Facebook is a very powerful platform for online businesses - especially if you're just starting out in an industry or are looking for ways to expand your current product offerings. One way that you can start using it to its full potential is by offering memberships through Facebook.
In this article, I'm going to explain what affiliates are (and why they matter), then go over some best practices when setting up a membership site on Facebook so that you can maximize conversions.
An affiliate marketer is someone who gets paid for referring other people to products or services. It sounds simple right? But there are many different types of relationships between companies and their affiliates -- ranging from one-time commissions to residual income streams.
The key point here is that affiliate marketers don't have any direct relationship with customers themselves, but rather work for various brands as independent representatives. And while most affiliates will be familiar with email lists & newsletters, others might not know anything about social media at all.
That said, even though we've established affiliate partnerships before our own sites/products launch, we still need help figuring out how to successfully drive traffic to them without losing money. This is where Facebook comes in!
When thinking about how to create a membership website on Facebook, it's important to realize that the more streamlined and easy-to-use your signup process is, the better chance you have of converting visitors to subscribers.
If you try too hard to force users to fill in tons of information during the registration process, you may find yourself getting frustrated because your leads won't submit. On top of that, if you ask for certain things like phone numbers or addresses, you run the risk of giving away sensitive data which could put your lead's privacy at stake.
Therefore, it's crucial to keep your signup form clean and uncluttered. You should only collect basic information such as name and email address. Make sure your forms fields look appealing. Also, consider adding multiple checkboxes with optional selections so that users can select several options instead of having to type everything out separately.
Most importantly, always provide clear instructions for new subscribers. Tell them exactly what they'll receive once they become a member.
You also want to make sure that your signup button looks professional and isn't overly complicated. A good rule of thumb is to avoid buttons made of text links or graphics. Instead, use icons that resemble real buttons.
Now that you've got the basics down, let's move onto the fun part: promoting your Facebook membership page. There are two main techniques you can implement here: either pay per click ads or organic SEO.
Pay Per Click Ads
PPC advertising means paying every time somebody clicks on something within your ad campaign. Depending on your budget, you can choose to advertise on Facebook itself, Google AdWords, Bing Ads, etc... PPC tends to produce higher conversion rates than organic search results. However, it does require more technical expertise to set up properly. If you aren't confident enough to handle this kind of thing, it would probably be easier to hire someone else to manage it for you.
On top of that, PPC campaigns tend to cost much more money compared to organic ones. So unless you really intend to spend hundreds of dollars each month, stick to organic SEO methods below.
Organic Search Engine Optimization
For those of us that don't have big budgets, organic search engine optimization is often the best option. Basically, you'd optimize your Facebook page so that it shows up high in relevant searches. To do this, you must first understand how search engines work.
Search engines crawl websites based on specific keywords that you enter into their search bars. The closer your rank is to the top result, the more likely it is that searchers will click on it.
So now that you know how search engines work, let me show you how to optimize your Facebook pages so that they appear close to the top results:
First off, try creating catchy titles and descriptions that include targeted keywords. Don't forget to add images next to these listings. Use descriptive tags that describe the content inside your posts so that Facebook knows precisely what to display.
Next, focus on building backlinks to your profile via interesting articles published elsewhere on the web. Some great places to publish original content are EzineArticles, Article Directories, Squidoo Lens, HubPages, and other similar platforms. Once your post goes live, share it across social networks including Twitter, Reddit, StumbleUpon, Pinterest, Digg, Tumblr, LinkedIn, etc.. By doing so, you'll generate valuable backlinks to your Facebook page.
Finally, think of creative ways to engage readers by asking questions or leaving comments. After all, interaction builds trust among both parties involved. More engagement = greater chances of generating sales.
Once done, sit back and wait patiently until you see the fruits of your labor. Although it takes some time, you'll soon notice a steady increase in traffic resulting from your efforts.
Just because you created a beautiful website doesn't mean anyone will visit it. So the last step towards making profits is driving traffic to your membership landing page. Most people simply subscribe to a newsletter today and expect free access to whatever service is being offered. That's not how affiliate marketing works.
Instead, you need to tell prospective buyers that you have unique offers that they cannot refuse. Here's how to convince them to join your list:
1. Give away exclusive gifts and bonuses. Offering incentives for signing up makes sense since it encourages consumers to take action. For example, say you're selling ebooks. Giving away PDF guides or sample chapters would definitely attract attention.
2. Create hype around your upcoming event or release. Nothing screams "excitement" quite like a countdown timer counting down to an exciting occasion. Whether it's launching your latest app, releasing a new book, or unveiling a major new product, people love seeing progress come alive.
3. Showcase testimonials. Providing positive reviews from satisfied customers increases credibility and puts your brand ahead of competitors. Plus, the more personal your testimonial, the more emotional impact it has. Therefore, feel free to ask for permission to quote them in your promotional materials. Just remember to attribute it to whoever provided the statement.
4. Build anticipation by sharing sneak peeks or behind-the-scenes footage. When done well, videos allow viewers to experience firsthand what they read about or see pictured. They also serve as a great way to build excitement. Be careful of spoilers though, otherwise you might ruin surprises for everyone later.
5. Provide useful resources. While you shouldn't sell directly from your site, you can link to related products that you believe will benefit your audience. Think of it as showing prospects how to solve problems or meet challenges using your solutions.
6. Keep it short and sweet. Don't bombard your followers with lengthy paragraphs about all the benefits of your subscription. Rather, sum it up succinctly with bullet points. Besides, nobody wants to wade through long blog posts anymore. Readers prefer shorter reads that pack a punch.
7. Encourage feedback. What worked for you? What didn't? Was it worth the price tag? Allowing your existing fans to leave honest opinions gives you insight into what needs improvement. Based on this knowledge, you can tweak your future promotions accordingly.
8. Share updates regularly. Letting your followers know that you're active keeps them engaged. Furthermore, frequent status updates remind people that you exist.
9. Write compelling copy. Every word counts when writing headlines and body texts. Always write clearly and concisely, keeping in mind that non-native English speakers usually struggle reading long passages. Lastly, proofread thoroughly to catch spelling mistakes and typos.
10. Ask for feedback. Asking your subscribers whether they enjoyed your recent promotion enables you to gauge overall satisfaction. Then, fix issues and improve upon areas that need improving.
After implementing all of these tips, you should finally begin to see a noticeable boost in sales. Now that we covered everything necessary for running a successful Facebook membership program, let me wrap up with three final pieces of advice.
Here Are 3 Tips To Help Grow Your Business Using Facebook Memberships:
1. Never stop innovating. Constantly strive to find new ways to grow your fan base. Try experimenting with different kinds of content, formats, and designs until you discover what drives maximum interest.
2. Experiment with variations. See what performs best by testing different versions of your messages. Focus on optimizing success metrics such as opt-ins versus actual purchases.
3. Remember simplicity. Trying to innovate all day long eventually causes confusion and frustration. Stay focused on providing quality content that solves problems and provides value.
I hope you found this guide helpful. If you're interested in learning more about growing your Facebook following, please head over to our blog where we discuss topics like how to use Facebook Live video, how to get started with Instagram stories, how to use Facebook Pages professionally, and more.
Are you looking for ways to earn extra income from home in your spare time? Are you sick of struggling day-to-day just trying to pay all the bills? If so, then perhaps it's time to consider joining the ranks of the best paid affiliates online!
Affiliation is one of those things that seems like a lot more effort than it actually takes... but there are some great opportunities out there if you know where and when to look. This post will show you what you need to do to start making some serious cash as an affiliate.
This won't be another "here's 10 tips" type of piece - instead we're going to take a deep dive right into everything you need to know about launching a successful Affiliate Membership site. We'll also cover the basics of how to set up your own website (if required) so that you can really drive traffic back to your site once people join your list or buy something through your links.
There are two main options here:
1. You could create a free account at Clickbank, Amazon, PayPal etc., and offer memberships within their community forums. The downside here is that most users don't realise they've joined a forum until they try asking questions. And even more worryingly, many of them tend not to read past the first few lines before clicking away. So unless you have a very unique offering, this isn't usually worth too much bother. But hey, it might work for you!
2. Alternatively, you can use sites such as Memberful and JVZoo to sell subscriptions to access premium content. With Memberful, you simply signup using your email address, username and password. Once signed up, you can send emails straight off to potential customers who would benefit from signing up. Obviously, you'll only gain the trust of new subscribers by providing quality information over and above anything else.
The key thing here is that you should always provide value for any product or service you promote. People can see straightaway whether or not they'd get any real value from purchasing whatever it is you're promoting. It's vital that you communicate exactly why someone needs this particular product/service and why it solves their problems. After all, no-one wants to waste their hard earned money on stuff they don't need!
So now that we understand the principles behind selling, let's talk about how to go about setting up websites to support our sales process.
If you want to build a sustainable business based around affiliate marketing, you absolutely must learn how to market online properly. Your efforts will be wasted forever otherwise.
To ensure your success, you'll need to focus on creating highly converting landing pages. These aren't webpages designed specifically to generate commissions. Instead, these are pages which convert visitors into buyers, without them needing to leave your page ever again. There are plenty of tools available which allow you to design professional landing pages easily, including Unbounce and LeadPages.
When designing your landing pages, keep three core elements in mind:
Call To Action - What action does this visitor wish to take next? Is it subscribe, contact me, download my eBook, watch a video, purchase a product, call a phone number? Whatever the case, you should aim to guide your readers towards completing that task immediately after arriving on your page. Without doing so, visitors may click away thinking nothing has happened. Also, bear in mind that conversion rates vary widely depending on whom you're targeting, so test different CTA buttons to find out which generates the highest response rate.
Headline & Subheadings - A headline tells visitors what your page is about. Use subheading tags to break text down further. For example, 'Learn How To Become An Expert Writer' rather than 'Write Better Articles'. Keep headlines short and snappy, whilst maintaining clarity. Visitors shouldn't feel bombarded by words or phrases. Also include keywords and keyphrases throughout your copy. Google loves finding relevant results, especially if they come directly from your site.
Images & Videos - Images and videos help convey ideas and emotions. They also add credibility to your articles and landing pages, helping visitors relate to what you write or say. Don't overload images or videos though, remember they still count against your total file size limit per uploads. If possible, try to embed photos and videos already hosted elsewhere, such as YouTube.com. When uploading media files, use descriptive filenames to prevent duplicate image names cluttering search engines. Lastly, never forget SEO! Search Engine Optimization is absolutely critical to ensuring you rank well for specific terms related to your niche.
Now that we understand the mechanics behind building effective landing pages, lets move onto how to capture leads.
Yes. Although it's true that affiliate marketers generally struggle to live outside the realm of poverty, there ARE profitable niches out there where affiliate marketing can deliver substantial returns.
A quick internet search reveals several popular affiliate programs earning six figure incomes every year, including Wealthy Affiliates, Commission Junction, LinkShare, ShareASale and Amazon Associates. However, it's important to note that affiliate marketing doesn't typically involve huge upfront costs or investments. All you need to succeed is a laptop computer and an internet connection.
However, there are other areas of affiliate marketing which require less capital investment, yet produce higher profits. One area which falls under this category is blogging. Blogging involves writing informative blog posts on a regular basis, linking to products and services you recommend, adding affiliate links, and driving targeted traffic back to your site.
As long as you're honest and ethical, you can create multiple streams of passive income by combining affiliate marketing with blogging. As mentioned earlier, however, it's important to stay focused on producing valuable content, while continually updating your blogs with fresh material. Content remains king, so stick to posting regularly updated blog posts and link to useful eBooks and guides whenever appropriate.
And finally...
With all this knowledge in hand, you should now be ready to put your foot forward and become an affiliate marketer. Of course, this requires dedication and commitment beyond what many people think is reasonable. Most importantly, you MUST treat your affiliate business seriously. Treating it as a hobby is fine for those with limited funds, but if you expect to make top dollar then consistency and persistence are absolute necessities.
In summary:
It's quite easy to make money with affiliate marketing. Just follow the steps outlined above, and you'll soon be profiting handsomely.
Just remember: Always provide excellent customer service and value.
Good luck!
Today's world has become a virtual jungle where people are looking at each other through their smart phones or laptops rather than interacting with one another face-to-face. And it seems that there isn't any end in sight as more and more people surf the Internet every day. This trend will continue until our society becomes less materialistic and focuses more on quality time spent together.
The way we interact online today is not going away anytime soon, so why don't you join us by becoming an affiliate marketer? You can earn money while helping others learn about something they're interested in without having to worry about keeping up with your own inventory. If you've always wanted to try out affiliate marketing but didn't know how to go about it, here's everything you need to know.
There are several ways to start making money from affiliates. The easiest method would be setting up an account on Amazon Affiliates (formerly known as Commission Junction) and promoting products offered directly from them. They have thousands of digital products available to promote, which means you won't have to bother creating your own product. Plus, you can choose from hundreds of different categories such as books, electronics, health & fitness, home decor etc. All you'd need to do is sign up and select products under your niche category. Once signed up, just click "Promote" button next to the item description and copy the HTML code provided. That should be all. Now paste the code onto your blog, web page, forum signature file, email newsletter template, or anywhere else you like! When someone clicks on the link, he/she will be redirected to the seller's salespage.
Another option is eBay Partner Network. It's similar to amazon affiliate program because both sell physical goods via auction sites. However, unlike amazon, its products aren't limited to certain niches, since almost anything can be sold under their network. There are many types of ecommerce businesses that can benefit from being part of their affiliate program including tech gadgets, clothing, jewelry, beauty supplies, electronics, sports gear, cars, photography equipment, office tools etc. To find out if you qualify, visit http://pages.ebaypartnernetwork.com/. Signing up takes only minutes and once enrolled, you can begin promoting items immediately.
Once you've decided what kind of merchandise you intend to promote, finding relevant websites that offer those kinds of products shouldn't be difficult either. One thing you must remember though is that most affiliate programs pay per sale made from referrals generated through your links. So if you plan to use these methods, ensure you purchase enough copies of the same product so that you can distribute them freely. Don't expect to make big bucks overnight unless you launch your campaign on social media platforms.
If you haven't joined yet, take note that some companies require you to submit personal information before joining their affiliate program. Make sure you check with the company first before signing up. Some even ask you to provide credit card details, bank accounts info and other sensitive data.
For example, when registering with ClickBank, you may encounter such question during registration process. Other companies might also ask you to fill in forms regarding your job history, skills, education level etc.
Clickbank allows you to set up profiles easily using their interface. But if you prefer writing articles instead, then EzineArticles could be better suited for you. On the other hand, Google AdSense requires no specific form and lets you upload content straightaway. For simplicity sake, let's say you decide to register with Clickbank. Then, after completing your profile, you can proceed to selecting your niche area. Choose wisely because your focus will dictate your success rate later on. After choosing your niche, look for merchants offering high commissions. Also, keep track of potential competitors who already established themselves within your niche.
In order to maximize your earnings, consider buying more than 1 product from each merchant. By doing so, you'll gain access to multiple streams of income. As long as you stick with it, you'll eventually see results.
One last tip - never buy too much product yourself. Remember that you're trying to generate traffic towards the merchant's own site. Therefore, it wouldn't hurt to spread the word around to friends and family members about your new venture. Tell them about the benefits of purchasing from a particular store and how they can save money by using your referral link.
Now that you've learned how to affiliate for free, which site should you choose to work with? Well, the answer lies inside your niche. Choosing a highly competitive niche will help you reach bigger audience faster compared to working on a small scale project. For instance, if you're targeting dog owners, you can pick canine training, pet grooming, or dog food brands. Your main objective is to drive targeted visitors toward a single merchant's site.
On top of that, it's important to stay updated with current affairs in your chosen field. Keep abreast of changes happening within your niche industry. Learn more about what's hot right now and establish yourself as an expert in your niche. Take advantage of opportunities to share your knowledge with others.
As mentioned earlier, the most popular choice among internet marketers is ClickBank due to its huge selection of products offered. But if you're still unsure whether to go with it, read reviews from users. Look for negative feedbacks as well as positive comments related to the service provider. A good source of reliable information can be found on forums. Check out ClickBank's support center if you run into problems.
But whatever type of platform you choose, it's vital to build credibility. People generally trust recommendations given by peers. Hence, you can refer others to your affiliate links to increase your earning potential. Just remember to include 2-3 testimonials along with your affiliate URL whenever posting ads on blogs, forums, discussion boards, or anywhere else.
Don't fret if you don't possess technical expertise. Creating a simple landing page doesn't cost much. Try visiting WIX.COM. They offer easy drag and drop design templates that allow anyone with basic computer skill to get started quickly. Another great place to start off is WordPress.org. Register for free and follow the steps outlined in the video tutorial below.
With affiliate marketing, there are two possible outcomes. Either your efforts fail to bring you desired result or you succeed beyond your wildest dreams. Only you can determine which outcome happens depending upon factors outside your control. Be patient and persistent as it will come naturally over time. Stay focused on your goal and avoid distractions. Follow these tips and you'll surely achieve your goals sooner than expected. Good luck!
Just follow our battle-tested guidelines and rake in the profits.