When you’re starting off as a freelance copywriter, the first thing that comes up when people hear “copywriting” is the idea of creating high quality written content in bulk and charging by the page or article. While this may be true at some point, it isn't always the case. White label copywriting has made it possible for agencies to create unique, branded content without having to worry about hiring writers and paying them well enough to produce great work on time.
While there are many different kinds of copywriting projects, white label copywriting usually involves working with companies who want specific types of content produced for their websites. This could mean anything from blog posts to sales pages to landing pages. The end goal here is to have these businesses use your services regularly so they can keep growing and improving. It's not uncommon for businesses to pay hundreds of dollars per month just to get access to someone like yourself.
This type of project requires a lot less effort than producing full fledged pieces of original content. Instead of spending hours researching topics, coming up with ideas, and crafting killer headlines, you can rely on prewritten templates that will deliver results quickly and efficiently. You don't even need any talent beyond basic grammar skills. And if you're looking to make money fast, this kind of work pays very well.
If you've ever wanted to write but didn't feel confident doing so because you felt like "I'm no good," then white label copywriting might be perfect for you. Here we'll go over everything you need to know about this industry, including how much copywriting makes, tips for finding clients, and where to start.
The average rate for a single copywriting gig varies depending on experience level, location, and other factors. But generally speaking, $100-$200 per 1000 words seems to be common across all levels of expertise. However, most copywriters won't accept assignments below 300 words unless they already have a proven track record. If you're new to copywriting, it's best to focus on building relationships before trying to break into this field.
It depends on several things, such as your skill set, availability (and willingness), and whether you offer free samples upon request. Most agencies require that you provide at least 100+ samples to prove that you actually understand English and aren't making mistakes in your work. So while it's understandable to ask for $150 per 1000 words when you're brand new to the business, you'd probably better aim for something closer to $50/1000 after you've built up your portfolio.
Copywriters often bill by the number of words you write rather than how long you spend on each piece. That means that every time you submit a new draft, you must add another line item to your invoice. For example, let's say you wrote a 500 word post for client X. Then you went back two weeks later and edited it down to 400 words. In order to account for those changes, you would now add 200 words to your invoice.
In addition to adding lines to your invoice, you also need to consider how much time you spent editing each draft. Again, let's pretend that you submitted five drafts of the same post. Each one took you 20 minutes to complete. You therefore added 40 minutes to your total bill. Now imagine that the final edit was worth only 10% of the overall value of the piece. At that rate, you would still owe 1 hour and 30 minutes for your efforts!
As you can see, it doesn't take a genius to figure out why most copywriters prefer to charge by the word instead of the page. When you factor in the time required to craft decent material, you realize that billing by the word really cuts into profits. Plus, since most copywriting gigs involve multiple revisions, it ends up being easier to split the pie into smaller chunks. After all, you can easily find yourself completing dozens of small tasks within a given day.
You shouldn't necessarily expect to be paid hourly. Copywriters typically receive flat fees based on the amount of time spent. There are exceptions, however, especially if you were hired specifically to handle certain projects. Even then, you should try to avoid going above the $10 mark unless your contract states otherwise. Anything higher than that becomes difficult to manage.
There are lots of ways to find copywriting opportunities online. One option is to search through platforms like Upwork and Fiverr. These sites allow freelancers to bid on various projects with a wide range of skill sets. Another popular choice is Craigslist. Many local communities around the world host regular events designed to connect businesses with talented individuals. You can also check out forums dedicated to freelance professionals.
Another important aspect of earning extra cash via web content creation is learning how to market yourself effectively. As mentioned earlier, it takes time to build a reputation and establish credibility among potential customers. Once you've demonstrated your ability to perform consistent work, you can apply for larger projects that demand greater attention to detail.
White label copywriting means using an already established brand name and turning it into something completely different than what anyone would expect from the company.
For example, if you were going to write an e-book about how to lose weight, instead of calling it "The Weight Loss Guide," you could call it "Lose 10 Pounds With These Simple Tips." Or even better yet, "Get Fit Without Losing Your Mind" because who doesn't want to live life stress free, right? It's not just the title that matters though, but also the tone and style of writing used. A lot of companies have done amazing things with their brands, so now they are able to offer these services to other businesses looking to promote their products through creative marketing materials.
To find clients, all you need to do is go to Google and search for “white label copywriting service.” When you see results like this one: http://www.writesmartly.com/wp-content/uploads/2014/02/Writing-Services.png, click on any link and start reading! There will probably be a bunch of sites offering similar services, so make sure you read reviews before signing up with any new provider.
If you're still unsure whether white label copywriting makes sense for your business, here are four reasons why it might actually save you money and help increase sales.
1) You Can Write Content That Is Unique And Brand Specific
Not only does doing white label copywriting allow you to use another company’s brand name, but it allows you to focus entirely on developing specific campaigns around that brand. This means that each piece of content created becomes uniquely tailored towards your target audience, which helps build trust between you and your customers.
As long as your client understands
As the digital landscape changes and technology continues its rapid evolution, it becomes increasingly difficult to keep up with all the new trends that are emerging each day. One thing we can be sure of is that many people will need help keeping abreast of these developments or they’ll quickly find themselves left behind by their competitors who have already embraced these technologies.
If you want to stay ahead of the curve when it comes to marketing online then there is nothing better than outsourcing some of your marketing activities to an expert in this field. White label copywriting allows you to get access to professional writers at very competitive rates while still maintaining complete control over how your brand looks on the web.
This means that even if you don't have time to write yourself, you can always rely on someone else to create high quality blog posts, landing pages, videos, podcasts, infographics, etc., so that you never have to worry again about being able to meet deadlines or producing engaging content.
But before you take advantage of any services like this, you first need to understand exactly what white label copywriting is and how it differs from other types of outsourced content production. Here's everything you need to know.
The most important question here is whether you're looking to hire a writer to produce one-off pieces of content (such as short ebooks) or long form material such as blogs or sales letters. If you only require small amounts of both kinds of work, it might not make sense to spend money hiring fulltime employees rather than using freelancers instead.
However, if you plan to use white label copywriting to generate large volumes of unique content every week or month, you'll probably benefit from having your own team of writers working under contract. This way, you won't waste valuable resources creating duplicate content which no one wants to read anyway!
In addition to this, if you're planning to offer your customers something extra -- perhaps an additional bonus -- you may also consider paying higher rates for white label copywriting projects so that you can reward your best clients accordingly.
It's worth noting that although you could theoretically use white label copywriting to churn out low quality content just to save money, this approach would soon catch up with you since the market is saturated with poor-quality content nowadays. Even though cheap isn't necessarily good, quality does come at a price... unless you want to end up losing customers to competitors too!
So, to summarize, if you think that you'd prefer to focus on longer term development of your business through strategic partnerships with top tier brands rather than spending hours every week trying to improve your website SEO, then going down the white label route can be ideal option. It gives you complete freedom to develop your company without worrying about the technical details.
Of course, it's also possible to start off with white label copywriting but later move into more traditional methods once you've gained experience. But whichever path you choose to go down, remember that white label copywriting offers several advantages compared to hiring freelancers directly. For example, you can set clear terms and conditions regarding payment, deliverables, copyright ownership, etc.
You can also ensure that your white labeled materials will comply with your target audience's guidelines, ensuring maximum conversion rate and therefore increasing ROI. So whatever type of content you decide to create, there's no reason why you shouldn't give white label copywriting a try.
When it comes to pricing, you obviously have two options: either you sell your work for fixed prices based on wordcount or you accept bids from different companies offering hourly rates. The latter method has become quite popular lately because you can easily track your costs during the entire project lifecycle by comparing them against those of your competition.
For instance, if you receive three bids from companies offering $100/hour, $150/hour and $200/hour respectively, you can simply compare your total bill to see which bid was cheapest. As you can imagine, this makes bidding easier and more efficient than setting fixed prices. However, bear in mind that you should only ever enter into an agreement with the lowest bidder since you risk getting ripped off otherwise.
Also note that depending on the kind of product or service you provide, you may need to adjust your fees slightly to account for factors such as shipping charges, VAT, taxes, etc. In case of websites, for example, you'll likely include page load times in your monthly fee.
Finally, keep in mind that you don't actually have to pay anything upfront. You can ask potential clients to sign a non-disclosure agreement (NDA), agreeing not to share information about the deal until after they purchase the finished piece of content. Afterward, you can reveal the final price and send along invoices. Alternatively, you can just inform potential buyers how much you expect them to pay upon completing the order and hope for the best!
While the average freelance copywriter salary depends heavily on where you live, it typically ranges between $25-$50 per 500 words. Of course, this figure varies greatly depending on skill level, industry sector, number of years' experience, etc. And even experienced professionals usually earn less than entry level copywriters whose salaries range between $15-$20 per 500 words.
Keep in mind that the above figures assume that the person doing the actual writing is the same person who gets paid. When it comes to freelance copywriting, however, it often happens that agencies employ teams of writers who split up the workload across multiple individuals. These teams normally consist of 2-3 members and sometimes more, depending on the size of the client. Therefore, the overall amount charged per 1,000 words is lower than the sum of individual writer's earnings.
On the bright side, freelance copywriting tends to involve fewer risks than regular employment due to the fact that you can fire anyone without consequences. Also, unlike permanent roles, you can switch employers whenever you feel like it without causing problems for your former colleagues. Furthermore, since you're completely responsible for managing your own workflow, you can easily scale up or down according to demand. That said, freelance copywriting requires a lot of self-motivation because it takes discipline to stick to your daily tasks regardless of external influences.
Nowadays, the vast majority of businesses opt for white label copywriting, especially smaller ones that lack the budget necessary to hire dedicated staff. Although this solution sounds expensive at first glance, it ends up saving lots of time and effort thanks to the reduced administrative overhead involved. Plus, you'll enjoy greater flexibility and autonomy since you can delegate almost any aspect of your business to third parties.
At the same time, you'll avoid wasting precious capital on hiring expensive staff, allowing you to concentrate on growing your business instead. Keep in mind that white label copywriting doesn't replace traditional staffing methods entirely; it merely provides another tool to increase profits. This is particularly true in B2B industries where customer retention is critical.
With regards to payouts, you should aim to cover your expenses plus 20% profit margin. While this figure seems generous, you mustn't forget that you'll be earning commission on top of your paycheque. So assuming you'll be charging £500 for a 1500 word ebook, you'll get around £400 cashback. Naturally, this amount goes towards covering the costs incurred while producing the book.
Although it's tempting to cut corners and skim pennies wherever possible, you should resist this urge. Your goal should be to maximize revenue rather than minimize operating costs. Ultimately, this will allow you to reinvest your income back into your business to grow further.
Ultimately, you should strive to create genuine value for your readers. By providing useful content that solves real problems, you will attract interested prospects who will eventually convert into loyal fans. Once you gain enough trust and credibility among your followers, you will gradually build up your list of leads and ultimately turn them into customers.
When it comes to creating high quality online content that will attract customers and increase sales, there are few things as important as having an expert writer on board who can create the right kind of content at the right price.
You may be wondering how this might work in practice, though. How would you go about finding someone to write your copy when you don’t have any particular experience or expertise yourself in the field? What if they were not based locally but instead working from home in another country entirely?
It turns out that outsourcing copywriting has become an increasingly popular option among businesses looking to save money while simultaneously increasing their profits through increased conversions and website traffic. This article explores some of these options.
In simple terms, white label copywriting refers to the process where companies hire freelance writers to produce original content which they then sell under their own brand name (or those of other brands). This allows them to retain full control over all aspects of the project – including copyright ownership, pricing, and even branding.
There are also several other ways in which this model works, such as ‘white label AI’ whereby artificial intelligence systems provide automated assistance with tasks such as proofreading and editing. The result is far less human intervention than traditional methods, meaning lower costs overall. However, this approach does require a certain level of technical knowledge and expertise to make sure that everything runs smoothly.
The benefits to business owners include reduced risk due to lack of involvement by company employees, greater flexibility, faster turnaround times, and access to higher-quality content at competitive prices. It's no wonder so many firms are now turning to this type of service.
Another common form of white label copywriting involves hiring freelancers to write scripts rather than actual written text. These scripts usually contain instructions for webpages, emails, landing pages, videos, etc., and must comply with strict industry guidelines regarding formatting and spelling. As the name suggests, each page/email/etc. is branded with its owner’s logo, color scheme, and font style.
A notable example of this sort of service was launched back in 2016, offering users the opportunity to purchase ready-made ebooks containing thousands of short paragraphs covering topics ranging across different industries. Many of these ebooks were sold using affiliate marketing techniques, allowing authors to earn commissions without needing to invest huge amounts of time into actually producing the content themselves.
As well as being highly effective in terms of generating leads and boosting conversion rates, this method is great value for money because it saves both the author and buyer from investing significant resources into developing new content. Indeed, since most books only need one revision before going live, the entire production cycle takes just minutes compared to months and years spent producing standard texts.
Costs vary depending upon whether you choose to use white label copywriters or outsourced script writers. In general, however, white label content tends to carry a slightly higher rate than similar projects created manually. For instance, a typical white label copywriting contract could run anywhere between $300 - $2000 per month, whereas manual copywriting typically ranges from $50-$200.
However, it's worth noting that the difference in average monthly expenditure between the two models isn't necessarily reflective of the amount of effort involved. On the whole, white label projects tend to take longer to complete than those produced manually due to the additional steps required before final approval.
For example, while a manual copywriter can simply send his client a draft and expect to see nothing further until he receives feedback, a white label copywriter needs to submit his completed piece to editors who check it against specifications, spellcheckers, grammar checkers, plagiarism software, and the like. All of this ensures that the resulting product meets professional standards.
Furthermore, unlike with manual copywriting, it's impossible to know exactly how long a given task will take until it starts. With white label copywriting, you often get a rough estimate of how long something will take once you've signed off on the first draft. Once again, this means that the work itself generally ends up taking longer than usual.
Finally, although it doesn't affect the ultimate costs, it's important to note that white labels are almost always charged by the word, regardless of length. So if you're planning on submitting a 5000-word document, you'll still pay $500 for the privilege of doing so.
One thing that makes the question "how much should I charge" tricky is that it depends largely upon the nature and scope of the assignment. A large scale project involving a lengthy research phase will obviously cost more than an hour-long email response. You will need to consider every single aspect of the job carefully, weighing up both the quantity and quality of the output.
If you feel comfortable charging a flat fee, this is probably the best approach. If you want to keep things flexible and allow clients to negotiate down payment levels according to results, it's better to set a range of possible values within which people can place orders. That way, everyone knows roughly what to expect and nobody feels cheated.
In addition to setting a reasonable budget, it's equally important to ensure that you offer clear communication throughout the project. Your aim should be to build trust and rapport with potential clients, ensuring that they understand why you think your services are valuable and why they should engage with you.
Once you begin the writing stage, it's crucial to stick closely to deadlines. Any delays here mean lost opportunities to generate revenue, especially during peak season. Of course, it goes without saying that you should never accept anything less than 100% satisfaction from your clients. After all, you wouldn't want anyone else buying your copywriting services!
White labeling is when you take someone else's product or service and sell it under your own name.
"White Label" is actually not really a color - but instead refers to something being labeled "in its pure form", without any changes made by the original provider.
In this case, we're talking about outsourcing your website content production. A lot of companies have their own in-house teams for writing, editing and proofreading. But what if you want to save some money while improving your company’s SEO performance? Or perhaps you just don't have time for such tasks yourself? The solution might be hiring a professional copywriter to write all your texts.
There are many ways to approach this task. You could hire freelance writers and pay them per word. This method has two major drawbacks: firstly, they won't know anything about your business goals, so it'll be hard for them to come up with relevant topics and ideas. Secondly, even though you may spend less than paying freelancers individually, you still need to find enough people who match your requirements. And then, after getting everything done, you still have to edit each piece of text manually.
Just follow our battle-tested guidelines and rake in the profits.