Tips to Grow Your Brand Youtube Channel

Youtube is an invariable part of every individual's life. According to a report published by Youtube in 2019, people watch over a billion hours of videos daily. The numbers might seem extrapolated, but if you think about it, the way people consume content on the internet has changed significantly over the years. 

Youtube, when it was first launched, had a random, ambiguous, and poor-quality video of one of the founders at the zoo; this was way back in 2005, and things have changed significantly since then. Over the years, the number of videos uploaded to Youtube, the number of content creators, and course the number of viewers have all increased exponentially. 

From zero users to over a billion users, Youtube has grown to become one of the most popular platforms on social media. With over 2.6 billion users, it comes only second in popularity as a social media platform in 2022. With a significant part of the world population active on this platform, it is a space that entrepreneurs cannot miss out on. As a business owner or a marketer, now is the time to start creating videos to promote on Youtube if you are not doing it already. In this blog, we will provide you with some useful tips and tricks to grow your brand's youtube channel. 

1. Create A Brand Account

You should create a Youtube brand account instead of a regular Google one. When doing this, you can let multiple people manage your brand channel instead of linking it to your personal Gmail account. As it is linked to your brand, you can add numerous people as Brand Managers and owners to let them help you with the content and channel management. 

2. Art Sets Your Channel Apart!

It is important to make your Youtube channel stand out from the rest and resonate with your brand. To do this, you can create customized channel art similar to your brand's logo, color scheme, and font. You can upload a personalized profile picture and cover picture for the channel. Besides that, you can also use customized thumbnails for all your Youtube videos. Doing this will help your audience instantly identify your videos and engage with them. Most online video editing tools come with the option to edit and resize images for Youtube channels. You can try these pre-existing YouTube templates to create professional channel art that helps your brand stand out from the rest.

3. Create Videos With A Strong Hook

The online attention span of the audience is constantly reducing. According to a recent psychologist report, the online attention span of the audience for videos is just 20 minutes, which means that your video should never be longer than this duration. However, if you are planning on sharing the videos on other platforms, you should ensure they are no longer than 60 seconds. You should make intro videos for YouTube from any fluff and get to the point to engage your audience better. This means that you should have a strong hook to your video. 

4. Find Your Brand Voice

There are thousands of Youtube channels probably posting similar content to yours. The challenge is to find a way that helps you stand out from the crowd. You can do this by identifying your unique voice and brand identity. It includes having a clear vision of what you wish to achieve using this Youtube channel, what this means to your brand, who are your audience on Youtube, your brand goals, and the kind of content you wish to share. 

5. Add Watermark to Your Video

The content you post on Youtube takes a lot of hard work. You need to develop a script, shoot it, and invest in actors, animation, and other tools needed to produce the final output. In other words, it is your intellectual property and hence your responsibility to protect it from being stolen online. So, make sure you add a watermark to all your videos. Most video editing tools let you do this without a problem. 

Make sure you prominently add the watermark without interfering with the video viewing experience. Besides helping you protect your content, adding a watermark also helps you gain better visibility for your brand's Youtube channel. That's because every time someone shares the video, even if they were to download and share it, the video would have your watermark, meaning the viewer would know that you own the content. 

6. Have A Strong Ending

The recency effect is as important as the primacy effect in your video. This means that you should leave your audience with a feeling of satisfaction toward the end of the video. Remember, cliffhangers and bad endings are good for television shows and movies but not for your Youtube videos. 

So, give them closure. You can also add an interesting end screen to all your videos to let them know that the video is over, and they can watch another interesting video from your brand. You don't have to worry in case you don't have a professional editor on your team. All you need to do is find an online video editor with end-screen templates and add it to your video while editing. You can customize these end screens with call-to-action relevant to your brand and guide them toward the desired action.

7. Create Teaser and Shorts

Youtube shorts are the most trending content format currently. According to a recent report, Youtube shorts receive over 15 million views every day- you can reach out to a wider audience base, even if they have not subscribed to your channel, by creating Youtube shorts. It does not mean creating fresh content for Youtube shorts; instead, you can repurpose your existing content by breaking it into multiple chunks and sharing them on your brand's Youtube channel as shorts. You can also create catchy teasers and trailers for your long-format videos to share as shorts. Your audience would be hooked to this easily consumable content and will keep coming back for more. 

Conclusion

Youtube has been one of the most popular platforms for nearly two decades. Going by the current trends, we can confidently say that video content is here to stay, and thus Youtube will continue to be as popular as ever. So, now is the time to start working on your brand's YouTube channel to grow your business, brand visibility, and customer engagement. We hope the points in this blog come in handy to help you achieve your goals. Do let us know your thoughts in the comments section.