When you hear the word "white label," your mind probably goes straight to branding services. That's because that's exactly what it is -- when you use an established brand name on something new and different. But there are other ways to apply the term that have nothing to do with logos or identity design.
White labeling means buying pre-built products from another company (or companies) and selling them under your own brand. This can be done in many different ways, such as by selling branded goods through third party retailers, reselling cloud computing resources like Amazon Web Services, or using software development kits offered by larger tech firms. Whatever form of white labeling takes place, it often involves making money off someone else's good work without having to put much effort into creating anything yourself.
But does this type of product ownership really make sense? Is this just a marketing strategy designed to lure people away from their favorite brands? Or is this more than meets the eye? These questions are worth asking so we decided to explore some of the issues surrounding white labeled software. Let’s dig in!
Before we go any further, let us explain why these terms exist at all. In short, they're similar but not quite the same thing.
Private labelling refers to manufacturing a product under your own brand name. You might sell your own version of a popular coffee maker, for example, or create a line of personal care items for women only. Private labels have become increasingly common among retail giants, including Walmart, Target, Costco, Best Buy, Home Depot, and even Apple itself. The idea behind private labels is simple -- if you can offer the exact same product as everyone else, but at a lower price, then you've got a winning formula.
The opposite approach comes along in white labeling, where you buy pre-made products and sell them under your own brand. It's basically the reverse of private labeling, except instead of offering a cheaper alternative, you simply take over a preexisting product. For instance, you could purchase a video player made by Roku, add your logo and color scheme, and sell it under your own brand. If you think about it, this concept isn't too far removed from private labelling since both involve taking over someone else’s work while adding your own stamp of approval.
So which one should you choose? Well, the answer depends entirely upon who has already created the solution you wish to emulate. A great deal of research will need to be conducted before you commit to either option, especially if the item in question requires significant customization beyond its core functionality.
There is no shortage of controversy surrounding the ethics of white labeling. While some argue that it's perfectly acceptable as long as consumers know what they're getting themselves into, others believe that it represents unfair competition. But regardless of whether or not you agree with those opinions, it's important to understand how white labeling works.
To begin, most white label products aren't actually owned by anyone other than the original creators. They may take inspiration from existing solutions, but they're still built from scratch by developers working within the confines of strict guidelines set forth by the original manufacturers. And although this sounds very similar to private labeling, there are key differences that separate the two approaches.
For starters, private labelling usually occurs between small businesses that don't necessarily have access to large technology partners. Since they lack financial backing, they must resort to building everything themselves. As a result, they typically end up spending less time customizing their offerings and focusing more on quality control. On the flip side, white labeling offers a larger selection of options thanks to partnerships with bigger names. However, this also means that the final product suffers a bit more due to the fact that it was developed by someone else.
In addition, white labeling tends to appeal to smaller customers who want to save money on purchasing tools rather than invest heavily in developing a full system from scratch. So whereas private labelling allows businesses to create unique solutions tailored specifically to their needs, white labeling gives them more of a choice in selecting an overall package that suits their specific requirements.
Finally, the biggest difference lies in the fact that private labelling is inherently competitive. Companies compete against each other for market share, and this competition results in improved features, better customer support, and generally higher standards across the board. White labeling doesn't allow this level of competition, which means that the consumer ultimately ends up paying less for the finished product.
However, this isn't always the case. Some companies opt to partner with other organizations purely out of necessity. For example, Active Campaign recently partnered with Weblium to provide white label versions of the email management tool’s desktop client app. Although the resulting program had certain limitations compared to the standard edition, the partnership proved beneficial for both parties.
If you were wondering what kind of relationship exists between white label software providers and their clients, here's a quick breakdown of what happens during the process.
First, a developer creates a fully functional application based on specifications provided by the buyer. Once complete, the program undergoes testing to ensure that it functions properly. Next, the code is packaged together with necessary documentation and uploaded onto the web server. Finally, a licensing contract is drawn up containing the details of usage rights and restrictions. All of this information is sent back to the client, who uses it to build his/her website(s). When completed, the site can now be marketed to potential buyers.
Now that we've covered the basics, it's time to dive deeper into the specifics of white label agreements. Here's a brief explanation of what you'll find below.
Like many other types of agreements, white label deals tend to fall into four categories depending on the nature of the agreement.
1. Single user license
A single user license grants permission to install and run the licensed software on one computer. Typically, a single user license cannot be transferred to multiple users unless specified otherwise.
2. Site license
Site licenses grant permission to install and run the licensed software on multiple computers simultaneously. Unlike single user licenses, site licenses cannot be transferred to other locations unless explicitly stated.
3. Server license
Server licenses enable administrators to install and manage the licensed software remotely via a network connection. Like site licenses, servers licenses cannot be transferred outside of the organization unless specified otherwise.
4. Enterprise license
Enterprise licenses are used exclusively by corporations looking to deploy and maintain complex applications. Because enterprise licenses require extensive setup procedures, they rarely come included with a basic installation. Instead, they're purchased separately after the initial purchase of the software.
While there are plenty of advantages associated with owning a piece of white label software, there are also some drawbacks to consider. Most notably, you won't have access to technical support or updates until you sign a separate maintenance agreement with the vendor. Additionally, you'll likely pay significantly more per month than if you'd opted for the traditional route. There are also instances where you'll lose the ability to customize elements of the program due to contractual obligations. Lastly, you risk being locked into a particular product forever once signed, which is obviously undesirable.
Overall, though, it's clear that white label solutions represent a viable way for companies to gain instant exposure to the latest trends without investing millions of dollars on development costs. With the right planning and execution, however, a successful venture can turn into a lucrative opportunity that yields tremendous rewards over time.
White label SaaS. What exactly does that mean? It's not just the name of an online store where you can buy products from someone else -- it means offering your own version of those same product in place of another company's (and therefore potentially earning more money).
It's one of the most common ways for new companies to enter the market and make some quick cash. But how do you know if this type of business model will work for you? And why would anyone want to take on such a task at all?
First things first: The term "white label" has been around since at least 2006 when we heard about "white labeled shopping carts". This was essentially a way for ecommerce stores like Amazon or eBay to sell their own versions of other people's websites without having to deal with any technical issues.
But now, there are many different types of white labels available to choose from. Some offer only branding services while others allow customers to use them to build out custom solutions. There are even white label WordPress themes! As these options become more widely known, they're becoming increasingly popular among entrepreneurs looking to get started quickly.
So, what does it actually mean to be a "white label"? In short, it doesn't matter whether you're selling an app designed by Microsoft, or you're running a site built on top of Shopify, you'll still need to have a plan before getting into business. That said, here's everything you should consider before jumping right in.
The easiest way to understand what white labeling entails is to think of it like buying stock photography. You might already know that Getty Images offers hundreds of thousands of images for free through its Creative Commons license. So, rather than paying $20 per image, photographers can download the entire library for free. However, instead of using photos taken by professional artists, you could also purchase stock photos from Shutterstock which costs less.
In essence, you've paid $0 dollars to access the images. Which brings us back to the question of why anyone would spend so little money to gain access to such large libraries. Because you don't really care who took the photo. You just want to create something cool that looks nice on your blog.
And that's basically what white labeling a website is. Instead of purchasing pre-made templates or hiring developers, you'd simply purchase the rights to use the designs created by other companies. Whether you're creating a landing page, a sales letter, or anything else, it won't cost you anything extra because you're simply licensing the design files.
If you run a small startup, then you may find that building out a website isn't feasible due to lack of experience or resources. Even though you might not be able to afford expensive freelancers, you can easily hire a designer who specializes in making wordpress sites. They would give you a simple set up process and help guide you along the way. Of course, you wouldn't be allowed to change anything after installation. But, you'd end up with a beautiful template that you can customize further down the line.
A basic white label package usually starts off costing somewhere between $100 - $1000 depending on what features you require. If you're planning on offering a fully customizable solution, expect to pay closer to $500/month.
You shouldn't immediately jump to thinking that you'll save anywhere near half of that amount. For example, let's say I'm working on a project right now which requires me to create 8 unique pages. Each page takes roughly 10 hours to complete, resulting in 80 hours spent over the course of a month. At my hourly rate, each hour comes out to approximately $50. Therefore, it would cost me $400 to create the above mentioned eight pages. And that's assuming that every single page uses the exact same layout and style.
Of course, not everyone gets charged by the hour, especially if you're outsourcing development tasks. A lot of times, designers will charge per project basis rather than hourly rates. And it's not uncommon to see projects priced upwards of several thousand dollars.
That being said, you certainly aren't limited to a specific price range. Just keep in mind that you'll always be required to invest time upfront to ensure that the finished result meets your expectations.
When starting out, you'll probably want to start out with a low-cost option. After all, you don't want to burn yourself out too early. But once you hit a certain scale, you'll definitely want to upgrade your account. Why? Well, because upgrading often gives you additional perks including better support, increased storage space, etc.
For example, you might decide to move away from Weblium altogether and switch to Active Campaign. Not only is it a good choice for email marketing, but it also allows you to manage multiple campaigns simultaneously without needing to worry about setting up separate accounts.
However, Active Campaign is pretty pricey considering that you're likely going to be sending emails to fewer than 100 subscribers. To combat this problem, you might opt to sign up for a High Level account. These packages come with unlimited users, contacts, domains, and senders. And unlike Basic plans which limit you to 1000 recipients & 20K messages per day, High Levels can handle up to 500K total sent.
While it's true that the benefits offered by High Level accounts far outweigh the costs associated with them, you should never overlook the importance of investing time upfront. Building out a solid foundation is crucial to ensuring long-term success. While it's easy to blame technology for any problems that arise later on, remember that no code ever works perfectly the very first time. Every web developer goes through countless iterations until they reach perfection.
To put it bluntly, you can't rush this part. Start slow and grow slowly. Don't try to compete against larger competitors unless you absolutely must. Focus on quality and consistency instead of quantity. In order to succeed, you'll need to learn how to navigate the world of white labeling well enough to avoid wasting valuable time.
The concept of “white-label” or “private-labeled” software has been around since the 1990s. But it wasn't until recently that we saw more and more brands entering this market in order to offer their own services.
A lot of people are now wondering how they can get into this lucrative industry so they can start offering their own branded products instead of being an employee at another company. It's not as easy as some might think, though, because there are strict rules about what can be offered under these terms. So here's everything you need to know about white label software.
Private label licensing (or white label) is often considered one of the most valuable ways to create your own product without having to spend thousands on creating the actual software yourself. If done correctly, using a white label solution will allow you to sell your own product while also leveraging other popular solutions.
There was once a time when selling white labels through reseller partners was much easier than it is today. But with the rise of cloud computing, it has become harder for small startups to find partners who want to pay them good rates for their work. That means many have turned to online platforms like Weblium where they can list out all the features they would like for customers to see before buying. They then use those details to build their own version of the product.
As long as you don't try to charge too high a price for your product, you should be able to turn a profit by simply listing your software on Weblium. The only problem is finding a partner willing to take on such a project. Most companies prefer to keep things simple and avoid any potential headaches down the road. And if you're trying to convince someone else to develop something from scratch, it could end up taking years just to finish the first iteration. You'll probably have better luck getting a partner to buy your existing code and tweak it slightly.
In addition to making a profit off of sales, you may also consider adding partnerships to your portfolio. There are plenty of third parties that specialize in building custom apps based on templates provided by others. This allows you to save time developing new versions of your app and focus on marketing it rather than coding it.
If you decide to go down this route, you'll likely end up paying somewhere between $50-$100 per hour depending on which platform you choose. However, this type of partnership doesn't necessarily mean that you'll lose control over the finished product. Some developers even offer full access to their source codes, meaning you'd essentially have complete ownership over whatever they come up with.
Whether you opt to build your own product or purchase one already built, there are several different options available to you. As mentioned above, you can either approach white label projects directly through partners or you can leverage platforms designed specifically for this purpose.
One way weblium works is by charging users monthly fees after signing up for unlimited licenses. These subscriptions usually range anywhere from $19/month to $399/month. Depending on whether you sign up early enough, you'll receive discounts ranging from 15% to 50%.
Another option is to look for white label software providers that offer lifetime licenses. With these packages, you won't have to worry about renewing your subscription every month. Instead, you can enjoy peace of mind knowing you won't ever have to upgrade again unless your current plan runs out.
You can also find white label tools through various websites. For instance, you can check out sites like Weblium, Active Campaign, DashThis, and Shift4Shop. Each of these offers its own unique set of features and prices, allowing you to pick whichever provider suits your needs.
Most of these sites require upfront payments in exchange for lifetime licenses. While this seems like a great deal for consumers, it does put a strain on budgeting. After all, you'll need to purchase two separate plans - one that includes regular upgrades and one that lasts forever. It's also worth mentioning that you'll never have to worry about running out of space on your hard drive.
If you've been following along, you may notice our attention shifting away from white label software itself and towards the companies behind these services. In fact, if you were to ask anyone working in this field why they chose to pursue a career in technology, they'd say that it's because they love helping other people succeed.
That said, selling your own brand isn't always possible. A lot of successful entrepreneurs started out as employees at larger corporations, and those firms tend to follow strict guidelines regarding what kind of products can be sold. This leaves smaller teams with few choices when it comes to starting their own businesses.
However, that doesn't mean you can't capitalize on your skillset and sell your software to clients looking for help. To begin with, you shouldn't expect a significant amount of compensation for each customer you bring onboard. Instead, you should aim to attract interested clients with free trials. Once you prove that they can trust you with their data, you can negotiate a lower rate for future purchases.
And speaking of negotiating...
When it comes to purchasing a white label package, you'll usually be asked to enter into an agreement outlining exactly what you'll provide to prospective clients. This document normally lays out the exact number of servers you'll need to run the application and how many licenses you'll distribute among your team members.
For example, let's say you have three staff members working together on the same project. Assuming you intend to split the workload evenly across everyone involved, you'll need to ensure that you have a minimum of four active accounts spread across three machines. Since you're going to be giving each person his or her own account, you'll also need to include instructions on how to log in remotely.
Once you reach this point, you'll move onto discussing payment methods. Many white label agreements place limits on how frequently you can update the software and how many times you can request updates during a single billing cycle. When it comes to credit cards, you'll typically be limited to processing transactions within 24 hours.
After reviewing your contract, you'll almost certainly be required to sign an NDA. This prevents your client from sharing information about your product with competitors. Of course, you'll also have to agree to protect intellectual property rights and prevent any unauthorized distribution of your material.
Finally, you'll need to determine whether your company intends to retain ownership of the final product. If you do, you'll have to inform your client in writing prior to the launch date. Otherwise, you'll hand over your copyright and trademark to the buyer upon completion.
While you may encounter challenges when selling your software via a white label agreement, it's definitely not impossible. By learning more about the process, you'll be better prepared for success. Even if you ultimately decide to stick with private branding, you'll still stand to learn a lot from the experience.
White label SaaS (software as a service) is one of those terms that has become ubiquitous in business. But it can be confusing if you're not sure exactly how to go about using this type of product. That's why we've got the following guide on what white label means and what services offer it.
The first thing to consider when trying to figure out whether a business offers white labeled products is which industry they are operating in. If you see a company selling their own branded product, then obviously they aren't offering white labelling. However, there are plenty of companies that sell both their own branded goods and also provide white labelled versions of other brands' products.
For example, a car manufacturer might have its own brand of cars that cost $100k each, while at the same time providing white labelled vehicles from different manufacturers for around half the price. So in this instance, the manufacturer would be considered as being involved with both B2B and B2C sales. Meanwhile, a clothing retailer may only ever sell its own clothes and won't even think about selling anything else. They could, however, decide to use a third party supplier to produce some items for them, such as mugs, T-shirts, pens etc., which may end up costing less than making things themselves due to economies of scale. This way, they don't need to make all these items themselves and still get access to quality designs without having to pay tens of thousands of dollars for licensing fees. All they'd need to do is buy the design through an agency and simply place the order with the factory.
In general, any good shop will probably sell either B2B or B2C depending upon where you find them. You'll often see shops like Amazon selling their own stuff alongside books by authors who are willing to give away copies of their work free of charge. It's just common sense to assume that someone that sells something isn't going to give it away for nothing!
The next question to ask yourself is "what is white labeling?" The answer to this depends on your viewpoint. Some people believe the term refers exclusively to rebranding existing products rather than creating new ones. In other words, instead of producing your own products, you choose to take over the branding duties of someone else's already made item and put your name on it. For example, you could create your own version of Nike shoes and market them under your own brand name. Others feel that 'white labeling' includes everything from designing and building completely unique products to merely redesigning others into something more appealing.
Whatever definition you agree with, it seems clear that most reputable retailers won't want to let anyone else manufacture their products - unless they plan to keep on selling them after the original owner stops trading. There are exceptions though. A few years ago, Apple decided to start manufacturing its own PCs and laptops, which were sold under the Mac moniker. Although their initial offerings weren't very successful, and many predicted that Apple was doomed, the fact remains that today Apple produces almost 40% of all PC computers manufactured worldwide. Similarly, Microsoft used to build its own Xbox consoles before handing control over to Sony.
So although it's true that no one wants to lose money by selling their own products, sometimes it's worth doing so if it turns out better than buying somewhere else.
Now that you know what white labeling really entails, you should understand what the phrase actually means. White labels refer to any kind of service provided by a third party vendor. Typically, these come with certain standards attached to ensure that the final result meets customer expectations. In addition, the vendor must meet certain legal requirements to avoid falling foul of anti-counterfeiting laws. These include ensuring that the packaging looks authentic enough to fool customers into thinking that the product comes directly from the company itself.
Some industries require additional certification for white label vendors. An example here would be medical supplies, where regulatory agencies insist that every single batch produced must contain identical components. Otherwise, patients could suffer harm because of faulty medicine distributed across the country.
A similar situation occurs within financial markets too, whereby banks must maintain strict segregation between their own funds and those held by clients. Any discrepancy between the two sets of accounts results in fines for the bank, so it needs to be absolutely certain that client deposits remain separate from their own.
Finally, white labeling is often referred to as "private label" for obvious reasons. Private label basically means putting your own logo onto a product that's been designed elsewhere. Companies regularly use this technique to boost revenue and reduce costs. By taking ownership of a product and modifying it slightly according to specifications set by the buyer, a company can save vast amounts of money compared to purchasing stock outright.
You may hear the terms white label and private label mentioned together quite frequently. While they are indeed related, they differ significantly.
Private label refers specifically to reselling products that have been bought wholesale. To explain further, imagine a company that buys in bulk quantities of shirts from various factories. Once they receive the finished garments back, they pack them off to stores to sell. Each shirt bears the brand name of a particular store, and therefore becomes known as a private label shirt. The process takes place entirely internally, meaning that the customer never sees the actual brand name on the garment. Instead, they only notice the store’s name printed on the tag.
On the other hand, white label refers to a practice whereby a third party creates a customised version of a given product. When this happens, the original maker doesn’t appear anywhere on the finished article. Instead, the consumer gets a distinct impression that the product came straight from the manufacturer.
When deciding whether to purchase a product, always check online reviews carefully. Look for information posted by previous buyers regarding the experience they had with the seller. Try to gauge whether the comments offered sound genuine and reflect the opinions of real people who had dealings with the vendor in question. Don't forget to look at feedback left by competitors too. If one provider consistently receives positive ratings whilst another fails to match them, then it's usually safe to conclude that the former is far superior.
If possible, try visiting the website of the firm in person. If possible, do this during regular working hours, since you wouldn't expect someone to be available 24/7. Ask questions whenever appropriate, especially if you're unsure of a specific aspect relating to the product. Also, don't hesitate to contact support staff via phone call if necessary. Just remember that it's easier to resolve problems face to face than over email.
Ultimately, remember that the best way to evaluate a potential vendor is to spend some time browsing their site and checking out their portfolio. Take note of the range of products they offer, along with prices and delivery timescales. Make sure that the website displays high resolution images of merchandise as well as videos showing examples of past projects. Finally, get hold of samples of previously completed jobs to assess whether the finished product matches your expectations.
Looking for a white label partner? Here are our top picks for the absolute best white label providers in 2020.
No, they are not the same. White hats aim to improve search engine rankings for websites, whereas white labels focus solely on improving visibility and boosting traffic.
There's no denying that both approaches can help increase web presence, particularly when combined with other marketing tactics. However, white hats tend to target long tail keywords, whereas white labels concentrate on short tail phrases. Furthermore, white hats typically employ techniques that fall outside Google's guidelines, including link schemes, content farms and blackhat methods.
That said, a combination of strategies can prove highly effective. For instance, you could hire a professional SEO specialist to perform keyword research and implement relevant changes to your website based on the findings. Then, once you've established a solid foundation, you could engage a white label expert to tweak your digital strategy in order to drive targeted traffic towards your landing page.
To sum up, here's a quick summary of the main differences between the three types of services discussed above:
· White label resellers sell pre-made products that bear the identity of another company.
· Private label suppliers sell stock products that have been modified by adding extra features.
· White hats use unconventional practices to gain higher rankings for website pages.
With that in mind, it shouldn't surprise you to learn that white label solutions vary widely in price. Prices depend largely on factors such as size, scope and complexity. For example, smaller operations generally charge lower rates. Likewise, small tweaks to an existing product will likely fetch a cheaper rate than full-scale overhauls. On the flipside, larger enterprises often opt for white hat SEO specialists to handle bigger tasks. As a consequence, prices rise dramatically.
When you’re looking to start your own business in any industry, one of the first things that comes up when researching how to get started is finding out about licensing. There are so many different options available, it can be overwhelming! And while there are some great benefits to each type of license, they also come with their own challenges. If you want to understand all of them before deciding which option might work best for your business needs, here’s an overview of four popular types of licenses.
Private Label vs White Label Software
There are two main categories of license agreements that allow companies to use third party products without having to pay royalties or fees. The terms “private label” and “white label” refer to these two distinct models. Let’s take a look at both of them.
Private Label License Agreement
A Private Label License Agreement (PLSA) allows a company to use another brand name or logo on its website or marketing materials. This means that if you have a client who wants to market their ecommerce site under your trademarked name, they don't need to negotiate anything separate from that customer contract. When this happens, we say that the client has entered into a PLSA with you. It doesn't matter whether the other person owns the rights to their branding because you're still using their branding—it just looks like yours.
The most common way to enter into a PLSA is through a standard non-exclusive reseller agreement. You agree to provide services and sell the branded product on behalf of the original owner, and they pay you a commission based on sales generated by this arrangement. In exchange, you keep 100% of those commissions. Some people think that entering into such an agreement is only beneficial if the other side is paying you less than fair value. But in reality, it works both ways. By agreeing to give away 25 percent of every sale to the seller, you’re able to charge more for your service. That extra income can go towards covering the cost of maintaining your team and building new features.
On the opposite end of the spectrum, a white label software license agreement lets you operate a custom version of someone else’s product without ever meeting face-to-face with the creator. A white labelling model requires no upfront payment whatsoever, and instead offers royalty-free access to the source code behind the app. As long as you follow the rules laid out in the agreement, you can make changes to the program to meet your specific requirements and add additional functionality. After completing the customization process, you can then rebrand the app and offer it to clients via the web.
If you choose to create a white label solution yourself, you must abide by certain guidelines set forth in the Terms & Conditions section of the agreement. For instance, you should never alter core functions of the application, modify the user interface design, change the data format used by the app, remove security measures installed by the vendor, or share the source code with anyone outside of your organization. These restrictions ensure that customers receive exactly the experience they expect from the app.
In addition to following these strict guidelines, the developer may even require that you sign a Non Disclosure Agreement (NDA). This prevents you from sharing any details regarding the creation of the app with others besides your internal staff. While many developers will consider signing NDAs optional, they often prefer not to extend the privilege to partners who aren't bound by the same confidentiality obligations.
Here’s where things get interesting. Although white labels are typically created by independent parties, some apps offer a hybrid approach wherein the creators retain full control over the operation of the app while allowing users to customize it according to specifications provided by the buyer.
We mentioned earlier that both private label and white label involve giving away part of your revenue to the provider of the product. However, there are key differences worth noting. First off, let’s talk about the advantages of each model.
Advantages of Private Label Licensing Model
One advantage of a private label license is that you can avoid negotiating the price tag associated with purchasing a fully developed app outright. Instead, you can simply purchase a piece of intellectual property (IP), which gives you permission to run the app on your own servers. Not only does this mean that you can save money upfront, but it also helps protect against future legal issues down the road. Should the IP holder decide to sue you for copyright violation, you won’t be liable since you didn’t develop the app.
Another advantage of private labeling is that you maintain complete editorial control over your content. Since you’re creating your own copy rather than relying on someone else’s, you have the ability to include all kinds of unique elements that wouldn’t appear anywhere else. Even better, you can tweak the app to fit your exact target audience. One thing to note though – unlike with white labeling, you cannot completely rebrand the app after you finish developing it.
Advantages of White Labeling Model
Unlike private labeling, the white labeling model allows you to build your own customized version of an existing app. Because you’ll be working directly with the developer, you won’t have to worry about getting sued later. Plus, you'll enjoy all the perks of owning the app entirely, including being able to update and improve it whenever needed. You can even add new features to the app without asking permission from the creator.
Since you’ll be operating a custom version of the app, you can easily tailor it to suit your particular niche. For instance, you could create a digital magazine that targets millennials. With this kind of flexibility, you can focus on adding value to your readership without worrying about losing control of the entire project.
You bet! Both private label and white label are forms of licensing arrangements whereby the licensee gains access to content owned by a third party. One big difference between the two is that whereas private labeling involves using the licensor’s trademarks, white labeling deals exclusively with the underlying technology.
To put it plainly, if you were to apply for a private label license, you would need to submit a formal request to the original IP owner. On the other hand, applying for a white label agreement means that you already know the identity of the developer(s) whose tech you’d like to incorporate into your product. So essentially, you’re doing both at once!
Now that you know what constitutes a white label solution versus a private label, you can figure out how to proceed depending on your situation. Here are three simple steps you can follow to help determine whether you should pursue either route.
Step 1 - Understand Your Needs
Before making a decision, it’s important to answer a few questions: What exactly are you trying to accomplish with your app? Are you planning to launch a standalone platform for consumers or small businesses? Or perhaps you want something designed specifically for online retailers. Once you identify your goals, you’ll be able to narrow down potential solutions accordingly.
For instance, if you plan to release a mobile app targeted toward consumers, you’ll probably want to invest in a private label license. On the other hand, if you intend to create a B2B tool for accountants, you’ll likely opt for something more flexible, such as a white label agreement.
Step 2 - Decide How Much Control Over Development You Want
Once you've decided on your desired outcome, you’ll need to assess your level of involvement during development. The degree to which you participate will ultimately dictate which licensing model is right for you.
With a private label agreement, you’ll remain hands-off throughout the whole process. You’ll merely buy the IP, install it on your servers, and send traffic to the hosted landing page. From there, the developer handles everything else, including updating the app, adding new features, and providing support.
By contrast, with a white label license, you’ll gain complete control over the app’s coding, but you’ll lose direct oversight of the final result. To begin, you’ll collaborate closely with the developer to identify areas needing improvement. Then, together, you’ll implement changes until everyone agrees the finished product meets your expectations.
Step 3 - Determine Whether You Need Any Special Permissions
Even if you have no intention of modifying the app, you might find that the developer requests special permissions. Examples include requiring the ability to upload files larger than 4GB onto your server, or installing additional plugins. Before granting approval, ask yourself why the developer needs this capability. Is it required to deliver optimal performance across multiple platforms? Or is it necessary to satisfy regulatory standards? Only grant these permissions if they’re absolutely essential. Otherwise, you risk running afoul of copyright laws, which could lead to costly fines or lawsuits.
White labeling refers to the practice of creating your own branded version or variant of an existing product. White labels are often used by companies who want to offer their customers a more personalised experience and create brand loyalty with them while also gaining revenue from selling other products that complement theirs. One example would be Uber’s ‘UberEats’ - where users can order food delivered straight to their door using the company's app without ever having to leave it.
The term has been around since the 1980s when Apple was able to sell its computers under the name "Apple Computer" rather than just calling them 'computers'. It’s now becoming increasingly popular in business technology thanks to the rise of cloud computing. Offered through white label partnerships, SaaS (software as a service) vendors have access to hundreds of thousands of potential clients across multiple markets.
A growing number of people are making use of these services and there are many benefits to doing so. The most obvious being that they don't need to build out new IT infrastructure which will save money upfront and allow them to focus their time and energy elsewhere. However, offering software as a white-labeled service offers even greater advantages including increased flexibility, improved branding, lower cost, faster development cycles and higher customer satisfaction.
In this article we look at white label software and how those working within the industry can take advantage of it themselves.
GoHighLevel is one of the top 10 highest rated SaaS tools available today and currently has over 1 million active accounts. They're a perfect candidate for white labeling because they already offer a fully functional toolset that allows anyone to run email marketing campaigns quickly.
They've got everything needed to send newsletters, promotional emails, social media posts, SMS messages, landing pages and webinars. This includes all the features necessary for any kind of modern campaign such as autoresponders, advanced segmentation options, dynamic content creation, scheduling and tracking analytics.
If you wanted to create something similar, you'd simply have to purchase a license for each individual user account. But if you were interested in providing this platform to others then you could instead buy a monthly subscription for $9 per user. You'll still need to provide them with hosting space, domain names and SSL certificates however.
You can read our full review here.
Anyone looking to start up a white label partnership should first assess whether or not GoHighLevel is right for them. If it isn't, they can try another solution like MailChimp, AWeber, Active Campaign, Drift or Marketo instead.
Once GoHighLevel is chosen though, it's possible to sign up to become a partner. As mentioned earlier, you'll only pay once per month for every single user you wish to add to the program. From there, you'll be given access to the dashboard page where you can manage your client list and set up automated drip campaigns.
There are plenty of different ways to market your brand too. For instance, you can choose to display links to your website in exchange for visitors clicking them. Or you may decide to integrate Google Analytics into your site in order to track traffic metrics.
It's important to note that although this is technically considered a form of affiliate marketing, it doesn't require you to share commission with third parties unless you want to. However, depending on the type of deal you strike with prospective partners, you might be required to make some sort of contribution towards promoting their services.
For instance, you may receive commissions based on sales made directly via your link or you may be asked to place ads alongside your website to help promote your relationship with the vendor you partnered with. Either way, you always retain 100% ownership of whatever income you generate.
When someone signs up for a white label package from GoHighLevel, they give you permission to use their contact details and information for sending out mailings. Your job is to ensure that each message gets sent correctly and looks professional.
As part of this process, you'll want to include a welcome letter explaining why they signed up to use your service. Depending upon the size of your network, you can either write this yourself or hire a copywriter to assist you.
Next, you'll want to explain exactly what they can expect from your service going forward. Do they need to sign up for anything specific? Will they see regular updates about new offerings? What else can they expect from you?
Finally, you'll need to ask them to confirm their interest in signing up for your service. Once they agree, you'll need to collect payment details along with their credit card or PayPal info. After that, you'll need to wait until they receive confirmation that their subscription has started before moving onto the next step.
At this point, you'll handover their login credentials and begin adding contacts to your database. Once you reach 50 subscribers, you'll need to move onto Step 2: Create a Landing Page & Automated Email Marketing System.
Here, you'll be able to configure everything involved with your mailing system. In particular, you'll be able to select the template design that you want to use, adjust settings like frequency and subject lines, schedule when the campaign runs and pick between auto responders and simple opt ins.
You can also edit your templates to customize things further. For instance, you may change fonts, colours, images and text. At the same time, you may also be able to import custom CSS stylesheets. Finally, you can upload a logo image from Dropbox or Google Drive to represent your business online.
Before you know it, you'll have created a whole series of automated emails that will go live whenever somebody subscribes to your service. To keep things running smoothly, you'll need to check back regularly to update your database and tweak certain elements like frequency and timing.
Lastly, you'll need to check back occasionally to verify that your emails aren't getting flagged as spam. Doing this means that you're free to experiment and test various methods to increase engagement rates.
The biggest advantage offered by white label solutions lies in their ability to streamline processes. Many marketers find that manually managing email lists is incredibly inefficient and tedious, especially when they have dozens or even hundreds of leads coming in daily.
By outsourcing this task to a reputable provider, you can easily cut down on both time and costs. With GoHighLevel, for instance, you can rest assured knowing that your data won't fall victim to hackers or compromised servers. Plus, you can avoid spending hours sorting through potentially unwanted junk mails.
Of course, you'll also enjoy the added bonus of saving money. When compared to traditional marketing strategies, white label packages tend to come with much cheaper prices. While this obviously comes with risks, it's worth taking the plunge if you think that a particular service fits well with your needs and goals.
With a little bit of effort, you can turn your white label venture into a long term source of profit. All it takes is planning ahead and setting clear objectives that you can achieve throughout the year.
That said, it's important to remember that no matter what you decide to do, it's vital that you remain patient. Remember that building a successful business takes time and that it's essential to stick to a plan. Otherwise, you risk wasting valuable resources and missing out on huge profits.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.