What is white label software?

The term “white label” can be used to describe many things in business right now. It's often associated with selling products that are branded by another company but have no relationship with the original product or brand. The most common example would be an e-commerce store where you buy something from Amazon and it comes directly from them -- they don't sell anything through their site at all.

But what about when there's more than one party involved? What if you're building your website on Squarespace but want to use Shopify for payment processing? Or maybe you've built a web app using Rails but need someone else to handle hosting it? Many people will say these are "white labels." They're not really true though because you still get a lot of value out of those relationships. For instance, you get access to APIs so you can customize how your app works. You also get support from the other company who owns the app (like Shopify) rather than having to deal with setting up everything yourself. So, while white label isn't quite accurate, it does make sense here. Here we'll talk about some different types of white label software and how you might go about creating your own.

What is white label marketing?

White label marketing refers to any kind of advertising or promotion done without the knowledge of the consumer. This means you could put ads on TV, radio, billboards, etc., and no one knows that you did it unless they ask specifically. If you were running a restaurant and wanted to advertise, this is what you'd call white labeling the ad campaign. In marketing, this type of advertising is called guerrilla marketing.

In general, white label marketing is a great way to promote your work in a new area without losing control over how much exposure you end up getting. But sometimes, it's hard to tell whether the person promoting your work actually likes your project or just wants to take credit for it. That said, guerrilla marketing can lead to good results for projects like yours!

How do I create a white label?

There are plenty of ways to make a white label service. Some of them involve hiring contractors, whereas others require buying software licenses. Let's explore each option and see which ones may apply to your needs.

Hire contractors

If you already have developers working on your project, you can hire them to build a white label version. While this is cheaper than licensing a piece of software, it has several drawbacks. First off, you won't know exactly what features or functions will come standard with your white label until after development begins. Second, you can't easily add new features later. Third, you lose control over how much traffic you receive. Finally, you must pay contractors every single month even if they aren't doing anything. As such, this approach makes sense only if you have limited funds and/or resources.

Purchase software

You can purchase software licenses instead of contracting out development. There are lots of options available today, including apps like Active Campaign and Weblium. These two tools both offer a white label feature, meaning you can choose which email provider you want to use and then name whatever domain you want. Both of these tools allow you to set up unlimited domains and emails so long as you're paying for them separately.

Weblium offers a few additional benefits beyond basic white label functionality. For instance, it allows you to change the look and feel of your website. Additionally, since it integrates into WordPress, you can modify the theme or plugin settings to better suit your needs. And finally, you can automate tasks within Weblium. For instance, you can schedule messages to send based on certain criteria.

One major downside of purchasing software is that you usually don't get full integration. In order to integrate Weblium with your existing CRM tool (such as Salesforce), you must install plugins and tweak code manually. Similarly, Active Campaign doesn't provide native integrations. Instead, you must use third-party services like Zapier to connect the two together.

It's important to note that white label solutions tend to cost more money. On top of the monthly fee, you typically have to pay per user. With Weblium, for example, pricing starts at $49 per month for 100 users, rising to $199 per month for 1,000 users. Active Campaign charges $149 per year for 50 users, increasing to $399 per year for 2,500 users.

Finally, keep in mind that if you plan to do any customizations or modifications, you should expect to spend significantly less time developing your own solution compared to a fully integrated white label product.

Create a white label service using a cloud platform

Cloud platforms are becoming increasingly popular among small businesses looking to save money and improve efficiency. One of the biggest advantages of going with a cloud platform is flexibility. A cloud platform lets you scale your app horizontally across multiple servers, giving you maximum power without worrying too much about costs.

However, using a cloud platform introduces a couple of challenges. To start, you must understand the underlying technology before making any decisions. Cloud platforms vary widely between providers, so you should always research carefully before choosing one. Another challenge is that cloud services are notoriously difficult to maintain once you launch your application. Because of this, you shouldn't rely solely on cloud services to run your business. Rather, you should consider hiring contractors or outsourcing parts of your workload to external sources.

What is SaaS white label?

Nowadays, SaaS stands for Software as a Service. Basically, this means that you rent a server space somewhere online and host your applications there. Then, customers visit your site via a browser. When they fill out forms or click buttons, the data automatically gets sent back to your server and stored wherever you decide to place it. Since you're renting a physical location, you don't have to worry about hardware failures or maintenance contracts. All you need to worry about is keeping tabs on security issues.

Like cloud platforms, SaaS white label solutions can range greatly depending on the provider. However, unlike cloud platforms, most SaaS white label solutions give you complete control over almost every aspect of your product. Your clients can log into the same interface as your employees, allowing you to share documents and communicate freely. Also, most SaaS white label solutions allow integration with social media sites. This gives you the ability to track customer feedback and monitor conversations around your brand.

Keep in mind that the best way to determine whether SaaS white label suits your needs depends heavily on your budget and experience level. Like a cloud platform, SaaS white label solutions can become costly very quickly. Depending on your setup, you may find that it becomes extremely expensive to manage your own product. Alternatively, you may find that maintaining a large number of accounts takes away valuable time that you'd otherwise dedicate to growing your business.

For beginners, it's probably best to stick with SaaS white label solutions that focus primarily on email marketing. Even if you eventually expand to other areas, it's likely easier to learn the ins and outs of email first. After all, it's the foundation of virtually every digital marketing strategy.

What is white label services?

"White label services" refer to any sort of partnership between two parties where neither side knows that they're working together. For instance, you partner with a design agency to help redesign your logo. Or perhaps you collaborate with a developer to build a mobile app. In either case, you remain anonymous to each other.

While this method certainly saves you money, it comes with serious disadvantages. First, you never truly own your IP. Any designs or ideas created during the process belong entirely to whoever paid for the service. Secondly, collaboration can cause conflict. If your designer feels strongly enough about a particular idea, he or she may try to push his or her vision onto you. Lastly, you risk being ripped off.

Since white label services are generally free, it's easy to fall prey to dishonest partners. Unfortunately, that's why you should avoid them whenever possible.

If you're looking to manage your work from home business, or if you just want to do some freelance work on the side, then one thing you will need is project management software. You'll probably be using this for many different purposes - scheduling meetings with clients, sending invoices, managing projects, keeping track of tasks, etc.

One of the biggest questions people have when they first get started at home working is what software should I use? Which tools can help me out? So we've put together an article about white label software, which is essentially software that's branded by another company so that the client gets to see their name instead of yours.

How does white label software work? What are all the benefits of having a white labeled product? And how much does it cost? Let's find out!

Which project management software is most used?

We asked our readers what project management tool they prefer. The results were pretty interesting. In terms of popularity, Trello came out on top (with 27% of votes), followed closely by Asana (25%). Then there was Basecamp (24%), JIRA (23%) and Slack (20%). There were also a handful of other options like ZenDesk, BigBlueButton, TasksPlus, and others. But these didn't make it into double digits.

The next question was what services did respondents think were important for a project manager to have. That gave us insight into what features they thought would be useful. For example, almost half of them said they wanted access to a calendar (41% overall). A few more mentioned being able to easily organize files based on folders/tags (35%). Other things included being able to create custom fields to collect information (30%, but only 4% said they needed advanced reporting) and being able to create automated email reminders (28%).

All told, over 30% of respondents indicated that they would choose Trello because of the following reasons:

- Easy setup

- Free version available

- Good support

- Simple interface

- Mobile app

- Customizable dashboard

So let's look at those three options. If you don't mind paying $12 per month ($1 per user per month after the first two users), then Trello has everything you'd ever need to run a successful online business. It might not come cheap, but it comes with lots of perks too. 

For instance, with Trello, every team member can add cards to any board without needing permission. This means even non-team members can view certain boards, but won't be able to edit anything. All new teams created within Trello automatically inherit permissions. Also, since everyone sees each card at once, anyone who wants to change something needs to go through multiple steps. First, they must open up a task, move it to the right place, close it, and finally save it again.

Another perk is that you can link Trello directly to Gmail, Google Calendar, Outlook, Yahoo Mail, Salesforce, Zendesk, Intercom, HubSpot, Freshdesk, Zoom, Dropbox, Box, and tons of other third party apps. Plus, Trello integrates with Zapier, which allows you to automate processes between various platforms.

There are plenty of other great features though, such as realtime notifications and instant messaging integration, mobile apps, unlimited file attachments, drag & drop functionality, custom fonts, templates, themes, charts, checklists, activity streams, tags, filters, integrations, and a lot more.

Finally, although it doesn't seem like it now, Trello may actually become less expensive soon. According to TechCrunch, Trello recently raised $100 million worth of funding. With this money, Trello plans to expand internationally, hire more developers, and improve the experience across devices.

What is the most common software used in project management?

Next, we looked at the most popular choices among our reader base. Here's what the majority chose:

- Microsoft Project (32%)

- Atlassian Confluence (31%)

- Microsoft SharePoint Online (27%)

- Teamwork Projects (26%)

- GitHub (14%)

- Asana (13%)

- Jira (11%)

- BaseCamp (8%)

- Wrike (7%)

Now, what do those numbers mean? Well, obviously Microsoft Project is still very popular. People love it for its simplicity and ease of use. However, what makes it stand out above the rest is that it's free for small businesses and organizations, while Atlassian products usually require a subscription fee.

Microsoft Project is ideal for smaller organizations and freelancers, especially if you plan to sell software via Clickfunnels or similar platforms. On average, it takes around 10 minutes to set up a new account, depending on whether or not you already have a license. After that, you simply start adding resources, assigning tasks, setting due dates, checking off completed ones, creating milestones, and getting reports.

It's easy enough to learn, and even easier to implement. One downside is that unless you have a large budget, you won't be able to take advantage of as many premium features as other paid solutions. Still, if you're starting a business, you shouldn't expect to spend thousands of dollars on software anyway.

Atlassian offers several pricing packages and levels of service. Some offer both desktop versions and web applications, while others focus solely on the latter. They also provide training sessions, phone support, customer success managers, and 24/7 live chat assistance.

But here's where Atlassian really shines. Many of its products integrate tightly with other systems. This includes Microsoft Office 365, SalesForce, Google Apps, Slack, Facebook Messenger, Twitter, Github, and a host of other major social networks. When you combine this with powerful reporting capabilities, you end up building a complete solution for yourself.

Teamwork Projects is often referred to as "the Swiss army knife" of project management software. Like Microsoft Project, it's simple to use and inexpensive. Its core feature set revolves primarily around collaboration, planning, organizing, tracking progress, communicating effectively, and staying organized.

Like Microsoft Project, Teamwork Projects supports numerous cloud and local storage options. These include Google Drive, DropBox, OneDrive, SugarSync, iCloud, Amazon Cloud Drive, FTP, WebDAV, SFTP, CIFS, SMB 3.0, NFS 2.x, Samba, AFP, FTPES, SMB2, MSSQL, MySQL, PostgreSQL, SQLite, Oracle, IBM DB2, Informix, ODBC, LDAP, BCS, Active Directory, Exchange Server, Lotus Notes, Domino, NetIQ Data Access Manager, Filemaker Pro, OpenOffice Calc, LibreOffice Calc, QuickBooks, and many more.

Although Teamwork Projects hasn't seen as much innovation lately as other vendors, it remains relatively stable and solid. Overall, it's a good choice for beginners who aren't sure exactly what they want.

Jira is a bit pricier than Microsoft Project and Teamwork Projects, but it's arguably better suited to larger enterprises. It offers customizable dashboards, extensive customization options, and a huge range of plugins and extensions.

Software can be used in almost any business or industry to help with productivity, efficiency, and more. In most cases, you'll find some sort of automation tool like Active Campaign or HubSpot for your email marketing campaigns, CRM apps like Salesforce, or even accounting systems such as QuickBooks. However, there are other tools out there which aren't so common but still have their place in different industries. One example would be white label software, which is software that a company uses and brands it as its own software.

The best way I could think about this concept was if you were to take Microsoft Office and make it available online without paying them anything at all. You'd essentially be using a piece of software which they call "Office 365" (or whatever version) but it's actually just the same old Word, Excel, Outlook, PowerPoint, etc. The only difference is that instead of having an annoying popup asking you if you want to upgrade when you open up one of these documents, it will show you how much money you're saving by not upgrading to the latest version.

In fact, sometimes those popups don't appear at all! If you've ever tried opening Word on two computers at once, then you might know what I'm talking about...  If you do use multiple machines, however, you probably have something called File & Share installed on each machine where you share files between those devices. This means that whenever you edit a file on your desktop computer, it automatically updates itself on whichever device you're currently working from. It also helps keep track of who has access to which document at any given point in time, too. So now imagine if someone had developed a program that did exactly what we've talked about above -- made it look like it was really Microsoft's product, but wasn't actually doing anything except showing you how much money you're saving by not buying the latest version. That's basically what a white label software reseller does.

So, let's say you run a small eCommerce store and sell books. Instead of spending hundreds of dollars every year purchasing new programs and trying to figure out which ones work well together, why not spend a few hundred bucks on a good subscription service like Weblium which offers a variety of useful features including shopping carts, auto-responders, newsletter services, affiliate tracking, social media integration, analytics, and more? After all, none of us need 100 plugins to get things done right? And besides, isn't that part of the appeal of a subscription service? They usually offer unlimited support, easy upgrades, and so on.

But wait, there's more! Since Weblium integrates with Shopify, Mailchimp, AWeber, Google Analytics, Facebook Ads Manager, Twitter Cards, PayPal Pro, Stripe, Woo Commerce, Ubercart, JVZoo, Clickbank, ClickFunnels, WordPress, and more, you can literally add virtually anything you want to your site and start selling immediately! Not to mention that many of the aforementioned services allow you to integrate into Weblium via API calls, meaning that you won't necessarily need to install anything extra on your website.

All of this can seem very confusing at first, especially since there are tons of similar products on the market today. But don't worry, my goal here is to break down everything you need to know about white label software so that you can decide whether or not it makes sense for your particular situation. Let's begin!

What is a white label software reseller?

A white label software reseller sells another company's branded software package under his/her name. These packages range from software licensing solutions to web application development platforms. Basically, the idea behind white label software is that anyone can buy software and brand it as their own, while providing customers with all the benefits and perks associated with owning the software themselves. For instance, you may purchase a license for an enterprise resource planning system and sell it yourself under your own brand name. Or maybe you choose to create a software app designed specifically for mobile phones, tablets, or laptops. No matter what type of software you choose to build, you can always provide your clients with a fully integrated solution that allows them to manage everything within the interface itself.

What is white label reseller?

When you refer to a white label reseller, you're referring to a person or company that owns a specific set of software applications and licenses them out to others. Usually, the owner of the entire package retains control over the design and branding elements, while allowing the client to take advantage of additional features through a separate agreement. As long as both parties agree upon the terms of the contract, the customer should expect to pay less than he would for standard retail pricing.

Although the term "white label" implies a lack of customization, that doesn't mean that you can't customize the actual appearance of the software. Many people prefer to modify colors, fonts, logos, and more because they feel comfortable with their own aesthetic choices rather than being forced to adhere to the manufacturer's style guide. When you sign up with a company like Weblium, for example, you can select the color scheme for your account page and change the font throughout the dashboard. There are plenty of other options, too, such as adding custom icons and backgrounds, changing the color palette, uploading images, and editing the overall appearance. All of these changes are completely customizable and can be applied globally across your entire network.

What is software White Labelling?

You're probably wondering what exactly qualifies as a software white labeling project. Well, if you plan to develop a complete suite of software, it's going to require quite a bit of expertise. Some people specialize solely in certain areas of programming, such as user interfaces, database management, and so forth. Others focus primarily upon server-side coding, while others concentrate on front-end web development. Whatever you're interested in developing, chances are you'll likely end up hiring professionals to handle the technical aspects.

That said, you don't necessarily need to hire developers to achieve success. Sometimes, it's possible to simply download software packages directly from the developer's website and upload them onto your servers. Although this approach typically requires a lot of manual labor, it's definitely worth considering if you intend to launch a single-product website.

However, if you plan to develop several different types of software, you'll probably need to invest in professional services. Fortunately, there are numerous third party providers offering assistance with various stages of building websites. From domain registration to hosting, SEO optimization, content creation, and more, it's important to remember that finding quality experts is easier than you think. Just search around for reviews and testimonials before making any decisions.

It's also important to note that although many white label software projects involve creating websites, you shouldn't limit yourself to just that. You can also opt to produce mobile apps, video games, digital magazines, and so forth. Ultimately, the sky's the limit when it comes to designing creative and engaging software solutions.

Finally, there's nothing wrong with outsourcing some of the heavy lifting involved in launching a successful product. In order to save time and avoid getting overwhelmed, consider delegating tasks to specialists. For example, if you're looking to establish a presence on YouTube, perhaps it's better to leave the graphic design duties to someone else. By outsourcing these activities, you can effectively increase your profits while minimizing stress levels.

Now that you understand what exactly white label software is, I hope that you found our article helpful. To learn more about white label software, check out our list below:

How to Build Your Own Website Using HTML5