Starting and growing your own online business is no small feat. The pandemic forced many businesses to close their doors or shift operations entirely into eCommerce - but that doesn't mean it's impossible! With proper planning and preparation, anyone can set up shop on Amazon, Google Shopping, eBay, Etsy, Facebook, Instagram, etc., creating revenue streams while working remotely or even at home. In fact, there are several ways to go about setting up such an enterprise. Here's what you need to know if you're thinking about starting one yourself.
If you want to start an online business quickly without having to deal with any technical hurdles, here are some tips to help you get rolling right now. If you have experience already running an online store and just want more information on where to begin, check out our guide to getting started as a drop shipper.
1) Figure Out Your Business Model & Niche
First off, you'll probably be best served by choosing a niche market that interests you enough so that you can develop a strong brand identity around it. This will make it easier to find customers who can support you financially and emotionally once your website starts bringing in cash. A good way to figure this out is to look through forums, social media groups, blogs, and other platforms dedicated to your chosen field. See which ones attract people most often, then take a closer look at those communities. You should also read reviews left by past buyers to see whether they had positive experiences or not with certain products/services (and why). Once you've found something compelling, spend time researching its industry thoroughly before making any decisions. It's important to pick a topic that appeals to you personally because ultimately, that kind of passion will drive your success. Don't let others' negativity influence your decision either -- remember, you're building a business for yourself, not someone else.
2) Decide Where To Buy Products & Sell Them Online
There are dozens of great options available to buy wholesale clothing and accessories, books, electronics, tools, household goods, toys, jewelry, furniture, beauty items, and much more. One thing to keep in mind though is that buying everything individually would cost you far too much money over the long term. So instead, consider purchasing bulk orders directly from manufacturers whenever possible. That being said, don't forget to price competitively. And always pay attention to sales tax rates wherever applicable. When all is said and done, you'll end up spending less overall than shopping locally.
3) Find An Authorized Vendor For Supplies & Services
Once you've identified a product line you'd like to sell, you'll need to contact vendors and suppliers to ensure that you're able to purchase the relevant materials and services needed to run a successful operation. Some companies offer special deals for new sellers, but for the most part, you'll simply need to place bids on auctions or bid on contracts offered by established brands. As soon as you receive an order, confirm delivery dates, payment methods, and terms of service with them. Then follow up periodically to make sure everything goes smoothly.
4) Set Up Shop On The Most Popular Platforms
Now that you've secured inventory, supplies, and services for your venture, it's time to choose the platform(s) you'll use to launch your online business. There are plenty of choices out there for every type of entrepreneur, including popular names like Amazon, eBay, Google Shopping, Aliexpress, Craigslist, and Etsy. Each offers distinct advantages and drawbacks depending on your needs and preferences, so weigh these factors carefully before deciding on one particular site. Another factor worth considering is the level of competition in each marketplace. While big name retailers usually enjoy a healthy presence across multiple sites, smaller shops tend to thrive primarily on one major platform. Be wary of this when weighing your options.
5) Get Paid By Setting Up Dropshipping Profits Account
To turn a profit selling merchandise online, you'll need to create a dropshipper account with a reputable company that allows you to accept payments directly via credit card. These accounts typically charge anywhere between $7-$10 per month, but they come with perks like automatic shipments tracking, priority customer service, 24/7 access to customer emails, and additional discounts. Plus, since you won't be handling any shipping costs, your margins are likely to increase substantially. Once you sign up, you'll also need to upload photos of your merchandise to show potential clients exactly what they'll be receiving when they click "buy."
6) Take Advantage Of Marketing Strategies Like SEO, PPC Ads, Social Media Advertising, Email Marketing, Video Sales Letters, Content Creation, Influencer Marketing, Landing Page Optimization, Lead Generation Software & More...
When launching your online business, it helps greatly if you already possess existing knowledge about digital marketing strategies like search engine optimization (SEO), paid advertising campaigns, email marketing, video sales letters, content creation, influencer marketing, landing page optimization, lead generation software, and more. Otherwise, you may waste valuable resources trying to learn everything on your own. Instead, invest in a course that teaches you everything you need to know about online marketing basics. Or better yet, hire a professional agency that specializes in internet marketing.
7) Make Sure You Have Enough Capital To Start Off Right
Before opening your virtual storefront, you'll need to prepare accordingly. First, you'll need to secure capital to fund your startup. Ideally, you should aim to raise funds using debt financing, equity funding, crowdfunding, loans, bank lines of credit, or personal savings. But whatever method you decide upon, be sure to plan ahead and budget appropriately. Also, consider adding insurance against theft losses, bad debts, and product recalls among other risks. Finally, be prepared for unforeseen expenses related to employee payroll, taxes, licensing fees, legal fees, repairs and maintenance, and more. All told, you might end up investing tens of thousands of dollars upfront before turning a profit.
If you're looking to expand beyond physical retail stores, you might consider opening an online store first as a step toward expanding further. However, if you wish to focus solely on online commerce, you'll still need to work hard to establish credibility in your target audience. After all, shoppers tend to prefer brick-and-mortar locations, especially during times of crisis. So unless you have extensive prior experience in online marketing, you might want to hold off until 2021 or later to avoid disappointing early adopters. Regardless of the specifics, it's crucial to remain vigilant throughout the entire process. Always monitor sales figures closely, respond promptly to customer inquiries, and make improvements based on feedback.
As mentioned above, there are countless variables involved in successfully establishing an online business. Depending on your situation, expertise, and financial means, you could potentially face challenges along the way. Fortunately, however, there are numerous helpful guides that outline the necessary steps for beginners. Here are three of the most comprehensive resources we came across:
· How to Start a Small Business From Home [Broken URL Removed]
This article outlines the essential considerations you must take into account before jumping headfirst into your own online business. Among the key points covered include finding a profitable niche, securing capital, selecting an ideal location, and preparing for growth.
· Starting and Running an Internet Store [No Longer Available]
Another detailed blueprint for aspiring entrepreneurs, this manual provides guidance on topics ranging from creating a domain name to managing finances. If you're interested in learning more, you can download the PDF version for free.
· Building a Successful Online Business Course [No Longer Available]
A thorough overview of how to start an online business, this training program includes lessons on how to determine your goals, select a suitable business model, manage risk, handle competitors, and more. Check it out if you're serious about becoming a digital entrepreneur.
The pandemic has not only impacted millions across the world but also helped many people find new ways to earn some extra income while at home. One way is by launching their own eCommerce store or even creating an affiliate program and promoting them on social media platforms like Facebook.
Today’s post will cover several tips that can help anyone who wants to open up shop, especially if they have no experience in eCommerce. If you want to know more about working as an entrepreneur, check out our article on what it takes to be successful.
Before jumping into entrepreneurship, there are certain basic requirements one needs to meet first. First, you must ensure whether you actually qualify for running your own business. In order to apply for a small business loan through SBA (Small Business Administration), you should have at least $10K worth of liquid assets. This includes checking accounts, savings account, stocks, bonds, etc. You should also make sure you don't owe any debts such as credit card bills.
Second, you need to understand all the different types of taxes involved with being self employed. There's Social Security tax, Medicare tax, federal unemployment insurance, state unemployment insurance, sales tax, property tax, franchise tax, and other miscellaneous taxes depending on where you live. The good thing is these taxes aren't too difficult to calculate since most of them depend on your gross earnings and net profits.
Next comes determining which type of business you'd prefer to run. It depends on personal preference so decide this early because once you've chosen a product you'll be dealing with day in and day out. For example, if you're interested in fashion, then maybe you should choose something related to clothing like handbags or shoes. On the other hand, if you love food and cooking perhaps you would rather sell kitchen utensils, spices, cookware, etc. Whatever you decide, remember that each item sold requires its own set of inventory -- either products or services. So think carefully about what you plan to offer.
Finally, you need to create a solid financial foundation and develop strategies that work best for your situation. A lot of people opt to use drop shipping instead of setting up their own storefront. However, for those who already have a website, why not go ahead and promote your wares using the same platform? Either way, here are seven steps to taking the plunge and becoming an independent seller.
1) Create your company name and logo. Most businesses today require to have a legal entity behind it so make sure you get yourself registered as a corporation or limited liability company. Once you've decided on a name and design, hire someone to draft up a business license agreement. Also, ask your lawyer about the necessary documents required to operate your business legally.
2) Choose your niche market. Think carefully about what kind of goods you're going to sell. Do you have skills that others could benefit from? Are you knowledgeable enough about the field to write articles about it? Or maybe you just enjoy discussing topics that interest you. Or maybe you just see something unique and interesting in a particular industry that nobody else seems to care about.
3) Decide on a product line. Remember that every time you buy something from a vendor, you pay commissions, transaction fees, and sometimes even handling charges. These costs add up fast. Instead of carrying around heavy bags full of stuff, try finding items you can easily ship via email or courier service. But keep in mind that some vendors may take a cut of your profit margin. And some items might not be available unless you have a physical presence in the location where they're manufactured.
4) Get started! Now that you've got everything ready, head over to eBay or Amazon marketplace and begin listing your merchandise. Don't forget to include images and descriptions detailing exactly what it is you're offering. Be specific and honest about the benefits and features of your items. Make sure prospective buyers know how long your warranty lasts and whether or not returns are accepted.
5) Keep track of your expenses. When calculating profitability, remember that you're responsible for paying for your business' overhead. This means accounting for rent, utilities, employee payroll, customer support phone calls, postage, packaging supplies, etc. Some sellers will charge upfront fees for processing orders, managing fulfillment, and maintaining websites. Other sellers will simply pass along the additional cost to customers. To figure out how much money you'll end up making per sale, multiply your total monthly revenue times 12 months (the typical length of a contract). Add in any startup costs and subtract anything you spent on advertising or promotion. Then compare the result to your estimated yearly salary.
6) Plan for growth. As your business grows, you'll naturally need to expand your operation. Consider hiring employees to handle tasks that used to be done manually. Perhaps you could invest in bigger warehouse space to accommodate larger shipments. Maybe you'll upgrade your office equipment or acquire better software tools. Just make sure whatever you do, it helps grow your bottom line.
7) Start building your brand. With every step forward, you gain momentum towards success. Whether you're a beginner or advanced, the key is consistency. Consistently deliver high quality content that educates potential clients about your offerings. Stay true to your vision and values and never compromise integrity. Your reputation is everything.
If you already have a webstore, now is a great opportunity to increase traffic and conversion rates by adding relevant offers to your landing pages. Try placing ads on Google AdWords or Bing Ads or sign up for a Pay Per Click campaign on Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and more.
You can also leverage existing networks by joining forums and groups dedicated to your industry. Post helpful answers to questions asked frequently. People appreciate seeing that you took the time to research a topic thoroughly. Ask for advice from experts and share valuable information you learn. You'll soon discover that word spreads quickly within communities and you'll establish trust faster than ever before.
Of course, if you are looking for a quick solution, you can always turn to third party solutions. These allow you to connect directly with customers without having to worry about fulfilling orders yourself. They provide instant payment methods and secure checkout options. Here are three popular examples:
8) Shopify - Shopify makes it easy to launch a virtual storefront. You can accept payments instantly and integrate with multiple shopping carts, including PayPal, Stripe, Square Cash, Venmo, Apple Pay, Dwolla, Bank Transfer, Moneybookers, Zelle, Webmoney, iDEAL, Skrill, Neteller, Klarna, InstaDebit, OKPay, Yandex, Qiwi, QIWI, Paysafecard, Trustly, and many more. Plus, you can customize your theme and design according to your preferences.
9) Big Commerce - Built specifically for retail merchants, Big Commerce allows you to manage your entire online store from a single dashboard. You can accept both major credit cards and bank transfers all while receiving real-time stock updates. Plus, you can access your data anytime and anywhere thanks to mobile apps.
10) Wix - Wix gives you complete control over your site layout. You can edit templates, upload photos, create videos, embed widgets, change fonts & colors, and optimize your page load speed. Plus, you can save your customizations as themes that you can rebrand later on. For instance, you might want to give your site a distinct look by choosing a color palette similar to that of your favorite sports team.
11) Weebly - Weebly provides drag and drop editing capabilities for almost any element imaginable. From headers to footers to navigation bars, you can customize nearly anything to fit your style. All you have to do is click "Edit" next to any section. You can also import HTML files to add dynamic elements to your site.
12) Magento - Like we mentioned above, Magento is perfect for retailers looking to build an extensive network of stores. Not only does it boast superior security, but it also supports hundreds of extensions and plugins to boost conversions. Plus, it offers countless customization opportunities allowing you to completely transform the user interface.
13) WordPress - Another powerful option is WordPress.com. While it doesn't come preloaded with plugins, it still boasts dozens upon dozens of useful ones. Many of these are compatible with WooCommerce, another popular plugin that lets you process transactions and maintain relationships with users.
14) Squarespace - Squarespace is a beautiful tool built specifically for bloggers and designers alike. Its intuitive editor allows you to tweak layouts and add images without writing code. Plus, you can host unlimited domains, publish blog posts automatically, and receive automatic backups.
15) GoDaddy - GoDaddy is known for hosting simple yet effective domain names. What sets it apart from competitors is its simplicity. Even beginners can navigate its menus and create a professional-looking site in minutes.
COVID-19 is not only impacting our daily lives in India but also making people think about their future and what they want out of life. It's giving us all time to reflect on where we stand today as individuals and as a society. In these uncertain times, many have started thinking about building an online business. The pandemic has changed everything including the way businesses operate. However, there was always one thing that remained constant - the need to earn income. And now more than ever it seems like everyone wants to make some extra cash by setting up an online business.
Starting any new venture requires planning and preparation. This includes both physical and mental aspects such as developing a plan, identifying goals and working towards achieving them. If you're looking to create your own online business or even just get into affiliate marketing, here are seven important steps to take before jumping headfirst into digital entrepreneurship.
Before getting into details of each step, let’s look at the big picture so that we can understand why this particular set of guidelines will help you succeed in creating an online business.
1) Know Your Market – You must know who you’re going after if you want to run a successful online business. Are you targeting small businesses or consumers? Do you offer products for sale or services? Once you figure out exactly whom you are trying to reach, you need to determine which platform would be best suited to bring those customers to your site. For example, if you sell clothing items, then maybe you should go with Shopify while if you sell electronics, perhaps eBay might work better for you.
2) Identifying a Niche – Now that you know who your target audience is, you need to decide whether you are selling directly or through an affiliate network. Depending upon your product type, you may find multiple niches within your niche. For instance, if you are selling fashion accessories, you could choose between jewelry, handbags, hats, scarves, etc. One good place to start narrowing down your options is to check out marketplaces like Amazon Fashion and Etsy. These sites allow sellers to post listings for different categories (like apparel) and buyers can browse through them based on price range, brand, color, size, etc. Another option is to conduct surveys on various forums related to your industry to identify potential customer needs.
3) Developing Products & Services – When choosing the right marketplace to sell your goods, it is essential that you develop high quality products and provide excellent customer service. While eCommerce platforms offer prebuilt templates to design beautiful websites, designing your own website using WordPress is another great option. Also, depending upon the nature of your business, you could opt for either drop shipping or wholesale distribution.
Drop shipping refers to buying inventory upfront and selling it later without actually having to carry the stock yourself. Wholesale distribution allows you to buy wholesale products and resell them to end users. Both processes require significant knowledge and expertise. So, make sure you invest your time accordingly if you don't already have enough experience.
4) Establishing Relationships With Customers – Before you launch your online store, you need to establish relationships with existing customers and attract new ones. To ensure repeat sales, you need to engage with your current clients regularly via email newsletters, social media posts, text messages, phone calls and video chats. Make sure that your messaging is clear, concise and provides value to your subscribers/customers.
5) Marketing Your Business – After launching your online storefront, you need to promote its existence via SEO, PPC campaigns, videos, blogs, articles, podcasts and other promotional activities. A strong presence across all channels ensures that your business gets noticed by prospective customers.
6) Monetizing Your Online Store – There are several ways to monetize your online business. Some prefer to use pay per click advertising while others rely heavily on Google AdSense. Either method works well provided you keep track of your ROI. If you are opting for pay per click ads, it pays to learn basic keyword research techniques since it helps you zero in on relevant keywords that drive traffic to your site. If you're interested in learning more about pay per click ad networks, read our guide to finding the best pay per click advertising agency.
7) Growing Your Brand – Building a solid foundation for long term growth involves investing time and energy into establishing a recognizable brand identity. By keeping tabs on trends and listening closely to feedback from your customers, you can improve your offerings over time. At least once every quarter, review your entire business model to evaluate key performance indicators and make necessary changes that align with your vision.
Now that you've got a grasp of the basics behind starting an online business, here are three simple tips to kickstart your journey.
1) Choose a Platform – Choosing the right eCommerce software isn't easy. Although most popular platforms like Magento and Shopify boast impressive feature sets, they come at hefty costs. Instead, try signing up for a trial account with a few reputable providers like Big Commerce, WooCommerce, Volusion and PrestaShop. Each offers features like shopping carts, payment gateways, advanced analytics tools and 24/7 support.
2) Create Content – Creating content is one of the simplest methods to grow your audience and increase engagement rates among visitors. Start off by writing blog posts highlighting your latest deals and promotions. Use infographics to explain complex concepts in simpler terms. Alternatively, write short eBooks to share insights with prospects. Whatever you produce, make sure it adds real value to your readers' lives.
3) Promote Yourself – Just because you have created valuable content doesn't mean anyone else will see it! Even though search engines prioritize user generated content, it still takes effort to rank highly on SERPs. Hence, you need to optimize your profile page by adding compelling images, engaging headlines, useful links and reviews to generate interest. For example, if you are offering mobile app development services, include screenshots of previous projects along with testimonials from satisfied customers.
Finally, remember that success never comes overnight. Building an online business takes time and patience. But with consistent efforts and dedication, you'll surely reap rewards sooner rather than later.
Just follow our battle-tested guidelines and rake in the profits.