What is white label video production?

White label video production refers to when companies hire outside professionals to produce and distribute creative content on their behalf without having to deal with any of the technical aspects of actually making it themselves. White label producers are often freelancers that specialize in creating videos, animations, graphics, and other media specifically designed for one company’s needs. This process allows those businesses to save money while still getting high quality work done professionally.  

You may be wondering how this process works exactly. What do these people look like? How much will they charge? And why would someone choose to pay them instead of doing something themselves? Let’s take a closer look at each part of the equation below!

What is white label video?

When we think about white label video production, we usually imagine some kind of service where a business hires another company to make custom videos for its own use. While this is true to a degree, there are many different types of videos that fall under the umbrella term “white label.” For example, white label production could also refer to hiring a freelance designer to create logo designs for your brand. This type of white label design project is similar to hiring an artist to paint your house. You know that whoever painted your house didn't go through all of the steps involved in painting every inch of wall yourself - from buying materials, mixing colors, and applying layers of paint until everything looks just right. Rather than paying an expensive painter to come out and do it, you simply hired an expert to complete the job. The same goes for white label video production.

In short, if a business wants a specific piece of video content made (or anything else) then rather than going through the effort and expense of producing it itself, they can simply hire a professional to do it instead. This gives them more control over the final result as well as less risk since they aren’t putting their entire livelihood on the line. They get better results too because they can focus on running the rest of their business instead of worrying about whether or not they did everything correctly. So, essentially, a white label video is a customized version of something already being produced by somebody else. It's sort of like outsourcing your wedding photographer so you can concentrate on planning yours.

What does white label mean for an app?

If you're thinking about using white label technology in your application development projects, let me explain what I'm talking about here first. When you build mobile apps, you typically need two things to succeed: developers and customers. Developers write code to turn ideas into reality, and customers try out new applications to see which ones they enjoy most. If you don’t have enough skilled employees or resources available to handle both sides of the equation, you might end up losing potential customers before you even get started. That’s why it makes sense to partner with experienced programmers and designers whose sole purpose is to help you develop amazing digital experiences. A good developer should have excellent problem solving skills, strong communication abilities, and be able to adapt quickly to changing requirements. These qualities allow him/her to collaborate effectively with others to create innovative solutions. In addition, he/she must possess solid analytical and critical thinking skills along with creativity and innovation. All of these traits combined contribute to building successful applications.

So now that we've established that developing mobile applications requires certain skill sets, what about partnering with third party experts who can provide those exact talents? Well, if you happen to find yourself looking for expert iOS developers, Android developers, UX Designers, or UI Designers, check out our list of top freelance web dev shops today!

What is a white label producer?

A white label producer is a person or group of individuals with specialized training and experience in creating unique pieces of graphic design or video content. Some examples include animators, illustrators, photographers, videographers, etc. Many of these folks offer their services as independent contractors via websites such as Upwork, Fiverr, Creative Market, and Freelancer.com. However, there are several drawbacks associated with working with freelance workers directly. The biggest drawback comes down to trust issues. As an employer, you never really know for sure that the individual you're hiring has access to the level of talent necessary to deliver the desired outcome. Additionally, there’s always the chance that said individual isn’t delivering on his promises. That means spending thousands of dollars only to discover that the finished product doesn’t meet expectations. Plus, there's no guarantee that you'll receive consistent results from the same provider either. To avoid these problems altogether, consider hiring a white label producer to help bring your vision to life.

What is a white label manufacturer?

As opposed to hiring a white label producer, you can also opt to purchase a ready-made product instead. This option is especially helpful if you’re looking to streamline processes within your organization, reduce costs, or increase efficiency. One common way to achieve this goal is to buy pre-built templates, themes, plugins, scripts, widgets, games, and other useful tools from eCommerce platforms like WooCommerce, WordPress, Shopify, Bigcommerce, Magento, Joomla!, Drupal, PrestaShop, OpenCart, Zen Cart, Os Commerce, and Miva Merchant. There are literally hundreds of vendors offering these kinds of items, so you shouldn’t have trouble finding a solution that meets your particular needs. Once you procure the appropriate package, you’ll be able to customize it however you'd like using free content managers like Elementor, Divi, Beaver Builder, SiteOrigin, Visual Composer, WYSIWYG Editor, CKEditor, TinyMCE, Advanced Custom Fields, Thrive Architect, PageLines, WPBakery Image Manager, Elegant Theme, and Genesis Framework. After installing these modules, you can easily add your logos, fonts, images, and text elements to the blank canvas provided by the template. You can then upload the resulting file to your server and start sharing it with customers immediately.

There are plenty of benefits to employing a white label solution instead of working with in-house staff. First off, you won't have to worry about hiring and training personnel. Second, you'll be saving tons of cash because you won't have to spend on office space, employee salaries, payroll taxes, insurance premiums, medical expenses, pension plans, 401k contributions, holiday bonuses, overtime wages, and so forth. Third, you’ll be cutting out all middlemen including IT specialists, HR departments, legal counsel, advertising agencies, and so on. Finally, you won't have to worry about dealing with client complaints or lawsuits. Just remember to keep track of all relevant contracts as well as license agreements. Your contract should clearly state the terms of agreement between you and the vendor. Make sure that everything is spelled out completely. Also, ensure that you retain ownership of any intellectual property created during the course of the relationship. Lastly, if you ever decide to stop working with the vendor, you can simply hand over the rights and responsibilities to whomever you'd like.

If your business has been considering investing more money and resources into creating videos that will promote your company's brand online, then you've probably considered hiring an outside professional to do this work. But how much should you spend on these services? What are some things you'll need to consider when purchasing them? And if you're not sure where to begin, here are some tips to get you started!

Hiring a professional video editor is a good option for businesses looking to build up their presence online through video content creation. It helps your business stand out from competitors, and increases engagement with potential customers. A well-made video makes people feel like they know your company better, which may prompt them to buy something (or even try using your service). This means a higher chance of conversion, which translates into increased revenue for your business.

But before deciding whether to invest in a video project yourself or contract it out to a third party, there are several questions you might ask about the process. For example, how much should you expect to pay for a single video? How long would it take to complete one video? If you decide to go ahead with outsourcing your video projects, what type of video could you use as leverage?

These are just some examples of questions you're likely going to face during the course of researching different types of video production companies. To learn more about each question, keep reading below.

How much does it cost to hire a full-time video editor?

The first thing you should think about when planning to hire a full-time video editor is how much you'd be spending per month. The average salary for editors varies based on location, skill level, experience, education, etc., so it's difficult to give an exact number. However, it's safe to say that most professionals earn at least $50-$100 USD / hr. That being said, you shouldn't expect anything less than $10-$20 USD / hr unless you find someone willing to offer significantly lower rates.

You also need to factor in other costs such as office space, furniture, utilities, internet access, phone bills, etc. These expenses can add up quickly if you plan to rely exclusively on a freelance video editor. In fact, you may end up paying more than you initially expected -- especially if you choose to outsource multiple video projects over time. On top of all of this, you must consider any additional fees associated with hiring a freelancer vs. working directly with an employee.

As far as benefits go, you'll receive greater flexibility by choosing to work with an external team instead of having an employee handle your video needs. You can set specific deadlines and communicate with your chosen vendor whenever necessary without worrying about getting bogged down by HR paperwork. Plus, it's often easier to negotiate with a third-party because you won't necessarily be dealing with your boss' schedule. Overall, though, it ultimately comes down to personal preference.

How much should I pay someone to edit?

Once you determine how much you'd be spending per video, you'll want to figure out how many hours you'd require to make your desired output. This depends largely upon the length of the video itself. Most professionally produced videos fall somewhere between 2 minutes and 10 minutes in duration, although longer videos aren’t unheard of either.

To estimate how many hours it takes to produce a typical video, multiply its final file size by two. So, if a 6 second clip weighs around 3 MB, then you can assume it took approximately 9 hours to produce. Of course, this isn't always accurate since some factors affect the amount of effort required to complete a particular task. Some tasks, for instance, require fewer steps compared to others.

Additionally, while the above calculation accounts for overall editing, you still need to account for post-production too. Post-editing involves adding audio effects, music tracks, titles, transitions, credits, etc. Depending on the scope of your video project, this can easily add another few days to the total timeline.

Finally, remember that every video requires unique attention to detail. While you may already know exactly what kind of style you want, you'll still need to carefully review footage to ensure everything looks consistent throughout. Even small changes can cause major visual inconsistencies, so it pays to double check everything once you finish editing.

How much does 1 hour of video editing cost?

There's no perfect answer to this question given that it differs depending on the skillset of the person doing the job. However, we can provide a rough guideline. Based on our own experiences, we typically spent anywhere from 4 - 8 hours editing a single video. Assuming you only need to edit for 30 seconds, that'd mean you'd need to pay roughly $30/hr.

However, you can save quite a bit if you're able to cut corners. If you can manage to eliminate nonessential elements entirely, you can shave off significant amounts of time. Also, if you plan to purchase a template to speed up the entire process, you can potentially reduce your labor bill by half. 

In addition, there are certain tools that can drastically decrease the amount of time needed to complete a video. One popular choice among amateur producers is Adobe Premiere Pro CC, which offers powerful features along with a streamlined interface. Another useful tool is iMovie ($99) whose built-in templates allow users to create compelling clips within minutes.

Of course, there are plenty of free options available as well. YouTube allows anyone to upload short videos for viewing purposes. Vimeo provides similar functionality for uploading and sharing videos. Finally, Google Drive and Dropbox both offer simple ways to store, organize, and share media files.

How much should I charge for a 5 minute video edit?

When determining whether to hire a video editor or contract out the project, you'll need to weigh the pros and cons of each method. Generally speaking, it doesn't really matter what you charge as long as you're charging enough to cover your time investment. As mentioned earlier, hourly rates vary greatly depending on various factors, so you definitely don't want to undervalue yourself simply because you're new to the industry.

One way to gauge the value of your time is to look at past jobs and see how much compensation you were paid per hour. Then, base future estimates on those numbers. Keep in mind that this is merely a suggestion, however, and you may actually find that the market rate for your area is considerably lower. Additionally, if you opt to subcontract your video editing duties, you'll need to assess how much you'd be comfortable paying to a third party.

Ultimately, you should aim to make a fair profit. After all, hiring a video editor isn't cheap, so why would you expect anyone else to foot the bill? Your goal should be to maximize profits rather than minimize losses. Just remember to include taxes in your calculations and to leave room for unforeseen circumstances.

You've probably heard of "white label" before. It's basically when companies sell their own branded versions of other people's products and services. This isn't just limited to physical items like clothing, jewelry, and furniture -- it also applies to things that are digital as well! For example, if I was an IT consultant, I could offer my customers "White Label IT Consulting Services." They would be able to use whatever brand name they wanted for this service (e.g., NextThought Studios) without having to worry about any legal issues with me calling myself something else.

In the world of business, one way to do this is by offering your customers pre-made videos instead of requiring them to purchase expensive editing software from someone else. If you're not familiar with how these kinds of videos work, here's a quick overview: A company hires another company to produce a video that will then be sold under its brand identity. The process usually involves creating a script first, which describes exactly what needs to happen within each shot so that the video producer knows where everything goes. Then the video producer takes all those shots and scripts together and creates a final edit using powerful video editing software. Finally, the finished video gets uploaded onto YouTube or some other platform so that anyone can watch it online.

This kind of solution has been around since at least 2008, but today there are even more options available than ever before. You might say that there are now hundreds of different ways to make a video look professional and polished on demand. And while many of these solutions are free or cheap enough to get started with, others require a pretty significant investment up front. So how do you know whether it's worthwhile spending money on a video editor instead of doing it yourself? Let's take a closer look at why you'd need a video editor anyway, and see if we can figure out whether one actually makes sense.

Is hiring a video editor worth it?

If you're trying to decide whether or not you'll spend the extra cash to hire a video editor, there are two important questions you need to ask yourself. First off, do you really need a professionally created video? Is this going to improve your sales numbers, increase engagement with prospects, or otherwise move the needle? Secondly, if you already have decent skills as a videographer, do you think that you could put in the effort required to turn those raw footage recordings into something good looking and useful? There are certainly cases where you absolutely need a professional video made, such as when you're making a promotional spot for a new product launch or launching a campaign for a major event. But most businesses won't find themselves in that situation very often. Even though it may seem counterintuitive, the best approach is to start small and test what works.

For instance, let's assume that you run a website design firm. One day, you receive a call from a client asking you to build his personal portfolio site. Your initial inclination is to tell him no because it sounds too complicated. However, after thinking about it for a bit longer, you realize that building websites isn’t anything special. In fact, a lot of designers can easily handle the task. Sure, it requires some technical expertise, but nothing beyond basic HTML knowledge. Plus, the end result looks fantastic so long as you stick to your style choices. Therefore, you agree to build the site for $1,000. After a few weeks go by, he calls back again saying that he wants to add some video tutorials. He says that he doesn't mind paying extra to have someone shoot and edit the content for him. Since you already agreed to do the project, you accept his request.

Now imagine that instead of getting paid $1,000 upfront, you were only paid once the job was completed. Would you still feel comfortable agreeing to work for less than market rate? Probably not. That's precisely why starting small allows you to learn valuable lessons along the way. By testing different approaches, you'll gain confidence in your ability to deliver value and ultimately earn more money later down the road.

Is a video editor worth it?

To answer the question above, let's break down three scenarios. In the first scenario, you don't plan to charge for the creation of the video. Instead, you expect to provide the same level of quality for free to everyone who watches the video. In the second case, you plan to charge somewhere between $50-$200 per hour depending on the skill set of whoever shoots and edits the video. Lastly, in the third scenario, you plan to charge anywhere between $500 - $3,000 per video depending on the complexity involved in producing high quality results. As you can see, prices vary widely based on the type of video being produced.

The truth is that there aren't any hard rules regarding pricing. Each individual project is unique, and it always depends on the amount of effort needed to complete the task. Just keep in mind that you'll never want to compromise on quality either. Otherwise, you risk losing both potential clients and existing ones. To avoid falling prey to lowballing tactics, try negotiating a price beforehand so that neither party feels pressured.

How much should you pay a video editor?

One last thing to consider is how much you should actually pay for a video editor's services. While it varies wildly across industries and specific projects, you typically shouldn't pay more than 3 times a typical salary range for a freelance position. When you factor in expenses like gas, meals, childcare costs, etc., that number quickly increases. On top of that, you should account for overhead costs like rent, insurance, taxes, etc. Depending on the state where you live, they can even count toward your income tax bill. All told, it's easy to see why spending more than $10,000 on a single video can become quite overwhelming.

It's also worth noting that you don't necessarily need to pay a full hourly wage to get a great deal. Many agencies offer packages that include certain levels of experience and/or certifications. For example, NextThought Studios offers a package called Pro Video Artist that provides access to experienced editors, producers, and directors. These professionals are trained to meet industry standards and are ready to jump right into your project. With over 10 years of combined experience, they can save you countless hours of trial and error while allowing you to focus on generating revenue rather than wasting time worrying about mundane tasks.

Next thought studios is an international provider of award winning audio visual technology and creative talent. They specialize in providing custom video productions including animated explainer videos, webinars, corporate training videos, and social media campaigns. Their team consists of skilled animators, graphic artists, writers, storyboarders, illustrators, and motion graphics experts, giving their clients incredible flexibility and control throughout every step of the workflow.

Lastly, if you're wondering what types of projects you can tackle with a video editor, check out our article outlining 5 tips for choosing the perfect video format.

Are you looking for some inspiration? Here are 11 beautiful examples of white label video production.