There are different kinds of businesses you can start online, but which one should you choose for your startup? The answer might be found by looking at two popular models that have helped people earn huge money over the years – affiliate marketing and network marketing. But what exactly does it mean when we talk about these two terms? And how do they differ from each other? Let's dig into this question and find out more details on both affiliate marketing and network marketing as well as their similarities and differences.
MLM (Multi-Level Marketing) is a type of business model where entrepreneurs who want to make extra income will join together and form teams or groups within those teams. They then sell products to customers who buy them through sales representatives in the team. The company itself doesn't manufacture any goods, instead, it provides training materials and tools that help members build their own brands. This way, companies can create multiple streams of revenue since affiliates don’t need to spend much time working on advertising efforts - all they have to do is promote the product and get paid commission once someone buys it.
Network marketing is also known as multi-level marketing because of its structure, which relies heavily on recruiting new distributors. In fact, according to some estimates, 70% of startups fail due to lack of proper planning and preparation before launching their campaigns, so if you're going to launch a startup, be sure to know everything about network marketing first. You'll learn more about it below.
If you think you've got enough knowledge on MLM, you may wonder whether there's anything else to consider besides the basic principles. If that's the case, here are three things you should take note of when choosing either option above.
1. Is it legal?
One thing to keep in mind is that while both affiliate marketing and network marketing are considered legitimate ways to generate passive income, only network marketing falls under the category of illegal pyramid schemes. Pyramid schemes are fraudulent activities designed to convince participants to enroll themselves in the scheme even though there's no real opportunity to profit from it. On top of that, pyramid scams often involve high recruitment costs, aggressive pressure tactics, and unrealistic promises of fast riches. Therefore, if you see something like that happening around you, stay away!
2. How big is the market?
Another important aspect to look at is the size of the market. While network marketing tends to target smaller niches such as weight loss supplements, skincare lotions, etc., affiliate marketing typically targets bigger markets such as health foods, beauty supplies, vitamins, organic food, etc. As long as you understand the nature of the niche you're targeting, it shouldn't matter too much. However, when you decide to go down the route of network marketing, remember that you won't just be limited to one industry. There are many different opportunities available depending on your skillset, interests, and hobbies. It's up to you to decide how far you'd like to stretch yourself.
3. What kind of support will I receive?
As mentioned earlier, most successful entrepreneurs in both industries are self-made millionaires. That said, being able to succeed without having access to any mentorship means nothing if you don't know how to handle certain situations. For instance, let's say you were asked to manage a group of 100 distributors. Would you know how to properly deal with customer complaints, sponsor events, and recruit new members? Or would you end up wasting time trying to figure out the answers to those questions yourself? Having mentorships and coaching programs built right in to your business plan ensures that you won't run into problems along the way.
Affiliate marketing and network marketing aren't really the same. Yes, both rely on building relationships with potential clients, but there are significant differences between the two. When starting out in affiliate marketing, you usually sign up with an affiliate program and agree to give links to the website owners' products. Once a user clicks on your link and purchases a product, you get rewarded with commissions based on how much you sold. With network marketing however, you can become a distributor or owner of a brand rather than simply promoting the stuff others produce. In other words, you have greater control over your own success.
You can compare both networks using the table below:
Similarities Between Affiliate Marketing & Network Marketing
Affiliates vs MLM
Let us look at a few examples of these two types of businesses.
An internet marketer who sells digital products earns commissions through sales made by his customers.
A person working with a direct selling company makes money by recruiting new members to join her team (this model is known as multi-level marketing).
A store owner who employs staff to sell goods receives commission if a customer he refers purchases something from him.
These three businesses all offer similar services, yet there are some key distinctions between them. So let’s see what those are and why they matter.
1. Affiliate Marketing Business Models
You can set up any kind of business where you promote another product or service. However, affiliates usually work within a specific niche and specialize in promoting only one particular type of product or service. For instance, Amazon Associates works exclusively with eCommerce stores, while Shopify Plus focuses on retailers.
The advantage of such specialization is obvious – it means that you will know everything about the topic before starting your campaign. You also don't need to worry much about choosing the right product since your job is just to promote it. This approach is quite common among startups.
2. MLM Example Business Model
Multi-level marketing companies tend to focus on providing certain skills or knowledge rather than products. In order for someone to become a member of your organization, she needs to pass a certification exam or complete a training course. Once she becomes part of the group, she gets access to exclusive information and tools that help her make even bigger profits
A lot of people get confused with those two terms because they seem similar.
Both provide a way for companies to reach customers directly and sell products/services through them without having to go through traditional advertising channels such as TV, radio, newspapers etc.
However, there are some key differences between both the methods.
Affiliate marketing works based on referrals while network marketing focuses mainly on recruiting new members.
In affiliate marketing, the product manufacturer pays commission to affiliates who refer a customer to buy the brand’s product. In contrast, network marketers pay commissions only after someone becomes part of their team.
With network marketing, the company recruits its own salespeople (called distributors) rather than paying commission to third party affiliates.
The compensation plan offered by affiliate marketing includes upfront bonuses whereas network marketing offers recurring incentives throughout the year.
1. What is an MLM example?
An MLM is a type of direct selling company where participants recruit others to join their team instead of buying products themselves.
MLMs promise lucrative profits for people joining them. They usually focus on providing various health supplements, cosmetics, weight loss pills, skin care products, vitamins, and many more.
As soon as people sign up with these types of companies, they receive training materials and tools to help them promote the products to friends and family members so that they too become distributors.
Once they make enough money, the participant gets rewarded with commissions, bonuses, gifts, trips, and even discounts on future purchases.
You don't need any special skills or experience to enter an MLM and anyone can participate in it. However, the success rate varies depending upon the quality of the product and services provided by the company.
2. Is it always profitable?
While most MLM programs offer high potential returns, not all succeed in making profits. In fact, some fail miserably due to lack of proper planning, poor recruitment strategy, low-quality products, weak leadership, etc.
Therefore, before choosing whether to opt for either of these options, you must think twice if you want to risk investing time, energy, resources, and money in something else that may not work out for you.
If you're interested in becoming successful in building wealth using MLM, then take advantage of our free MLM course here!
3. Are you ready to build your income stream?
Affiliate marketing vs network marketing seems like an ongoing debate that never ends. If you are new to this industry then it can be confusing which is better for your business model. But if you have already invested into both these businesses and want to know which one offers more value for your time investment, then keep reading. We will compare them side by side so that you can decide what's right for you.
Today, we’ll talk about how they differ from each other and help you understand when to use either one.
Network marketing (also called MLM) is based on building up a team of salespeople who sell products through retail stores. The company provides training materials such as videos, guides, etc., but does not provide any physical products. In fact, there might be no product at all except for some basic personal care items. However, affiliates do receive commissions for every sale made by their downline members. This process is known as residual income because the earnings come back to the affiliate after paying expenses. On top of that, the commission earned could also depend on several factors including the size of the order placed, customer satisfaction level with the service provided, and many others.
On the contrary, affiliate marketing is different. It involves promoting another person's goods without having to build up a team of people under you. You simply promote someone else's website content while getting paid for doing so. For example, let's say you're searching online to buy something. Then, you see an ad saying "Buy X here". Now, you click on that ad and end up visiting the site where you find out that the item costs $100. In turn, you make a purchase and get charged with around 5% fee. That means that you were able to earn $5 just by clicking on the ad. And yes, you don't need to share anything with anyone. All you needed was an internet connection and a computer.
This simple explanation shows us how affiliate marketing differs from network marketing. Of course, there are many similarities too. Both involve making profit off of someone else's work. While network marketing focuses on recruiting potential customers, affiliate marketing targets existing ones who may trust you enough to buy products from you. Also, both give you access to tools that help you track results. There are plenty of ways to measure whether your efforts are working or not.
However, unlike network marketing, affiliate marketing doesn't require you to create a bunch of teams. Instead, all you have to do is put together a list of keywords related to your niche and start driving traffic towards those sites using various methods. Once you've done that, the rest is up to you.
There are dozens of networks available today. Some offer free membership while others charge monthly fees. A lot depends on what kind of features you would like to take advantage of. To name a few, you'll find Clickbank among the very popular ones. They claim to have over 80 million active buyers worldwide. Their affiliate program lets you choose from multiple niches and market your own products. Plus, you can generate passive revenue even when you aren't actively involved in running campaigns.
Another good option is ShareASale. They started in 2008 and now boast over 10 billion dollars worth of annual sales. Shareasale works well for sellers looking to launch new products since they only allow users to promote certain types of items. They also provide advanced analytics tools to help you monitor your performance.
If you'd rather focus on creating unique content instead of spending hours tracking statistics, you should check out JVZoo. They specialize in hosting articles written by professional authors. These experts write hundreds of high-quality posts and sell them to marketers interested in growing their audiences. Each article comes with detailed instructions on how to duplicate its success.
In addition to providing a reliable platform, JVZoo allows you to easily integrate custom code snippets. This gives you full control over your monetization strategy.
Lastly, if you prefer to stick with ClickBank, consider checking out HubPages. With the help of Hubbers, you can publish quality content on topics relevant to your niche. Moreover, you can advertise your products directly within your blog post. Since it's built on WordPress, you can add links to external websites inside your posts.
As mentioned earlier, affiliate marketing is different from network marketing. When choosing which one to go with, remember to pick an approach that suits your needs the best. Here are three major categories that you must pay attention to.
1. Long-term:
With long term strategies, you can expect to earn consistent profits month after month. One way to achieve this goal is to sign up with a reputable brand whose reputation you believe in. After becoming familiar with its offerings, you can start advertising your services or products on social media platforms. Your audience will come to recognize your expertise and eventually become regular customers. Another method is to run ads on search engines.
2. Short-term:
Short-term strategies usually last for months or years before generating significant amounts of cash flow. As compared to long terms, short-terms strategies rely heavily on hard work. Therefore, you'll need to spend lots of time researching the market and finding opportunities. Once you discover a profitable niche, you'll need to develop a plan to convert visitors into leads. Next, you'll need to set up systems to automate tasks and eliminate manual labor. Finally, you'll need to track everything closely so you can improve upon your skills.
3. Hybrid:
Hybrid strategies combine elements of both short- and long-term approaches. For instance, you can join a community forum and begin posting helpful content regularly. Meanwhile, you can also reach out to bloggers and influencers who cover similar areas to yours. They can link back to your website or recommend your products on their blogs. Doing this helps increase visibility and boosts your chances of earning additional revenue.
When it comes to pyramid schemes, you might hear the words “network marketing” used interchangeably. However, the two business models have little to do with each other. Pyramid scams refer to companies that promise guaranteed returns on investments. These promises sound attractive to investors until they realize that the scammer keeps all gains. At that point, they lose faith in the system and try to leave the organization.
Unlike pyramid schemes, network marketing relies on honest referrals. You won't face any repercussions if you fail to deliver on your promises. People will continue to buy products from you once they feel confident about your reliability and integrity. Additionally, network marketing is scalable. Unlike pyramid schemes, you can grow your business without worrying about burning bridges.
Although network marketing sounds appealing, it isn't always easy to succeed. Achieving sustainable growth takes experience, consistency, and patience. Fortunately, you don't necessarily need to quit your day job. Start small by offering valuable information to your friends and family first. From there, you can gradually expand your influence to wider circles. Don't forget to stay true to yourself and never compromise your values!
To learn more about the differences between affiliate marketing and network marketing, visit our previous article titled How to Become Successful Using Affiliate Marketing & Direct Selling.
If you're looking for an alternative way of making money online then one of the options that's always on your radar screen are both MLM (Multi Level Marketing) and network marketing companies.
MLM stands for Multi-Level Marketing whereas Network Marketing means Direct Sales. Both these methods have their own pros and cons but which should be considered before investing your hard earned cash into any particular company?
This question has been asked many times by people who want to know if they can make more money with network marketing rather than traditional affiliate products like ClickBank etc. The answer is yes, it’s possible. However, there are some differences between MLM and direct sales. Here we will discuss these differences so that you can decide whether the investment made in MLM would be worth the effort.
In order to understand this topic clearly, let us first look at how MLM works. A multi level marketer sells his product through distributors. These distributor sell the product directly to customers. This process continues until every customer gets the product from someone else. In other words, each person buys a product only once. It does not matter how much he pays for the product because all the profits go back to him after paying commission to those who sold the product.
On the other hand, when people join network marketing companies, they don't buy anything directly from the company. Instead, they work as independent contractors. They recruit new members by offering them a percentage of what they earn. All the profit goes back to the team leader. There is no need for anyone to pay for the product again.
To sum up, MLM gives you complete control over your earnings while network marketers give you less control over the earnings. You also get paid faster in case of MLMs. But keep reading to see why network marketing may just be a better option for you compared to affiliate marketing.
Both direct marketing and MLM involve recruiting others to promote a product. However, the fundamental difference between them lies in the fact that in MLM, you do not offer any tangible benefits to the people who sign up for the program. On the contrary, you provide training and tools to help them succeed. Also, in most cases, you must purchase the product yourself.
Meanwhile, in direct marketing, you simply send out promotional materials such as flyers, brochures, post cards, and emails. Your prospects receive information regarding the product without having to spend a single penny.
No! Not necessarily. Some MLM organizations allow individuals to sell their products directly to consumers. For example, Herbalife allows its distributors to sell their nutritional supplements directly to consumers. But most MLM companies discourage this practice. So it could be said that direct selling is part of MLM.
However, direct selling is not about recruiting others to sell a product. Rather, it focuses on building relationships among potential buyers and sellers. When you use direct selling methodologies, you focus mainly on helping your prospects find solutions to problems that they face.
You might ask, “Why doesn’t everybody do direct selling instead of becoming a member of an MLM organization?" Well, if you did that, you wouldn’t be able to enjoy the advantages of being associated with an established brand name. Think about it, isn’t it easier to deal with a big corporation that has built itself over time than dealing with unknown entities?
Finally, I'd say that direct advertising is definitely a form of direct selling. After all, you are trying to convince your target audience to try something new based on your personal recommendation. That's exactly what a successful entrepreneur does.
As stated earlier, the primary difference between MLM and network marketing is the way in which participants generate income. In MLM, you become dependent on commissions generated by other salespeople. On the other hand, in network marketing, you do not depend on any third party for generating revenue.
Instead, you build your own network by creating value for other people and giving them valuable advice. As a result, you create multiple streams of passive income.
But wait, aren't these two forms of businesses similar? Yes, they are. Both require you to develop skills related to business development, but the main difference here is the way you distribute your services. With MLM, you hire affiliates to promote the product. While in network marketing, you create opportunities for yourself by providing valuable content.
So, now you know everything about these two types of businesses. If you still aren't sure which one to choose, read on to learn why network marketing offers far greater flexibility compared to MLM.
1. Better Commission Rates - When you join a direct sales company, you usually have 3 ways to make money. First, you can start working immediately after joining with little or no upfront costs. Second, you can sell your products even though you haven't started earning yet. Third, you can sell products created by the organization you joined.
2. Greater Control Over Earnings - With direct sales, you set your own schedule and earn whatever amount you want. No boss telling you what to produce or when to deliver it.
3. More Flexibility - Unlike MLM, where you are forced to follow certain rules and regulations, you can operate your business however you want. Whether you prefer to run your business 24/7, full time or part time, you can easily adjust according to your needs.
4. Less Risky Business Model - Since network marketing enables you to reach millions of targeted audiences worldwide, you stand a chance of succeeding regardless of your location. Plus, if things don't turn out well, you won't lose everything since you already invested nothing in the beginning.
5. Bigger Opportunities - Since network marketing attracts thousands of people across different industries, you'll never lack clients. And unlike MLM, you won't struggle finding qualified leads since network marketing is open to almost anybody.
6. Higher Payouts - Although MLM generates higher returns for top earners, network marketing provides excellent compensation packages to average performers. Moreover, network marketing companies often compensate their leaders handsomely for referring new recruits.
7. Lower Initial Investment - Because network marketing requires minimal capital, you can begin your journey right away. Furthermore, you can start earning within days or weeks depending on your experience and skill sets.
8. Easier To Scale Up Or Down - Unlike MLM, scaling up or down is easy in network marketing. Once you've learned the ropes, you can easily scale up your business by hiring additional staff members. Likewise, if you feel uncomfortable managing a growing business, you can quickly reduce expenses by letting go of unnecessary employees.
9. Strong Branding Potential - One great thing about network marketing is that you can leverage your efforts to create brands that last forever. In addition, you can establish long lasting partnerships with other large corporations.
10. Higher Customer Loyalty Rate – Customers who join your business tend to stay loyal to you. This is due to the fact that you provided exceptional service during the onboarding process.
Just follow our battle-tested guidelines and rake in the profits.