White Label Marketplace Development Company - How can I start my own white label marketplace?
If you are looking for an easy way forward when starting your own online store or app, then maybe white labelling could be right up your street!
The idea behind white labelling is that instead of developing something from scratch, you buy someone else's code/app and modify it for yourself (or anyone else) in order to create your own product. This saves both time and money and allows you to focus on what makes your business unique rather than spending all day trying to recreate other people’s ideas.
As well as saving money, there are lots of advantages to using this type of approach – here we look at some of them...
It depends on who you ask! Some say it isn't worth doing because it takes away from the uniqueness of your brand, others think it's great because they don't have to worry about their competitors stealing their ideas and getting rich off them without having done anything themselves. However, if you do decide to go down the route of white labelling, there are a few things you should bear in mind before diving headlong into this process.
Firstly, you'll need to find a reputable developer / designer with whom you're happy working with. You want to make sure that they understand exactly what you want to achieve so that you get the results you expect. Secondly, you may also want to hire a marketing expert to help you spread the word around your new product once it goes live. Finally, find a way to promote the finished product through social media, email campaigns, press releases, etc., whilst creating content to accompany this activity.
So although this might seem like a lot of work, by taking these steps, you'll soon see why many businesses choose to use white labelling to launch their products. In fact, one study found that 60% of entrepreneurs said they would definitely consider using white labelling again after launching their own successful product!
Whilst there are no hard and fast rules regarding whether white labelling is profitable or not, most experts agree that it does indeed pay to invest your resources into finding a quality service provider who understands what you need. After all, it doesn't matter how much effort you put into promoting your white labelled product or service if nobody knows about it!
That being said, there are several factors which determine profitability including:
Whether the end user wants your solution over another competitor's offering. For example, if you sell software to small businesses, it might be more lucrative to develop your own customised version of Microsoft Word (which has been developed by thousands of developers worldwide), than it would be to purchase Word from Microsoft itself. Similarly, if you offer a mobile phone insurance plan, it might be better to develop your own Android OS and apps, rather than paying Apple and Google to provide them for you.
How big your target audience is. If you only appeal to very niche markets, it probably won't be worthwhile investing in white labelling. However, if you already reach millions of potential customers every month, it probably pays to take advantage of their familiarity with your existing brand and build upon it.
There are plenty of different types of platforms available today but some stand above the rest. Here we explore a few of our favourites…
Open Sea - A cloud based platform built specifically to allow users to easily manage multiple digital assets across various channels. It includes features such as asset management, file sharing, inventory control, analytics tools, and reporting. The platform was designed with ease of use in mind, making it suitable for both beginners and experienced sellers alike.
Google Orbitera - An open source eCommerce platform that enables you to set up your very own online shop within minutes. Features include unlimited domain names, SSL support, full integration with PayPal, Stripe, Braintree, WordPress, WooCommerce, Joomla, Magento, PrestaShop, Shopify, Bigcommerce, OpenCart, Zen Cart, VirtueMart, Volusion, osCommerce, Osclass, OS Commerce Lite, Softaculous, Easy Digital Downloads, and more.
Amazon Business Solutions - Amazon offers a range of solutions for retailers seeking to expand their presence beyond Amazon’s website. These services include AWS Mobile Apps, Merchant Services, Retail Store Management, Shipping & Returns Management, Sales Reporting, Inventory Tracking, Inventory Data Conversion, Customer Support, Order Fulfillment, Fraud Detection, Product Recommendation System, Customized Payment Pages, Branding Tools, and more.
NFT Market - NFT Market provides its users with access to the world’s largest collection of non-fungible tokens (NFT). They also enable users to trade and exchange NFTs via the Ethereum blockchain network. There are currently hundreds of thousands of items listed on NFT Market, ranging from collectibles to gaming cards to clothing items. Users can browse listings using filters provided by NFT Market, search for specific items using keywords, sort items by price, category, or popularity, and more.
The reason we recommend these particular options is due to their ability to handle large amounts of data efficiently, their flexibility, and their overall usability. We hope that this article helps you to make the decision between choosing to white label versus building your own solution. Good luck!
White Label Marketplace
The white label marketplace allows for businesses to use another company's product or service without having to pay any licensing fees.
"White labeling" refers to the practice in which companies are allowed to use other people’s products and services on their websites or marketing materials without paying royalties or fees.
In this case, we're talking about using someone else's software as part of your business model. This might be an e-commerce website selling third party goods such as clothing, electronics, etc., or even a physical storefront selling items from a variety of different vendors.
With the rise of online shopping, consumers have become accustomed to buying things directly through their computers and mobile devices. Businesses that want to sell their wares must compete with one another by offering lower prices than competitors, but they also need to make sure their customers know who they are so they'll buy again when they come across them later in search results.
This is where white labels come into play…
A white label marketplace (also known as a WLM) is essentially a web application that allows users to browse various brands, find what they’re looking for, select the ones they like, and purchase those specific products at low prices. The idea behind
The idea behind non-fungible tokens (NFTs) is that they can't be duplicated or divided in any way. They're unique items with specific characteristics which cannot be copied without damaging them irreparably.
This makes it possible for people to trade these digital assets on their own terms rather than having to rely on centralized exchanges like Coinbase as well as other third party platforms. But what does this mean for consumers? Well, if you've ever bought something online then chances are there's been some form of verification involved - you either had to enter your credit card number into the site or click through various security measures. You may have even received notifications from different parties so you could verify your identity before being allowed access to purchase goods. Now imagine not needing all those processes because everything was automated. That's where the concept of White Label Marketplaces comes in.
White Label Marketplace Platforms
A white label marketplace allows businesses to offer services for free or at reduced cost in exchange for branding rights. This means that when someone visits the website they see "Your Business Name" instead of seeing one of many other companies offering similar products. The benefit here lies with increased brand recognition but also lower marketing spend and no need to build up inventory of physical goods. Instead, customers simply pay for whatever product they want by clicking through to another page on the same website. Some examples include Google Orbiter’s White Label Marketplace, Blockstack’s OpenStack Marketplace, and OpenSea’s Ocean Exchange.
So why would anyone use a white label marketplace over just building their own website? One major advantage is that white labels usually come with built-in analytics tools such as conversion tracking and A/B testing so businesses can optimize their offerings based on user behavior. In addition, while developing a new project might take longer than finding a readymade program, the former process often involves learning about the industry first whereas the latter only requires a certain amount of technical knowledge.
There are several advantages to using a white label marketplace over creating a custom solution yourself. For starters, since they already exist, you don’t need to start from scratch. So long as the developers maintain good communication throughout the entire process, you should receive updates regarding changes and additions to the program you were given access to, meaning you won't need to create anything entirely from scratch.
Another important aspect of using a white label service is the fact that it's much cheaper than starting from scratch. While it still takes work to find the right developer who has experience working within a particular niche, once you do so it's easy to incorporate the features and functionality you require into your software. Another reason why white label solutions tend to be more popular among smaller businesses is because they allow brands to focus less on marketing efforts and more on providing users with a better overall experience.
In short, if you want to get started selling your own virtual goods on the web, it probably doesn't make sense to develop your own marketplace platform unless you plan to grow very large. But if you want to keep things simple and avoid unnecessary headaches down the road, going with a prebuilt system might be exactly what you need. And if you aren't sure what type of app you'd prefer, check out our article titled What Is An Ecommerce App?
OpenSea
As we mentioned earlier, OpenSea is a perfect example of a white label marketplace. It provides users with a range of options including games, collectibles, and real estate all available for sale. However, unlike most white label providers, OpenSees isn’t limited to just one or two categories. As a result, buyers have plenty of choice whenever they visit the site.
While there aren't too many competitors to choose between, OpenSea offers its services at a reasonable price point compared to others such as Nexo. Moreover, the team behind OpenSea maintains regular contact with clients via email, Telegram, and Discord chat channels. Plus, it supports both iOS and Android devices along with desktop browsers. If you’re looking for a trustworthy option, OpenSea certainly fits the bill.
Google Orbiter
If you’ve spent any time browsing the internet recently, you’ll undoubtedly know about Google Orbiter. Since launching back in 2014, the startup has become one of the leading names in the world of blockchain technology thanks to its innovative approach to decentralized applications. When it comes to the question of whether the best white label marketplace is actually Google Orbiter, the answer is pretty obvious.
Just look at the amount of content available across multiple fields ranging from video games to art pieces. With over 30 million monthly active users, Google Orbiter is definitely worth checking out. Of course, it wouldn’t be fair to leave out the numerous partnerships the company boasts. There are dozens of projects partnered together under the Google Orbiter umbrella, including CryptoKitties and Decentraland.
Blockstack
When it comes to white label apps, Blockstack is easily one of the biggest players around. Launched in 2016, the company now boasts millions of downloads per month and hundreds of thousands of active daily users. Furthermore, Blockstack claims to have worked with over 100 partners ranging from startups and tech giants alike.
One thing that sets Blockstack apart from its rivals is the amount of customization available when choosing a white label partner. Aside from picking a general category, users can opt to add additional filters based on keywords, languages, currency types, and even game genres.
A white label program is essentially a template or blueprint created specifically to suit a client’s needs. Depending upon the size of the organization, a provider might charge anywhere from $5,000-$20,000 for a single program package.
However, depending on the nature of the application, it might require the creation of several components. These can include databases, payment gateways, APIs, and eCommerce stores. Naturally, each component must function flawlessly in order for the whole platform to run smoothly.
To give you an idea of how expensive it can be to design and deploy a fully functional white label program, Check Point Software Technologies says that it took nearly four years to complete a multi-million dollar deployment after receiving funding in 2017. Not only did the project involve designing and implementing several separate systems, but the firm also needed to hire engineers proficient with cryptography, mobile device management, data encryption, cloud storage, and network monitoring.
Not only that, but during the final stages of the project, the IT staff faced continuous pressure due to unexpected issues resulting from unforeseen complexities. Nevertheless, despite the difficulties experienced during the development phase, the project went off without a hitch.
Since white label programs typically consist of a few standard templates, they provide businesses with a high level of control over every part of their platform. By doing so, they can ensure maximum efficiency by limiting the possibility of errors occurring.
On top of that, since the platform is designed according to specifications set forth by the client, the end result tends to be much faster than if individual sections had been developed independently. Finally, since the program is hosted remotely, organizations gain added protection against cyberattacks.
Of course, while the initial setup process might seem lengthy, it's nothing compared to the ongoing maintenance required to keep everything running smoothly. Still, since the majority of tasks can be outsourced, companies can reap significant savings in terms of labor costs.
And finally, when it comes to white label apps vs. self-developed ones, experts say that the former generally perform better. Not only does it cut down on overhead expenses, but it also reduces the risk of problems arising later down the line.
For instance, if you plan to launch your own cryptocurrency, integrating a crypto wallet into your existing system will prove invaluable. Once you’ve done that, you'll be able to convert fiat funds directly into cryptos thereby eliminating the need to invest heavily upfront.
Similarly, if you intend to sell NFTs, adding support for NFTs to your current storefront will enable you to sell a wide variety of items without having to install additional plugins. While it might sound complicated, the process really couldn't be simpler. All you need to do is upload a file containing information about each item you wish to sell. Then, you can link it to your store front. After doing so, visitors will be prompted to download the necessary plugin(s).
Finally, let’s talk about the importance of having a strong backend infrastructure. Without it, the whole operation will collapse overnight. Therefore, if you decide to go ahead and implement your own platform, bear in mind that you’ll have to deal with countless challenges associated with server administration, performance optimization, etc.
Looking forward, the future of the Internet looks bright. Blockchain technologies continue to evolve rapidly and the demand for white label solutions continues to rise. We expect this trend to continue unabated until NFTs begin to replace traditional currencies.
Are you looking into creating your own eCommerce website or building an online store that can generate revenue from customers who buy products directly on the site rather than through third party websites like Amazon? If so you may be wondering what type of marketplace would work best for your particular needs.
A marketplace is essentially where buyers and sellers interact with each other in order to purchase goods and services. It’s also known as “eCommerce” which stands for electronic commerce. The term originated when it was first used by the U.S Defense Department to describe its new computer network system. Today, many businesses use these sites to connect buyers and sellers together and make transactions easier. Some companies even create their own internal platforms because they want more control over inventory, pricing, and product descriptions.
The most popular types of online marketplaces include auction style sites (like eBay), classified listings (such as Craigslist) and retail stores (like WalMart). But there are several others such as app rental sites (AirBnB), travel booking sites (HotelsCombined), dating sites (OkCupid), and gaming communities (Steam). These different kinds of marketplaces have various advantages and disadvantages depending upon the specific requirements of the buyer and seller. For example, if you’re selling something unique then using an auction style site might not provide enough value compared to a traditional shopping cart checkout process.
In this article we explain some basic terminology related to white label marketplace development including definitions, features, advantages, and disadvantages. We hope our guide helps answer any questions about the subject matter!
As far back as 1998, eBay has been at the forefront of all things digital. They were among the pioneers of internet auctions and now dominate the world of online sales. With over 1 billion active monthly users, it’s no wonder that people love buying items and services from them. In fact, according to Statista, eBay had $17.5 billion dollars worth of merchandise sold worldwide during 2020 alone!
But while eBay continues to grow, competitors continue to pop up offering similar services. There are plenty of other options available today but none quite come close to competing against eBay in terms of popularity and global reach. That said, here are three reasons why you should consider choosing eBay as the primary marketplace for your next project.
1) You don't need much start-up capital. Many of the newer competition require millions in investment just to get off the ground.
2) It's easy to set up shop. Once you've registered for free you're ready to go! All you really need is a PayPal account and once you receive payments you'll know exactly how much money you made.
3) Your customers trust you. Since eBay has built its reputation around providing safe and secure payment methods, shoppers tend to feel comfortable purchasing from them.
If you're already familiar with eBay and considering whether or not it makes sense for your next venture, take a look at our comprehensive comparison chart below.
Now that you understand what a marketplace is, let’s discuss the pros and cons of each type. The following comparisons are based on the average transaction fees charged by each provider on a per item basis.
Classified Marketplaces - Classified listing sites offer a broad selection of products and services ranging from electronics and appliances to cars and real estate. This gives buyers access to thousands of potential prospects within minutes. However, since these sites depend almost entirely on individuals posting ads themselves, they often lack professional marketing strategies. As a result, the quality of information posted varies widely with some being very reliable while others are riddled with errors. Another downside is that advertisers usually pay only after someone purchases something.
Marketplace Auctions - Auction style markets are similar to classified forums except buyers bid on individual items instead of entire categories. Like classified forums, auctions typically rely on advertising posts from vendors. While this method provides an abundance of choice, it comes with its own challenges. Vendors must post their item details before anyone else does and wait until the bidding period ends to accept offers. If a sale doesn't occur soon enough, the price drops and the opportunity disappears forever. Also, buyers sometimes try to game the system by repeatedly reposting their ad under multiple accounts hoping to artificially increase their chances of winning.
Retail Stores - Shopping carts or storefronts are perhaps the simplest way to find products and services. Customers simply browse through a list of offerings and pick those that appeal to them. Although straightforward, this approach requires a lot of maintenance and effort. Retailers must constantly update prices and add new products to keep up with changing trends while keeping track of current stock levels. On top of that, consumers must remember to return frequently to check availability and ensure they aren't missing anything important.
Multi Vendor Marketplace Development Companies - Multi vendor marketplace developers are able to combine the power of both classified and auction styles. By combining the benefits of both without sacrificing either, they can help maximize profits for both buyers and sellers alike. One example is Orbitera, which allows merchants to sell their wares via auction style bids while simultaneously allowing buyers to search and compare a wide variety of products offered for purchase. This combination maximizes exposure to buyers while minimizing downtime for vendors due to low volume traffic. Additionally, Orbitera automatically tracks inventory and ensures accurate reporting of earnings.
OpenSea - An open source solution for multi vendor marketplaces, OpenSea works similarly to Orbitera in that it combines the convenience of auction style searches with the ease of browsing through hundreds of choices. Unlike Orbitera though, OpenSea uses non-fungible tokens (NFTs) to represent physical assets that cannot easily be duplicated. NFTs are ERC721 compatible smart contracts designed to facilitate trade between buyers and sellers. Each asset represents a single instance of a product or service that could otherwise disappear quickly unless it’s purchased. OpenSea is currently supported by major cryptocurrency exchanges such as Binance, Coinbase Pro, KuCoin, and ShapeShift.
There are actually four common forms of marketplace. Here are brief explanations of each:
Ecommerce Website - Similar to a normal web page, an ecommerce website enables visitors to browse and complete purchases. When a visitor clicks a link to visit the website, he/she enters the "ecommerce funnel" where they view product pages, select products to purchase, enter payment info, review shipping instructions, and finally confirm the purchase.
Online Storefront - Sometimes referred to as a virtual store, an online storefront is a static webpage filled with product images and text describing each item along with links to additional resources. Visitors navigate through the page clicking links to move forward one step at a time. After making selections, they click submit to finish the purchase.
Shopping Cart Platform - Online shopping carts enable buyers to view a list of items they wish to purchase. Instead of selecting individual items, however, they choose a whole category or group of items. Then they proceed to fill out billing and shipping information. After submitting their data, they are directed to another page where they can see their total cost and decide if they'd like to proceed with the transaction.
White Label Marketplace Platform - White label marketplace solutions combine elements from all previous models listed above. Rather than having separate software for each function, they integrate everything into a single application. Depending on the size of the developer team involved, this can range from simple modifications to existing code bases or full rewrites. Either way, the end result is an optimized application capable of handling large volumes of orders at high speeds.
While there isn't necessarily one perfect option for every situation, the ideal solution depends greatly on factors such as budget, complexity, product availability, etc. Still, here are some general guidelines to follow when deciding which platform is right for you.
For small scale operations, a private store hosted on Amazon Web Services (AWS) or Google Cloud Platform (GCP) should suffice. Both providers offer robust infrastructure tools that can handle the tasks required. Plus, they support a huge array of languages and frameworks such as Java, Python, NodeJS, GoLang, PHP, Ruby, C#, Swift, Kotlin,.NET Core, Scala, Rust, Elixir, Erlang, Haskell, Clojure, F#, C++, Golang, Objective-C, Swift, Perl, Tcl, Lua, and JavaScript.
Medium sized enterprises should opt for a cloud computing environment running on Azure, AWS, GCP, IBM SoftLayer, Rackspace Hosted Private Data Center, DigitalOcean, Joyent, Linode, DreamHost, and Vultr. These providers offer powerful servers and databases that can quickly scale up to meet demand while still remaining affordable. And thanks to extensive API integrations, developers can build custom applications using whatever language(s) suits them best.
Just follow our battle-tested guidelines and rake in the profits.