I've spent the last two weeks trying to figure out if my business was worth keeping or not. The answer came down to this: "No."
It's sad that I had to reach such an unfortunate conclusion about something I love so dearly, but there are many reasons why starting up your own web design business isn't always as lucrative as people think. Here's what happened when we tried to grow our business by focusing on marketing ourselves rather than clients (and here's some advice for anyone who wants to follow suit).
Before we dive into the specifics, let me explain exactly what kind of business I'm talking about. This article assumes that you're already familiar with basic terms like ‘website', 'client' and'money'. If you aren't, check out the links at the bottom of this page.
Web designers create sites for any purpose - from small businesses looking to expand their presence online to large corporations wanting to brand themselves. A lot of times, they'll take existing products and re-purpose them for new audiences. They might also be tasked with making simple changes to an existing site. For example, a client could have hired us because he wanted to add a blog section to his site. Or maybe they needed the content tweaked slightly. It doesn’t matter where the project comes from as long as someone needs a site designed.
Now that we know what web developing entails, let's talk about its profitability.
The short answer is yes! There are plenty of ways to earn money while working as a freelance developer. You just have to find one that suits you best. But before you can decide which option will bring you success, you should consider these factors first...
When you're deciding whether or not to become a full time web designer, don't forget to weigh other potential income streams against each other. Can you afford to quit your job now and focus solely on growing your business? How likely is it that you'll ever make more money elsewhere? Will the extra hours required to run your business mean less free time to enjoy life? Are you willing to sacrifice salary and benefits to pursue your passion instead?
If you answered yes to all those questions, then go ahead and sign yourself up for a web development career. Just remember that most developers only end up earning $30k-$50k per year -- and that's being generous.
Another thing to keep in mind is the amount of freedom you'll have once you choose to leave behind a 9-5 job. Do you feel comfortable setting your own schedule, taking vacations whenever you please, and handling everything without outside assistance?
On top of that, you have to factor in the time it takes to learn how to code properly. When we launched our company 10 years ago, I didn't even know HTML. I learned everything through trial and error. And it took me months to truly understand how things worked together on a deeper level. Learning CSS and JavaScript wasn't easy either. In fact, you'd probably agree that learning all three languages would still require several months of effort today.
So unless you have a solid grasp on software programming fundamentals, expect to put in a few thousand dollars of investment upfront to get started. That said, the real value lies in the ability to generate revenue over time.
This question depends entirely on your target market. If your customers are typically well off or wealthy individuals, chances are they won't care about paying you until you deliver results. On the flip side, if your ideal customer base consists of middle class families, you may have trouble convincing them to pay up front.
In addition to price, another important consideration is payment method. Many clients prefer credit cards since they offer immediate gratification and give you instant access to cash. However, if you plan on accepting payments via PayPal, Amazon Payments, Square Cash, Dwolla, etc., it's wise to set aside funds specifically for that purpose. Otherwise, you could wind up spending too much money on fees.
There are also numerous additional expenses involved in running a successful web design business, including hosting costs, domain registration, phone bills, advertising, office supplies, travel, equipment maintenance, taxes, insurance, and more. Don't forget to budget for unexpected events like legal disputes or lawsuits.
Finally, don't overlook the importance of branding. Without good visuals, nobody knows who you are. Even though you'll eventually sell services directly to your customers, having a recognizable name helps increase sales overall.
Once you account for all of these variables, it becomes clear just how much money you stand to lose if you try to scale your business. As I mentioned earlier, our initial goal was to double revenues within six months. After investing thousands of dollars in advertising, hiring employees, purchasing domain names, and more, we were nowhere near breaking even.
And that brings us back to square one.
That's really tough to say. Every situation is different depending on the size of your team and the scope of your projects. Some freelancers manage to pull in around $20K annually. Others do far better, bringing home $60K+ per month. Still others struggle to break even.
Even though you may never hit rock bottom, it's impossible to predict exactly how much money you'll make. What matters more than anything else is finding a niche that fits you perfectly. Then stick with it.
Forget everything you thought you knew about coding. While technology has changed drastically over the past 20 years, core principles haven't shifted very much. So don't worry. Once you gain proficiency in HTML/CSS/JavaScript, you'll have a leg up on everyone else.
You should also invest in books written by professional programmers. These titles include Mastering PHP & MySQL 5th Edition, Professional ASP.NET MVC 4 Development, and Programming Ruby 2nd edition.
However, if you don't want to shell out hundreds of bucks on ebooks, you can also pick up cheap copies of popular computer magazines like PC World, MacWorld, Wired, CIO, Fast Company, BusinessWeek and Forbes. All of these publications contain reviews of the latest tech trends, useful tips, and helpful resources. Plus, they often provide downloadable PDFs filled with cheat sheets and articles.
Lastly, don't underestimate the power of YouTube tutorials. Watching videos gives you hands-on practice and allows you to see how experienced coders approach problems. Most importantly, you'll notice patterns that make sense to you.
As with most skills, knowing how to code requires patience and persistence. You must commit to practicing regularly and consistently to master the basics. Remember the old adage: “Practice makes perfect.”
But if you have a strong desire to improve your abilities, there are plenty of opportunities available right now. Here are five places where you can learn web development techniques for free:
Hackerschool
Codecademy
Udacity
W3Schools
Code Academy
These courses cover a wide range of topics such as Python, Java, HTML, CSS, JavaScript, jQuery Mobile, Bootstrap 3, AngularJS, Node.js, MongoDB, Android, iOS, WordPress, Drupal, Magento, Shopify, Joomla, PHP, SQL, and more.
Of course, none of these options are perfect. If you're serious about becoming a web designer, you'll need to supplement your education with self study.
Regardless of whether you decide to pursue a formal program or continue exploring DIY methods, stay true to your passions and dedicate yourself to mastering the art of web development. With diligence, dedication, and perseverance, you'll soon discover that building websites is fun again.
I've got some bad news. After ten years of running my own web design firm, I'm closing shop. It's not because I didn't love what I was doing (and I did), but rather the fact that there are just too many other things going on in life right now. At this point, I feel like I'm ready to step back from the industry altogether.
When I first started out as an entrepreneur, I had a few goals in mind: making money, finding clients who would pay me well, and growing my skills so that I could eventually build something even bigger than myself. But then one day, I looked at my bank account and realized that I'd spent more time and energy trying to turn my hobby into a career than actually earning any income off of it. And while I still loved what I was doing, I knew deep down inside that if I was ever going to reach those lofty financial goals, I needed to find another way. So I closed up shop. But before you think I made millions overnight or anything crazy like that, let me explain why.
The short answer is anywhere between six months and two years depending upon your level of expertise. If you're just starting out, expect to spend most of your time learning new technologies such as HTML5/CSS3, WordPress, jQuery, PHP, Javascript, etc., which can often eat up hours each week. The longer you stay involved in the field, the better chances you have of becoming a jack-of-all trades master. In addition to all of these languages, you'll also learn about various frameworks (such as Bootstrap) and CMSs (Content Management Systems).
If you want to become a full-time freelancer, you should aim to complete at least 2 projects per month. However, if you plan to run your own business instead of working freelance jobs, it might be best to shoot for 3-4 projects per month.
In terms of monetary value, yes! There's nothing quite like having someone else design your entire site for you when you don't have the slightest clue where to begin. While this may seem exciting at first, I assure you that it will quickly become tedious once you realize that it takes weeks -- sometimes months -- to create a single page. You see, designing isn't simply choosing fonts, colors, backgrounds, images, and layouts anymore. Today's designers must know CSS, JavaScript, HTML5, image editing software, Photoshop, illustrator, flash animation, video editing software, etcetera ad nauseum. As a result, they end up spending countless hours creating custom themes based on their client's needs. That said, you won't get rich by being a web designer unless you get really lucky and land a big job.
That doesn't mean it's impossible though. Many successful startups hire freelance graphic designers or developers to help them along the way. Of course, you'll likely need to offer significant discounts if you want quality work from people without extensive portfolios. This means you'll probably have to charge less than $100 per hour initially. Keep in mind that you'll need to come up with ideas for several different types of sites since every project has its unique requirements. And lastly, never forget that a lot of your success comes down to luck. Good luck with that.
It depends on whether or not you enjoy stress. For me personally, the amount of stress I experienced during my yearlong stint running my own business was unbearable. When I wasn't dealing with angry clients, I was fighting with technology issues, or staring blankly at my computer screen wondering how the hell I was supposed to fix that bug. Sometimes, I couldn't sleep at night thinking about potential problems that were lurking around the corner. Needless to say, I quit within four months.
However, I understand that everyone handles stress differently. Some people thrive under pressure, others hate it. Personally, I prefer to keep busy so I can avoid stressing out completely. Instead, I try to surround myself with positive people and activities whenever possible.
Lastly, remember that it's okay to ask for help. Even seasoned professionals struggle with certain aspects of the profession. Don't hesitate to seek out mentors or join forums online where you can exchange advice with other entrepreneurs. Most importantly, make sure you're getting paid enough. Yes, we put our blood, sweat, tears, and everything else we have into our businesses. But ultimately, you deserve to earn a decent living wage for your efforts.
Wix is great for small businesses looking to grow organically. They provide a simple drag-and-drop interface that allows users to upload photos, videos, documents, logos, and music files. From there, customers can add text, customize designs, and preview their pages live. Once the customer approves their changes, Wix creates a fully functional website automatically. With Wix, you only pay for hosting space and domain registration fees. On top of that, Wix offers free templates and tools that allow anyone to set up a basic website within minutes.
While Wix makes it easy for beginners, it lacks advanced features that professional website builders offer. They include a variety of widgets that allow visitors to interact with content via social media, share links, embed maps, and show related posts. To use these widgets, however, you'll need to purchase additional plugins through Wix's marketplace. Also, Wix requires you to sign a contract stipulating that you cannot sell your completed websites and products later on. Finally, Wix doesn't support mobile devices, which limits your audience significantly.
Ultimately, Wix provides a very basic service for beginners and pros alike. If you're interested in using it yourself, check out these tips for launching a digital product on Wix.
What is the profit margin on your own business
There can be no doubt about one thing about starting up a business – it takes time.
It may take you months or even years to find a niche market for yourself, learn how to do it properly, build relationships with clients, become known in your area as an expert or authority in your field, etc... If all goes well, then you'll eventually have enough money coming in to cover all of your expenses and maybe make a little bit extra each month to keep things afloat.
But if something happens along the way, that could change everything instantly! Perhaps your website gets hacked into by someone who steals all of your customers' personal information, or perhaps a competitor decides they'd rather steal your idea than pay you to use it first. Or maybe you're hit with a lawsuit over copyright infringement claims that require you to spend thousands of dollars defending against. Whatever the case, you lose out on income overnight. And if you don't have any savings to fall back on, suddenly you need to start looking at ways to earn more money quickly so you won't go bankrupt.
This is where the profit margin comes into play. In simple terms, when we talk about "profit", we mean the difference between revenue earned minus costs incurred. For example, let's say you sell $100 worth of widgets every day through your online store. You also spend $10 per widget to ship them out across country. This means that your total cost per sale is $110, which leaves you with $90 left over to pocket every single day. That $90 figure is called your daily profit.
Ten years ago I decided that I wanted to be my own boss and create something from scratch. So, when I found out about Wix, I was pretty excited because I thought it would allow me to build sites without having to pay someone else hundreds or thousands of dollars every month. Then I discovered that there were more than just templates available on Wix so I figured this could actually turn into a real business.
I've since learned that creating your own site using Wix isn't as easy as I'd hoped. In fact, it's downright difficult if you don't know what you're doing. But, before I tell you why it didn't go well, let me explain exactly what happened.
There are several things about Wix that made it easier to set up a new site quickly. If you want to find these features yourself, click here. The first thing I noticed is that they give you everything you'll ever need to host your entire site (including domain registration) for free. That alone saved me $600! You can also upload images to your site with ease. This took all of 10 minutes which meant I only had one thing left to worry about - making sure the content worked properly.
The next advantage I saw was their drag-and-drop editor. It looks like Microsoft Word mixed with Adobe Photoshop, but trust me, it works really well. When I created pages manually, I always ended up accidentally moving elements around while trying to edit them. With Wix, I simply dragged an image over text boxes and then clicked "Save." Now, whenever I needed to change anything, I could easily do so by clicking where I wanted to move the element.
You may have heard horror stories about Wix being sketchy. They are not. After signing up for a plan, I received an email letting me know that all my information had been sent securely via encrypted SSL connection. Additionally, I got emails reminding me of important dates such as when my credit card bill was due. No other platform has done this yet.
Another great feature is that you can add widgets. For example, you can include Google Analytics code or a contact form right inside the site builder itself. There are many different types of widgets that you can choose from including ones that will display videos and slide shows. However, keep in mind that each widget costs money.
If you decide to pay for a premium account, you can save additional time by allowing others to access your dashboard. By logging into your dashboard, anyone who knows your username and password can view your website and manage its contents.
Yes, absolutely. Wix offers three plans ranging from $3/month to $15/month. Their basic plan allows you to create two custom domains, unlimited pages, five eCommerce stores, 30GB storage space, 100MB bandwidth per day, and 300 free visitors per week. This is perfect for small businesses looking to establish themselves online.
Their plus plan gives you access to six custom domains, unlimited subdomains, 50 GB storage space, 500 MB bandwidth per day, 1000 free visits per week, and $500 monthly advertising credits. This is perfect for larger organizations seeking to grow their presence on the internet.
Finally, their enterprise plan provides 24 custom domains, 1TB data transfer, 2 million pageviews per month, 5x the number of ad impressions, and $10k monthly advertising credits. This is ideal for large corporations needing a reliable hosting solution.
Since Wix is primarily aimed at smaller organizations, most people I talk to think it's best suited for personal blogs or portfolios. However, they certainly aren't limited to those uses. Many small businesses rely heavily on social media marketing and therefore, Wix makes it easy to post updates directly to Facebook, Twitter, Instagram, YouTube, Pinterest, and Tumblr.
For photographers and videographers, Wix is also a good option. Since you can import photos and video files straight into the editor, you won't even have to bother uploading them separately. Another nice feature is that you can share multiple galleries through Flickr simultaneously. Also, if you prefer posting articles instead of pictures, Wix makes it very simple to convert PDFs to HTML thanks to their built-in tool.
Absolutely. As long as you follow the rules outlined above, you should be fine setting up a successful website using Wix. Just remember to stay organized, write clear instructions, and never forget to check back regularly.
However, if you want to take your chances, sign up for a trial membership and see whether you enjoy working with Wix. After testing it out for a few days, you might discover that it wasn't quite what you expected. If that happens, try another template provider until you find a service that fits perfectly with your needs.
And now, I'm going to admit something...
After spending almost nine months learning everything I possibly could about Wix, I still couldn't figure out how to successfully create a professional-looking website with it. Sure, I managed to put together some decent sites, but nothing nearly as impressive as the ones I designed with SquareSpace or WordPress. Of course, that doesn't mean I wouldn't recommend Wix to anyone who wants to learn how to create stunning websites. Instead, I would suggest exploring other options if you're completely clueless about coding and design.
In any case, we hope this article helped answer the question "is designing websites profitable?" To learn more about starting a web design business, check out our list of helpful resources below. And, if you liked this article, please feel free to leave us a comment sharing your thoughts. Thanks for reading!
How to Start Your Own Web Design Business
Web Development Companies: How Much Do They Charge
How to Build Websites From Scratch Without Paying Any Money
Start A Blogging Career For Free
I know what you are thinking right now. You are probably asking yourself how can you make money off of a free service like Wix? Well, that’s exactly why people choose Wix in the first place! It allows users to have their websites built quickly at no cost.
Now before we go any further let us talk about what profit means. The dictionary defines profit as “the amount earned by an enterprise over its operating costs plus a reasonable return on invested capital” (Wikipedia). This definition shows us two things. First, profits come directly from the operations of your company. If the company doesn’t sell anything then they don’t generate any revenue. Second, if you want to earn a good amount of profits you need to invest some cash into your company. Let’s take a look at both these points one-by-one.
Profit comes from the operation of your company
The best way to increase profits is through sales. In order to do this though, you must first find customers who will buy products from you. When you start a new business and launch a product, your main goal is to gain exposure with potential buyers. Once you receive enough interest, you begin selling your wares which increases profits. Now here is where most companies fail. They try to push too much stuff onto consumers which causes them to either not purchase anything or become overwhelmed and leave all together.
Just follow our battle-tested guidelines and rake in the profits.