We live in the Information Age and have access to a sea of content. Smartphones are the extension of our arms and Google the extension of our brains, so information has never been easier to obtain. That makes for one problem though—what kind of content would people pay for?
You’d think that people simply read Wikipedia and search for YouTube tutorials when they need to learn something. The truth is quite different. Teachinguide’s analysis of Udemy’s online courses has shown that the average engagement for free courses is 2.55% and for paid ones 8.4%. Selling information products is a surprisingly lucrative business.
Information products, otherwise known as info products, are any kind of products created and designed to educate, guide, instruct, or teach you something. This term is usually used to denote digital goods (ask yourself if you’ve ever heard anyone call a regular book an information product—you didn’t).
There isn’t a clearcut definition of this term. Many websites offer their own explanation. One thing they all agree on is that it is not enough for a product to offer any kind of information to be considered an info product. It needs to teach you something, to offer instruction or an explanation.
Here are a couple of comparisons to help you grasp the difference between the two:
Not information product
A coming-of-age fiction piece about high-school kids and their problems
An instructional ebook on how to survive high school
An album of a musical band
A guided meditation audio recording
A birthday video of a child blowing out candles
A video on how to make a birthday cake
Information products can come in many different forms, such as written, audio, video, or a combination of a couple of these. They can even be live and interactive, like webinars, for example. This is not the kind of product you would sell, though. You need to find ready-made goods that you can put up for sale right away. The three best info products to resell are the following:
Various audio and video materials
Ebooks are the easiest to both find and resell. Many businesses sell ebooks on the side or offer them in their email campaigns for free. One thing to keep in mind if you plan to resell books online is to choose a niche and stick to it. If you offer a collection of random books, you won’t have a clear target audience, and you won’t be able to market your platform properly.
If you already have a business and want to sell ebooks on the side, choose the ones related to what you do. For example, if you run a fitness blog, you may want to offer ebooks on how to lose weight, tone up, or eat healthily. If you’re an educational platform, you could resell workbooks and coursebooks. Depending on the resell rights of your newly acquired product, you may even be able to claim authorship of the book.
Digital learning has become extremely popular. The global e-learning market is projected to go over $243 billion by 2022. Online courses save people time and money and are much more flexible than live courses. You can complete them from the comfort of your home and without the anxiety of embarrassing yourself in front of the others.
This is why online courses are a fantastic product to resell. They often combine two or more formats or allow you to choose the preferred one for you. For example, part of the content can be written, and another part would feature video instructions and tutorials. Again, as with ebooks, you should select a niche or choose the online courses that would best complement what you already offer to your clients.
These could include instructional videos, guides, how-tos, educational material, meditation guides, and so much more. The principles of choosing the right material to resell are the same as for ebooks and courses—choose a niche and stick to it.
Even if you set up a reseller business and don’t succeed, you’ll lose little to nothing. There are practically no negative sides to reselling information products. Here are the most important upsides:
Low overhead costs
Offer something cool to your customers
No matter whether you decide to start a whole new business as a reseller or add information products to your current offerings, this will prove to be profitable. You have to invest almost zero effort, and you’ll get a new, steady stream of revenue. This is the main reason why people choose to resell digital products when they need some money on the side.
Apart from the fact that you won’t have to invest almost any time and effort, you also won’t need to allocate much money for this venture. The best thing about information products is that, once you obtain them, you can resell them ad infinitum. There is no inventory, and you don’t need to renew your resources. You can sell one product as many times as you like to as many people as you like. The only cost you’ll have will probably be a small membership fee with your provider site.
If you already have a business and a website, you can add information products to your list of offerings. Some businesses even provide these goods free of charge. This can pay off in the long run as everyone loves getting free stuff in exchange for loyalty. You may also include some ebooks or videos in your email campaign to generate new leads.
You may be wondering where people get info products that they can resell online. Are they hard to find? The answer is no. There are plenty of websites offering these products that you can resell while retaining a clear conscience and not worrying that someone will sue you for using their products. The best way to get information products is to join a PLR membership site.
PLR membership sites are online treasure troves for resellers. These websites offer vast collections of resellable goods, which you can use freely. If you’re wondering whether they violate any copyright laws or anyone’s authorship rights, don’t worry. People offer their products for resale willingly as they also profit from this.
How do you use these sites? The majority of them require you to pay a small monthly fee or even make a one-time payment in exchange for access to their content. Some even allow you to download a limited quantity of products for free. Many PLR providers offer free instructions and tips to get you started.
If you don’t know where to start looking, we’ve got your back. Here are some of the best PLR sites out there:
All Private Label Content
Master Resale Rights
PLR eBook Club
InDigitalWork may be the most popular PLR membership site. It has been up and running for 12 years now and has over 100,000 members. They have everything you need to set up your own business, from training videos and web-hosting to ideas on how to use their products.
Videos, and more
They also update their offerings regularly. You can take this site for a test ride by registering for free. This way, you’ll get 200 free products.
All Private Label Content is even older than InDigitalWork. The site has been out there since 2006, and it is still among the best in the business. They offer niche-specific content and even a la carte bundles. Some of the focused memberships they offer include health, finance, business and marketing, self-help, etc.
This site can also help you set up your own business easily. You can go to their learning center to find out more about starting and growing your reseller business.
UnStoppable PLR has a base of 50,000 users. They offer a free run, which means you get 30 articles for free before you decide to register with them. They are fantastic for finding high-quality info products as they specialize in online courses, videos, and ebooks. This provider is so confident in their products that they even offer a 100% money back if you’re not satisfied with the product.
They provide everything to get you started, from training videos and resources to lead magnets and landing pages.
Surefire Wealth is another rich resource site that offers software, ebook, audio, and video material to choose from. They offer three membership plans:
Each of these comes with its own perks. They also have free training videos that explain all the tricks of the trade, such as resell rights, how to create a free blog, how to use their products, etc.
Master Resale Rights call themselves the largest catalog of information products. You can find anything you might need there:
Their products are rebrandable, and you can search by the niche that interests you. Some of the niches include health, beauty, self-improvement, finance, and many more.
PLR eBook Club is predominantly an ebook platform, but there are also articles and video courses. This membership site has around 24,000 members and 22,000 products. There are over 400 niches you can choose from. You get to pay a monthly fee and download an unlimited number of products. If you’d like to check the site out, they sometimes offer time-limited opportunities to subscribe for a free trial.
At this point, you read the abbreviation ‘PLR’ multiple times throughout the article. What does it stand for? It is one of the three main licenses that allow you to resell digital products. Here’s what you need to know about them.
PLR stands for private label rights, and this is the most flexible resale license out there. PLR allows you to resell the product, modify it, rebrand it, and even claim authorship. You can present the product as your own and change it to suit your preferences. The only thing you cannot do is claim the copyright as others can resell this product as well. In some cases, you can even resell the resale rights with this license.
This may be the most common license in the business of digital resale. MRR allows you to resell the product as well as resell the resale rights to your customers. Unlike PLR, this license doesn’t let you modify the product or present yourself like its author.
This is the most rigid license of the three. You only have the right to resell the product as it is. This means you can’t change it in any way or claim authorship over it. This license doesn’t allow you to resell the resale rights, which means your customers can’t keep reselling the product.
Private label rights (PLR)
Master resell rights (MRR)
Resell rights (RR)
Can you claim authorship?
Can you modify it?
Can you resell the resale rights?
You can get creative with reselling information products. You don’t necessarily have to start a new resale business. Here are a couple of ways to resell information products:
Set up a store through an eCommerce platform
Resell info products on your blog or site
Use info products for lead generation
There are numerous platforms online that allow you to create your own online shop and sell your products. These are usually easy to use and customizable. Some of the popular platforms you should check out include Selz and DPD. The most common way to pay for using them is through small monthly fees.
You can offer your info products directly on your blog or site. Some bloggers are making hundreds of thousands selling digital goods on their blogs. Whatever your business is about, you can find online courses or ebooks related to your field and resell them to your clients. If you’re not sure how to do it yourself, there are some eCommerce platforms, such as SendOwl, that can help you resell these products directly from your site.
This does not necessarily include selling your products. You can use info products in your lead generation efforts for free. Everyone loves getting free stuff in their inbox, and 26% of emails are opened only because they offer something appealing. If you need help creating these email campaigns, we have a number of white label lead generation software you can easily set up and use (you can even resell the software as your own).
Once you set up an online store or start selling info products on your site, you need to market them properly. Here are a couple of ways to help your products reach the right audience:
Whatever your business online, you need to get acquainted with search engine optimization (SEO). SEO can help you improve the visibility of your site and rank higher in search results. This is essential if you want people to be aware of your existence at all. SEO is especially important if you’re just starting out and have no existing customer base.
Social media marketing has become a common practice and the easiest way to reach your target audience. Creating profiles and maintaining social media presence may sound like too much work, but it pays off. If you’re an existing business and already have accounts on different social media platforms, marketing your new products there should be a breeze.
Email is still one of the best ways to reach your target audience directly. Using email marketing to promote your info products will be easy if you already have a business and correspond with your clients this way. If you’re starting a new business, you can make use of various email extractors to garner relevant contact info and reach your potential buyers this way.
Now that you know what kind of info products to look for, where to find them, how to sell them, and how to market them, you’re ready to start your new eCommerce business or refresh your existing one by adding to your offerings.
Become CEO of your own lead generation software company, just follow our battle-tested guidelines and rake in the profits.