Affiliate marketing is one of the oldest ways to make money online. It has been around for a long time but most people have never heard about it before. In this article we will explain what affiliate marketing really is, its similarities with other forms of internet marketing like PPC (pay-per-click), SEO (search engine optimization) and social media advertising, and finally whether or not it can be compared to network marketing at all.
First things first, let’s define these terms that you might hear when talking about affiliate marketing versus MLM:
MLM = Network Marketing
Network marketing means having someone else sell your products for you. You don't even need to know anything about them in order to do so. The person who sells the product gets paid after each sale they make. This could be anyone from friends to family members.
In contrast, affiliate marketing refers to making sales directly through your own website or blog without any middlemen involved. There are no “downline distributors” in this case either. All of your earnings come directly from your customers.
The best way to understand affiliate marketing is by looking at some real life examples. Let’s take a look at two scenarios where affiliate marketers are earning more than traditional business owners.
1. Amazon Affiliates: Making Money With Your Own Blog Or Website
Amazon affiliates use their blogs and websites to promote certain brands on their site. They get commission every time someone buys something using their links. For instance if I wanted to write about my favorite tea brand called Bewertungen and put Amazon affiliate tracking code into my post, then whenever someone clicks on my link and purchases something there, I would earn a small percentage of that purchase price.
This method works because Amazon allows users to create their own stores within the platform. If you want to buy something, just click on the “add item” button and add whatever you wish to buy. Then proceed and check out. Once you complete payment, you will receive a notification letting you know that the transaction was successful.
2. ClickBank Affiliates: Making Money From Other People’s Products
Clickbank is another great place where you can find different kinds of merchants offering their goods for sale. Some of those items include ebooks, courses, videos, etc. When you see such offers, you simply sign up with the merchant and start promoting his/her products. After doing so, you become an affiliate marketer of that particular company. Now whenever someone signs up via your referral link, you automatically get credit for the sale.
You can also set up automatic payments once you reach specific income goals. So basically what you're doing here is creating a list of potential clients. By referring these prospects to that merchant, you'll earn commissions off of everything that comes from them.
Now, although both methods offer similar benefits to their respective participants, there are several important distinctions that should help you decide which type of marketing strategy is right for you.
No. While many people confuse MLM with network marketing, these are actually very different types of businesses.
Here are some key points to remember while comparing MLMs with pyramid schemes:
Pyramid schemes rely heavily on recruiting new members instead of relying on existing ones.
As soon as recruitment starts paying off, the scheme collapses, leaving everyone with nothing.
These businesses typically require huge upfront investments that aren't always easy to recoup.
If you ever join a pyramid scheme, you'll lose money unless you quit quickly enough.
While MLMs may seem appealing at first glance, they usually involve lots of hard work. And unlike pyramid schemes, they tend to last longer. As a result, it takes years before you'll begin seeing results.
And since MLMs often rely on word-of-mouth referrals, it's difficult to build a large customer base. If you go into it expecting quick profits, you'll probably end up disappointed.
On top of that, you won't necessarily enjoy being a part of this industry. Many people hate working for themselves, especially when it involves spending countless hours building relationships and persuading strangers to do business with them.
On the flip side, MLMs provide plenty of room for growth and development. Plus, since you don't have to recruit others, you'll save yourself tons of headaches along the way.
So overall, MLMs are far less risky than pyramids. However, they still carry significant risks. Be sure to research thoroughly before signing up.
Let's take a deeper dive into MLMs now. Here's how they operate:
1. A company creates a program that teaches consumers how to run their own home based business. Typically, this entails teaching people how to market various products and services. But sometimes, programs teach skills like developing content, designing graphics, writing articles, or running ads.
2. Companies pay affiliates to refer interested parties to their web pages. These affiliates get paid per lead generated.
3. Companies send free supplies to affiliates to encourage them to further educate new recruits. Sometimes they give away physical products, like clothing, books, or kitchenware. Others hand over digital downloads like eBooks and audio files.
4. Prospective leads fill out information sheets detailing their interests and needs. They agree to follow instructions provided by the organization. At this point, they're officially registered as "members."
5. Members then choose to purchase products offered by the company.
6. Salespeople contact prospective buyers and convince them to buy the products.
7. After the sale, salespeople make monthly quotas.
8. Everyone gets rewarded according to their performance.
9. The cycle continues until profitability becomes unattainable.
10. Profit margins decrease as the number of members increases.
11. Membership decreases drastically.
12. If the membership level drops below a critical threshold, the entire operation shuts down.
13. The only reason to keep going is profit.
That sounds pretty bad, doesn't it? Most people wouldn't consider getting involved in a business model like this. Especially considering that MLM is known to cause severe financial hardships due to high attrition rates.
But despite all of this negativity, there are still good reasons to participate in MLM.
Pros Of Becoming An Affiliate Marketer
There are several perks that come with joining MLMs. First of all, you stand to gain quite a bit of cash. Depending on the plan you opt for, you can expect to earn anywhere from $50-$100 per day. Also, you'll be able to work from the comfort of your own home.
Most importantly though, you'll be able to work towards achieving bigger dreams. Not only will you have more opportunities to grow your wealth, but you'll also open doors to exciting career paths that were previously closed to you.
Cons Of Being An Affiliate Marketer
Despite the fact that MLMs are generally viewed as scams, there are still legitimate ones available today. One major drawback associated with MLM is the lack of transparency. Since they employ secret compensation plans, it's nearly impossible to tell exactly how much money you stand to make.
Another downside lies in the fact that MLM businesses are extremely susceptible to external factors. Although they claim to be recession proof, they fail miserably during economic downturns.
Also, the majority of people who try MLMs end up quitting because of low conversion ratios. On average, only 1% of people succeed in generating revenue. That's obviously too low.
Finally, it's almost impossible to scale a business like this. To achieve maximum success, you must focus on attracting thousands of quality members. Otherwise, your organization will face serious setbacks.
However, despite these drawbacks, there are still numerous advantages to becoming an affiliate marketer.
To illustrate the pros and cons of affiliate marketing versus traditional business models, let us examine an actual MLM. We'll focus on the Herbalife Nutrition Corporation.
Herbalife Nutrition Corp. is an international multi-level marketing corporation dedicated to distributing nutritional supplements and weight loss aids worldwide. Its main products include protein shakes, dietary supplements, energy drinks, personal care products, vitamins, and sports nutrition.
It is estimated that Herbalife Nutrition Corp. distributes health and wellness products to approximately 100 million individuals in 85 countries across five continents.
Although it's true that Herbalife Nutrition Corp.'s business model relies on recruiting new members rather than pre-existing ones, it employs a unique form of compensation structure. Instead of receiving regular checks, affiliates are given incentives like gift cards and travel vouchers.
The company compensates each member for enrolling 3 new members under him/her. Each additional 3 enrollments earns the affiliate 10%-20% of the total sum collected by the original 3 members.
After reaching 10 levels, members receive lifetime bonuses of 20%. Furthermore, they earn bonuses for reaching 15, 25, 30, 40, 50, 60, 70, 80, 90, 95, 99, and 100 levels.
Affiliate marketing has been around for a long time now. It's one of the oldest forms of internet marketing that hasn't changed significantly over the years. But what exactly is affiliate marketing? And how does it differ from other types of online businesses such as direct sales or multi-level marketing (MLM)?
In this article we'll explain what it means to be an affiliate marketer, compare and contrast the two major methods of earning income through online products, and look at whether or not you should consider becoming an affiliate marketer if you're looking to earn extra cash on your own terms. We will also touch upon the advantages and disadvantages of both affiliate marketing and network marketing, so you can form a more informed opinion about which way would work best for you.
The first thing we need to clarify is what each method actually entails. Both affiliate marketers and network marketers sell digital goods and services directly to consumers via their websites. The only real distinction is who pays them when they succeed -- whether it's the consumer themselves or another person or company.
So how do affiliates get paid? In order to understand this question let's take a closer look at how affiliate programs work. As soon as someone buys something online using either an Amazon link, Google AdWords ad, or any number of other ways, their name gets added to a list of "affiliates" or "partners". These partners receive commissions whenever these customers buy anything else from those companies' sites. This could include things like physical items, gift cards, subscription memberships, etc.
This is where affiliate marketing differs from traditional retailing -- there isn't necessarily a product involved in making the sale. Instead, the seller just wants to sell the customer onto buying whatever good or service they want. There are no upfront costs for the buyer, since all transactions happen after the initial purchase. Because of this, affiliates don't have to worry about inventory management or shipping orders. They basically act as middlemen between the merchant and the end user.
Now that we've broken down the basics, let's talk about the different methods of doing business. Most affiliate marketers use a third party site called a content aggregator, which allows them to place links to specific merchants' pages throughout articles and blog posts written by other authors with shared interests.
For example, say I wanted to write an article about the best dog food brands available today. If I choose to use an affiliate program, I'd simply find a website that sells pet foods, set up my account, then insert the relevant link into the post itself. When readers click the link, they land on the page for whichever product I chose to promote, but they pay nothing until they decide to buy it. Then once they do, I'm automatically credited with the commission earned. Pretty simple right?
Some companies offer tools to help streamline the process even further. For instance, many affiliate networks provide automated systems that allow users to generate dozens or hundreds of unique links per day without having to manually enter every single URL yourself.
But while this approach sounds great in theory, there are still several drawbacks. One big issue is finding high quality resources to promote. You might think that writing interesting pieces full of valuable information will always attract traffic, but oftentimes publishers aren't willing to share their revenue streams with anyone unless they know that the author has already built up enough trust and credibility to draw in paying clients.
Another drawback is that it requires quite a bit of research and effort to build up a solid base of authority before being able to reach a large audience. After all, building up a following takes time, especially if you're new to blogging or social media. Even seasoned professionals may struggle to come across the same level of success.
On top of that, affiliate marketing doesn't usually scale very well because it relies heavily on individual relationships and word of mouth advertising. Once you stop generating leads for one particular merchant, chances are that your ability to bring in additional profits will decline considerably. That said, certain niche markets can see significant growth rates thanks to the power of viral word of mouth, but overall it's much harder than creating your own product line.
One final point we must address is whether or not it's worthwhile to become an affiliate marketer. To answer this question, we have to dig deeper into the details behind each type of business model. Let's start by taking a look at how the average affiliate makes money.
Most affiliate marketers rely solely on referral fees. Their profit margins depend entirely on how much money they can convince potential buyers to spend. With the rise of eCommerce, however, the value of referrals has declined substantially due to competition among retailers. So instead of getting 10% back on every sale, you could easily lose 20%.
That's bad news for affiliates trying to monetize on clicks alone. However, there are plenty of opportunities outside of the typical affiliate platform. Some of the most common alternatives include PPC campaigns, SEO, landing page optimization, email lists, and video ads. Each offers its own challenges, though, so you'll probably want to explore them thoroughly beforehand.
If you want to learn more about affiliate marketing, check out our guide here. Not sure where to begin? Here are four easy steps you can follow to create an effective campaign.
As mentioned earlier, network marketing involves promoting products and/or services offered by a corporation rather than a retailer. While it shares many similarities with affiliate marketing, it also comes with a few notable differences. Unlike affiliates, distributors never actually handle the merchandise themselves. Instead, they recruit new sellers under them and collect commissions based on the amount of people they sign up.
Since the distributor owns zero stock in the company he represents, they often lack access to the financial health of their parent organization. Many times they are required to purchase expensive equipment and training materials in order to become successful, yet they rarely see a return on investment.
Instead, they focus primarily on recruiting new distributors who do everything except ship the products. This puts pressure on distributors to constantly grow their personal brand and acquire new followers, but it ultimately leaves less room for genuine human interaction.
When it comes to profitability, network marketing tends to lean toward the lower end of the spectrum. According to Statista, only 0.1 percent of American households participate in multilevel marketing schemes, and the vast majority of participants are women.
While this percentage seems low, it's important to remember that MLM typically targets retirees seeking supplemental retirement income. Since women tend to live longer, they represent a larger portion of the population in later life.
Because these kinds of organizations require a lot of manual labor, they're often unable to hire employees who possess specialized skillsets. Instead, they often turn to independent contractors who can fill gaps left by regular workers.
It's also crucial to note that many network marketing corporations operate within shady industry practices. A quick glance at the Federal Trade Commission database reveals thousands of complaints filed against various companies operating under the guise of legitimate MLM operations.
A recent case involving the weight loss supplement NutriSystem was particularly egregious. The FTC alleges that the diet giant deceived millions of Americans into purchasing their products by promising unrealistic results in exchange for monthly payments of $39.95. But according to the FTC, this wasn't really true. Despite claims made by Nutrisystem executives, no scientific evidence supports the claim that the supplements helped individuals achieve permanent weight loss.
Unfortunately, many of these companies prey on vulnerable seniors, young families, and financially strapped individuals to keep afloat. They promise huge returns and little risk, leaving victims desperate to avoid bankruptcy.
While it certainly earns the dubious title of America's worst scam, network marketing remains a viable option for many entrepreneurs. Just be careful and do your homework.
Network marketing companies are notorious for employing deceptive tactics to lure unsuspecting shoppers into signing up. Whether it's claiming that a product cures cancer or that a miracle pill can reverse baldness overnight, these scams leave many former participants feeling cheated.
However, there are still reputable MLMs that offer honest advice and support. Some of the biggest names in MLM include Herbalife, Amway, Avon, Mary Kay Cosmetics, Nu Skin Enterprises, and Tupperware. All of these companies were founded on principles similar to network marketing, meaning that they encourage sellers to build their own teams instead of relying exclusively on external recruits.
They also employ highly professional representatives who strive to educate their communities and improve lives. On top of that, they offer generous compensation plans designed to reward hardworking individuals who contribute to society.
Many of these companies also support charitable causes, including Habitat for Humanity, Autism Speaks, Big Brothers & Sisters, and countless others.
To learn more about network marketing, visit our resource hub below.
Despite the fact that network marketing companies target the elderly and inexperienced, they remain incredibly lucrative enterprises. Statistics show that nearly half of home-based businesses involve the sale of non-food related wares, and this statistic holds true for network marketing too.
Affiliate marketing has been around for a long time. It's one of the oldest forms of online business models that you can find today. People have always tried to get rich through affiliate marketing but not many succeeded until recently when people started realizing its potential as a great way to earn money from home.
Today, with thousands of products on Amazon alone, there are more opportunities available for affiliates than ever before. The only problem is how do you choose which product or service to promote? If you're new to this industry, then you might be wondering if affiliate marketing is even worth your effort. In this article we'll go over some basic information about what affiliate marketing actually is, compare it to other popular ways to make money online, and give you our take on whether it's really all that good.
MLMs are commonly known as multi-level marketing companies. They differ from traditional businesses because they require members (also called distributors) to recruit other people into their company. This system is different from traditional retail sales where customers buy directly from the manufacturer. With an MLM model, you would need to try to sell something to someone else first, who will then sell it to another person, and so on.
The most common types of MLM include Network Marketing, Direct Sales, Independent Business Ownership, Real Estate Investment, and Wholesale Distributorship. Each type has its own set of rules and regulations regarding compensation plans, training programs, and commissions paid. For instance, in network marketing, each distributor receives a small commission for every sale made by his/her recruits. And in independent business ownership, you start your own business and generate income based on sales volume.
In short, MLM is just a term used to describe any group of businesses that rely on recruiting members to help them grow. However, since MLM is considered a pyramid scheme, it's illegal under US federal law. There are also several states like California, Minnesota, Texas, Florida, etc., whose laws prohibit such operations. So unless you live somewhere where these kinds of schemes aren't restricted, I recommend avoiding them altogether.
If you've never heard the phrase "multi level" marketing before, chances are you don't know exactly what it means either. But let me explain. When you join a MLM program, you'd be required to build up a team of at least 3 people. You don't necessarily have to sign up those three people yourself. Instead, you could simply refer them to the opportunity and hope they pick it up themselves.
This is very similar to referral marketing. One of the best things about affiliate marketing is that you don't have to worry too much about building a large team. All you need to focus on doing is promoting whatever it is you want to market. Since you didn't pay anything to get the traffic, you won't lose too much money regardless of whether the customer clicks on your link or not.
There's no doubt that having a huge list of subscribers is important. A lot of marketers spend hours trying to build subscriber lists using various tactics including email campaigns, social media advertising, viral videos, and blog commenting campaigns. But while all of these methods work well for some people, they often fail to deliver results for others. Affiliate marketing offers a simpler solution. Just put up a few links pointing towards relevant websites and wait for the traffic to come pouring in.
As mentioned above, an MLM is a form of business organization that relies heavily on recruitment. Unlike traditional retailers, however, MLM companies usually offer incentives to recruiters rather than paying them commissions directly. These incentives come in the form of bonuses, gifts, trips, and special privileges. Although this may sound appealing, it's actually harmful to both the recruiter and the company itself. The reason being that MLM organizations tend to abuse the power they hold over their affiliates.
Instead of giving a fair share of profits back to the affiliates, the top leaders instead use their position to siphon off funds from the rest of the members. While it sounds unethical to us, it's actually quite legal according to U.S. Federal Law. Because of this, it becomes difficult for smaller players to compete against the big brands. This leaves them without the resources necessary to succeed.
You should also note that although the majority of MLM companies operate legally, not all of them do. Some have been accused of operating illegally and thus are subject to lawsuits. Even though the lawsuit hasn't yet reached the courtroom stage, it still shows that the risk is real. Thus, even if you think you're making enough money already, tread carefully. Keep reading below to learn more about the negative aspects of MLM as well as possible alternatives that don't involve shady practices.
I'm sure you must have noticed advertisements popping up everywhere whenever you browse the internet. From Facebook ads to Google AdWords, everyone wants to attract attention nowadays. Unfortunately, this practice doesn't benefit anyone except advertisers. Not only are consumers getting bombarded with tons of unwanted messages, but advertisers are losing out on valuable data related to consumer behavior.
With the rise of MLM affiliate programs, the situation gets worse. As explained earlier, affiliate marketing allows you to advertise almost anything you want. But instead of targeting specific niche audiences, most MLM programs allow affiliates to target virtually anybody interested in buying their product. This leads to massive amounts of spammy emails flooding inboxes across the world.
Because of this, you'd end up wasting countless hours looking for genuine prospects and spending hundreds of dollars sending tons of useless emails to random addresses. On the bright side, affiliate marketing is easy to setup compared to traditional offline business ventures. Once you figure out which platform works best for you, you could easily launch an account within minutes.
Now that you understand what affiliate marketing is, you probably wonder why anyone would bother putting all of that energy into creating content when he/she could just opt for a simple website builder instead. Well, the answer lies in the fact that many of the biggest brands in the world began their journey as affiliates. Many of the biggest names in tech, fashion, entertainment, and everything in between got their start as bloggers.
So next time you see an ad pop up on YouTube or Instagram asking you to visit their page, remember that it was likely created by an affiliate who earned a decent amount of cash from it. You should also keep in mind that these same people were able to reach millions upon millions of people thanks to their hard work. That's pretty impressive considering the competition involved.
Of course, there are plenty of bad affiliates out there. Most of them are unscrupulous individuals who create fake accounts and post misleading comments. You should definitely avoid dealing with these kind of people. Fortunately, there are legitimate platforms out there that provide tools for you to screen prospective partners and protect your interests. We wrote an entire guide explaining the importance of screening affiliates here.
To sum things up, affiliate marketing isn't perfect, but it certainly beats the hell out of MLM. Whether you decide to become an affiliate marketer or stick to the old school method of running your own storefronts, you'll eventually reap the rewards.
Just follow our battle-tested guidelines and rake in the profits.