The internet has changed everything about marketing. With no more middlemen between you and your customers. You can now sell directly to them without having to go through any intermediaries or retailers. This is also true with digital products like software. The only difference here is that there's usually an intermediary involved in selling your product -- a sales agent who works on commission. That means if they make less money from your deal than they would have made if it went through their company, then they're not going to be very happy.
So when you want to try and cut costs by getting rid of those agents and instead reach out directly to your potential customer base, then you may consider trying to market your own products online. Of course, doing so requires some knowledge of the ways in which people buy things online, and especially the different types of businesses and companies where these transactions take place.
One such type of business involves creating and selling products online, but rather than using traditional methods (like retail stores) to get your goods into consumers' hands, some choose to use something called a Software as a Service (Saas). In other words, you don't "own" the products themselves, but instead pay monthly fees to access the features contained within. These include things like email accounts, data storage facilities, and even websites. There are many different kinds of Saas available today, most of them being cloud-based solutions. But one popular option is the white label solution.
White label software refers to products that allow you to create customized versions of existing apps or tools to better suit your needs. Instead of paying for all the features included in the original app, you'll purchase only the parts that you need, leaving the rest behind. Some developers offer white label options specifically designed to help small businesses launch new ventures quickly. They often provide templates and ready-made designs that allow entrepreneurs to customise them according to their unique needs.
Software reselling is another way to leverage the power of white labels. It allows you to purchase licenses for other people's apps at discounted prices, while still receiving full support and maintenance. If you decide to set up your own store and sell other people's wares, then you could potentially earn hundreds of dollars every month just from commissions. As long as you've got a solid plan for scaling this venture and a good understanding of the ins and outs of how to run a successful ecommerce site.
If you think you might already know someone who sells software, ask around! Many programmers tend to work freelance, meaning they aren't tied down to any particular employer. So it shouldn't come as much of a surprise if you find yourself talking to a few of them during your day job. Or maybe you could start chatting up fellow IT professionals over coffee. Either approach will likely yield some useful leads.
But before you contact anyone else, you should check out our guide to starting a software agency, along with plenty of helpful tips for beginners. After reading this, you'll feel confident enough to tackle anything.
A software reseller is essentially someone who purchases licenses for third party applications and uses them to build his or her own storefronts. Rather than buying individual copies of each program, he or she gets bulk discounts, allowing him or her to open multiple shops under the same name.
And because he or she isn't actually making any profit off of these sites, the key question becomes whether or not the reseller is charging too little per transaction. If he or she is, then there's probably a good chance that you'd be able to save thousands of dollars simply by switching from a wholesale to a white label reselling strategy.
On the flip side, if the shop owner charges too high, then chances are that the business won't thrive. However, if the price seems fair, then you'll definitely benefit from signing up.
Before we move onto the next section, let us clarify exactly what kind of tasks fall within the remit of software resellers. What exactly does a software reseller do? Well, when you sign up as a reseller, you become part of a larger network of sellers. Each seller will handle certain aspects of the process independently, including offering support and handling payments.
In return, they receive a portion of the profits generated by each order placed. Depending on the situation, a percentage range from 20% - 50%, although higher rates are possible depending on the level of service provided. For example, if you were to operate a website that offered users the ability to download music files, you wouldn't necessarily charge a fee upfront. Instead, you'd keep 10% of each file sold.
However, if you had a similar platform where you allowed users to upload videos and photos, you might require payment in advance. Then again, you might opt to retain a smaller amount of revenue (say 5%) since you're providing far fewer resources than the first scenario. Ultimately, though, this depends entirely upon the nature of the product itself, as well as its perceived value among customers.
Of course, this is only scratching the surface of what a software reseller does. Other roles involve helping clients figure out how to promote their wares effectively, ensuring that orders are processed smoothly, and managing customer relations. A lot of time is spent working closely with buyers, and trying to ensure that they enjoy positive experiences throughout the entire purchasing process.
To summarize, a Software as a Service provider offers users access to web-based software via the Internet. Users typically pay a subscription fee for unlimited usage on a recurring basis. It's worth noting that in addition to this, SAAS providers sometimes offer additional perks like training courses and workshops for aspiring entrepreneurs.
As mentioned earlier, this is generally done through a third-party marketplace. Typically, this consists of a large number of independent vendors whose offerings complement one another. When a buyer clicks 'buy', the item is automatically added to his cart and sent to the vendor responsible for processing the sale.
You can learn more about how to start a SaaS business here.
Once you've decided to join a reseller group, you'll need to put together a portfolio showing proof of your skills. Ideally, you'll want to show case previous projects that demonstrate your creative flair and organizational abilities. To prove that you have the capacity to complete a project, you should submit samples of past work.
If you can't manage to produce quality content, however, you should still apply. Your application doesn't need to be perfect, but it should contain sufficient information to give prospective employers confidence that you're capable of completing a given task.
Remember, the goal here is to showcase your talents as a professional freelancer. Even if you haven't yet worked in this field, you'll certainly be asked to describe your experience and expertise in writing, programming, graphic design, etc.
There are two main factors that determine the cost associated with a software reselling operation:
1. How much you spend developing and maintaining your inventory of applications.
2. How much you charge per item.
When it comes to the former, you should expect to invest anywhere from $50 - $500,000 annually. Obviously, this will depend largely upon the scope of your operations. If you're running several separate platforms, you'll naturally end up spending more. On the other hand, if you're planning on building a single massive infrastructure that serves as both a marketplace and a store front, you may only need to shell out a couple thousand dollars a year.
Regarding the latter, you should aim to maximize your margins whenever possible. This means setting realistic expectations regarding your pricing structure. As a rule of thumb, you should avoid raising prices unless you absolutely have to. Otherwise, you risk alienating customers who may otherwise turn against your brand.
Lastly, remember that it takes time to establish trust with your audience. Once you begin generating income, you must continue to grow your reputation. This includes increasing your visibility and establishing relationships with others in your industry. Eventually, word of mouth advertising will spread, bringing in new customers and expanding your sphere of influence.
You've probably heard about "white-label" or "private label" software products before. But what exactly do these terms refer to? What's the difference between them? And how can you use one over another in your business?
Let's take a look at some definitions for both white label and private label software. Then we'll compare their differences so you know which model will work best for your needs.
The term “white label” has been around since the early 1900s when it was used by jewelers who would dye diamonds to make custom jewelry pieces. The term comes from the idea that the manufacturer (the jeweler) could put his name on the product without having to pay royalties.
Today, the term refers specifically to businesses' ability to sell branded versions of other people's software. If you're familiar with the SaaS model, then this means that instead of paying monthly costs for an online service like Active Campaign, you'd be able to access all of those features through your own brand while retaining control over your data.
On the flip side, if you think of the traditional on-premise software model, where you install your own version of an application onto servers within your office -- then you have a Private Label solution. Instead of paying licensing fees to someone else, you're paying up front to build out your own system. This often involves hiring developers, IT professionals, and even purchasing hardware. It may also involve building a customized interface if you want to go above and beyond what is typically available via the platform's default UI.
So what's the difference between white label solutions and private label ones? Let's talk about each type separately.
When it comes to selling things like clothing or cosmetics, there are two main types of white label options:
1. Customized branding
Customized branding refers to creating items using other people's designs but adding your own personal touch. For example, you might create t-shirts sporting the logos of your favorite sports teams but change the color scheme slightly to match your team colors. A lot of these services allow users to design the item themselves, though they usually require basic knowledge of Photoshop or similar graphic design programs. You'll likely need to purchase any graphics needed yourself.
A good place to start is with sites like TeeSpring or Threadless. These platforms offer a wide selection of customizable apparel designed by designers across the world. They also feature different payment methods allowing customers to buy directly from the website rather than going through third parties such as Amazon.
2. Pre-designed templates
Pre-made templates are more common in the B2C realm. Companies offering pre-designed merchandise range from large corporations like Nike and Adidas to smaller retailers like Zazzle.com and Spreadshirt.com. All of these sites let you upload images and text into a template provided by the designer and customize the final product based on your preferences. Some include additional elements like buttons or videos too. As long as you don't mind doing a bit of manual editing, these websites can save you tons of time.
In general, most white label B2C apps fall somewhere between customization and pre-design. Many times, however, the choice depends upon whether you prefer to keep track of your inventory manually or not. In either case, you should check out our guide to choosing the right ecommerce site for your small business.
For many larger companies looking to expand their reach outside of their home market, white label software offers a unique advantage. Rather than spending millions of dollars developing their own internal software systems, they can simply buy off the shelf packages offered by established vendors.
Most major tech giants rely heavily on this strategy. Apple relies on Mac OS X Server, Google utilizes G Suite, Microsoft runs Office 365 Business Premium, and IBM hosts Lotus Notes Enterprise Edition. Even Adobe Systems offers a variety of white label solutions including Acrobat Connect Pro and Digital Publishing Suite. While these companies aren't necessarily making money off of these offerings, they gain exposure to new markets and potential revenue streams that wouldn't otherwise exist.
Of course, this isn't always possible. Not every organization has the budget for a multi-million dollar marketing campaign. That said, if you're interested in learning more about why companies choose to partner with white label providers, our article on the topic is worth reading.
If you're working with a white label provider, chances are you won't ever interact with the actual code behind your software. When you sign up for a subscription plan, you'll receive access to a fully functional copy of whatever app you're buying. There will be no limits placed on usage, functionality, or bandwidth.
While the majority of white label providers focus primarily on desktop software, mobile apps are becoming increasingly popular among entrepreneurs and startups alike. If you're a developer, you can easily set up a free account with Weblium to test drive your newest creation.
Now that you understand what white label is and how it works, it's important to note that the practice is still relatively rare. Only about 10% of internet traffic is generated by white labeled content. So if you see a huge increase in traffic coming from a particular domain, it doesn't automatically mean that it's related to white labeling. For instance, if you were running a blog dedicated to the latest trends in fashion, you might notice a spike in visitors from Togetha.com because of a viral video featuring a famous actress wearing the same outfit.
However, if you run a niche blog focused entirely on fashion tips and news, then you might find more success promoting your posts on social media channels like Facebook or Instagram. To learn more about influencer marketing, read our comprehensive guide to finding influential bloggers.
But regardless of what industry you operate in, it's great to know that you now have plenty of choices when it comes to finding quality software. With the rise of open source projects, SaaS models, and white label solutions, there's never been a better time to get started!
Want to improve productivity in your business? Check out these productivity tools and resources for help.
Do you want to start selling your apps or website on Google Play Store without having to pay for an account with Google? You can now create a white label version of your products so they are available in the Google Play store for free. This way, you don't have to deal with all the hassles associated with setting up your own developer account while still making money off your creations.
While there's no shortage of white label solutions out there, not many people know about them. In this article, we'll explain why white label software is important for businesses looking to expand their reach via the internet.
A popular example of a white label application would be Active Campaign from Salesforce, which allows users to send bulk emails through email templates instead of writing code themselves. The developers at Salesforce also sell Active Campaign as part of their App Cloud service, but anyone who wants to use it can easily purchase a copy and customize it to suit their needs. There are other similar applications such as Hubspot and Mailchimp, both of which offer easy ways to build marketing campaigns using pre-made templates.
It doesn't matter if you're building something simple like a blog post generator or something more complex like an ecommerce platform - most white label apps are designed around specific business functions and allow customers to quickly get started without any technical expertise required. For instance, one of our favorite tools for creating landing pages for SEO purposes is called DashThis. It lets us set up basic HTML templates within minutes, allowing us to focus on content rather than dealing with tedious coding tasks. Another great tool for managing customer data is Shift4Shop. While it might sound complicated, it helps retailers manage their inventory by letting them import product information from existing databases into their websites.
The best thing about these types of tools is that they usually come with trial versions that let you test drive the functionality before purchasing a full license. Many will even provide support options where you can contact the vendor directly should you run into issues. These features help ensure that you won't end up spending thousands of dollars only to find yourself unable to fix bugs later down the line.
If you were thinking about buying a white label app for your business, then you've probably wondered how much it costs to buy one. Fortunately, most vendors will give you access to a fully functional version of their software for $1 per month (or less) when you sign up for a monthly subscription plan. If you prefer to save some cash, you can always opt for a "pay-as-you go" option where you pay only for the services used during that particular billing cycle. Some vendors may charge extra fees for things like upgrades, additional licenses, or special offers. Make sure to check out each provider's terms and conditions to see exactly how much you need to spend to gain access to their software. You can also often find coupon codes online that will reduce the price further.
To begin customizing your white label app, you simply need to download the source files from the vendor's site and upload them onto your server. Once the files are uploaded, you can edit them however you'd like (and add new ones if necessary). Remember that not every piece of software requires programming skills. Some of the simpler programs are just text editors with different styles applied. Others require a bit more skill depending on how advanced your project is. Luckily, most white label providers include documentation showing you how to install the program properly. They'll also typically tell you to avoid uploading anything sensitive such as passwords or credit card details unless absolutely necessary.
Once everything is done, you'll likely need to register the domain name for the app and configure DNS settings to point to your web hosting space. Depending on the type of software you're using, you'll either need to enter login credentials manually or generate a password file containing user names and corresponding passwords. When you're ready to launch the app, you'll need to publish the website's live page on your chosen host. Finally, you'll need to submit the app listing to various stores including Google Play Store, Apple App Store, Amazon Appstore, etc.
A white label mobile app is essentially the same concept as a desktop app except that it runs entirely inside of a browser window using a responsive design template. Mobile apps are often offered alongside standard PC apps because they tend to perform better than native Android or iOS apps due to fewer restrictions placed upon them. However, they lack the flexibility of being able to modify the look of your webpage. As long as you stick to the provided designs, you shouldn't encounter any problems.
White label mobile apps are generally easier to develop compared to traditional desktop apps since they rely heavily on JavaScript libraries. Although there aren't too many differences between the two, mobile apps are often preferred over desktop apps because they're easier to update whenever changes occur.
As for prices, you can expect to pay anywhere from $10 to hundreds of dollars depending on the complexity of the project. A good rule of thumb is that the higher the number attached to the dollar amount, the better quality the final product will be.
So there you have it! Now you understand what white label software refers to and how it works. Hopefully, you found this helpful in learning more about the topic. If you're interested in expanding your business beyond what you currently have, consider signing up for a white label app today. And if you ever feel overwhelmed by the task of launching a successful startup, remember that you can hire programmers to handle the job for you.
The Benefits Of A White Labeled Solution.
White labeled solutions offer several benefits to customers who purchase these products. These include access to the product at no cost, along with the ability to customize the interface. Customers also benefit from being able to use their purchased apps and websites within other applications like Android TV boxes, Chromebooks, etc.. As long as there's internet connectivity, users will be able to continue using them seamlessly.
No need to set up another account, just install the app and get going.
Customers may download multiple versions of the same application (for example, one with ads and another without ads).
Users can try out different features before buying.
A customer does not have to give any personal information when purchasing a white-labeled app.
There isn’t any limit to how many times a user can re-download the app.
It is easy to update the app if needed. The updates would only affect those who bought the new version.
You don’t have to worry about losing potential sales because of changes made by developers.
The service provider doesn’t have to spend much time maintaining the app after release.
As the owner of the app, you can change anything about the look and feel of the app.
You can even charge more than what the original price was.
When creating the white labelled app, you can add extra features which aren’t present in the original app.
If you're looking at the options available in the world of SaaS, there's an overwhelming number of choices. One of the most important decisions you'll have to make when choosing your own SaaS provider will be whether or not you want to go with a white label solution.
The name "white label" can mean different things to different people. If you've ever wondered what it means, we explain exactly what it is below. But first let's take a look at some of the other terms related to white labeling SaaS solutions.
There are two ways to think about reselling a product. The traditional way is to sell something as if it were yours -- without any branding on it whatsoever (the exact opposite of white-labeling). You might call them "gray market" sellers, because they aren't selling anything directly from their company website but rather by offering someone else's service.
A second type of reseller is to brand yourself as part of another company while still providing the same kind of service. This would be considered the more common form of white labeling. It's also known as "black box" sales, where you don't actually know all of the details of the process behind the product itself. That makes it harder to complain about. Because no one knows everything about every single aspect of what happens between you and the customer.
This approach has become popular among companies who are trying to cut costs while maintaining quality control over products and processes. For example, Amazon sells books through its site without displaying any information about the publisher. So long as customers trust that Amazon handles the transaction correctly, they have nothing to worry about. It doesn't matter that Amazon isn't actually the publisher since nobody really cares who published the book anyway.
As far as agencies are concerned, these kinds of deals get trickier. They often involve using the brand of a larger company instead of creating their own identity. In many cases, you may even need to sign a contract agreeing to use the logo and colors of the parent company.
White label refers to the practice of taking a pre-existing piece of software and applying your own custom design elements onto it. As an example, suppose you found a great WordPress theme that fits well into your agency's style guide. Instead of buying the full version of Wordpress and installing it on your server, you could buy just the theme and install it on your web page. Then you'd customize it with whatever features you wanted, and then host it wherever you like. The result is essentially identical to having installed Wordpress on your own machine, except now you're getting it for less money.
You wouldn't necessarily have to pay extra fees to do so either. Some themes offer unlimited downloads and installations within certain timeframes. Many others come with free upgrades offered regularly. Either way, you end up saving quite a bit of cash compared to paying for the whole thing upfront.
That said, there are plenty of legitimate reasons why you should avoid using a third party platform. Here are three major concerns you should keep in mind before deciding which platforms to use:
1) Security risks. There are countless stories about hackers stealing personal data, including credit card numbers and social security numbers. While there are certainly some sites that are safer than others, it's always good to check for signs of potential hacking whenever possible. Look for SSL certificates, password protection, and secure payment methods such as PayPal and Stripe.
2) Performance issues. Sometimes websites simply won't work properly. Your visitors may experience sluggish load times, slow response times, or errors that prevent them from logging in. These problems occur due to too few resources being allocated to each user. When traffic levels rise dramatically, this becomes especially problematic.
3) Lack of customization. White labeled applications tend to follow a strict set of templates. Even if you find a template that looks perfect, chances are it comes with built-in limitations. A lot of developers stick to basic layouts but rarely allow users to tweak fonts, colors, images, etc., which can quickly turn into frustrating experiences for clients.
These days, a lot of businesses prefer to hire outside contractors to help build new systems rather than doing it themselves. Whether you're building a simple CRM system from scratch or designing a complex eCommerce store, outsourcing can save you tons of time and hassle.
But here's the catch...
While it's true that hiring experts saves lots of time and energy, it's usually done at the expense of quality control. Since developers are working remotely, they lack access to the client during development phases. That means the final product ends up suffering from a variety of bugs and glitches that never existed prior to launch.
And although it seems counterintuitive, sometimes those changes made by the developer can actually cause additional complications down the road. Imagine spending weeks or months developing a perfect program only to discover that some minor change resulted in a bug that caused the entire project to malfunction.
Of course, none of us wants to waste our precious time dealing with technical headaches. Which brings me back to the original question...
In short, "reseller".
Just kidding! Those words sound pretty boring though, so most people refer to them as "white labels", "third parties," or similar descriptors. Whatever word you choose, it's probably going to depend upon whether or not you're willing to commit to a particular vendor. Or perhaps it depends upon which side of the table you sit on.
For instance, if you're selling under the official banner of a larger corporation, you may need to adhere strictly to their policies and procedures. Otherwise, you risk losing credibility with both your current employees and your prospective partners. On the flipside, if your goal is to start your own small business, you can probably get away with a little leeway.
Finally, if you're planning to grow rapidly, you may consider licensing agreements, which require your company to provide specific support contracts on an ongoing basis. Again, this will vary depending upon the company involved.
Most of the time, white label software prices fall somewhere between $500-$5,000 per year. However, if you're already a successful entrepreneur, you can easily charge upwards of five figures. Plus, it's worth noting that the price tag tends to increase the longer you stay in business. After several years, you'll likely see your annual subscription rate jump significantly.
Some vendors offer discounts for early adopters, too. Depending upon the size of your organization, you may qualify for a significant discount based on volume alone.
Yes, absolutely. Most modern software packages include easy-to-use APIs that enable anyone to create plugins for various purposes. Even nontechnical users can write scripts and automate routine tasks.
However, there are some caveats. First off, API functionality varies greatly across different providers. Different companies focus on different areas of expertise, resulting in varying degrees of compatibility. Secondly, many programmers rely heavily upon proprietary code that allows them to optimize performance and enhance overall stability.
When you're choosing a partner, you'll need to weigh these factors against each other. Ideally, you'll want to work with a vendor whose offerings are compatible with all of your existing infrastructure.
Ultimately, the decision boils down to three main questions: Do you feel comfortable trusting a third party to handle your critical operations? Are you able to afford the cost of switching gears? Is there enough value in the package to justify making the switch?
Once you've answered yes to all three questions, you're ready to begin exploring the endless possibilities of the internet. Just remember that you shouldn't rush into signing up until you've given it a thorough review. It's better to invest a couple hours researching the subject beforehand, so you don't wind up regretting your purchase later on.
You've probably heard many people talk about "white labeling" or "white labelling." These terms are used interchangeably in marketing these days, but they actually have very different meanings. Let's take a look at both definitions.
There are two common ways for businesses to sell their products online today. One way is by selling directly from their website through ecommerce platforms like Shopify and BigCommerce (or other similar services). The second way is by using third party marketplaces like Amazon Marketplace or eBay MarketPlace which allows sellers to list their items on those sites without needing to maintain any inventory themselves.
Most people who use either method don't realize that there's another option available right now – one where your business can "sell" its product with little risk while also avoiding all the hassle involved with maintaining physical stock and shipping orders yourself. This option has become known as "whitelabeled software," because instead of selling direct, the seller sells its product as if it were just another brand within the marketplace. It's almost like buying a car in a dealership and then having someone else put their logo on it before handing it over to you. That's how this works.
In short, whitelabelled software is simply software that you're allowed to resell under your own name, even though it was developed by someone else. You get paid money every month for each customer that signs up for your service. In exchange, you agree not to modify the code, change the branding, or make any alterations whatsoever to the underlying system. Basically, you're getting permission to repackage someone else's work and call it yours. The only difference between this kind of licensing and copyright law is that you're not necessarily required to give credit to whoever created the original piece of software.
Here are some examples of what might happen during a typical transaction involving whitelabelled software:
The buyer would go to your site and sign up for your service. They'd pay for a subscription based on the value of the features provided by your product.
As part of the signing process, the buyer may be asked for additional information such as their email address and phone number so that you could eventually send them promotional material related to your product.
If you decide to offer support for your customers, you'll need to provide instructions on how to access help documentation, FAQs, tutorials, etc., so that new users will know exactly what they should expect out of your service.
One important note here is that most whitelabelled solutions require payment upfront, usually via Paypal or Stripe. Once you receive the funds, you must start processing payments immediately.
When we say "white label", we often refer to apps that allow you to rebrand them as your own. There are lots of reasons why someone might want to do this. Perhaps they already had a great idea for an app, but didn't feel confident enough to write a full line of code from scratch. Or maybe they wanted to create an app for their small business that doesn't exist yet, but still needed a platform upon which to build it.
These types of applications are referred to as "software as a service" or "saas". Saas means that the application itself exists offsite somewhere, while the user interface and functionality reside entirely within their browser. As long as you keep paying monthly fees, you can continue to add more features to the app over time and upgrade your account whenever necessary. Many saas programs include built-in analytics tools that let developers track usage patterns and see which features and functions are generating the most interest from potential clients. If you find that your audience isn't growing quickly enough, you can always consider adding more features to attract new customers.
For example, I recently launched my latest project called Active Campaign. My goal was to launch a simple CRM tool that helped me manage all aspects of my career - from managing relationships to tracking sales leads, client follow ups, and invoicing tasks. Since launching back in April 2016, the app has been downloaded nearly 20K times. However, it wasn't until last week that I decided to turn it into a branded program and begin offering it as a service. Now, anyone can purchase my app and use it as their own. What started out as a side hobby project turned into a profitable business venture! And guess what...I'm doing everything myself. No outside developers, no servers, nothing. Just me.
It takes a lot less effort than writing an entire app from scratch, and I can focus 100% of my efforts on making sure my customers love the experience. Plus, once I've earned enough money, I can reinvest whatever extra cash remains into hiring freelance coders to help improve the app even further.
Let's move on to our next question.
The first step is to identify a good SAAS provider, preferably one that offers a generous 30 day trial period. For example, I chose Weblium since they offered a 14 day free trial. After signing up for the free version, I went ahead and purchased the Pro plan, which costs $19/month. With this plan, I gained access to all of the basic features plus unlimited storage space. By purchasing the pro package, I essentially got two apps for the price of one. Here's how it worked:
Once I signed up, I received a confirmation message containing a link to download the app onto my computer. All I had to do was click the link and install the app. After installation, the app automatically opened up inside my web browsers, ready for immediate use. From there, I was able to log in and customize settings to suit my needs.
To set up recurring billing, I clicked “Payment Settings” located on the left sidebar menu bar. Using the dropdown menus, I selected the preferred payment processor and entered my bank details. Then, after clicking save, I was prompted to choose whether or not I wanted to charge my card every month, quarterly, biannually, annually, or never. Next, I clicked “Save Changes”. Finally, I clicked “Create New Plan” and added a description explaining why I thought my business deserved this plan.
After setting up my initial plan, I went ahead and made several changes to accommodate my unique situation. To add users, I clicked “Add User”, followed by choosing whether or not I wanted to invite existing contacts of mine to join the team. When finished, I saved my work and hit the big green button labeled “Generate Invoice”. A few seconds later, the invoice popped up inside my inbox.
From there, I proceeded to enter my bank info again to complete the payment process. Once done, I logged out of the system and closed the tab.
That was pretty easy, huh? Even better, I'm currently earning revenue every single month thanks to this setup. So far, I have generated 5 invoices worth of income, totaling roughly $200 per month. Of course, I haven't spent much time focusing on advertising strategies, SEO optimization, or promoting my app among others. But hey, I can afford to wait until things pick up.
Many people assume that "white-labeling" refers exclusively to customizing software packages. While this is true, it's certainly not the only type of 'customization' possible.
Take Apple's iPhone for instance. Anyone can buy a pre-assembled device and customize it however they please. Some people enjoy modifying their phones to resemble iPhones from the 90s, while others prefer to replace the hardware with completely new models. Either way, nobody ever says that Apple "pays" anyone to modify their devices.
Another popular form of customization involves changing the appearance of websites. Take, for example, WordPress themes. Anybody can open up Wordpress.com, select a theme, and design their own website. Nobody ever claims that WordPress pays anybody anything to host their website. Instead, everyone assumes that the developer of the theme owns the rights to their creation.
Nowadays, you can even customize your digital life by creating virtual reality experiences through Google Cardboard VR headsets. Again, nobody ever says that Google "pays" anybody to create VR content. Instead, the creators of VR technology develop their creations independently, and then share them freely with the world.
Finally, let's discuss the term "white label". Whenever you hear somebody talking about putting their logo on something, they're referring to "white labeling." In other words, they're saying that they bought the real thing, took it home, changed the color of the packaging, threw in their logo, slapped some stickers on the box, and then handed it over to the consumer.
If you're looking to start your business online but can't afford a full-fledged web development team or don't know how to code in HTML5/CSS3, then maybe you should consider using a white label service instead of building from scratch. We've already discussed why this is better for small businesses who cannot justify hiring an IT department, so we'll be focusing on some popular options here.
There are many different ways to sell software products through websites, which means there's also no one right way to go about doing things. It all depends on whether you want to build something yourself or outsource everything else to someone else. If you choose the latter option, though, there are several good reasons to use a white label solution over traditional software sales methods like retail stores or digital downloads.
First off, it allows you to save money by not having to pay licensing fees for each individual piece of software. You could also potentially get more customers if people see you as their trusted source for certain types of products (like accounting). Finally, these services allow you to give away free trials with little risk since they aren't actually selling anything yet. So, even if you didn't end up choosing them later down the road, at least you'd have tried it first!
In short, a white label software solution gives you access to hundreds of prebuilt templates for any type of project without paying extra costs. This will help you avoid potential headaches and wasted resources while still giving your clients exactly what they need - a professional site where they can promote their brand. Here are four examples of white label solutions available today.
The easiest way to set up your own website is to use a white label website builder. These tools let you pick and choose features based on whatever kind of experience you want to offer. For example, you might only care about providing hosting services or you may only want to focus on designing sites. Some builders even let you customize every aspect of your website, including colors and fonts.
Once you find the perfect fit for your needs, you simply upload the files into a template directory and add content accordingly. The best part is that you can make changes whenever you want and won't incur additional charges because you purchased a domain name and hosting plan. So, if you decide to change your mind halfway through, just delete the old copy and replace it with the new one.
Another reason to stick with white label solutions is that most of these platforms provide support beyond the initial setup process. They usually include tutorials and videos on how to properly install plugins and configure settings. With other systems, such as WordPress, you have to learn everything yourself. And although it's possible to hire freelance developers to work on custom projects, they usually charge a hefty fee for their expertise. That said, there are plenty of freelancers willing to take your money if you think you need assistance.
One thing to keep in mind when working with any white label platform is that most of them require users to sign a contract before allowing them to publish their creations. In order to protect both parties' interests, those contracts typically contain clauses preventing either party from leaving the relationship early unless there has been a breach of contract. However, you shouldn't worry too much about signing paperwork until you absolutely need to. After all, if you're going to spend tens of thousands of dollars on a product, you probably wouldn't want to lose it overnight. Plus, you can always write your own terms if you feel uncomfortable agreeing to others'.
When you buy a physical item, you can expect it to last forever. But when it comes to software, well...you never really know. One day, you might realize that you need a newer version. Or perhaps you discover that it doesn't work quite as smoothly as you thought it would. There's nothing wrong with getting a refund, but is it worth spending hours troubleshooting issues that could easily be fixed?
With white label software, you don't run into those problems because you're not buying actual copies of the program. Instead, you're renting access to a fully functional website that looks identical to whichever "official" website sells it. As long as the original owner hasn't changed anything too drastic, you won't ever encounter any compatibility issues. Of course, you can always contact the vendor directly and ask for assistance if needed.
Another benefit of white label solutions is that you can upgrade anytime you like without worrying about breaking anything. Even if you were planning to purchase another copy anyway, you now have another opportunity to try it out before making the final decision.
Finally, if you're worried about sharing proprietary information with competitors, rest easy knowing that white label solutions are built upon open standards and protocols. No matter how hard vendors try to lock you into exclusive partnerships, you can switch providers relatively quickly.
Most white label websites follow the same basic formula:
Pick a theme
Upload images & text
Add links to external pages
Customize color scheme
You don't need to master advanced coding skills to accomplish this task. All you need to do is provide the necessary details and leave it up to the developer to figure out the rest. Once they finish, you can view and approve the finished design before committing to payment.
It sounds simple enough, but you must weigh your choices carefully depending on the number of elements involved. Smaller projects tend to involve fewer items, whereas bigger ones often call for multiple pages, graphics, and video clips. Since white label service providers handle all of that heavy lifting for you, you can concentrate on developing your business rather than trying to solve technical challenges related to creating a quality website.
For instance, if you were running a clothing store, you might want to include a photo gallery showcasing various outfits featured throughout the year. A white label system could provide you with dozens of premade designs that look great alongside photos of celebrities wearing similar pieces. Meanwhile, if you wanted to showcase your latest collection for sale, you could create a separate page showing off your newest merchandise. Either way, the user sees exactly what they expected and gets exactly what they came for.
As far as price goes, you can generally expect white label solutions to cost between $40-$100 per month, depending on what you select during checkout. Pricing varies greatly, however, due to differences in plans and customer volume. Generally speaking, the higher your monthly usage amount, the lower your rate will be. Also, larger packages come with added benefits like unlimited revisions and access to premium themes. On top of that, some companies offer discounts to students, veterans, and nonprofit organizations.
Wix is arguably the biggest player in the web design industry. Not only did they launch back in 2005, but they continue to grow rapidly despite stiff competition from rivals like Squarespace and Shopify. Their goal isn't to beat everyone at their game, but rather to carve out their niche and become known as the leader in a particular field.
That being said, Wix provides a wide range of website creation tools that cater to pretty much anyone interested in setting up a storefront online. From ecommerce shopping carts to blog posts, their templates cover nearly every scenario imaginable. Unfortunately, Wix isn't known for offering free trial versions of its products. Instead, you'll need to fork over cash upfront to unlock the functionality you desire.
But hey, that's not necessarily bad news if you're considering purchasing a subscription. Depending on what you need, you can get started for less than $10 per month and enjoy full access to the entire suite of apps. You can also opt for a yearly membership if you want to maintain ownership of your account indefinitely.
To summarize, white label software lets you develop a customized website without needing to deal with complex technology and costly maintenance. With that said, you certainly don't have to limit yourself to only using one provider either. Just remember that all of these services share common traits that you need to evaluate before selecting the right package for your needs.
And if you're wondering what it takes to launch a successful ecommerce website, check out our guide to starting an Amazon FBA business.
Many businesses are starting to use more cloud services for their business needs such as email hosting, social media management, content creation tools, CRM systems, etc. The biggest problem with these services is they often come from different suppliers who all have slightly different features and pricing structures. This can make it difficult for new customers to choose which service provider offers them the best deal.
One way around this issue is through using white-label products or services. When you purchase a white label product, the vendor provides everything needed to run the software including the customer interface, training materials, technical support, updates and upgrades, billing, etc., but then your organization rebrands it as its own software package. You’ll be able to offer the same set of features at a lower cost than other vendors because you don't need to pay for any additional licenses or costs related to running the software. Instead, you'll just keep paying for the monthly subscription fee (or whatever else you've agreed on).
There's another benefit too. The end users will see "your" brand name rather than some third party supplier's logo. It might also look like the software runs better since it was developed by someone familiar with your industry. So if you're looking for ways to save money while still staying competitive, we suggest checking out our list of white label software examples below.
In order to understand why people want to buy white label software, let's first take a quick look at how branding works in general. If you were to walk into an office supply store, you would probably notice one thing right away – there aren't many logos on display. Why is that? Because most stores only sell branded merchandise. They only put up signs advertising their brands so consumers know where to go when they shop.
If you wanted to find out whether the store had a particular item, you could simply ask the clerk about it. But what happens if the answer isn't satisfactory? Or worse yet, the clerk doesn't even know about the item? In this case, he'd refer you over to the next employee. That person may not know either, so you end up having to wait until the last possible moment before finding the information you seek.
That's exactly how retail shopping used to work prior to the invention of online shopping! People went to brick & mortar stores to buy things and the store owner provided the necessary expertise to help guide them towards making a decision. Nowadays, though, shoppers can easily research items via websites instead. And thanks to eCommerce platforms, merchants no longer need to worry about being knowledgeable about each individual product.
So how does this apply to white label software? Well, consider the following scenario. A small startup wants to create a simple scheduling app called ActiveCampaign. After doing some market analysis, they decide that building their own solution is cheaper and faster than trying to acquire a readymade alternative. To do this, they hire a developer who creates the software based off his knowledge of the platform they chose. Once they launch their website, however, they realize that their competitors already launched something similar to theirs. So now they have two options – continue developing their own software and risk losing potential clients due to lack of differentiation, or give up and move onto a competitor.
What's the moral here? It turns out that white label software has a lot of benefits for both parties involved. For starters, the consumer gets access to a wide range of solutions without needing to search for them individually. On top of that, the vendor saves time and resources by outsourcing development duties to experts who specialize in a certain field. Finally, the vendor avoids getting caught behind a competitor whose offering is superior to their own since they didn't have to develop anything themselves. Thus, everyone wins.
Before delving deeper into white label software, it's important to get a sense of what it means specifically within the context of SaaS. With traditional software, buyers usually download a copy of the application and install it on their computers. Then, after setting up the software account and logging in, users begin working with the program on their local machine.
With SaaS, everything takes place online. Users log into the system directly from their web browser and start interacting with the software immediately. What makes SaaS unique compared to the previous method is that the user never downloads any files whatsoever. Everything is handled remotely, meaning that the server handles all file transfers between client machines and the database itself.
Now that you have a basic understanding of what SaaS is and how it differs from traditional desktop apps, let's discuss what it means for white label software. As mentioned earlier, when you purchase a white label version of a given piece of software, the vendor gives you everything required to operate the software except for the actual code. All you need to provide is the frontend UI and backend coding logic. Basically, the vendor builds the back-end portion of the software and you build the front-end.
You can do this yourself if you prefer, but hiring developers to handle all of the details can actually be quite expensive. Plus, unless you happen to know a programmer well enough, you won't always produce the desired results.
As previously mentioned, white label software allows organizations to avoid having to spend money on customizing existing applications. While this certainly sounds appealing, it comes with several caveats. First of all, you'll likely need to perform extensive testing on the software once you receive it in order to ensure that it functions properly. Another challenge involves ensuring that the resulting software matches your target audience. How do you determine this? By conducting surveys, focus groups, and interviews with prospective clients.
Finally, you should expect that the quality of the white labeled software will vary depending upon the skill level of the team hired to complete the project. Generally speaking, the higher the budget allocated to the project, the higher the likelihood that the finished product will meet expectations. However, this doesn't necessarily mean that high-quality white label software is available in every price bracket.
Websites and mobile apps are everywhere nowadays, especially among startups and SMBs. There are plenty of free alternatives you can use today if you plan to launch a new site or app. However, you shouldn't discount paid offerings. One reason is that they tend to deliver much better performance and reliability. Also, they typically feature extra functionality such as analytics integration and advanced security measures.
For instance, if you intend to create a blog post scheduler, check out WordPress.com. Not only is it completely free, it also supports unlimited domains so you can host multiple blogs simultaneously. Furthermore, if you wish to add a few extra bells and whistles, you can opt to upgrade to a premium plan. This includes adding plugins and themes, integrating Facebook login, and enhancing SEO capabilities.
Another good option is Shopify. Similar to WordPress, Shopify is also free to use although you must register an account to utilize it. This lets you manage inventory levels, track sales data, and customize storefronts. Once again, upgrading to premium accounts brings additional perks such as enhanced analytics tools and integrations with popular payment gateways.
Lastly, there's Weebly. Unlike Shopify and WordPress, Weebly is entirely free and does not require registration. This makes it ideal for teams who don't feel comfortable handing over personal information to a third party.
When choosing between these three sites, remember that none of them allow you to upload images directly. Therefore, if you plan to include pictures in posts or pages, you'll need to find a suitable image sharing service such as Unsplash. Otherwise, you'll have to rely solely on text descriptions whenever you publish a page.
Of course, we recommend giving all of these sites a try and seeing which ones you like the most. Some might prove superior depending on your specific requirements. Of course, if you're interested in learning more about white label software, check out our article series dedicated to this topic.
There's no shortage of SaaS products on the market today. But how do you know which one will be the best fit for your agency or reseller clients? How can you get started with finding the perfect solution for your needs without wasting time and money?
This article answers these questions by introducing all three main types of SaaS companies - software as a service (SaaS), application as a service (AaS) and platform as a service (PaaS). It then walks through some common characteristics of each type and explains the differences between them. Finally it outlines four factors you should consider when selecting the ideal SaaS solution for yourself.
Software-as-a-Service (SaaS) is a cloud computing delivery method in which customers pay only for access to hosted applications rather than owning and operating their own servers. The most popular form of SaaS in use today is web-based Software as a Service (or "Web" SaaS), where users connect from any internet browser over a secure connection to access online apps installed directly onto their computer via the Internet.
The advantages of using Web SaaS include lower upfront costs and reduced maintenance expenses compared to traditional server installations. However, there are also drawbacks including limited customization options and slower performance if too many people try accessing the same file at once.
An alternative to Web SaaS is Application-as-a-Service (or "App" SaaS), in which the user connects from a mobile device like a smartphone or tablet to access locally stored files. Apps downloaded from app stores run within dedicated sandbox environments not accessible to other apps or to the general public. App SaaS allows greater control over data security and privacy while still being able to share documents and information easily among team members and partners.
Thirdly, Platform-as-a-Service (or "Paas" SaaS) enables developers to create custom software solutions quickly and cost effectively. Paas providers offer a range of tools and APIs to allow third parties to build customized software components into existing platforms such as Google Docs and Salesforce.com. This approach is particularly useful for small businesses looking to develop new features or expand capabilities but lack technical expertise to do so themselves.
Once you understand the basics of SaaS, we'll look more closely at the specific benefits and limitations of each.
One good example of a successful SaaS company would be Microsoft Office 365. While its predecessor was originally developed exclusively for PC computers, Microsoft has since expanded the suite to include a wide range of devices and operating systems, including Apple iOS and Android smartphones, Windows 10 tablets and laptops, Mac OS X desktops and Chromebooks. In addition, the latest version of Office includes support for modern cloud storage services such as Dropbox and OneDrive.
Microsoft Office 365 provides a full set of productivity suites designed specifically for teams working together across various locations and devices. These include Word processing, Excel spreadsheet creation, PowerPoint presentation design and much more. All are available instantly from virtually anywhere thanks to native integration with cloud based collaboration tools such as Skype for Business, SharePoint Online and Yammer.
In terms of licensing, Office 365 offers two tiers of subscription packages depending on whether or not users require enterprise functionality. For personal accounts, the basic plan starts at $6 per month and gives unlimited usage of both consumer versions of Word, Excel and Outlook. Additional plans start at $10 per month for professional users who need additional advanced features such as email archiving, document encryption and backup & restore functions. Enterprise subscriptions must be purchased separately for organizations requiring multiple licenses.
For large agencies and resellers, Office 365 is an excellent choice due to its low up front investment requirements, flexible licensing option and ease of installation. As long as your organization uses just a few employees, you won't have trouble covering your monthly fees. If you're interested in learning more about Office 365 please visit our comparison chart.
As mentioned above, SaaS companies deliver software applications through the internet instead of storing the source code on individual client machines. This means they don't keep track of every copy of the program running on each customer’s machine, nor provide regular updates to fix bugs or add new features. Instead, SaaS vendors host the entire package of software applications on remote servers. When you log into the website or download the app, you'll find everything you need already preinstalled and ready to go!
To cover the costs associated with providing this service, SaaS companies charge flat monthly fee regardless of the number of copies used. Some providers offer tiered pricing schemes to help offset the initial high startup costs involved in setting up a fully functioning system. Others may charge extra for upgrades or higher volume discounts.
These SaaS models come in several varieties and vary widely in function and complexity. Here's a quick overview of the major categories.
Cloud Infrastructure Management Services: Also known as Managed Hosting, Cloud Infrastructure Management Companies take care of most aspects of managing a virtual private network, firewall configuration, load balancing and security patches. They typically focus on delivering robust infrastructure management solutions that integrate seamlessly into corporate IT infrastructures.
Collaboration Tools: A variety of collaborative tools are offered for individuals and groups. Examples include shared calendars, group chat rooms, video conferencing and instant messaging. Most commonly found in office and school settings, these tools make it easy for workers to communicate efficiently even during breaks and lunch hours.
Content Delivery Networks: Content Delivery Network Providers specialize in caching content delivered by websites and blogs. Typically, CDNs cache static pages and images so they can be served faster to visitors around the globe. By doing this, sites retain maximum bandwidth utilization and avoid bottlenecks caused by traffic spikes.
Ecommerce Solutions: Ecommerce solutions enable merchants to sell goods and services online. Many eCommerce platforms let sellers manage inventory, handle shipping orders, accept credit cards and collect payments, and automatically generate invoices and reports.
Enterprise Resource Planning Systems: An ERP (enterprise resource planning) platform helps companies streamline operations by integrating finance, sales and human resources departments. Common applications include accounting and bookkeeping, procurement, purchasing, manufacturing and distribution.
Mobile Applications: Mobile applications are designed for handheld devices like smart phones and tablets. Popular apps include games, news feeds, weather forecasts and navigation guides.
Security Monitoring Services: Security monitoring services monitor and report on activity occurring on networks. Typical activities include intrusion detection, antivirus scanning and malware removal.
Social Media Marketing Services: Social media marketing involves creating and distributing promotional materials through social networking channels like Facebook, Twitter and LinkedIn.
Utility Computing Services: Utility computing services are focused on offering scalable compute power and storage capacity to meet growing demand. They typically utilize commodity hardware and off-the-shelf open source software to deliver reliable, fast and efficient services.
Virtual Desktop Infrastructure: Virtual desktop infrastructure (VDI) delivers complete sets of computing applications to end users. VDI empowers users to work remotely while connected to local displays, keyboards and mice.
Workflow Automation Services: Workflows automate repetitive tasks performed daily by human staff. Common workflow automation scenarios involve automating routine processes related to payroll, insurance claims and employee scheduling.
Some of the biggest names in technology, including Amazon, Google, IBM, Oracle, SAP, Microsoft and VMware, offer comprehensive SaaS solutions tailored to suit particular industries. For instance, Oracle Corporation develops highly complex database management software and services suitable for heavy duty enterprises. Similarly, Microsoft Corp. specializes in developing powerful productivity applications for home and commercial consumers. Other notable players include Adobe Systems Incorporated, Autodesk Inc., Citrix Systems Inc. and Symantec Corporation.
If you've been following along here, hopefully now you're starting to see why SaaS is becoming ever increasingly popular among entrepreneurs, marketers and freelancers alike. With the ability to launch a simple website and begin selling products immediately, it makes sense that the majority of startups choose to implement the SaaS model.
It doesn't matter whether you're launching a solo venture or partnering with others, there's plenty of affordable software available on the market today to help your business grow. You might want to check out these top 5 SaaS tools for beginners. Or maybe you'd prefer something a little more complicated. Check out our guide to the best SaaS CRM to learn more about how SaaS can benefit your business.
In summary, SaaS is a great way to cut down on overhead costs because it eliminates the need to buy expensive equipment, hire experienced technicians and maintain costly physical buildings. Moreover, it increases flexibility because you don't have to worry about keeping tabs on software updates or patching vulnerabilities. On top of all this, SaaS tends to be cheaper than comparable alternatives.
Software has become the backbone for many businesses, especially with all the changes happening right now. Businesses have to be able to adapt quickly to new trends and changing market demands. The most recent trend seen among businesses is moving from an on-premise solution (IoT) to cloud services like Microsoft 365 or Google Cloud Platform. This allows them to move toward more agile ways of working by shifting their focus away from infrastructure maintenance and management tasks.
The shift towards cloud technology also means that IT teams can concentrate on higher value activities such as innovation instead of managing servers and networks. They can then offer these services to customers at a lower cost than traditional data centers could provide. But this comes with another challenge—how do you keep your customer’s information secure when they’re using third party apps and platforms?
To address this issue, enterprises need to find a way to integrate their internal systems with those of other companies while ensuring security and privacy concerns remain top priority. One answer to this problem is using a so called “white label” solution. In short, this refers to any software made available for use by others without restrictions on licensing terms. It's essentially free software used outside the bounds of the original developer/owner.
A white label example would be a product created by one company but offered to users under different brand names. For instance, if someone wanted to create a website builder, they might decide to sell their creation online under multiple domain names including Weblium, Shift4Shop, Active Campaign, etc. When potential buyers visit the site through the various domains, they will see ads targeted specifically to their interests based on previous browsing history or search results.
Another common example of a white label solution is a mobile app that includes features specific to a certain industry. For example, there are several Uber clones that only differ slightly from each other in design and function. These apps allow people who want to start their own taxi service to easily build up a fleet of vehicles without having to spend thousands of dollars on expensive equipment.
In order to make a white label item, you must first understand what makes something unique about it. What sets it apart from similar products is often referred to as its “selling point”. Think back to the Uber clone example above. Each app offers similar functionality and pricing options, yet it still manages to stand out thanks to its branding style, user interface, and overall look & feel.
So how does a company go about creating a selling point for their product or service? A good place to start is by researching competitors' offerings and seeing which ones seem popular. You may even consider doing some market research yourself to determine whether there exists enough demand for your offering to justify starting your own venture. If you're not sure where to begin, it might help to talk to experts within your field and ask them what aspects of your idea matter most to consumers.
Once you've identified your main selling points, it's time to figure out how best to package them into a single experience. How can you combine several ideas into a cohesive whole? Will adding a few extra bells and whistles really benefit your audience? Or should you stick to the basics? There is no "one size fits all" formula here because every situation is unique. However, if you take a step back and think critically about your target audience, you'll likely discover patterns that will guide you in the direction of success.
If you don't know much about marketing, there's plenty of advice out there for beginners. For example, you can read articles written by experts on websites like HubSpot, MarketingProfs, Forbes, Entrepreneur, Inc., and others. Many of them contain valuable tips on writing compelling copy and making sales pitches. If you prefer videos over text, check out YouTube channels like Copyblogger, Moz, Buffer, and Social Media Examiner.
There are countless resources covering everything from social media strategy to landing page optimization. So before diving headfirst into promoting your product, it pays off to learn the fundamentals first. Once you get comfortable in the world of digital marketing, you can expand your knowledge by reading books and blogs written by professionals. Here are some suggestions:
Marketing for Dummies (Dell Press), Digital Branding For Dummies (Wiley), Social Media Marketing For Dummies (McGraw Hill).
Finally, once you've honed your skills, it's important to remember that everything takes time. Just because you learned how to write effective content doesn't mean that you're ready to promote it immediately. Instead, try to work slowly and methodically. Test things out until they perform well. Only after you've perfected your approach should you launch your campaign and let the chips fall where they may!
For small businesses looking to grow, white labeling isn't just a great option—it's practically necessary. As mentioned earlier, it's becoming increasingly difficult for startups to compete against established players due to increased competition and decreasing barriers to entry. To stay afloat, entrepreneurs need to rely on partnerships with larger corporations to gain access to capital and reach bigger audiences.
However, establishing long term relationships between two parties requires trust. So how can a startup ensure that the partnership won't dissolve after a year or two? By leveraging a white label solution, both sides can agree on key requirements upfront. This ensures that everyone involved knows exactly what they're getting themselves into before beginning negotiations. And since both partners have agreed on the same set of rules, it becomes easier to manage expectations down the line.
It's worth noting that although white labels typically appear as separate entities, they can actually form part of a larger enterprise architecture. Some experts believe that the benefits gained through partnering with large firms outweigh the risks associated with outsourcing operations. Therefore, it's possible to partner with a big name and leverage their existing resources while allowing them to retain ownership over their intellectual property.
While we haven't discussed the topic of legal agreements here, it's useful to note that some companies require signoffs from third parties in order to enter into agreements with clients. For example, the founders of Weblium had to fill out forms regarding compliance issues before they were allowed to sell their product. In this case, the paperwork was required by the US government rather than the client.
When entering into contracts with customers, it's always advisable to include clauses stating that they cannot resell your product unless authorized by the original owner. Otherwise, you run the risk of losing control over your IP.
As mentioned above, white label software is usually licensed under permissive licenses. This type of contract stipulates that anyone can use the code provided that they follow the conditions outlined in the agreement. Although this opens the door to numerous possibilities, it also leaves room for abuse. After all, why wouldn't someone simply rebrand a competitor's product and claim it as their own? To avoid this scenario, you should insist on strict copyright laws that prohibit any sort of copying.
Some developers choose to restrict the amount of customization that end users can apply to their product. For instance, Weblium limits customizations to basic color schemes and iconography. Other companies impose stricter limitations that prevent customers from modifying core functions and functionality. Before signing onto any deal with a vendor, make sure that you fully understand what kind of modifications you can expect to receive.
Many vendors offer support packages that come with a monthly fee. While this doesn't sound too bad, it might prove costly if you plan on growing your business beyond hobby status. Make sure that you can afford to pay for additional support staff members as your needs increase. Also, check the fine print on their payment plans to verify that you're paying for ongoing support fees along with the initial purchase price.
One of the biggest advantages of white labelling is that it saves money. Companies that opt for this method rarely incur costs related to building, maintaining, or supporting proprietary applications. Since white labelling involves using prebuilt components, there aren't any development expenses either. All of your time and effort goes directly into developing your own branded version of the application. The upside of this setup is obvious: No money spent equals less stress and headache.
But what happens when you encounter problems with your white label solution? Are there any legal repercussions? Can you sue the manufacturer? What if your logo gets changed by the vendor? Do you lose rights to your intellectual property? Fortunately, if you carefully review the documentation provided by the supplier, you should be able to identify answers to all of these questions.
Unfortunately, despite all efforts, mistakes happen. Whether you're dealing with a faulty piece of hardware or a buggy program, you'll probably face headaches and frustrations. Luckily, there are steps you can take to minimize the impact of these setbacks. First, contact the vendor and explain the error. Ask them to fix the glitch ASAP. Next, document the incident and send it to the relevant authorities. Finally, file a lawsuit against the person responsible for causing damage to your reputation and financial stability.
Just follow our battle-tested guidelines and rake in the profits.