordPress, however, Weebly doesn't require a credit card upfront -- instead, users must sign up for a one-time payment after completing their purchase. While this option saves time during checkout, it could come back to haunt you later if you lose track of the account information.
In addition to these platforms, there are numerous others that range anywhere from free to hundreds of dollars per year.
For example, GoDaddy lets users choose from dozens of different domains to host under its own brand. They range from.com through.club, offering everything from a single letter (.aero) to a four-letter combination (.website). Pricing varies based on the number of characters included. For instance, a five character domain (.example) would run around $9 per year while a ten character domain (.examplesite) would cost roughly $19 per year. These prices include one-year registration, renewal, transfer, and email forwarding. Domain names purchased directly from GoDaddy typically expire within two years unless renewed.
If you'd rather avoid dealing with GoDaddy altogether, you can register your domain name via Namecheap.com, who charges only $8.95 per year for first-level domains (.com,.net,.org,.info, etc.) and $11.97 for second level domains (.biz,.edu,.us, etc.). Both companies also allow multiple extensions for each domain.
While a few years ago, it was common practice to spend thousands of dollars on a fancy logo design, nowadays designers can work for less than $50 per hour thanks to apps like Canva. Plus, since logos aren't always necessary, you can save money by using stock images and even YouTube videos for inspiration.
Another way to reduce costs without sacrificing quality is to outsource certain tasks. There are plenty of freelance developers looking to earn extra cash by helping businesses launch their projects. Here are just a handful of websites where you can browse freelancers' portfolios: Freelancer.com, Upwork, PeoplePerHour, Guru.com, Fiverr, 99Designs, and DesignCrowd.
Once you've picked a suitable platform, you'll likely need to decide whether to start off with a blank slate or pick one of the pre-built designs offered. In either case, you can expect to shell out somewhere between $100 - $200 for a landing page template. From there, you'll probably end up paying another $40-$150 for a theme that better suits your needs. Add in content creation and maintenance, and you could easily be spending upwards of $300+ every month. That said, you can often get away with going cheaper. Especially if you already have experience designing websites, or know of a friend who has done the same thing.
It's also possible to create a website yourself. Some freelancing websites like UpWork and PeoplePerHour allow you to post job listings for individuals willing to take on various responsibilities related to developing a website. As far as hiring an individual, the cheapest solution is usually to use a service similar to Elance or Odesk. Simply type "web developer" + city code + country code into Google and see what comes up. Most of them will accept jobs ranging from $20 - $60 an hour.
Keep in mind that you'll still need to cover hosting fees (which vary widely depending on the provider used), SSL certificates, and possibly domain name registrations. Depending on how complex your project is, you may also need to buy a domain name.
You should also keep tabs on the recurring expenses associated with running a website over time. For example, you'll need to update your website regularly once it launches. Not only that, but if you ever change your URL address, you'll need to notify everyone who had bookmarked the old link. All told, regular website upkeep can quickly rack up a bill. Fortunately, there are ways to minimize ongoing costs. One easy way to stay organized is to use a website management app like Wix or Weebly. Once installed, you'll receive automatic updates whenever something changes on the backend. These apps make managing a website easier because you no longer need to constantly check back in on the status of your site. Instead, it takes care of itself behind the scenes, leaving you free to focus on growing your business.
Finally, it pays to think long term. Even if you opt for an inexpensive website builder, you'll eventually need to upgrade to a robust system. Sooner or later, you'll have to invest in upgrading your hosting plans, installing security patches, setting up backups, and updating your contact forms. When planning ahead, try to estimate exactly how much it will cost to maintain your current setup, then compare it against the amount you'll ultimately need to fork over.
With all of that taken into consideration, here's a rough estimate of how much it costs to complete a basic five-page website. Keep in mind that this figure is meant to serve as a general guideline -- the actual price depends heavily on the specifics of your situation.
Hosting: At least $5/month for shared hosting
Domain: $3.75 /yr for a top-quality.com domain
Content Creation & Maintenance: $70/hr for writers, photographers, editors, and videographers
Website Management App: $10/mo
SSL Certificate: $30-$120
Total Website Cost: $250
Of course, you can build a website for less than $250 if you're able to cut corners elsewhere. For example, if you're working with a preexisting design, you can skip buying a logo entirely. Or, you can ask a friend to write a blog post or article for you. Just remember to factor in the potential savings when calculating total website costs.
Creating a website isn't cheap. However, the expense shouldn't discourage anyone from taking advantage of the technology. After all, a well designed website can potentially generate thousands of dollars in revenue, especially if you sell physical goods.
That being said, there are certainly instances where outsourcing makes sense. If you're strapped for capital and don't feel confident in your ability to manage a website, it may be best to leave it to experts. On the flip side, if you're simply looking for someone to assist with minor tweaks or edits, you might be surprised to learn that hiring a professional designer or programmer is actually quite affordable.
To determine whether it's worthwhile to hire outside expertise, consider a few questions: How complicated is your website? What kind of customization do you need? Do you foresee future growth opportunities? Is there anything else you want to achieve with the site besides selling products?
If you're in the market to start or grow a new online shop, there are many ways that you can get started. It could be as simple as building one from scratch using Google's free platform and hosting services like Gmail or YouTube. Or if you'd rather have an actual company behind you, you might want to consider hiring a professional. But what do you need to know before you go out and hire someone? What is the average cost of starting up an e-commerce site? How long will it take? Is it really necessary? These questions may seem obvious but, unfortunately, they aren't always answered clearly by those who don't regularly work with businesses on a daily basis.
To help clear things up we've put together some tips and resources so that you can figure out exactly what it costs to set up a web store. Whether you're looking at developing software yourself or going down the route of hiring someone else, these guides will give you all the information you need about setting up a successful website for your business.
The first thing to understand when figuring out the cost of making a website is that not everyone has the same skillset. Some people excel at graphic design while others are better suited towards coding HTML and CSS (which is why websites often use both). The most important part of doing anything well is knowing what you'll be tasked with, which is where tools such as Wix come into play. This tool allows users to choose from templates provided by its community, then customize them however they see fit. You won't find any code here because everything is done through drag-and-drop menus.
There are also plenty of other options available, including Squarespace, WordPress, and Shopify—all of which offer similar features to Wix but differ depending on their needs. While each service offers different prices based on their plans, you should expect to pay between $10-$15/month for a basic plan. If you want more advanced functionality, you can expect to spend anywhere between $20 - $60 for every additional feature added to the package.
Now let's look at just how expensive it would be to hire someone to develop a website. There are lots of factors involved in determining this number, but generally speaking, you shouldn't worry too much about spending too little money. Even if you only plan to spend around $150 on designing your own website, you still have a substantial amount left over to invest in marketing strategies. As mentioned above, getting the right type of designer is key, especially since it doesn't take much to mess up a website visually. And even though you probably wouldn't think it, hiring a developer isn't cheap either. In fact, you'll usually end up paying somewhere around 5% of the total project cost to get a skilled programmer working on your behalf.
In addition to the initial cost, you'll likely need to continue investing in maintenance fees throughout the life of the website. For example, developers typically charge extra for changes made after launch. So although you might save time by launching without a team of programmers, you'll eventually lose out because of the ongoing costs associated with keeping a live website running smoothly.
It depends on whether you decide to go DIY or hire professionals, but the general idea remains the same. A good rule of thumb is to assume that you'll need to invest at least five percent of the estimated sales revenue generated by the website. Now, keep in mind that this estimate is very rough and should serve mostly as a guideline. Depending on your industry, your target audience, and the kind of traffic you hope to generate, you may need to dedicate more than five percent of your overall income to maintaining a website. However, the point stands that the sooner you begin planning, the less you'll have to fork over later on.
Another factor to consider is how quickly you expect to sell products. If you anticipate selling hundreds of items within the first few months, you might not necessarily need a high-end website because you can easily handle the volume on a smaller scale. On the flip side, if you're expecting customers to purchase thousands of dollars worth of goods every year, you'll definitely want something bigger and stronger to back you up.
A quick search online will reveal dozens of companies offering to build custom sites for a variety of budgets. One popular option among startups is Shopify, which provides a powerful storefront solution that lets you manage inventory and ship orders directly from the dashboard. Another excellent choice is BigCommerce, which comes complete with a robust suite of features designed specifically for growing businesses. Both of these platforms allow you to add multiple products and integrate payment processing seamlessly. They also provide access to a large network of merchants and fulfillment partners, ensuring you can fulfill customer orders quickly and efficiently. Finally, you can opt for GoDaddy, which is known for being extremely affordable compared to other providers. Although it lacks some of the customization options found elsewhere, GoDaddy makes up for it with its ease-of-use and low monthly fee.
As previously stated, the best way to determine the cost of hiring someone to build your website is to divide the expected earnings from the website by the anticipated percentage needed to maintain it. Of course, this assumes that you'll actually earn enough to justify the expense. Otherwise, you might simply wind up wasting money on unnecessary development.
At the moment, it seems pretty difficult to predict sales figures for an unknown product. That said, if you're hoping to run a profitable venture, you'll need to focus on marketing efforts instead of worrying about technical issues. After all, no matter how great your website looks, nothing will happen until potential buyers visit it. To maximize profits, you'll need to ensure that your brand name is recognizable and that you can attract visitors to your page via social media, SEO, and paid ads. All of which means that you'll need to devote significant amounts of cash and effort to promoting your website effectively.
Ultimately, the success of any business hinges on two main components: branding and marketing strategy. When choosing a provider to build your website, make sure that whoever you select understands your goals and objectives. Also check out reviews written by previous clients to gain insight into their experiences. Ultimately, you'll want to find a website builder that fits your specific requirements.
We've gone ahead and created a handy guide to helping you answer the question "how much does it cost to create a website?" Hopefully now you're armed with all the knowledge you need to avoid common pitfalls and steer clear of costly mistakes. Remember, you don't need to become tech savvy in order to open an internet store. Just remember that your success lies largely in your ability to deliver quality content to prospective customers. Once you establish strong relationships with those consumers, word will spread fast.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.