If you've been reading around the internet lately, then you know that there are two different ways to make money online -- by selling your own products and services or by using other people's stuff. The first option means building up your own business and making sure that you're able to find customers who'll pay for what you have to offer. It can be time-consuming but also very rewarding if done right.
The second option is finding someone else's product or service and simply promoting them through an affiliate link so they get paid when somebody buys their stuff as well. For this type of affiliate marketing, you don't need to build anything yourself because all you have to do is promote another company's product or service. There are many options out there, including ClickBank, which allows you to create a store front where you display ads for other companies' products and collect commissions whenever anybody purchases those items via your referral link. You might even consider creating a blog and writing about things related to whatever niche you want to focus on. If you write compelling articles that help others learn something new, then chances are good that you will attract traffic from search engines like Google and Bing. And once you start getting regular visitors to your website, you could use tools such as AdSense to monetize those pages and bring in some extra income without having to spend much effort at all.
But just as important as knowing how to market yourself is understanding how to actually generate leads for your business. In today's article, we're going to talk about one method that has become extremely popular over the past few years -- generating affiliate sales through lead generation instead of directly selling products. We'll discuss why it's becoming more common and look at several examples of websites and blogs that rely heavily on lead generation rather than direct affiliate marketing.
There are plenty of methods you can choose from when deciding how to go about earning money with affiliate marketing. Some involve only selling products while others require you to provide valuable information on topics related to your industry. But there's still one way to generate affiliate sales that doesn't necessarily require you to sell any physical goods whatsoever -- lead generation!
Lead generation involves providing useful content to potential buyers so they feel comfortable enough buying into your recommendation. This usually happens after you introduce yourself to them and tell them exactly what kind of person you are and why you recommend certain items. When you show interest in helping others by sharing your knowledge, most likely they will respond positively to your message.
In order to successfully engage in lead generation, however, you must understand how these types of relationships work and what makes them effective. Here are three key points to keep in mind when developing strategies for successful lead generation:
1. Your prospects should trust you before they ever agree to buy from you. They shouldn't worry whether you're legit or not since you already established credibility during your initial introduction. Instead, think of yourself as a trusted advisor.
2. Let your prospects see that you care about solving problems. Showing concern for your audience can increase the likelihood that they will listen to what you have to say. Remember, nobody likes being scammed or taken advantage of.
3. Don't try to force your prospects to take action immediately. People tend to be risk-averse and prefer to avoid taking risks until they absolutely need to. Take the long road and let your prospects decide when they're ready to act upon your advice.
Affiliate marketers often refer to themselves as "middlemen" between advertisers and consumers. They essentially serve as intermediaries between brands and individuals willing to purchase their merchandise. Since affiliates receive payment every time a customer uses their link to visit a merchant's site, most of them would gladly accept credit card payments. However, most merchants aren't interested in doing that unless they have a strong relationship with their affiliates. So instead of giving away their profits to random third parties, they allow affiliates to set their own rates. These fees vary widely depending on the size of the network and its popularity among customers.
Most major ecommerce sites will give you access to a special section called the "affiliates area". Once you register here, you can select specific products you'd like to advertise under each category and add custom text describing why the product deserves to be purchased. After adding a few lines of copy, you'll be given the ability to publish your ad. ClickBank offers hundreds of thousands of products available for sale, so you may want to check out the categories listed below to determine if there's a particular item(s) you'd like to promote. Also note that you cannot include coupon codes in your ad.
CJ Affiliate is another well-known affiliate program that provides you with unique opportunities to grow your revenue stream. As a member, you'll enjoy additional benefits that come along with being part of the CJ Network, including a dedicated support team, monthly webinars featuring top experts, and ongoing training programs.
You can join CJ Affiliate for free, but you won't be able to run advertisements yet. Joining requires you to sign up for a trial period of 30 days, during which you'll be allowed to test various advertising campaigns. Afterwards, you'll either continue paying $59/month or cancel altogether. To apply for membership, click on the Join Now button above.
One of the best features of this platform is allowing users to post reviews of products sold by members. Reviews are helpful for both consumers and sellers. Consumers can read honest accounts of individual experiences with the products they intend to purchase while businesses benefit from feedback written by satisfied clients. Both sides can learn from each other, which is always beneficial.
Ebay Partner Network Inc., formerly known as Pay Per Call Network, is another great place to find high converting affiliate links. Unlike previous platforms, Ebay PPCN focuses solely on connecting publishers with advertisers whose products are relevant to the subject matter of their websites. Because of this, you can rest assured that the products offered on this platform contain quality material.
As far as compensation goes, you can expect to earn anywhere from 15% - 20%. Not bad considering the amount of effort required to maintain a successful account. Plus, you never have to deal with shipping costs or returns since everything is handled automatically. Just upload your files and wait for the cash flow to roll in.
Finally, you can join Rakuten Advertising for free to begin promoting digital downloads. Like PayPal, Rakuten pays you straight out of the gate regardless of how many sales you generate. Although you can earn higher amounts per transaction by referring friends and family to Rakuten, overall earnings remain quite low compared to other affiliate networks. Still, you'll definitely notice significant dividends within your first month of joining. In addition, you'll gain full control over your campaign budget, meaning you can allocate funds accordingly based on your needs.
Once you've developed a solid rapport with prospective customers, it's time to move onto the next phase of your plan. Selling is the process of convincing customers to hand over their hard earned money for your recommended products. Before you dive headfirst into this endeavor, though, you should familiarize yourself with the terms used throughout this stage of the game.
Sellers typically fall into four categories: direct, reseller, co-branded, and sponsored links. Direct refers to when you personally contact customers and convince them to buy something. Reseller occurs when you partner with another seller to split revenues generated from sales made by your referrals. Co-branding entails setting up a partnership with a brand manufacturer wherein you distribute their products under your own name. Sponsored links occur when you promote a brand's products exclusively on your webpage.
These four models share similarities in that none of them involve you physically handling the actual merchandise. Each model comes with pros and cons, but ultimately it boils down to personal preference. Which route you choose depends on factors such as your level of experience and financial stability. Keep in mind that it takes approximately eight months to develop a profitable relationship with a single client. That means you can't jump into a new project without having built up your portfolio beforehand.
When choosing which approach to pursue, remember that your success hinges on your ability to convert prospects into loyal customers. Only after you establish a healthy following does it become possible to profit off of referral fees. By focusing too much attention on lead generation, you could end up burning out quickly and lose interest in your current projects. Therefore, it's essential that you dedicate ample time towards nurturing existing relationships while simultaneously exploring more lucrative avenues.
A lot of times, people confuse lead generation with lead capture. Lead capture refers to the act of collecting names and email addresses from a visitor who enters his personal details on a landing page. A lead, on the other hand, is a prospect who expresses interest in purchasing a product or signing up for a service. While lead capture is considered highly unethical by some, lead generation is perfectly acceptable according to ethical standards provided you follow certain guidelines.
Are you looking at your website and wondering if anyone has visited recently? Or maybe you're thinking about running an online business but don't know how to get started. You've probably heard that most people who start businesses fail within their first year of operation. Why does this happen so often? It's because there really isn't much difference between starting a small business or joining one that already exists. In fact, many entrepreneurs think they can simply jump into any existing market with little effort. But guess what happens when they try doing just that? They quickly realize there is no way they could have possibly understood everything in order to succeed right away. That's why we created Lead Generation 101 - it will help you understand exactly what lead generation means and which techniques work best for you.
Leads come to us by searching the web, being referred by someone else, receiving something in the mail, etc. If you want to find out where your prospects are coming from, then take a look at your analytics data. This shows you all incoming traffic sources like social media sites, email campaigns, paid ads, banner clicks, search engine referrals, referral links, etc. The number of visitors each source sends to your site also helps determine whether or not those visitors become buyers. For example, let's say you receive 100 visits per day via Google AdWords. Now imagine that you only received five sales through these same channels. Obviously, that would mean that 95 percent of your traffic was wasted! So make sure you optimize for conversion rates as well as volume. One great tool you should use to increase your conversions is ClickFunnels.
One thing you need to remember though -- every channel has its own unique set of rules. For instance, Facebook may be sending you loads of new users, while Twitter might send you tons of followers, but neither of them is going to convert into customers unless you actually sell something. And since most of your traffic comes from organic searches on Google, Bing, Yahoo!, etc., you'll need to create high-quality content that ranks highly in the SERPs. How do you do that? Well, here are some tips and tricks for increasing SEO rankings:
Write original articles.
Create backlinks naturally.
Use keyword phrases throughout your posts.
Submit your blog post to article directories.
Include relevant images.
Make your title interesting enough to attract readers.
Keep your text short and sweet.
The more targeted your audience becomes, the easier and faster you'll see results. When you create quality content, you build trust with potential clients and give yourself credibility. Once you gain their attention, you can go ahead and offer solutions to their problems. Remember, if you aren't solving a problem, then you're selling a solution.
So now that you have a better idea of how to generate leads, let's move onto our next question...
Most marketers fall victim to getting caught up in creating massive lists of names and numbers. While it's true that having a large list of contacts is important, it takes time to develop relationships. Once you reach out to prospective clients, you must continue building rapport with them until they're ready to purchase. A good rule of thumb is to never stop communicating with your prospects once you establish contact. Don't worry too much about making cold calls either. Instead, focus on developing warm leads using methods such as blogging, video marketing, etc.
Here are some more things you can do to immediately boost your lead flow:
Start an ecommerce store.
Offer products related to your niche.
Add a newsletter signup form.
Set up optin forms.
Get featured on other blogs.
Build strong connections with influencers.
You can even hire virtual assistants to handle the heavy lifting. These individuals typically provide services such as customer service, handling orders, answering emails, etc. There are plenty of benefits to hiring virtual assistants instead of employees. Not only do you save money upfront, but you also pay less taxes and keep more cash in your pocket. Plus, it allows you to scale your business without worrying about payroll costs.
Now that you've got your leads flowing, it's time to figure out what kind of product you'll be offering. Most experts recommend choosing a single area of expertise in which to specialize rather than trying to cover multiple niches. What's the point of learning about two different topics if none of them interest you? After deciding upon a particular field of knowledge, you then choose a few keywords that describe your product(s). Next, write several articles around these terms to improve your ranking in the search engines. Your goal here is to position yourself as an authority in your chosen topic. Then, promote your content across various platforms including social networking websites, forums, newsletters, etc.
Once you've built your brand name, optimized your listings, written compelling copy, and promoted your content, you'll begin seeing the fruits of your labor. As soon as you build up your following, you'll notice that your inbox starts filling up with inquiries. At this point, you should consider adding a landing page for each inquiry. If you prefer to stay completely hands off, then you can always turn this task over to a reliable third party service provider.
If you're still struggling to learn how to effectively drive traffic and capture leads, then you may want to check out these three popular strategies used by top affiliates today:
Affiliate programs: Many companies allow you to earn commissions based on the amount of revenue you refer to certain brands. Some examples include Amazon Associates Program and Commission Junction.
Pay-per-click advertising: Also known as PPC, this strategy involves paying advertisers whenever they click on your ad. Popular examples include Google AdWords, PayDotCom, etc.
Social bookmarking: Social bookmarking refers to sharing information and resources among friends and colleagues. Popular examples include Reddit, Digg, StumbleUpon, Pinterest, etc.
There are countless other types of lead generating tactics you can employ, but these three are considered the most effective ones. Each method offers varying degrees of difficulty depending on your budget and skill level. However, regardless of which tactic you decide to pursue, it's essential that you follow proven methods and stick to a consistent schedule. Otherwise, you risk losing momentum and failing to meet your goals.
To close this week's article, I'd like to share my thoughts on this very common question. When asked the question above, one of the biggest mistakes you can make is assuming everyone wants the exact same thing. Yes, you should ask questions along the lines of "what are you interested in?", "why did you visit", etc. But after you gather those answers, you shouldn't assume your prospect is automatically interested in whatever it is you're promoting.
To avoid this pitfall, you must show genuine concern by asking open ended questions and listening intently to your prospect's responses. Here are some questions you might use during conversation starters:
"Tell me about yourself."
"Why haven't you tried _____ before?"
"Who influenced you to pick ______?"
"Have you ever been involved in [insert industry]?"
Remember, the key is to remain calm and friendly. Never rush through this part of the process. Take your time and listen carefully to your prospect's concerns.
The answer to this question depends entirely upon what you mean by "affiliate marketing". If you're talking about selling other people's products in exchange for commissions then no, that isn't lead generation! But if you are referring to promoting your own product and getting paid when someone buys through an affiliate link or banner ad, then yes, that would be considered lead generation too.
So let's define some terms here before we go any further...
Affiliate marketing is defined as a type of Internet advertising where a person promotes another company’s products via their website with the intention of earning commission when they sell those products themselves. There are many different ways you can earn money with affiliate marketing but one of them involves using banners and text ads placed on websites to generate traffic, which will hopefully result in sales.
There are two main types of affiliate programs - pay per click (PPC), also known as Pay-per-click, PPP, CPM or CPC, and cost per sale (CPS). In both cases, there is a percentage of earnings made based on either clicks or sales generated. The difference between the two is in how much each party pays out. With PPC, advertisers only have to pay when visitors land on the advertiser's site. They don't need to make any purchases until after clicking through to the merchant's page. With CPS, however, the seller must send payment once the customer makes a purchase.
For example, say I run my own website called MyAffiliates.com and I want to advertise a domain name service provider, like GoDaddy. To put together the campaign, I'd search Google for keywords related to online domains and find several sites offering cheap web hosting. I'll create an advertisement looking something like this:
I could also use Facebook Ads to target potential customers within certain geographical areas. This form of lead generation is typically referred to as social media advertising. When a user visits my site, they may see the following message:
If they decide to proceed further, I might ask them to sign up to receive more information. Now that they've started interacting with me, I'm able to collect data such as their interests, age, gender etc., so I can tailor future advertisements accordingly. Eventually I might even recommend services directly relevant to their needs. For instance, I might suggest a new hosting package for them because they already indicated interest in digital storage. It's at this point that I start earning revenue from these interactions. That's how affiliate marketing works.
But why should anyone trust an unknown blogger who claims he knows all he needs to know about affiliate marketing? Isn't that just begging for trouble? Well, not necessarily. Although a lot of scams exist in the world of internet marketing, there are legitimate companies willing to offer assistance to beginners. And since most of us have been doing affiliate marketing for years without incident, it seems reasonable to assume that others aren't going to abuse our efforts.
In fact, many big names in business rely heavily on affiliate marketing to bring in millions of dollars every year. Some examples include Amazon, Ebay, PayPal, ClickBank, Commission Junction, ShareASale, and Rakuten Advertising. These companies employ thousands of employees whose sole job is to develop relationships with businesses large enough to sponsor their campaigns.
In short, the biggest players in ecommerce are making good money off of referral fees. So while you won't become rich overnight, it doesn't hurt to learn the ropes and test the waters. After all, learning about online marketing is part of growing your skillset anyway.
Once you've decided whether or not you want to pursue affiliate marketing, the next step is finding products worth recommending to your audience. You can choose to endorse anything from physical goods to software downloads or anything else imaginable. The best way to identify suitable items is to look for keywords that are popular among prospects who are interested in buying your particular niche. Once you've found a few promising products, consider sharing them across multiple channels including blog posts, article directories, forums, Twitter, LinkedIn, Pinterest, Instagram and YouTube videos. Here are some tips on effective writing for SEO purposes:
Search engines love fresh content. Create articles regularly and submit them to article directories whenever possible. Your goal is to build backlinks to your website, so publish content consistently over time. You can write your own original material or hire freelance writers to produce content for you. Either option has benefits. By yourself, you can save lots of time and effort. Freelance writers often charge less than $10/article, which means you can quickly churn out hundreds of quality pieces of content. On top of that, having articles written for you increases your chances of being featured prominently on high authority blogs. You can boost your rankings with citations by linking to articles published elsewhere.
As far as social media goes, you can post updates daily, weekly or monthly depending upon the topic of your choice. Just remember to keep your profile current so people will notice your work. Be sure to tag relevant brands and products. Also try to incorporate a call to action wherever appropriate. Don't forget to share useful resources, like tutorials, guides and cheat sheets. Finally, engage with followers and respond to comments frequently.
Now that you understand how affiliates promote products, it's important to realize that there are three basic methods used today.
1. Banner Ads. Most affiliate marketing platforms provide access to prewritten HTML code that allows users to place ads onto their pages. As long as you follow the rules set forth by the program, you'll be able to display sponsored links anywhere on your site. Banner ads are relatively easy to implement, but they take up valuable real estate on your webpage. Because of this, it's better to focus your attention on other forms of promotion instead.
2. Text Links. A text link takes advantage of existing navigation systems and requires little additional overhead. Simply copy and paste the URL into your own website and replace the spaces with underscores. You can add a line break after the URL to separate it visually from your regular anchor text. Use descriptive phrases rather than generic ones like "buy now" or "read reviews." This helps prevent users from accidentally navigating away from your site. Make sure to leave plenty of white space around the text link in order to give readers room to read the entire sentence.
3. Video Links. Videos can be very persuasive, especially if they show testimonials from satisfied customers. Many affiliate programs allow users to embed video links into their landing pages. However, video links require special care when designing your site layout. Keep in mind that most browsers limit the size of embedded movies to 300x250 pixels. Therefore, you need to ensure that the video player fits comfortably inside its frame. Otherwise, viewers may feel overwhelmed by scrolling down your page. Another thing to avoid is placing video links near the bottom of your page, unless you want to annoy visitors trying to scroll past them. Instead, position them above the fold so that everyone sees them right away.
When it comes to generating income through affiliate marketing, it's essential to establish clear objectives, goals and strategies. While there are countless methods available, the most successful affiliate marketers tend to stick to proven tactics. One tried and true method is keyword research. According to Moz.org, 70% of organic searches begin with a combination of 3 words. Since the average length of an article title is roughly 40 characters, you can easily fit 4 keyphrases into the headline. Of course, the longer your titles are, the higher the likelihood that they will appear in the SERPs.
Another factor that determines success is the number of times your ads appear during a given period. Ideally, you want to maximize impressions as well as views. To accomplish this, you'll need to optimize your campaigns according to specific metrics. For example, you can measure conversion rates by comparing impressions against unique hits, total sessions, bounce rate and duration. Alternatively, you can calculate CTR by dividing the number of conversions by the total number of impressions. Lastly, you can track ROI by measuring profit earned divided by total investment spent.
You can also track performance relative to competitors. For example, you might compare your conversion rates to similar programs offered by other affiliate marketing partners. Ultimately though, the final decision lies solely in your hands. Only you can determine whether or not your promotional efforts are succeeding.
To stay competitive, always strive to improve your results. Track your progress and evaluate your strengths and weaknesses. Then adjust your approach to achieve maximum effectiveness. Remember, the secret sauce to affiliate marketing boils down to one word: consistency.
Ultimately, the best way to succeed is to combine knowledge with experience. Take advantage of the various tools and resources provided by reputable organizations. Learn everything you can about affiliate marketing and apply it to your projects. Above all else, practice patience. Building a profitable career as an affiliate marketer takes time and dedication.
Just follow our battle-tested guidelines and rake in the profits.