What's included in a social media kit?

When you think of marketing and advertising your business on the internet, it’s easy to assume that all you need are some clever words and images. But there’s more to it than this – especially if you want to stand out from the crowd and attract new customers.

For example, when creating content or promoting products through traditional means like email lists, flyers, brochures, etc., you can be sure that these materials will sit comfortably alongside other promotional material such as postcards, leaflets, posters, catalogues, or even websites.

But what about those times when you have something really cool to share with people but don’t know where to start? In these situations, having a good ‘media kit’ might just help you get noticed by potential clients who otherwise wouldn't see you without one.

In this article we'll take a look at exactly what makes up a social media kit (SMK), including some helpful tips on making yours stand out from the rest. And once you've got everything together, let us show you exactly how to use them to boost your sales and profits. 

How do I write a media kit for me?

Before getting into specifics, it's worth taking a step back and thinking about why you're writing a SMK in the first place. There may well be many reasons behind this decision, so consider each one carefully before deciding whether they apply to you.

One of the most common motives for developing a social media kit is to increase brand awareness. If you own a small local business, for instance, then a SMK could prove very useful in helping you generate leads. You could also choose to include links to relevant blogs, articles, videos, podcasts, eBooks, or any number of resources that would appeal to prospective clients.

If you run a bigger enterprise, however, chances are that building a solid reputation isn't enough to bring in new business. That's because, in order to sell successfully, you often need to convince someone else to buy from you - not necessarily your existing client base. This is where a SMK comes in handy again, acting as a toolkit full of information designed to promote your company, product, service, or idea.

Another reason for using a SMK could be to drive traffic towards certain pages within your website. For example, you could create a special landing page specifically geared toward attracting visitors interested in buying a particular type of item. Or perhaps you'd prefer to encourage prospects to sign up for a newsletter instead. Whatever your reasoning, it's vital that you put thought into which elements should go into your SMK.

To begin with, you'll obviously want to ensure that every part of your package contains original ideas and/or valuable insights. Then there's the matter of keeping things professional while still looking fun and engaging. The last thing you want is for your SMK to come across as unprofessional, amateurish, or too corporate. So keep these points in mind when crafting your next batch of copy.

What is a personal media kit?

The term 'personal' here refers to individual items contained within a single document rather than a collection of separate documents. As such, it's possible to develop a personal SMK containing a variety of different types of content. Some popular formats include PDF files, Word documents, PowerPoint presentations, Excel spreadsheets, blog posts, image galleries, video clips, audio recordings, infographics, and much more.

As mentioned above, the main purpose of a personal SMK is to give prospective buyers a sense of what you offer. To achieve this goal, you don't need to worry about being overly specific. Instead, focus on providing a brief introduction to yourself and your services, followed by a list of related projects and accomplishments. Also remember to emphasize anything unique or interesting about your work experience, skills, talents, personality traits, hobbies, or whatever suits you best.

How do I make a social media kit?

Making a social media kit doesn't require a great deal of time or effort. However, it does take quite a bit of planning beforehand. Here's how to get started...

1) Decide what needs to appear in your SMK. Once you've done the groundwork and decided upon what kind of content you want to provide, spend extra time brainstorming ways to present it effectively. Don't forget to include plenty of visuals whenever possible. It's also wise to prepare multiple versions of your SMK, since no two recipients will react to the same piece of text in precisely the same way.

2) Create templates. A lot of excellent tools already exist to help you design impressive kits quickly and easily. One option is Fiverr, a marketplace where you can find dozens of freelancers willing to whip up custom designs for virtually nothing. Another solution involves using a prebuilt template that includes various sections devoted to such topics as biography, contact info, portfolio, testimonials, awards, etc.

3) Make changes. Once you've selected a suitable template and filled it with pertinent details, don't hesitate to customize further. Consider adding additional photos, illustrations, charts, maps, graphs, quotes, statistics, audio samples, and anything else you feel will add value to your project.

4) Testimonial section. Depending on the nature of your business, you may wish to dedicate space within your SMK to featuring customer reviews. Be sure to check that these endorsements contain only positive comments, though. Otherwise, readers could become suspicious of their authenticity.

5) Add multimedia. When applicable, you should always try to incorporate high quality images wherever possible. These days, it's pretty simple to shoot decent pictures with almost anyone's smartphone camera. Alternatively, you could purchase stock photography via sites like Unsplash.com. Either method usually requires little effort on your behalf. Just make sure that you follow proper attribution guidelines when sharing any content you acquire.

6) Proofread. Finally, doublecheck that all of the pieces of text you inserted into your kit aren't riddled with spelling errors. Even minor mistakes like this can lead readers to question your professionalism.

How do I make a free press kit?

Unlike a SMK, a free PR kit generally consists of a few short paragraphs explaining who you are and what you specialize in. Aside from the usual biographical data, you may also want to feature several key achievements you've achieved over the years. This serves as proof that you possess real industry expertise, and it helps reinforce your credibility among journalists.

You can also include a link to your website, along with a brief description of its contents. Lastly, you'll probably want to mention any upcoming events you're attending, conferences you plan to attend, or interviews you hope to conduct. Again, this information provides evidence that you're serious about improving your public profile.

Once you've compiled your free PR kit, be sure to send copies to editors working for reputable publications that cover similar subjects to your niche. They will likely appreciate receiving a sample of your work, and you never know - maybe one day you'll end up collaborating with them on future stories.

Which brings us neatly onto our final point. While it's true that a SMK is primarily intended to improve your visibility among consumers, there are plenty of benefits associated with sending a PR kit to reporters covering your field. Not only will you gain access to exclusive news stories on your subject, but you could also land an interview slot or receive a regular column placement. All told, this increases your exposure, improves your SEO rankings, and boosts your overall brand recognition.

The digital marketing landscape has changed dramatically over the past few years and it will continue to change at such a rapid pace that you need to stay ahead of your customers if you want them to buy from you. The best way to do this is by creating a strong brand presence through effective use of SEO (search engine optimization), PPC (pay per click) advertising, content creation, and social media management.

Social media plays a huge role in all those areas so it makes sense to have a social media strategy as well. But before you can implement one, first you need to create a powerful image for yourself. That means having a solid social media presence with a good looking profile page. And that requires a strong visual identity. You also need a great website with compelling content as well as engaging videos, images, infographics, etc.

But none of these things are enough without some other tools to help promote your business effectively. One of those tools is a social media kit or SMK. A social media kit is essentially a set of branded assets that helps build your reputation online while promoting products and services. It’s designed to give you a complete package of tools you can use to grow your following and increase sales.

So let's take a closer look at what exactly goes into a social media kit and why they're an essential tool for any successful modern marketer who wants to succeed online.

What is included in a social media kit on Fiverr?

When thinking about a SMK, most people assume that it involves graphics, logos, photos, banners, video backgrounds, icons, widgets, and anything else that could possibly fit under the category of "branding" materials. While many businesses may think that's what a social media kit includes, there are actually several more elements involved than just visuals. Below we'll go through each item and explain its purpose.

Keyword Research Tools -- These are essential because even though keywords play no part in determining whether a product sells, knowing which ones work best for your niche gives you a head start when building out your campaign. There are many keyword research tools available on the web but Google Trends is probably the easiest to understand and use. For example, you can enter specific search terms related to your target audience and see where their interest lies. This information will allow you to develop better ad copy, landing pages, blog posts, and much more.

Website Analysis Tools - Website analytics software can tell you everything you ever wanted to know about traffic sources, bounce rates, conversion rates, time spent on site, etc. And since most websites are built using WordPress, plugins like Ahrefs and SEMRush offer easy ways to check backlinks, page rankings, domain authority, competitors' sites, etc. Once you've got all the data collected, you can then analyze and interpret it to determine what changes might improve your results.

SEO Optimization Tools - Search Engine Optimization (SEO) refers to methods used to drive targeted organic traffic, i.e., visitors coming directly to your site via a search engines rather than going somewhere else first. Getting a high ranking position on major search engines (Google, Bing, Yahoo, YouTube, Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) is crucial for getting new leads and increasing conversions. Some of the main factors affecting your rank include title tags, meta descriptions, alt text, internal links, external link profiles, content quality, and offsite factors. All of these items require proper optimization to ensure the highest possible rank.

Content Creation Tools - Content is king. Without great content, you won't attract anyone to your platform and you won't sell anything either. So it only makes sense that a social media kit would contain plenty of writing samples and articles to show potential clients what kind of material you produce. Not only will this prove that you're capable of producing top tier content, it'll also demonstrate that you're willing to share and teach others too. Plus, if you write well, it shows prospective customers that they can trust you to deliver value.

Email Marketing Tools - Email marketing is still one of the best ways to reach prospects and generate sales. If done properly, email campaigns can provide a steady stream of qualified leads. Social media kits often come with templates for autoresponders and drip emails that automatically send messages to subscribers based on certain criteria (such as opt ins). They often also include lists of relevant contacts to whom you can personally pitch your goods and services.

Video Production Tools - Video production isn't cheap but it can be worth every penny once you've seen the results. With professional videographers now able to shoot stunning footage quickly and easily thanks to technology advancements, you don't necessarily need expensive equipment anymore. In fact, many free apps are available that can turn almost any smartphone into a decent camera. What matters most is capturing the right message and appealing to your ideal customer base.

Influencer Management Tools - Influencers are highly sought after nowadays because of their ability to bring massive amounts of attention and credibility to brands and products. An influencer media kit offers valuable insight into the individual personality traits and interests of influential individuals within your chosen industry. By understanding what motivates them and what appeals to their followers, you gain access to a whole network of potential buyers. Many platforms offer readymade templates to help you manage your relationships with different types of influencers but it pays to customize them anyway depending on the needs of your company.

What should a media kit influencer include?

Not everyone needs a full blown social media kit. Depending on the type of service you offer and the nature of your relationship with influencers, you might not need one at all. However, if you plan on working closely with someone who already has a large following, chances are you'll benefit greatly from including a couple of key pieces of info in your own kit. Here's what you should consider adding to yours.

Bio Profile - Your bio is basically your chance to introduce yourself to readers. Make sure it tells people something interesting about you and provides a clear call to action. Also make sure it contains information about your industry, specialties, expertise, awards and achievements, affiliations, etc.

Blog Post Template - Blog post templates usually consist of two parts -- header and body. The header consists of headline, author name, description, and image. The body is made up of a series of paragraphs that contain the actual content. As always, try to keep it short yet informative. Keep your sentences simple and direct. Avoid long run-on paragraphs. Finally, remember to add subheadings and bullet points whenever appropriate.

Videos & Images - Videos and images are both popular forms of content among consumers. Include at least three professionally shot videos along with five to ten high resolution pictures. Don't forget to include captions wherever applicable. Remember that you can edit existing videos online and upload fresh ones to your account.

Links to Other Websites - Links in social media kits aren't limited to social networks alone. Instead, they can point to blogs, eCommerce stores, landing pages, and anywhere else a prospect might find useful resources. Just make sure that whatever you choose to link to doesn't violate any copyright laws.

How to make a social media kit?

Creating a social media kit is relatively straightforward. First, select the right platform(s) for your project. Then follow our step-by-step guide below to learn how to craft a killer social media kit.

1. Choose a theme

You can pick a design template that suits your style or create your own unique layout. Either way, you'll need to decide on colors and fonts that reflect your brand.

2. Add images and videos

Add screenshots, icons, thumbnails, GIFs, and videos to convey the essence of your brand. Use these wisely and sparingly.

3. Create your bio

Your bio should focus on telling your story and showing off your skills. Be brief but accurate.

4. Write headlines

Choose catchy titles that draw attention to your offerings. Try to avoid lengthy explanations here unless necessary.

5. Edit your bios

Check grammar, punctuation, spelling, and formatting errors.

6. Insert links

Make sure your URLs are correct and match your logo.

7. Upload files

If you'd prefer to skip uploading altogether, you can simply paste your URL instead.

8. Check for legal issues

Be careful not to infringe copyrights when sharing others' content. Always ask permission first.

9. Publish your SMK

Finally, publish your finished kit online.

10. Promote it

Now that you've created a complete kit, it's time to put it into practice. Start reaching out to influencers and bloggers to request collaborations and endorsements. When you receive positive feedback, thank them publicly and encourage future collaboration.

What does an influencer media kit look like?

If you're thinking "I don't have time to create and manage a full social media campaign", then this article might be useful to you. A social media kit (or just 'kit' for short) can help save your precious time by providing all necessary information that one would need to promote themselves on various platforms like Instagram or Facebook.

In fact, if you've ever used any social network before, it was probably because someone promoted them using their own social media kit. And those promotions were successful enough to gain lots of followers, likes, shares, etc., which eventually led to more engagement with these accounts. This way they got free exposure as well.

Now let us see why we are so obsessed with a social media kit.

How do you make a press kit for an influencer?

You may already know that there are people who promote other people through paid posts on social networks. But did you also realize that most of the times when they share content from others, they actually share their own personal social media kits instead of sharing links directly from websites? It means that they will not only provide information about them but also include links to their profiles where users can click to check out their profile pages. This is extremely helpful to anyone promoting another person on social networks since potential clients can easily find them based on their social media presence.

But how does one go about creating a social media kit? What should I put in my media kit about me? How do I make a media kit for myself?

Let's take a look at some tips on how to start making your own.

What is the use of social media kit?

The first thing you'll want to add to your social media kit is your bio page. Include everything relevant here such as your name, age, location, occupation, website link, email address, phone number, etc. You wouldn't expect someone to follow a brand without checking its credentials right? So make sure to give yourself the best chance to convince others that you are worth following.

Your next step would be to include a list of previous projects. Make sure to show off your work portfolio here so that potential customers/clients can understand your capabilities better. Also, include your contact details so that visitors can reach you via email and call.

Next up, you could include testimonials. If possible, ask for permission to post quotes from satisfied past clients. These will definitely boost trust towards your business. In addition, make sure to keep things brief and concise. People usually read less than 300 words per minute while scrolling through their feeds. So make sure to write down anything you think is essential or interesting for readers to learn about you.

Lastly, you'd want to include images. Images speak louder than words. They immediately convey emotions and feelings which makes them perfect for captivating audiences through visual storytelling. As always, quality over quantity is highly recommended. Only upload high quality photos that showcase your skills perfectly. Don't worry too much about uploading large amounts of pictures though - especially if you plan to run multiple campaigns. Just stick to two or three main shots.

Keep in mind that your social media kit serves multiple purposes aside from promoting your services. It is part of your overall marketing strategy and helps build your credibility among prospective customers. Plus, it allows you to connect with new fans and leads. The more valuable your social media kit becomes, the easier it becomes to market yourself effectively.

So now that you have created a solid social media kit, it's time to move onto the last part of this process. That being said, there are many different ways in which you can design yours depending on your needs. Here are some options below:

1. Social Media Kit Fiverr Examples

2. Social Media Kit Template Download

3. Social Media Kit PDF Example

4. Social Media Kit Word Doc

5. Social Media Kit Photoshop PSD Files

6. Social Media Kit HTML & CSS

7. Social Media Kit Video Tutorial

8. Social Media Kit WordPress Theme

9. Social Media Kit Freebie

10. Social Media Kit Fontana

11. Social Media Kit Google Sheets Form Design

12. Social Media Kit Infographic Template

13. Social Media Kit Email Marketing Templates

14. Social Media Kit Blog Posting Ideas

15. Social Media Kit Website Builder

16. Social Media Kit Landing Page Designs

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18. Social Media Kit YouTube Videos

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36. Social Media Kit Instagram Stories

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