What is white label link building?

Link building can be complex and time-consuming for an SEO firm to manage in-house. It's not uncommon for firms to outsource their link building activities because they don't have enough resources or expertise to do it themselves. However, there’s another way to go about things, which is by using white label link building services from reputable companies that specialize in this area.  This process allows an SEO agency to provide its clients with high quality links while outsourcing some of these tasks such as content creation, research, social media management, etc., to other experts who will handle them more efficiently than the team itself could.

In addition to helping businesses grow organically, white label link building also provides several benefits. Here are three reasons why you should consider getting your own set of white label backlinks.

What are white label backlinks?

A white label link builder is someone who creates links for you, but does so under his/her brand name. The person doesn't create any unique content and simply relies on existing content from elsewhere (like blogs) to get those links. This means that the site owner gets all the credit and recognition when he/she shares this content online. In fact, this kind of link building is often referred to as "link farming" since it’s basically just spamming the web. However, if done correctly, it can actually help boost search engine rankings over time. But like everything else related to SEO, you need to know how to use white label link builders properly.

Can you list 3 types of backlinks?

There are four main categories of links that you want to build on your website to enhance your organic ranking. These include:

1. Page rank - You want to make sure that people reach your homepage when searching for something specific. So, one great way to achieve this goal is by having a page rank 1 result on Google for each keyword phrase you're targeting. A good example of this would be a landing page related to your business or product category. While building the links yourself, try to find websites where the domain has a PR score higher than 2, preferably above 5. To improve the chances of reaching this threshold, look for sites that are relevant to your industry niche and see if you can identify keywords used within the text. If possible, try to contact the author directly via email before linking to their articles. Also, ensure that no duplicate content exists across multiple pages on the same site. Duplicate content could lead to penalties and lower your overall page rank.

2. Internal links - Just as important as external links are internal ones. They allow users to navigate easily through your site without being redirected to another webpage. Building strong internal links is crucial to increasing traffic flow to your site. One thing to keep in mind here is that you shouldn't link to every single article published by the authors of the blog post you've linked to unless you can prove that you have permission to do so. Otherwise, you'll risk penalizing your account. When creating your own links, you can either place them manually inside the source code of the HTML file or add them at the bottom of the page using a plugin. An alternative solution is to hire a professional to take care of it for you.

3. Social signals - Links shared on social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc. are known as social signals. Not only do they increase the number of visits coming into your website, but they also help raise your SERP positions. As mentioned earlier, it's better to let third party sources share your content instead of doing it yourself. Make sure that you pick credible sources though and avoid sharing anything questionable or offensive.

4. Article directories - There are various directory publishers that offer free submission opportunities to submit article contents to their platform for publication. Some of these directories require registration while others provide an option to publish anonymously. Either way, the idea behind submitting articles to these directories is similar to getting guest posts written for you. By providing useful and informative information to potential readers, you can gain exposure and potentially attract new customers to your site.

If you'd prefer to work with an experienced white label link builder, then check out our guide below on choosing the perfect partner. We recommend working with a trusted link building expert rather than going DIY. That way, you won't end up wasting valuable time and money on subpar results.

What is white hat link building?

The term “white hat” refers to the practice of making legitimate connections between two separate entities. White hat SEO practices involve obtaining high-quality links for your site by utilizing methods that aren’t considered black hat techniques. For instance, you wouldn't attempt to buy links from spammers or pay for fake clicks. Instead, you would opt for natural ways to obtain targeted visitors to your site. Examples of white hat link building strategies include writing original content, participating in forum discussions, guest posting on other sites, and even developing relationships with influencers and bloggers.

Some of the most common white hat tactics include:

Writing original content

Participating in forums

Guest blogging

Building relationships with journalists

Developing long-term partnerships

Other factors to consider when deciding whether a particular strategy is ethical include:

Relevancy - Is the content you produce genuinely helpful to your audience? Does it contain unique insights or value added tips? Are you offering advice based on experience? Or are you merely regurgitating previously published material?

Empathy - How well do you understand your target market? Do you treat everyone equally regardless of gender, age, race, religion, political belief, etc.? Or are you engaging in discriminatory behavior towards certain groups? If you answered yes to both questions, then you may be guilty of unethical behavior.

Quality - Is the content you write high-value? Will it benefit your target audience? Would they enjoy reading it? Can you say with certainty that it offers real value to them?

Reputation - Have you ever heard of anyone complaining about your actions? Has anyone reported you to authorities for bad behavior? Did you receive negative reviews on review sites? If so, was it warranted or were you unfairly maligned?

Authority - Who is responsible for publishing the content you wrote? Is it a respected news outlet? Or did you write this piece independently? What authority does it hold?

Integrity - Is the content you produced created solely for marketing purposes? Was it designed to deceive consumers, manipulate public opinion, or otherwise harm competitors?

It goes without saying that you should never engage in unethical practices. Doing so will likely cause your entire SEO campaign to come crashing down around you. And once you lose your reputation among search engines and human beings alike, it becomes difficult to recover from. Don't put your hard earned reputation at stake!

Which is the best link building type?

As we discussed above, there are many different variations of link building depending on the needs of your website. It depends on whether you want to develop a large network of high-authority links, generate lots of low-quality links, or mix and match both approaches together. Whichever method you decide upon, make sure to stick to white hat techniques throughout. You won't stand much chance of recovering your investment after employing shady tactics.

We hope that now you know exactly what white label link building is and how you can leverage it effectively. For further assistance, feel free to visit our dedicated guides section where you can learn more about optimizing your website for search engines and boosting your conversion rates.

Link building is an essential part of any online marketing campaign and can help drive traffic to your website. However, it's not always easy for businesses who don't have enough experience in this field to get started with their own link building campaign. That's where white label link building comes into play.

A professional white label SEO  service will take care of all the complicated things that come along with managing a link building campaign while reducing the time spent by business owners or marketers to do so themselves. And there are many reasons as to why you would need such a service. Here we'll discuss some of them and how they help make life easier for both clients and contractors alike.

What are link building activities?

The first thing to understand about link building is that it involves creating links between websites. Link building is done through various methods like article writing, social media posts, press releases, blog commenting, etc. The idea behind these actions is to create content on other sites which brings visitors to yours. Since search engines are designed to look at certain factors when ranking websites, one way to improve rankings is by increasing the number of relevant external sources pointing towards your site. This process is called 'link building'.

There are two types of link building - organic and paid. Organic link building occurs naturally without spending money. Paid link building requires hiring someone who specialises in getting high quality links from credible sites. In most cases, organic link building results in better ROI than paid link building (unless you're selling something that people want). So if you're looking for a good solution for link building, then consider choosing a white label SEO  provider instead of trying to build up your own team.

What is link building example?

Here's an example of how link building works. Say you run a beauty salon chain and you'd like to buy a second location. You could hire a freelancer to find prospects and write articles related to hair salons. But since you've already got plenty of resources available in-house, why bother paying for that? Instead, outsource the task to a reputable SEO link builder and let them handle everything! They'll be able to send potential customers over to your existing locations and promote your brand across multiple platforms.

In addition to helping you grow your business, outsourcing link building has several benefits too. First, you won't have to spend hours every day reading newsletters, following competitors' blogs, and researching keywords. Your contractor takes care of those tasks for you using advanced tools like Google Alerts, Buzzsumo, SEMRush, Ahrefs, Moz, etc. Second, you don't need to worry about whether your contractor does a great job because he/she gets paid according to KPIs set beforehand. Thirdly, you never have to deal with disgruntled employees who quit after giving less than satisfactory results. Lastly, you won't have to pay commissions to salespeople, rent office space, or use expensive software. All of this makes running a successful link building campaign much more convenient for both parties involved.

What are the different ways of link building?

As mentioned earlier, there are three main forms of link building. Each method has its advantages and disadvantages but each also comes with its own challenges. Let's go through them briefly below.

Search engine optimization (SEO)

This form of link building uses strategies like keyword research, meta tags, internal linking, text optimization, etc., to increase visibility of your site within search engines. It's usually performed by a digital marketer or web developer. Some of the steps include finding new keywords, optimizing pages, adding relevant anchor texts, etc. The advantage here is that you can easily control the entire process. Also, it doesn't cost anything extra except a few dollars per month. However, there's no guarantee that you'll rank higher than others unless you invest heavily into PPC advertising.

Press release distribution

If you think that only newsworthy events deserve coverage in major publications, then you might be wrong. There are hundreds of smaller publications that publish information about small businesses just like yours. Press releases give them access to the same audience as bigger ones. If you distribute a well written press release about your business regularly, chances are that you'll receive inquiries about working together.

Social bookmarking

Similar to PR distribution, social bookmarking gives you exposure to millions of users around the world. For instance, Pinterest allows members to save and share interesting images and videos on their profile page. Other popular sites include Reddit, StumbleUpon, Digg, HubPages, Tumblr, Delicious, and Facebook. When you submit your URL to these platforms, you give yourself a chance to reach millions of potential customers.

What is the best link building strategy?

Now that you know what link building is and how it can benefit your business, it's important to figure out which approach suits you best. Below I'm going to list down some basic guidelines based upon the type of project you have in mind. Keep in mind though that none of these approaches work perfectly alone. As a result, combining techniques may yield even greater results.

For example, if you plan to start a startup, then you probably won't be able to afford buying thousands of backlinks. On the other hand, a freelance writer may charge exorbitant rates for simple press releases. Therefore, you need to weigh your options carefully before deciding the right mix of services that fits your budget.

If you're starting a brick and mortar store, however, you can expect heavy footfall during peak shopping times. To attract customers, you must target specific groups of shoppers. An SEO expert can perform effective keyword research and optimize your listings accordingly. A press release specialist can generate leads and boost conversion rate in exchange for payment.

When selecting an SEO firm, ask questions about past projects, current clients, and previous experiences. Make sure that they provide references and testimonials from satisfied clients. Ask about the size of their team, the average amount of time required to complete a given task, the level of expertise among staff members, and the frequency of communication. After assessing all facets of the proposal, decide whether you feel comfortable with their ability to deliver on promises.

Finally, keep in mind that although link building sounds straightforward, it isn't. Successful campaigns require proper planning, patience, and persistence. While doing so may seem daunting at first, you'll soon realise that you didn't really have to put in that effort anyway. Once you sign up a reliable link building partner, your job becomes significantly simpler.

SEO (search engine optimization) and marketing professionals have been using various methods to enhance their search rankings since Google's inception in 1998. Search engines like Google use algorithms that rank websites based on how relevant they are to a given keyword or phrase. There are several ways to get your website ranked higher than others including content writing, social media promotion, paid advertising campaigns, etc. However, one method which has proven successful over time is by improving your web presence through quality links from high-authority sites.

Link building is an essential part of any online business whether it be eCommerce, B2B sales, SME, or even personal blogging. It’s also considered as the most important factor when ranking a site within organic results. This is because many people tend to click on top-ranking pages first before moving down the page, thus ensuring more traffic at the end.

So if link building is so valuable, why do some businesses neglect this aspect of digital marketing altogether? The answer is simple – cost. Many small businesses with less than 20 employees may not see the need for hiring a professional SEO firm. They think they can just hire someone on freelance platforms like Upwork or Fiverr who will provide them with enough resources to build up their visibility organically. But there’s no guarantee that these freelancers would actually help improve their visibility. In fact, many of those “experts” could potentially damage their brand rather than helping it grow.

As such, it might seem smarter to outsource the task entirely to a reputable SEO firm instead. After all, SEO firms have years of experience in optimizing websites and acquiring good backlinks. So wouldn't it make sense to let experts take care of everything? Unfortunately, this couldn’t be farther from the truth.

First off, outsourcing SEO work doesn’t necessarily mean getting cheaper prices. A lot depends on the size and scope of the project. For instance, if your budget is $500 per month, then choosing a freelance SEO expert who charges $200/month is going to be much better value compared to hiring a full-time employee who costs around $5k/year. That said, it’s still possible to find affordable SEO solutions without compromising on quality. Here are three things every business needs to consider when looking into white label SEO providers.

What is the best link building approach?

The key to success in link building lies in finding the right balance between quantity vs. quality. Too little effort spent on creating great content coupled with low volumes of backlinks won’t yield desired results. On the other hand, focusing too much on generating massive amounts of backlinks from bad sources may result in penalties and blacklisting.

In order to achieve optimal link building results, follow these tips:

1. Focus on producing high-quality content

Quality content attracts visitors and encourages sharing. When people share your articles or videos, it increases your domain authority by increasing its chances of being indexed by major search engines. Also, having well-written blog posts and guest article submissions published across multiple blogs allows you to create long-term relationships with influencers and bloggers. Ultimately, the more positive exposure you receive, the more likely you are to attract targeted users who want to learn about your products and services.

2. Use free tools to optimize your site

Free tools come with limitations but often offer useful insights into where your website stands against competitors. You can start by checking out Ahrefs, Moz, SEMrush, Spyfu, Majestic, and Google Analytics to name a few. These tools allow you to check how optimized each piece of content is, identify areas of improvement and track changes made to your site overtime.

3. Find trusted partners

When in doubt, always go with established players in your industry. By partnering with companies that already have a reputation for providing excellent customer support, you minimize risk and ensure consistency in terms of delivery timelines and overall performance. If you don’t know anyone yet, try reaching out to industry leaders whose clients trust them. Start networking and reach out to contacts via LinkedIn, email, Twitter, Facebook, and more. Ask them if they're willing to recommend you to potential customers.

What is the best type of link SEO?

There are two main types of link building: manual and automated. Manual link building involves submitting your website to directories manually while automated refers to software applications that automate the process. Each option comes with pros and cons depending on your business model.

A hybrid solution usually combines both elements into one package. For example, HubSpot offers LinkAssistant, a powerful tool that automates link building tasks. Using this platform, marketers can easily generate thousands of backlinks in minutes without needing to write code! The only downside here is that the program requires access to the internet during installation. As such, HubSpot recommends installing the app onto a laptop and taking advantage of Wi-Fi whenever possible. Another drawback is that the application does not perform well offline.

If you prefer something simpler, Linkody is another good alternative. With this software, you simply upload your existing list of URLs and keywords, select an anchor text template, and wait for the magic to happen. Once complete, Linkody automatically generates new backlink profiles for your target domains. Although this program lacks automation, it makes up for it with superior user interface. Furthermore, Linkody lets you view detailed reports and export data in CSV format.

Another popular automated link generator is Yoast SEO plugin. While its advanced features aren't available for free users, Yoast can help boost your overall SEO score. To begin with, it offers suggestions regarding how to structure your content, add meta descriptions, and implement schema markup. Next, the plugin creates custom sitemaps, analyzes your current backlink profile, checks your on-page SEO health, and provides recommendations on how to fix issues identified. Lastly, it runs weekly audits to keep tabs on your progress and adjust accordingly.

What kinds of link building strategies are best?

While the above options cover a wide range of link generation techniques, here are four categories worth exploring further:

1. Guest posting - This involves publishing content on third party websites. Since you'll be contributing original material to external publications, you're essentially acting as a journalist. Not only will this increase your own credibility among readers but it also gives you direct control over the editorial calendar. This means you can decide when to publish and promote your content.

2. Content syndication - Similar to guest posting, this entails publishing your content on different websites. For example, you could submit an article to EzineArticles, Medium, and Quora. Depending on the niche, you may also benefit from doing research on similar topics to yours and sharing your findings with interested parties.

3. Social bookmarking - Social bookmarking is a way to spread information quickly and widely through various networks. Popular examples include StumbleUpon, Reddit, Digg, Pinterest, and Delicious. By giving away interesting tidbits, you encourage followers to visit your website and read related articles.

4. Forum participation - Forums are communities dedicated to specific topics. Joining forums can give you unique opportunities to collaborate with peers and develop relationships with influential members. One thing to note though is that forum owners typically require certain guidelines to maintain credibility. Thus, it might be wise to avoid spammy tactics and stick to constructive discussions.

Now that we've covered the basics, it's time to move forward and discuss the benefits of working with a white label SEO service provider.