I've been working with affiliates for years now but still find myself confused about one thing - the term "Local Affiliate". What exactly does that word mean? How do you know if your channel is or isn't a local affiliate? And how can you tell if someone else's business is a local affiliate of yours? Let's take a look at this confusing phrase...
If you're reading this article, you probably already have some idea of what these terms mean. But just in case you don't, here are some definitions from Wikipedia:
Affiliation (marketing) is defined by Merriam Webster Online Dictionary as “the relationship between two or more parties” and includes “a connection, association, or relationship.” In other words, affiliation involves companies partnering together in order to promote mutual interests. In many cases, this may involve advertising products through each others' websites. The most common type of affiliation today is online, although there are also offline types like radio and TV networks.
Network Affiliate Television Station Examples Quizlet
A Network Affiliated Television Station Example is a company that broadcasts a program over its own broadcast medium. For instance, NBC owns several affiliated stations, including WNBC New York City, KCBS Los Angeles, KYW Philadelphia, WMAR Baltimore and WLS Chicago. These stations all carry programs produced by NBC under their respective licenses. The same applies to ABC owned stations, CBS stations and FOX stations.
An Affiliate refers to a company that sells advertising space on another company's website. An Affiliate Marketing Company works directly with advertisers so they can offer them targeted ads based on specific demographics. This allows the advertiser to target a precise audience instead of broadcasting advertisements to everyone. It also gives the advertiser control over where their ad will appear.
On the opposite side of things, we see Affiliates that work with publishers. They sell spots within articles. Some even sell entire pages! This allows sites to create content without having to pay out huge sums of money upfront. Sites could use the income generated from these sales to cover hosting costs or to fund additional projects. Publishers often refer to these partners as sponsors because of the nature of the agreement. The sponsor usually pays somewhere around 70% of the profits made off the sale.
This question was asked in my first job interview. I had no clue what they were talking about and went home thinking it meant something different than it did. So I pulled up Google and typed in "definition of affiliation"... only to learn that there wasn't really much information available out there.
So I thought I'd share what I found below. If anything turns up missing please let me know in the comments section. Also feel free to add any corrections I missed. Thanks!
Definition: A relationship that exists between two people, companies, etc., especially one established for commercial purposes.
Example 1:
You have a business and want to advertise. You decide to place an advertisement in the Yellow Pages Directory. Before placing the advertisement make sure the listing agent knows that you are offering a service called 'Advertising'. Once he agrees to represent you write down his name and address. He becomes your Affiliate and you become his Affiliate. Now whenever anyone calls him asking for advertising services he will forward the call to you as well as give you a commission for referring the customer.
Example 2:
You have a friend whose son wants to start playing baseball. To help get started, you agree to be his manager. As part of the arrangement, you would provide instruction, equipment, coaching and guidance. You are his Manager. He is your Player. At the end of the season, you both receive a salary for your efforts. Your player gets paid $5 per game while you get paid $10 per game plus a percentage of his earnings after taxes. When you collect the check from your employer you go buy yourself a new pair of shoes. You are your Player's Owner.
Definition: Having a special relationship with another entity.
Examples:
1. A parent/child relationship between a child and her parents.
2. A partnership between two individuals.
3. A marriage between two people.
4. A membership club or organization.
5. A sports team composed of members competing against other teams.
6. A group of friends or colleagues sharing ideas or opinions or similar backgrounds.
7. Any kind of relationship involving two entities.
8. A relationship between two businesses.
9. A relationship between two organizations.
10. Relationships formed between two countries.
11. A relationship between two persons of the same sex.
12. A relationship between two corporations.
13. A relationship between two groups of people.
14. A relationship between two groups of animals.
15. A relationship between two groups of plants.
16. A relationship between two religious denominations.
17. A relationship between two political parties.
18. A relationship between two ethnic groups.
19. A relationship between two social classes.
20. A relationship between two genders.
21. A relationship between two generations.
22. A relationship between two species of animal.
23. A relationship between two species of plant.
24. A relationship between two kinds of organisms.
25. A relationship between two sexes.
26. A relationship between two ages.
27. A relationship between two seasons.
28. A relationship between two colors.
29. A relationship between two elements.
30. A relationship between two elements of physics.
31. A relationship between two elements of chemistry.
32. A relationship between two elements of biology.
33. A relationship between two elements of botany.
34. A relationship between two elements of geology.
35. A relationship between two elements of astronomy.
36. A relationship between two elements of mathematics.
37. A relationship between two elements of architecture.
38. A relationship between two elements of art.
39. A relationship between two elements of music.
40. A relationship between two elements of language.
41. A relationship between two elements of philosophy.
42. A relationship between two elements of psychology.
43. A relationship between two elements of sociology.
44. A relationship between two elements of theology.
45. A relationship between two elements of zoology.
46. A relationship between two elements of meteorology.
47. A relationship between two elements of geography.
48. A relationship between two elements of history.
49. A relationship between two elements of literature.
50. A relationship between two elements of politics.
51. A relationship between two elements of economics.
52. A relationship between two elements of commerce.
53. A relationship between two elements of culture.
54. A relationship between two elements of science.
55. A relationship between two elements of technology.
56. A relationship between two elements of law.
57. A relationship between two elements of psychiatry.
58. A relationship between two elements of medicine.
59. A relationship between two elements of dentistry.
60. A relationship between two elements of nursing.
61. A relationship between two elements of religion.
62. A relationship between two elements of education.
63. A relationship between two elements of anthropology.
64. A relationship between two elements of archaeology.
65. A relationship between two elements of folklore.
66. A relationship between two elements of comparative mythology.
67. A relationship between two elements of comparative religion.
68. A relationship between two elements of comparative linguistics.
69. A relationship between two elements of comparative psychology.
70. A relationship between two elements of comparative biology.
71. A relationship between two elements of comparative cosmology.
72. A relationship between two elements of comparative sociology.
73. A relationship between two elements of comparative ethics.
74. A relationship between two elements of comparative philology.
75. A relationship between two elements of comparative aesthetics.
76. A relationship between two elements of comparative jurisprudence.
77. A relationship between two elements of comparative literature.
78. A relationship between two elements of comparative literary criticism.
79. A relationship between two elements of comparative cultural studies.
80. A relationship between two elements of comparative religion.
81. A relationship between two elements of comparative religious studies.
82. A relationship between two elements of comparative cultural studies.
83. A relationship between two elements of comparative ethnography.
84. A relationship between two elements of comparative economic history.
85. A relationship between two elements of comparative military history.
86. A relationship between two elements of comparative international relations.
87. A relationship between two elements of comparative demography.
88. A relationship between two elements of comparative legal history.
89. A relationship between two elements of comparative linguistic history.
90. A relationship between two elements of comparative linguistic theory.
91. A relationship between two elements of comparative literary history.
A lot of people want to know about how things like Netflix work. But that's only part of the story! If you're wondering why your favorite shows aren't on Netflix anymore or if you're looking for ways to get more money from using their service then this article will help you out.
We've already covered some basic definitions for "Netflix" in our guide to streaming services, but there are lots of other terms we haven't defined yet so let's dive into a few key ones now.
First up, what exactly does "local affiliate" mean? We'll start with the basics before moving onto a bit more detail.
To be clear, this term refers to companies that sell products directly through advertising rather than just selling them at a higher price compared to competitors. So these companies don't need to rely on third party merchants (like Amazon) to deliver goods to customers -- they can actually source those themselves.
This kind of direct sales model is often referred to as "direct response." It allows retailers to offer better deals and prices without having to worry about shipping costs or customer returns. And since many of these businesses operate locally, they also allow consumers to shop around for best pricing while still supporting local economies.
So where did this idea come from? In fact, local affiliate marketing came from two different places -- one historical, the other modern. The first was the early days of radio broadcasting. Back in 1922, NBC founder RCA decided to use radio broadcasts to promote his company’s new product, the radio microphone. He sent a small group of employees across America to hand out free microphones to listeners, hoping they would spread the word about the brand. But he didn’t expect much success. Radio wasn’t mainstream back then. Most people listened to music via phonographs instead.
It turns out RCA was wrong. His strategy worked brilliantly. By 1923, the “RCA man” had become synonymous with quality audio equipment. Millions of Americans owned radios thanks to his efforts. This led to another innovation -- selling ads during programs. These were called sponsored spots. They allowed sponsors access to reach millions of potential customers right at home.
Fast forward to today, and you might think local affiliate marketing sounds similar to the old fashioned way of doing business. After all, it involves buying ads on TV channels and running promotions. However, this isn’t quite accurate. There are a couple differences between traditional ad placement methods and local affiliate marketing.
Firstly, advertisers pay to advertise on TV based on viewership numbers. That doesn’t apply here because most local affiliate marketers buy airtime based on the number of households living within a certain area. Therefore, advertisers won’t necessarily see huge increases in ROI simply because someone watches their commercials less frequently.
Secondly, local affiliate marketers generally focus on reaching a specific demographic market. For instance, businesses may target older audiences or families with children, depending on their own interests. Advertisers usually place their ads alongside content that relates to their particular audience.
In short, local affiliate marketing is unique in its approach to advertising. It gives brands the chance to interact with customers personally, increasing engagement rates and boosting loyalty. Which brings us to the next question...
Next, we must define "affiliate," which is used throughout local affiliate marketing terminology. What does it mean? Well, according to Merriam Webster, it's "a person or organization that promotes something". A common example is online shopping platforms like eBay. You could say that they're affiliated with sellers because they provide assistance to buyers and make sure everything goes smoothly.
Of course, that's not always true. Sometimes, platforms are really just providing tools to facilitate transactions between parties. For instance, Facebook owns Instagram. As a result, anyone involved in social networking knows that it's possible to post pictures there without being associated with the platform itself.
However, even though these platforms sometimes act independently, they remain closely connected to each other. When you sign up for a Twitter account, you automatically connect your login details to Facebook. Similarly, when you create a PayPal account, you link it to your bank accounts. All of this makes sense, and it helps ensure the security of users' data.
The same applies to local affiliate marketing. Since the majority of people live near their workplace, it's easy for businesses to build relationships with customers. Companies can take advantage of this by offering discounts, coupons, special offers, etc., which encourages repeat purchases.
And remember, local affiliate marketing is designed to support local communities. Businesses should consider the wider impact of their actions too -- after all, it's hard to justify spending thousands of dollars on advertising if no one ever sees it.
Finally, it's important to understand why networks exist. To answer that, we have to go back to the 1920s. At the time, commercial broadcasters wanted to increase revenue streams. One solution was to charge fees per broadcast. However, viewers weren't happy to pay extra every hour.
Enter the concept of paid programming. Instead of charging viewers directly, networks offered premium content to subscribers. This gave them a steady stream of income, regardless of whether or not people watched regularly. Paid programming became known as subscription television.
Subscription models are still popular today. Think of cable providers like Comcast, Verizon Fios or AT&T Uverse. They all offer different bundles of entertainment options, allowing viewers to pick and choose what they watch. Some will include sports packages, others movies. Still others specialize in niche genres like cooking, gaming or fitness.
You can probably guess which option works best for different people. People who enjoy watching documentaries and foreign films tend to gravitate towards services that feature international content. Meanwhile, gamers prefer games that appeal to their personal tastes. And people who love yoga and Pilates will find plenty of choices on cable offerings focused on health & wellness.
Most importantly, however, these subscriptions bring additional revenue streams for networks. They earn money from the sale of services like digital set top boxes, mobile apps and smart TVs. Of course, they also benefit from increased exposure. Subscribers are likely to tune in to a channel whenever they feel inclined.
That said, it's worth noting that not all networks run on subscription models. Many are still reliant on advertising revenues alone. These types of networks are commonly referred to as "free-to-air" or "over-the-air."
When it comes down to it, affiliation basically means that somebody else runs your advertisements for you. Whether that happens online or offline is irrelevant. Once again, the goal is to drive traffic toward your website.
If you'd like to learn more about how to attract visitors to your site, check out our comprehensive guide to SEO.
The word "network" can be confusing, especially for people new to the world of online advertising. If you're looking for some clarification on how networks like Facebook or Google define their terms, we've got your back! Here's everything you need to know about network affiliates.
If you want to learn more about advertising platforms like YouTube, then take our beginner course on YouTube Advertising 101.
Network affiliates are companies that help businesses advertise through other channels. These may include websites, social media platforms (like Instagram), apps, mobile devices, etc. The most common form of advertisement used by these affiliates is video ads.
When someone watches one of those videos, they'll see something called a call-to-action at the end. This could be a link to download an app or product, sign up for a newsletter, click through to another page within a website, purchase a service, or even share the ad with friends.
It doesn't really matter where this viewer comes from - they might have seen the ad online or heard it on the news, but whatever channel they came across it on, there was an agreement between all parties involved. That agreement dictates how much money each party will make off the deal.
In simple terms, advertisers pay the owners of the platform to display their content, so long as users watch the relevant advertisements. Advertisers also pay a fee to publishers if viewers actually act on those CTA buttons. In return, publishers get paid out via affiliate links, often based upon user actions taken after viewing an advert.
Advertisers generally don't care whether an audience sees an advert on TV, YouTube, or Snapchat. They just want to reach potential customers wherever possible. So why would anyone bother paying for that privilege? Simple - because it works. It helps generate revenue. And for many brands, that's enough incentive to keep doing it.
An affiliate network allows businesses to tap into multiple partners without having to manage separate agreements with every single company individually. Instead, they handle the paperwork in exchange for commissions.
Affiliates usually earn anywhere from 5% to 30%. But some networks charge higher fees than others - BrightLocal charges 15%, while ShareASale only takes 2.5%. Some affiliates offer referral programs too, rewarding members who refer new clients to them.
Some popular affiliate networks include Shareasale, Commission Junction, ClickBank, CJ Affiliate Network and Media Bridge. You can read reviews from different bloggers here to find out more about individual networks before signing up.
Radio affiliates are similar to television ones in that they provide services to advertisers. However, unlike TV affiliates, they broadcast over the airwaves rather than cable or satellite systems. Radio shows play music or talk shows that listeners can tune into using a device called an AM/FM receiver.
So, say you wanted to promote a brand that sells shoes online. Your first step would probably be to research shoe manufacturers and retailers to determine which products appeal to your target market. Then you'd go ahead and create a promotional campaign that promotes those specific items.
Once you've done that, you can contact a broadcaster and ask them to put up a promotion during a certain time period. For instance, you might request a spot on a morning drive program. Or maybe you'd like to place an ad in the middle of the day. Afterward, you can track how effective your efforts were by checking sales figures afterwards.
You can also run promotions directly through the broadcaster themselves. Many times, they'll allow you to set up a contest or giveaway - complete with prizes - that encourages listeners to visit a particular URL. When they do, the advertiser gets credit for both the prize and the sale.
For marketers, radio affliate is a good way to spread messages quickly and easily. Just think about how many people listen to the radio everyday. By getting in front of millions of ears every hour, you stand a very real chance of getting noticed by your desired demographic.
Of course, you won't necessarily hear your message on a commercial break. Rather, you'll likely have to rely on sponsorships or partnerships with smaller broadcasters. While these deals aren't always ideal for everyone, they certainly give you access to a wider range of audiences.
And if you're interested in learning more about this topic, check out our article about podcasting. We explain exactly how podcasts work and tell you how to start making your own. Plus, you'll discover the difference between audio advertising formats and how to choose the right one for you.
Local Affiliates
"Local affiliate" refers to an entity that promotes products from another company by linking them with the parent brand through paid links in content (e.g., articles). The local affiliate then earns money when visitors click on those sponsored links within its own website.
In other words, they are essentially middlemen between advertisers and publishers.
A simple example would be if you have a friend that works at a bank. They might recommend checking out credit cards from one particular issuer because it pays well. In return, this friend gets a small referral fee every time someone signs up using their card recommendations.
Now imagine you see ads for these same credit cards all over websites across the internet. You assume that each site must be earning a commission off of these ads, but in reality, none of them actually did anything. Instead, they were just passing along the advertiser’s message.
To avoid confusion, most ad tech companies refer to this type of arrangement as “local affiliate marketing.” When there is no direct connection between two parties, everyone involved simply calls it “affiliate marketing.”
If you think back to the beginning of the web, you'll remember that early sites used text-based hyperlinks instead of images. These hypertext links allowed users to navigate around pages without having to read entire documents. This method was called “hyperlinking,” and soon became popular
Non-local affiliates are those that sell products through an ad agency. They don't have to worry about selling directly to consumers because agencies take care of all the logistics.
"Local," however, refers to the geographic area in which someone lives. That makes it harder for advertisers to track purchases made by customers. In order to make sure they get paid properly, most big companies will use both types of affiliates -- non-local ones that handle the sales themselves, and local ones that help them out with marketing plans. The latter type might involve sending emails promoting certain brands to customers in the same geographical region.
This is why when you sign up for Facebook ads, you'll see many options like "Local Retailer." When you click on one, you'll usually find information about what kind of store you represent (e.g., Walmart). You can also opt out if you want to stop receiving promotions related to a specific brand.
It's important to note that while this article focuses mostly on large companies that advertise via social media platforms, there are plenty more small businesses that rely on networking sites. For example, you may have heard of Amazon Associates, which operates under similar guidelines as Facebook does. It's worth mentioning that even though these smaller entities aren't always called "affiliates," they still follow the same rules.
That said, let's continue exploring whether "local" really matters when it comes to affiliate programs.
In general, yes. But only to a point. Some marketers think that having customers close enough to your business gives them greater access to you than others. After all, proximity allows you to offer free shipping or other perks.
However, you must remember that the closer your customer base gets to your company, the less likely it is that you'll reach everyone. In fact, studies show that the farther away you keep your customers, the better off your business will be.
You could argue that being able to serve the entire country would allow you to maximize profits, but then again you'd probably miss out on a lot of opportunities for growth. This is where geography becomes somewhat irrelevant.
Just follow our battle-tested guidelines and rake in the profits.