The world has become more connected than ever before. With this connectivity comes an abundance of information that we can access at our fingertips. Unfortunately, many people are struggling with keeping up. That's where having a great tool like SurveyMonkey comes into play.
SurveyMonkey is one of the most popular forms of communication today, especially among businesses who want their customers' opinions on products or services they sell. It allows companies to quickly gather feedback from consumers without requiring them to leave their computers. In other words, it saves time and money while providing valuable insights into consumer behavior. It also gives brands the opportunity to learn about the needs and wants of the public as well as gauge customer satisfaction levels.
However, creating effective questionnaires isn't easy, even if you're using a reputable company such as Survey Monkey. There are some key factors and considerations when designing a survey that will make all the difference between getting quality responses and just wasting everyone's time. This article will help you understand those things so you'll get the results you need from your next survey.
There are two main ways to build a survey: manually (which involves writing each question) or automatically (where you use pre-made questions). While both methods have pros and cons, there’s no right answer here. You should choose whichever option works best for your project. For example, if you're building a questionnaire to collect product reviews, then you may prefer to write every single question yourself since you know exactly what you're looking for. However, if you're trying to find out which type of toothpaste tastes better, then you might not mind taking a shortcut by using ready made options instead.
Whatever route you decide to take, keep these tips in mind:
You must ensure that the length of the questionnaire doesn't exceed 50–60 minutes. Otherwise, participants won't finish it and won't provide answers.
Make sure to include open ended questions. These allow respondents to give detailed explanations rather than simply choosing a checkbox response. They also encourage respondents to think deeply about their thoughts and feelings.
Avoid asking leading questions. Leading questions only focus on one side of the issue and bias the participant toward answering in a certain way. Instead, try to avoid questions that suggest a specific course of action.
Keep the wording simple and clear. If possible, stick to one language. The same goes for visuals. Make sure everything is consistent across the entire document.
If you're working with automated surveys, you don't necessarily need to follow these guidelines too closely because automatic question generation algorithms tend to produce high-quality question sets. Still, it never hurts to review the final result after running it through the algorithm.
Once you've decided whether you'd rather work with a manual or automated approach, you need to figure out the best way to design your questionnaire. To start off, consider the following points:
Use multiple choice questions whenever possible. Multiple choice questions are easier to read and process than long lists of items. Plus, they offer consistency across different groups of users.
Don’t forget to add skip logic. Skip logic lets responders move straight to another part of the questionnaire without clicking anything else. This makes it much faster for participants to complete the whole thing.
Include negative statements as alternatives. Negative statements serve as "no" buttons that prevent respondents from selecting inappropriate choices.
Consider adding images. Images can help increase comprehension and engagement. Also, they improve respondent recall later on.
Try to limit the number of questions per page. Fewer pages means fewer clicks and less scrolling required. Participants will appreciate being able to view the rest of the questionnaire more easily.
Always test your questionnaire first. Ask someone close to you to go through it and let you know what she thinks. Then adjust accordingly until you reach perfection.
A questionnaire provides several benefits over other types of research techniques. Here are three reasons why:
1. Questionnaire data is often more accurate than other sources due to its depth and detail. Because it focuses on the individual level, it offers a unique perspective compared to group data collected via interviews or focus groups.
2. Surveys are cheap to run. Since you aren't paying participants directly, you save lots of cash. And unlike phone calls or emails, you don't need to pay commissions to anyone either. So if you're interested in collecting feedback from a large pool of potential clients, this could be a smart investment.
3. Creating and distributing surveys takes very little effort. All you need to do is set up a link online and send it around. Easy peasy, lemon squeezy.
Creating a well-designed questionnaire shouldn't require coding skills. Fortunately, there are plenty of templates available for almost every kind of industry or topic imaginable. Just search for “surveys template” on Google and see what pops up. Most of the time, there are links to download the file as well. Or you can grab the basic version and customize it according to your needs.
But if you still feel like learning how to code, that's okay too. We'll show you how to create a questionnaire using Microsoft Excel. First, select Insert tab→ Blank Worksheet and name it something meaningful. Next, click File menu→ Save As... and navigate to wherever you saved the.xlsx file. Once inside, double-click the file to open it. Now head back to the top-left corner of the spreadsheet and click Design tab→ Table Styles… followed by Format Cells dropdown → Font… Choose Arial 12pt as the font style and size. Finally, click OK.
Now you can begin filling in the fields. Click anywhere within the column header row to insert a new cell. When you're done, press Enter to enter the desired text into the empty space in the table. If you wish, you can also format cells individually. Select the cell you want to change and click Home button on the toolbar above the Ribbon. From there, look for the Fill section under the Alignment category. Use the icons located along the left to change colors/shapes/font sizes etc.
Here's a quick summary of what you did in order to fill in the rows:
Created a blank sheet in an existing Microsoft Office application
Used the Design tab in the ribbon to apply custom formatting to the table
Clicked File menu and selected Save As... to save the current state of affairs
Took advantage of the ability to edit the appearance of individual cells
As soon as you hit Enter, the text entered into the table appears in the corresponding cell
That was pretty straightforward, wasn't it? But now imagine doing all of this for hundreds of questions. Not fun. Luckily, there's a better way. Let us introduce you to our white label survey tools.
White label survey technology is a convenient solution that enables marketers to create customized surveys based on user preferences and market trends. Instead of reusing generic questionnaires designed elsewhere, white label survey platforms let brands personalize content and deliver it directly to target audiences. White label solutions typically come with built-in analytics features that enable companies to track performance and measure ROI.
Want to learn more about white label surveys? Check out our guide below for more details.
White-labeling or "white labelling" refers to when you buy an existing product from another company, but then modify it with your own branding. This allows companies that don't have their own resources or budget to launch products without going through all the expenses associated with creating them independently.
This concept was first created by Coca Cola as they wanted to sell their soda pop in other countries where there were no local factories. They bought the rights to produce Pepsi in those countries so that people could enjoy Pepsi at home. The same goes for other brands like McDonald's who also use this strategy.
Today, more businesses are using this approach because it saves time and money. White-labelling can help save up to 90% on production costs while still giving customers exactly what they want. It also helps keep prices low, which means consumers get more value for each dollar spent.
In today’s world of technology, white-labeling has become easier than ever before thanks to online platforms that allow users to develop customized solutions. These platforms integrate seamlessly into customer websites, social media pages, and even mobile applications.
If you're looking for ways to build trust among potential clients, consider leveraging these services to ensure that you always deliver exceptional quality. Here we'll show you some options available for white-labeling survey creation.
Surveysparrow uses SurveyMonkey, one of the most popular survey service providers around. We've partnered with them since 2016 and have been able to improve our processes significantly. In turn, this allowed us to offer a higher level of support and development capabilities to our customers.
As part of our partnership agreement with SurveyMonkey, we provide access to their API (application programming interface) to our customers. You can find out more about the benefits here.
At the end of the day, what matters is what works best for you. If SurveyMonkey doesn't suit your needs, you can easily switch over to another provider such as Qualtrics or Google Forms. However, if you choose to go with SurveyMonkey, you will receive support directly from SurveyMonkey instead of having to contact us.
For example, if you need to add additional features to your surveys, simply submit a ticket to the team at SurveyMonkey and they will work closely with you to implement changes within 24 hours.
You may also want to look into adding new languages to your surveys. With SurveyMonkey, you can either translate them yourself or pay someone else to do it for you. There is a lot to learn when it comes to translating and editing questions, however, so we recommend getting professional assistance from someone who speaks multiple languages.
Lastly, you should know that SurveyMonkey offers several different pricing plans depending on the number of respondents you plan to invite. For instance, if you only expect 100 responses every month, you can opt for the Personal Plan option which starts at $10/month. On the other hand, if you anticipate larger volumes, it might cost you upwards of $100 per month.
It really depends on how much data you need to collect and analyze regularly. So, take advantage of their many discounts during the signup process.
To start building customised questionnaires, you can use Survey Monkey, Google Form, Survey Anywhere, or Typeform. Each of these platforms provides various advantages and disadvantages, but there isn’t necessarily a clear winner between them.
The main thing to consider is whether you prefer to edit and personalise your forms manually or let the system handle everything automatically. Some systems allow you to drag and drop elements onto your form whereas others require you to code HTML templates.
Typeform is great if you'd rather not deal with coding HTML. All you need to do is select the design template you would like and fill out details regarding the appearance of your form. Then, once you click 'Create', you can view your finished questionnaire right away.
Google Forms, on the other hand, requires you to write JavaScript codes to enable certain functions. While this is certainly easy to grasp, it takes longer to set up compared to Typeform. But if you just need something simple, Google Forms will suffice.
On the flip side, Survey Anywhere is ideal for developers who want to create robust apps. It lets you embed user feedback into webpages and even games.
However, if you don't have technical knowledge and skills, you're likely to run into issues trying to customize it further. To top it off, the app is relatively expensive.
Once again, it all depends on what kind of experience you have when it comes to programming and designing. If you feel comfortable doing both tasks, you can try Survey Anywhere out. Otherwise, stick to other simpler alternatives.
When it comes to developing questionnaires, the choice is yours. Surveysparrow itself offers a wide range of tools including a drag and drop builder, visual editor, and spreadsheet templates. Alternatively, you can choose from hundreds of pre-made templates.
With regards to the latter, there's nothing wrong with sticking to the basic ones. As long as you understand how to adapt them accordingly, you won't have problems making them fit your needs.
Creating a questionnaire involves three steps: choosing a type, writing questions, and finally adding answers. Let's dive deeper into each step below.
Step 1 - Choose a Questionnaire Type
There are two types of questionnaires you can create: open ended and closed ended. Open-ended questionnaires give participants space to answer freely. Closed-ended questionnaires, on the other hand, restrict participants' choices.
Open-ended questions tend to be harder to analyse later down the line because they contain subjective terms that aren't clearly defined. So, unless you have a specific purpose behind asking them, we advise against using them.
Closed-ended questions, on the other hand, provide clearer results that you can measure accurately. They also come with built-in scoring algorithms that calculate how well participants answered the quiz. Therefore, if you intend to conduct research based on quantitative analysis, closed-ended questionnaires are preferable.
Step 2 - Write Questions
Writing good questions is essential for providing meaningful answers. After selecting the type, you can begin writing your questions. When it comes to open-ended questions, you can include text boxes, checkboxes, radio buttons, and sliders to name a few.
While you can include images, videos, and links to external sites, you shouldn't place anything too unusual in the body of your questionnaire. Make sure the content stays consistent throughout the entire page otherwise your audience might get confused.
Step 3 - Add Answers
Now that you've written your questions, it's time to put everything together. Before you publish your questionnaire, you must verify its accuracy. That includes checking spelling errors, grammar mistakes, and formatting inconsistencies.
Afterwards, you can share it via social channels and send invitations to your target market. Once they complete the questionnaire, you can download the raw data and perform analytics. From there, you can gain valuable insights into what resonated with your viewers and what didn't.
Take advantage of these white label survey tools to enhance your digital presence. By integrating them into your website, social profiles, and email campaigns, you can reach a wider pool of prospects faster. And you never know--you might discover a hidden gem amongst your current list of subscribers.
A "White Label Survey" is one that you can use under your own name or company's name without having to pay license fees or royalties. Instead, it becomes a part of your branding efforts as well as an opportunity to gain valuable data from customers who are willing to share their opinions with you. It doesn't matter if you're a small enterprise or a large corporation - there will always be someone out there wanting to know more about you. And while there may not be much difference between a large company and its smaller counterparts when it comes to running successful businesses, there certainly is some. There are plenty of differences in terms of strategy and goals. But even though it is a similar approach, each business has different needs and priorities.
To help companies get started on this path, we have put together a list of the top 3 White Label Surveys Software options available today. The first thing to consider before choosing a white label survey solution is whether you want to keep using existing questions or create new ones. If you already have pre-existing questionnaires ready to go, then you need to select the right system to accommodate them. To make sure you choose the right fit, here are three things to look at:
1) Are you looking for a cloud based or desktop version?
2) Do you want to add questions easily into your current survey?
3) What kind of reporting do you require?
Once you've decided which type of survey software you'd like to take advantage of, you'll also need to decide how many people should participate. This depends on the size of your organization and the scope of your project but generally speaking, anywhere from 1-30 participants is recommended. Depending on the nature of your product, the number of products being offered, etc., you might find yourself needing to conduct multiple surveys throughout the course of the year. So you'll definitely want to figure out how long those surveys could potentially last so that you don't run short on time.
While there are several types of survey questions that you can include in your research study, here are just a few of the most common:
- How satisfied were you with your purchase experience?
- What was the overall quality of service provided by us?
- Were you able to resolve issues quickly?
- Did you feel valued during the entire process?
- Would you recommend us/our services?
We hope these tips helped clarify the concept of white label surveys for you. Now let's check out some of the leading brands and see where they stand against each other.
Surveysparrow is among the most widely used platforms around because it offers flexibility and scalability. While it isn't quite as robust as some of the others listed below, it still provides enough features and functionality to satisfy almost anyone. For example, the ability to export reports to PDFs, Excel spreadsheets, CSV files, HTML tables, Word documents, PowerPoint presentations, images, sound recordings, and videos makes it easy to distribute information back to clients or partners. With this level of versatility, you won't have trouble finding the perfect way to present your findings to everyone involved. On top of that, it supports both Windows and Mac operating systems, making it compatible across all major computer systems. It also allows users to customize surveys according to their preferences and deliver them through email, SMS text messages, social media channels, and mobile apps.
In addition to supporting a variety of delivery methods, Surveysparrow offers a wide range of customization capabilities including:
• Customizable templates
• Questionnaire creation
• Responses tracking
• Response scoring
• Dashboard analytics
• Ability to import and export data
• Reports & charts
If you want a simple yet powerful alternative to SurveyMonkey, you should give Surveysparrow a try.
One of the biggest advantages of working with a white label surveying platform instead of a third party provider is the fact that you control every aspect of your studies. You determine exactly what goes into each questionnaire, how often you send them out, and how much you charge per user. As a result, you can offer your respondents more value than simply getting answers to their questions. By setting up custom incentives such as rewards points, coupons, gift cards, discounts, etc., you can provide your prospects with something tangible that gives them reason to respond. In addition, since you set everything up ahead of time, you can ensure that you only collect data from qualified individuals who actually care about what you have to say. This helps reduce the risk of invalid responses that would otherwise skew your statistics.
On top of offering more attractive incentive programs, SurveyGizmo takes the same approach as SurveyMonkey by allowing you to build customized forms from scratch. That means no limits on the number of questions you can incorporate into your surveys, the length of time you can spend collecting feedback, or the amount of data you can store. All of these factors contribute to creating a unique environment that allows you to gather honest insights from real people that truly understand your brand and what matters to them.
As another option, you may prefer to work with a professional white label survey provider. One that specializes in delivering high quality, valid customer feedback. These firms typically handle all aspects of survey design, implementation, and analysis. They also manage data collection, processing, storage, and distribution, so you don't have to worry about anything beyond answering questions. Because they focus exclusively on providing customer insight, they usually have access to a wider selection of question formats. Some of the most common question types include open ended, yes/no, Likert scale, ranking, rating, and frequency.
When compared side by side, SurveyGizmo is clearly the cream of the crop when it comes to white label survey providers. Not only does it allow you to build forms from scratch and track responses, but it also includes customizable report generation and analytics. However, if you're interested in taking a break from paying monthly fees, you shouldn't overlook the simplicity of Survey Anywhere. Since the site has been online for over 10 years now, it boasts thousands of active users worldwide. Most importantly, it offers unlimited form submissions and keeps costs low thanks to a freemium pricing structure. Plus, unlike other survey sites, you aren't required to register in order to start filling out surveys. Just visit the homepage and click on the blue button labeled Get Started Now -- there are no signup requirements whatsoever. From there, you can browse the extensive library of surveys currently available or search for specific topics within various categories (e.g. Health Care, Retail). Once you pick one, you can fill it out immediately. When finished, hit Submit and wait for your results.
Whether you decide to rely solely on Survey Monkey, Survey Gizmo, or Survey Anywhere, you will undoubtedly come away with invaluable knowledge that will improve your reputation and increase sales. With a little bit of planning and effort, you can turn your white label survey program into a success story that will resonate with consumers and boost your bottom line simultaneously.
For additional info on how to improve your survey response rates, read our article titled 5 Ways You Can Improve Your Customer Satisfaction Survey Results.
Just follow our battle-tested guidelines and rake in the profits.