Dropshipping and affiliate marketing seem to be polar opposites on every level. Dropshippers sell products directly from a third-party vendor and affiliates market those vendors' products. But there's more to dropshipping than just selling someone else's product. There are many things that make up dropshipping as an industry, such as fulfillment, inventory management, customer service, etc., so here we'll discuss how they're different from each other and what makes them both viable options for entrepreneurs looking to start their own online businesses.
To get started with either dropshipping or affiliate marketing, you need some form of store front (in most cases). You also have to know your niche. For example, if you're starting a fashion ecommerce website, then you'd likely want to focus on women's clothing, shoes, handbags, accessories, beauty products, etc. If you don't already know where to find quality inventory, consider using Shopify and/or Amazon Fulfillment Services (FBA) -- both services will help you source high-quality items at wholesale prices.
You might think that dropshipping sounds like a good option because all you have to do is buy something off eBay or another marketplace, ship it out to customers, and collect money when they purchase it. While this is true, dropshipping doesn't always work well for everyone who tries it. Some people prefer to keep control over their brand by sourcing their own inventory, setting up their own shipping process, etc. However, if you're not sure whether you should try dropshipping, here are several reasons why you may want to give it a shot.
Pros:
1. No inventory risk - Since dropshipping involves buying goods from third parties instead of inventories, you won't run into any issues with lost orders, damaged shipments, or missing inventory. This means less stress for you as a merchant.
2. Easy setup - The hardest part about dropshipping isn't actually finding a supplier but rather setting everything up. Once you've found a good vendor, you can simply install their apps and begin selling within minutes.
3. Better margins - Depending on the type of item you choose to dropship, you could see anywhere between 70% and 100% profit margin. And since you don't pay sales tax on dropshipped merchandise, you can pocket even more cash!
4. Flexible payment plans - Many suppliers offer flexible payment terms, allowing you to set recurring payments based on time periods ranging from 30 days to 12 months.
5. No minimum order size - With dropshipping, you only need to worry about fulfilling small initial orders before you can move onto bigger ones. In fact, you can often charge much lower rates than traditional retail stores.
6. No stockroom worries - Because you aren't storing large amounts of inventory, you can spend more energy focusing on growing your business without worrying about getting overwhelmed by low inventory levels.
Cons:
1. Lower conversion rate - A lot of times, especially newer merchants, struggle to convert traffic coming from search engines and social media platforms. As a result, you end up paying higher commissions for less conversions.
2. Customer support headache - When dealing with dropshippers, you'll usually deal with multiple companies because each individual company handles its own fulfillment and customer care operations. On top of that, some suppliers require additional fees for processing refunds, handling returns, and providing free shipping offers, meaning you may lose money on every sale.
3. Potential delays - Another thing to watch out for is the possibility of late deliveries. Most suppliers take 7-10 business days to deliver items ordered through Shopify, whereas some take longer depending on volume. Plus, this delay might negatively impact your SEO rankings if it happens too frequently.
4. Longer turnaround - One downside to working with dropshippers is that you typically have to wait until after the holidays to receive new inventory. So if you plan to launch during peak shopping season, you can expect long delivery windows.
Pros:
1. More room to grow - Unlike dropshipping, affiliate marketing requires you to maintain full control over your business. Not only does this mean having to manage your own inventory, but it also means being responsible for all aspects of running an online shop including customer support, managing employees, advertising campaigns, etc. Of course, you don't necessarily have to go down this route. Plenty of successful entrepreneurs rely solely on dropshipping while delegating tasks related to building their brands elsewhere.
2. Easier to scale - Working with dropshippers usually results in fewer headaches regarding scaling due to the lack of inventory management. All you really have to do is add more warehouses and hire more workers.
3. Higher earnings per hour - Compared to affiliate marketing, dropshipping generally pays higher commission rates. That said, the difference tends to narrow once you reach certain thresholds. Also, it takes a bit more effort to achieve success with dropshipping compared to affiliate marketing.
Cons:
1. Less flexibility - Since you're working with a single partner for all your needs, you can't easily switch providers if necessary. If you decide to pivot into a completely different line of business, for instance, you would have to change suppliers and rebuild from scratch.
2. Bigger upfront costs - Starting an affiliate network typically requires spending thousands of dollars on hosting, domain registration, web development, mobile app creation, etc. However, dropshippers tend to cost less per transaction.
Pros:
1. Low barrier to entry - Both types of stores allow you to open accounts quickly and immediately begin selling.
2. Fast ramp up - Building an affiliate site can take weeks, sometimes months, depending on the complexity of your design. By contrast, you can open an account with Shopify in seconds and start making money in no time flat.
3. Access to larger audience - Although dropshippers tend to attract smaller audiences, they provide access to a broader range of markets.
4. Faster ROI - It takes far less time to build a dropship business than an affiliate program. Even though you initially invest significantly more capital, your return on investment comes sooner.
Cons:
1. Inventory risk - When you use dropshipping, you must trust a third party to fulfill your orders correctly. If anything goes wrong, however, you're left holding the bag. With affiliate programs, you hold the responsibility yourself.
2. High startup costs - Setting up an affiliate network requires significant investments in technology, branding, and content creation.
3. Smaller profits - Despite the aforementioned benefits, dropshipping is considered a slower way to generate revenue. Generally speaking, you earn less per unit sold.
4. Expensive tools - To create an effective dropship store, you will need to buy expensive software, develop custom apps, and acquire various plugins.
Despite the challenges involved with dropshipping, it remains one of the fastest ways to establish an online presence. According to Statista, global dropshipping revenues reached $14 billion in 2017 alone. Moreover, according to recent research conducted by Google Trends, dropshipping searches grew by around 300 percent between 2015 and 2019. Considering these numbers, it seems clear that dropshipping is still very relevant today.
Still unsure about whether dropshipping is right for you? Check out our guide to learn more about the ins and outs of dropshipping. Or maybe you're interested in learning more about affiliate marketing? Our guide to affiliate marketing explains exactly how it works and provides valuable tips for anyone thinking of launching their own online business.
If you're looking to start your own online store or want to sell products on Amazon, eBay, or another e-commerce platform without having to build a website yourself, then dropshipping is probably right up your alley! It's also an excellent way to make passive income from home without needing any inventory or shipping costs. But if you've decided that dropping ship isn't going to be enough for you, here's why it might not work out as well as you think...
Dropshipping can be profitable, but there are some downsides involved too. If you don't know much about dropshipping at all, you may end up spending more time running around between different platforms trying to figure things out instead of actually making sales. With that said, let's take a look at how both dropshipping and affiliate marketing compare against each other so that you can decide whether they're worth your time or not.
One thing that people often forget when starting a new business venture is that it doesn't just have to be perfect. In fact, it can be pretty hard to succeed even if you try really hard and everything goes perfectly according to plan. The truth is that sometimes even the smallest mistake could cause problems down the line. For example, if you order something wrong and it gets lost somewhere along its journey, it could mean missing out on thousands of dollars' worth of profit. And since these mistakes will happen regularly, you'll need to prepare for them accordingly.
Another problem dropshippers face is customer service. Since customers aren't buying directly from you (instead, they're buying through a third party), you won't always be able to help them if they run into issues. This means you'd be stuck fielding calls from angry customers who don't care about the whole "dropship" concept because they bought their product elsewhere. While there are ways to handle this situation, it still requires extra effort on your part.
And while these risks sound like small ones, they add up over time, especially if you're doing it full-time. So before you dive headfirst into dropshipping, consider the possible pitfalls first. You don't want to spend years building your brand only to find out later that you made a bad choice by choosing dropshipping over traditional retailing.
Yes, you can definitely lose money with dropshipping. It's important to understand that the goal here isn't necessarily to turn a profit every single month - it's about maximizing profits per sale. Because most shoppers tend to buy items that cost less than $100, you'll likely struggle to earn back your investment if you go above that threshold. That being said, there are plenty of successful dropshipping businesses that make hundreds of thousands of dollars a year selling high ticket items.
So if you stick to low price items, you shouldn't have many problems turning a profit. However, keep in mind that these types of deals are usually very seasonal. When demand spikes during holiday shopping seasons, you'll see higher prices across the board.
The same rules apply to affiliate marketing that applies to dropshipping in general. Before jumping in, ask yourself whether or not you want to invest your time and energy in learning a completely new skill set. There are tons of resources available online to teach you how to market a drop shipping site effectively, but those skills require practice and experience to develop properly.
Also, remember that many of the tools used to promote affiliate programs are free. But once again, the value of those tools depends entirely upon how much time and effort you put in to learn how to use them correctly. Many beginners will waste countless hours using trial and error methods until they finally stumble on the winning formula that works for them.
While it's true that affiliate marketing offers great flexibility and opportunity, it takes a lot of work and patience to reach success. And while dropshipping is easier to begin with, it does come with its share of challenges. Which method you choose ultimately comes down to personal preference. Just remember to weigh the benefits and drawbacks carefully before deciding which path makes sense for you.
There are two main options when it comes to working with affiliates: solo and team. Solo affiliates operate independently, meaning they create separate sites where they offer products and services that they themselves purchase wholesale. Team members act as freelancers who work together under a central umbrella organization. Both approaches have advantages and disadvantages.
Solo affiliates typically enjoy greater independence and control over their projects, allowing them to make decisions based solely on their needs. These folks can easily scale their efforts quickly if necessary, adding or removing partners as needed. They also benefit from lower overhead costs, as they pay no salaries and incur few expenses beyond hosting fees and domain registration. On the flip side, they must bear responsibility for managing their own advertising campaigns and reporting performance metrics. Although there are solutions available to simplify tracking tasks, it remains a challenge.
Team affiliates can leverage the expertise of others within an established network. They gain access to shared systems and resources such as analytics software and CRM platforms. Additionally, they receive regular support from management teams that oversee the entire operation and provide guidance when appropriate. But unlike solo affiliates, team owners generally work under strict guidelines regarding compensation levels and restrictions on promotional activity.
Ultimately, it's up to you to determine whether or not you prefer to deal with one approach or the other. Some entrepreneurs opt for a hybrid strategy, whereby they partner with independent affiliates while maintaining ownership over certain aspects of their business. Others simply focus on growing their existing networks rather than creating new ones. Ultimately, whichever model suits you best will depend largely on your goals and objectives.
For more information on dropshipping and affiliate marketing, check out our guide below. We'll continue providing updates throughout 2021, so stay tuned!
How To Build A Profitable Dropshipping Business From Scratch
If you're considering starting a dropshipping business in 2022, choosing between dropshipping versus affiliate marketing can be confusing. Both have their advantages and disadvantages, but one may suit your needs more than the other -- so let's explore both options!
Dropshipping businesses operate on the same principle as an e-commerce store, except that instead of selling products directly from the company itself, they offer customers access to third party sellers who produce similar goods. These merchants sell through Amazon FBA (Amazon Marketplace) or another marketplace like Shopify, and ship direct to the customer at discounted prices. Customers then purchase the product with an account balance created by the wholesaler themselves.
On the flip side, if you choose to go down the affiliate route, you'll sign up with a popular website such as Clickbank, CPA Network, etc., and promote various offers to people looking to buy things online. You earn money when someone makes a purchase after clicking on your link. If it doesn't happen right away, you don't get paid until later, usually 30 days or longer.
Both methods require some level of technical knowledge since you need to know how to create listings on different marketplaces and manage inventory yourself to keep costs low while maximizing profit margins. In addition, you must find ways to increase sales volume because there will always be competition against you. Dropshipping requires no upfront investment either, just time and effort.
So, now that you've got a clear idea about why you might want to start a dropshipper or affiliate network, here's a look at whether dropshipping is actually better than affiliate marketing.
The main difference between dropshipping and affiliate marketing is where you make money. With affiliate marketing, you get paid only once there’s been a sale. On the other hand, a dropshipper gets paid every single time a transaction happens.
This means that even though you may not see immediate profits with each new order, you could still potentially build something sustainable over time using dropshipping. This is especially true if you use multiple suppliers to maximize revenue opportunities and diversify your income streams. For example, say you found out that a particular supplier was having issues fulfilling orders due to COVID restrictions. That would mean fewer sales overall, thus less money coming into your pocket. However, if you were able to secure alternative sources, you'd likely still come out ahead financially long term.
With affiliate marketing, you also have to deal with commissions being deducted from any transactions before payment is made. So, if you're working with a large number of affiliates, you could end up losing significant amounts of cash before you ever receive anything back.
However, the biggest advantage to dropshipping is how much control you have over pricing. Because you're dealing with a 3rd party seller, you have complete control over setting the price. There's little chance of getting stuck paying higher fees than expected, unlike in affiliate marketing.
Although dropshipping allows you to set your own prices without needing to worry about commission deductions, it does give you a lot less flexibility compared to affiliate marketing. The reason is that you have to pay all of the shipping costs, regardless of how many items are sold. Plus, you might incur additional charges if your item sells out quickly.
There's also the issue of finding reliable vendors to work with. Although there are plenty of websites offering wholesale deals, sourcing them takes considerable research and trial & error. And it's easy to lose money trying to figure out what works best for your niche. It can take months to build up enough capital to launch a successful dropship business.
You also won't benefit from the massive reach offered by affiliate networks. Since they already have established relationships with thousands of retailers, you stand to gain far greater exposure simply by signing up for an account.
Finally, there is the matter of creating unique content and building rapport with your audience. While affiliate marketing provides ample opportunities to write articles and blogs promoting your offerings, dropshipping gives you very few outlets to express yourself creatively. But again, that's not necessarily bad news. As long as you're passionate about whatever it is you dropship, it should motivate you to continue writing and investing in your business instead of focusing solely on making sales.
It really comes down to personal preference. Some people prefer to maintain 100% control over their finances, whereas others enjoy the freedom of letting someone else handle the details. Either way, there are certainly upsides and downsides to both approaches, so weighing those factors carefully is key.
When you decide to invest in dropshipping, it helps to think about the amount of risks involved. What if you spend several thousand dollars on equipment and supplies, yet never make a dime? Or what if you put everything into a project at full throttle, only to realize that it wasn't profitable? Will you feel comfortable taking on more debt to try something new?
By contrast, with affiliate marketing, you can typically test out different promotions and strategies to determine which ones generate results. If your efforts aren't yielding good returns, you can easily cut your losses and move onto the next opportunity instead.
Plus, if you're willing to learn and adapt, you can eventually scale up your earnings significantly by expanding beyond a small handful of partners. Of course, that depends largely on your ability to identify viable suppliers and negotiate fair terms.
Another factor to consider is the fact that dropshipping is often associated with high initial startup costs. Depending on what kind of setup you end up going with, you may need to shell out hundreds, sometimes thousands, of dollars to acquire inventory. Again, this varies widely depending on what type of dropshipping business you plan on pursuing.
But the upside is that you can begin earning passive revenue almost immediately. Once you've secured a steady stream of incoming orders, you can focus exclusively on growing your business instead of worrying about day-to-day expenses.
If you want to avoid becoming overwhelmed with learning the ins and outs of dropshipping first, I recommend checking out our beginner guide to dropshipping. We outline exactly how to approach the process from start to finish, including tips on how to source products effectively, pick a solid partner, and establish effective communication channels.
Most people who open a dropship store fail within six months. Why? Simply put, most people lack the proper mindset to succeed. They expect too much too soon, and quit before they've achieved success.
Here's an excerpt from my book "How To Start A Successful Dropshipping Business" describing the most common mistakes entrepreneurs make:
"Many beginners fall victim to unrealistic expectations...They believe that they can turn around and sell $10 million worth of merchandise overnight. They assume that their venture will become wildly profitable in the blink of an eye. Then, when reality hits them, they panic...and blame everyone and everything under the sun."
I'm sure you understand how frustrating it can be to waste countless hours pouring your heart and soul into something that ultimately fails, leaving you feeling defeated and hopeless.
Fortunately, I've seen firsthand how those who stick with their plans overcome obstacles and thrive despite setbacks. Here are four reasons why dropshipping stores tend to flounder early on:
1.) Lack of commitment. Sometimes, people jump straight into dropshipping without thinking about whether they truly want to pursue it as a career. Instead, they treat it as a hobby or temporary gig.
2.) Poor planning. Many newcomers underestimate how much time and energy it takes to run a successful dropship business. Without adequate preparation and forethought, they end up spending more time managing tasks rather than generating revenue.
3.) Unrealistic goals. Too many people enter the dropshipping arena with lofty aspirations they cannot achieve. They dream of turning around and selling tens of millions of dollars' worth of merchandise in short order. Unfortunately for them, that's not realistic given today's economic climate.
4.) Not investing in their brand. Most companies overlook branding during the beginning stages of their dropshippings journey. Instead, they opt to rely heavily on keyword stuffing and hope for the best.
While it's understandable why they neglect developing a strong brand identity, doing so sets you up for failure. When competitors flood the market with identical products, buyers naturally gravitate toward brands they trust. Building a brand involves establishing credibility and authority among consumers, and that takes time, patience, and consistent promotion.
To help you avoid falling prey to these pitfalls, check out my free report entitled "7 Steps To Starting Your Own Dropshipping Store". It contains actionable steps anyone can follow to successfully launch a dropshipping business in 2022.
Finally, if you're interested in learning more about dropshipping & affiliate marketing, read my previous posts titled How To Build An Online Empire Using Dropshipping [Broken URL Removed] and Is Dropshipping Better Than Affiliate Marketing?
Just follow our battle-tested guidelines and rake in the profits.