White-labeling is the process of creating and selling branded goods without owning or operating those businesses in their own right. It's a common practice in ecommerce platforms like Etsy where sellers resell items they create under another brand name. So if you're interested in starting an online store but don't have any experience with building one yourself, white-labeling might be for you. And it can also provide an opportunity to earn some extra cash by designing logos on the side!
If you've ever worked at a traditional advertising agency, then you already know that there are two main types of employees: freelancers (who work remotely) and full-time salaried staff members who get paid by the project. But what about the people between these two categories? These are the contractors -- people who work part time on projects and receive payment based on how many hours they put into them. Freelancers usually make more money than contractors because they only need to show up once while contractors must come back every day to complete their assignments.
The difference between a contractor and a freelancer isn’t just about income though. They each have their own set of advantages and disadvantages when working from home.
Freelancing has been around since ancient times, even before the first cities were formed. The word "freelance" comes from the French term “libertin," meaning someone who lives outside of society. This was originally used to describe political dissidents during the 18th century, but today it refers to anyone who works independently instead of having a boss.
Many freelance designers use hourly rates for clients so they aren't tied down to long-term contracts. In fact, this model allows them to take jobs whenever they want, which means they won't miss out on potential revenue. While most will offer packages ranging anywhere from $50 to $200/hour depending on the type of job, there are plenty of talented individuals willing to work for less. Many freelance designers choose to advertise themselves through websites such as Upwork, Fiverr or Guru.com. You'll find all kinds of gigs available including logo creation, web development, copywriting, social media management, etc., so check out the offerings and see what kind of rate appeals to you.
When deciding whether to become a freelancer or hire a professional team, consider a few factors. First, think about the skillset required to accomplish the task at hand. For example, if you need a simple website built using WordPress, then hiring a developer may not be necessary. On the other hand, if you need someone skilled enough to build a custom site with complex functionality, then you'll probably want to look elsewhere. Another factor to keep in mind is how well suited you are to handle certain tasks. Do you prefer to focus on writing content rather than technical aspects? Or vice versa? Perhaps you'd benefit from learning HTML coding or CSS styling? Whatever skill sets you lack, chances are there's someone else looking to fill that gap too. Finally, think about the number of hours it takes to deliver quality results. Some freelancers may be able to produce high-quality designs quickly, whereas others would require multiple revisions before submitting anything worthwhile.
It's important to remember that price is relative. What seems expensive to you could seem cheap compared to somebody else. So try not to overvalue yourself, especially if you're still getting started. Remember that you are competing against hundreds of thousands of professionals worldwide, so you shouldn't expect to command top dollar just yet. The goal is to establish a reputation worthy of being hired regularly by reputable customers. Once you start receiving consistent requests, you can begin charging higher amounts.
Now that you understand how much you should charge, let's talk about why prices vary. There are several reasons why you might pay slightly different fees depending on who you ask. One reason is that everyone needs to eat, so if you're offering services to a large group of consumers, you'll likely be priced lower than you would otherwise. Also, consider the size of the project. Smaller jobs tend to cost less than larger ones due to economies of scale. Lastly, pricing varies based on location. People living near major metropolitan areas often have greater disposable incomes compared to those living on the outskirts of town.
There are lots of variables involved in setting a fair price, but generally speaking, you should aim to charge somewhere between $30 - $100 / hour for a logo design. However, if you're inexperienced and working on a small budget, you may be better off sticking closer to the $30 mark. Keep in mind that you should never lower your standards simply because you're lowballing. That said, if you plan on becoming successful in the long run, you'll eventually hit a point where you no longer need to worry about making ends meet.
Most experienced freelancers recommend that newbies start their careers by taking on smaller clientele. As you gain experience, you can gradually increase your fee structure until you reach a comfortable level. The best way to learn is by doing, so give yourself permission to experiment with different methods and approaches. Start slow and observe closely. Don't hesitate to contact previous clients to gauge their experiences working with you. Ask them questions and listen carefully. Take notes. Then repeat the same steps again and again until you've mastered your craft.
As a general rule, it's wise to avoid signing any exclusivity clauses with clients unless absolutely necessary. Most companies won't object to non-exclusive agreements, but it does mean that you can't bill the customer separately after the initial agreement expires. A good alternative is to sign an NDA (non-disclosure agreement). This prevents both parties from spreading proprietary information to competitors. Afterward, you can always negotiate additional terms and conditions later on. Just be sure to clearly communicate everything upfront.
Another option worth considering is to sell subscriptions instead of paying for individual projects. Subscription models allow you to generate recurring revenue and maintain control over your finances. You can decide exactly how often you send out invoices, so you'll never end up owing money accidentally. Plus, subscription plans typically include discounts on future purchases. If you're serious about growing your business, you should definitely explore this route as soon as possible.
Whether you're a contract worker, a freelancer, or a regular employee, white labeling offers exciting opportunities to diversify your portfolio and potentially turn your hobby into a profitable career. To learn more about how to go about launching your own white label business, consult our guide below.
White-labeling refers to the practice of selling or licensing a brand name without actually producing it yourself. Instead, you buy an already created version and sell that as if it were yours. You can then customize this branded copy with your own branding elements, such as colors and fonts, but everything else remains intact.
This allows businesses to save money on upfront production costs, while still offering their customers exactly what they want in terms of quality and style. But how does one go about creating a successful white labeled solution? Below, we’ll discuss some key areas to consider when designing a white label solution.
We'll also look at ways companies have used them successfully on other projects and offer our advice on how to make sure you get the most out of your investment.
When people think of “designers" they often imagine those who create beautiful layouts full of intricate details and attention to detail. But many times these days, there's another kind of designer working behind the scenes -- a graphic designer. A good graphic designer will be able to take the information provided by a client and use it to create something unique and visually appealing. This process isn't complicated (though it might seem so), but because not all clients know enough about the industry being represented, they may ask someone who doesn't understand the nuances involved to lay down the designs. In fact, even though this person has experience doing this type of work, he or she may try to apply his or her skills to a project outside of its scope. So it's important to find a qualified professional who understands your requirements and knows how to translate them into visual language.
Graphic designers typically start off by looking through samples of similar pieces produced by others. They're likely to see styles that appeal to them and then begin to draft up ideas based around what they've seen. Many times, they can come up with several different concepts before settling on one that looks best to them. Once they choose which concept they like best, they provide their client with rough sketches and sample pages showing various stages of development along with color swatches. The client reviews these materials and makes any final changes needed to bring the design into line with their expectations. Then the graphic designer creates the finished files which are delivered back to the client. Depending upon the nature of the project, this could mean printing copies of the piece, sending digital files via email or uploading to a website. It's common for the client to request revisions during this phase, especially after receiving feedback from friends or relatives regarding the layout itself. After making any necessary adjustments, the graphic designer provides the finalized file(s) for approval. Once approved, the client pays the fee owed to the designer and receives the physical item(s).
With the rise of online shopping over the past few years, more and more consumers are buying goods directly from websites rather than going to brick-and-mortar stores. While this trend presents opportunities for small businesses, it means that having a well designed web presence is crucial. And while hiring a freelance graphic designer to build a custom site may sound expensive, the reality is that the price tag usually ends up being less than hiring a dedicated team member to handle every aspect of building the site. Why? Because instead of paying a salary to cover things like benefits, insurance, office space, etc., the freelancer only needs to pay rent or mortgage payments. Additionally, since he or she is focused entirely on providing high-quality services, the end result should be significantly better than anything a single employee would produce.
The same goes for logos. For example, let's say you need a simple two-color logo. With just two colors, the total number of possible combinations is quite limited. However, once you add three additional variations (black text on orange background, black text on red background, etc.), the possibilities multiply exponentially. At first glance, the range of options seems daunting, but it really boils down to simply finding the right balance between simplicity and complexity. As long as the customer can clearly understand what each option represents, it shouldn't matter whether it takes him or her longer to figure it out. Of course, sometimes the choices aren't always obvious. That's why it's useful to consult with a couple experts. One way to do this is to hire a service like LogoFrog where multiple professionals review the design together. Another method involves reaching out to colleagues within your field and soliciting their opinions. Just remember that your goal is to deliver something easy to read and interpret, yet elegant and memorable.
If you'd like to learn more about how to select a reputable graphic designer, check out our article entitled "Choosing Between Freelance Graphic Design Services". There, we explain how to evaluate potential candidates using a variety of factors including portfolio size, level of expertise, communication abilities and references. Ultimately, we recommend taking a step back and asking questions to ensure that the candidate possesses both knowledge and skill sets that match your particular needs.
Unfortunately, there's no set rule for determining pricing. Each situation calls for a customized approach. But generally speaking, a logo will run anywhere between $200 - $500 depending on the amount of time committed by the designer, the complexity of the task and the overall budget. Keep in mind that a lot depends on how large the job is, how complex it is and the amount of research required. Also keep in mind that the designer will probably charge extra if the work requires special licenses, permissions or approvals. On top of that, fees may vary depending on location, availability and distance traveled.
You may wonder why the price varies so widely. Well, the truth is that everyone charges differently. Some charge per hour, some give discounts for larger jobs and others charge hourly plus a fixed percentage markup. The bottom line is that you won't necessarily receive a competitive quote until you sit down face-to-face with the individual. Remember, this is a relationship, not a transaction.
A white label designer offers a package deal that includes everything you need to launch a complete ecommerce store. When compared to setting up shop and managing your own inventory, this saves you thousands of dollars and hours of effort. Plus, you don't need to worry about keeping tabs on shipping policies, handling returns and dealing with credit card processing. All of that falls under the purview of the white label provider.
However, don't expect to reap all of these rewards without putting forth a little bit of effort. To start with, you'll need to determine precisely what functionality you require. Are you interested in selling fashion accessories, cosmetics, electronics, books or home décor items? What's the average order value? How frequently will sales occur? Will you be accepting international orders? Do you plan to accept payment via PayPal, Stripe or Square? These types of questions must be answered before selecting a vendor.
Once you've decided which components you want included, you'll need to decide how much customization you're willing to allow yourself. Is it okay to tweak the font or adjust the spacing slightly? Can you change the color scheme? Are there certain images that you feel uncomfortable sharing publicly? Perhaps you're concerned that others will assume that you're affiliated with the original creator despite your efforts to avoid that happening. Whatever the case may be, it's important to communicate openly with the vendor and establish a clear understanding of what's acceptable and what isn't. Otherwise, you risk losing control of your brand identity.
Finally, you'll need to factor in upfront expenses. Does the white label service include hosting, domain registration, SSL certificates and security patches? Or will you be responsible for purchasing these items separately? If you opt for self-hosted solutions, do you have access to your own server setup? Finally, what happens if you encounter technical issues? Who will fix them? Will the vendor offer support beyond basic troubleshooting?
All told, the answer to the question "how much does a white label designer cost?" comes down to a combination of factors. First, you'll need to weigh the pros and cons of outsourcing versus developing your own infrastructure. Second, you'll need to assess the extent of involvement you desire. Third, you'll need to consider the flexibility offered by the vendor. Fourth, you'll need to consider the amount of customization available. Lastly, you'll need to account for the possibility of unforeseen problems cropping up.
In short, it's safe to say that a white label designer will depend on your answers to each of these questions. The more comprehensive they are, the lower your initial startup costs and the higher your profit margins will be.
White labeling isn't just about the name on the box or the packaging. It's also about how easy it is to create and market white labeled products. You can see this in action with Amazon's own brand of products such as Zappos shoes (which was initially branded by another shoe company) and Target's private label clothing line (which started out as a Sears catalog).
If you're trying to get into the world of white label branding, there's some confusion over what exactly that means. What is a white label designer? How much money will I make if I have one? Is it better than having a custom logo made from scratch? And which companies offer the best services at the right price point?
In short, "white label" refers to any type of product that has been designed and manufactured without using the original manufacturer's identity. This could be anything from an app, website, book cover, t-shirt, poster, phone case, coffee mug, car bumper sticker, etc. The main difference between white label branding and traditional retailing is that these brands don't carry the same level of customer service as their parent companies would. Instead, they work more like startups -- offering less expensive options while still maintaining high quality standards.
To learn all you need to know about white labels, read our article on why you should start selling on Shopify. To find out more about making money online through white labeling, check out our guide. But first...
The cost of hiring a graphic designer depends largely on who you hire. A freelance designer might charge $75/hour, whereas someone working for a big firm may only charge around $50/hr. There are other factors too. For example, if your project requires multiple revisions then you'll end up paying more because of labor hours. Also, if you use a lot of stock images then you'll likely spend more. In general, though, most freelancers' rates range somewhere between $25-$100 per hour depending on experience and skill set.
A good rule of thumb is that you should expect to pay anywhere between $150 - $350 dollars per item. That includes everything from the initial concept phase where you discuss ideas, color palettes, fonts, logos, and layout designs until you arrive at something that works well together. You'll probably want to add 50% onto those figures to account for additional time spent revising and editing the final version before printing. On average, you can expect to pay roughly $200 for each shirt sold after factoring in design fees. Once again, this is based on various types of items, but the exact amount varies according to complexity.
For instance, it takes longer to produce apparel when compared to books or apps. So the price per unit goes down accordingly. However, since you usually sell directly to customers instead of reselling them, you won't incur the shipping costs associated with physical goods.
When looking at pricing models for different merchandise categories, you should consider both the upfront payment required to acquire a license and the ongoing royalty payments. Licensing agreements vary widely depending on whether you go with a subscription model or a perpetual monthly fee option. With subscriptions, you pay a flat rate every month regardless of sales volume. Perpetual licenses require a lump sum once at the beginning of the contract and are paid off annually.
Another factor to take into consideration is the number of units available in the marketplace. When you compare apples to oranges, it makes sense to look at similar products rather than comparing two completely unrelated products. For instance, if you plan on creating posters then you'd be wise to look at other artworks in the same genre. Or if you plan on designing jewelry then you should choose pieces that fall under the same category. Otherwise, you run the risk of confusing customers.
Also keep in mind that many merchants prefer not to deal with recurring billing due to its inherent risks.
As mentioned above, it's important to remember that prices depend heavily upon the nature of the project. For example, if you've got a unique idea that needs lots of attention, you may have to shell out more cash. Conversely, if you're simply redesigning something already existing, then it doesn't matter as much what kind of budget you have. Another thing to watch out for is that you shouldn't assume that higher priced projects always mean better quality. Sometimes lower priced projects prove to be more challenging because they demand greater effort and dedication.
Ultimately, it comes back to finding a balance between price and quality. Most people tend to lean towards the cheaper side unless they really feel strongly about the design process. As long as you stay within reason, you should be able to land a fair price for your services.
But wait! Don't forget about copyright laws. Some countries restrict certain elements of artwork so you must ensure that your design complies with local regulations.
Many people believe that having a great logo is key to success. After all, it's the first impression that you give prospective clients and customers. Unfortunately, it turns out that this belief is false. According to research conducted by Stanford University, even simple changes to a logo can result in increased profits. While it's true that it's easier to stand out amongst competitors if you have a recognizable icon, it's far more beneficial to focus on building trust and rapport with your audience.
This means focusing on user experiences rather than visual aesthetics. Your job is to provide value and convince potential customers that they're dealing with a legitimate organization. In order to accomplish this goal, you must build relationships with your consumers. By doing so, you earn their loyalty and increase profitability.
So now that you understand the basics behind the term white label, let's explore how to actually apply it to your business.
It's difficult to say exactly how much you'll make. Every merchant handles things differently. Factors including traffic sources, conversion numbers, and margins play a role in determining earnings. However, depending on the size of your team, you can easily generate thousands of dollars a month.
Some successful retailers report earning upwards of $250k a year. Others claim to pull in $10 million+ a year. These results aren't impossible. They just require hard work, patience, and consistent efforts toward growth.
The bottom line is that starting a white label company isn't as complicated as you think. All you need is knowledge, determination, and persistence. Now that you know how white label works, you can put your entrepreneurial skills to work and turn your passion into profit.
Just follow our battle-tested guidelines and rake in the profits.