There are a lot of options when it comes to building websites these days, but which one should you choose if you're looking to start a new venture that involves both an internet presence and digital marketing?
If you've already started out with a niche site in mind then there are plenty of platforms that can help get things off the ground, such as Squarespace, Wix, WordPress, and others. But once you have some traffic coming through regularly, you'll need something more robust than this. If you don't know where to begin, we've got you covered. Here's everything you need to know about choosing the right kind of site for your needs.
Keep reading below to find out what each option has to offer and whether they could be suitable for your requirements. Then read on to discover how much you'll pay (or save) by using them instead of hiring someone else!
The first thing you'll likely consider when deciding on a web host is the size of its audience. The larger your target market, the more people who will visit your site every day. This means that you'll either need to spend money advertising on social media channels like Facebook and Instagram, or invest time into SEO to drive organic search engine results. It also depends on how many products you plan to sell—if you're just starting out, you may not even need to buy hosting at all until you expand your offerings.
For example, a clothing store might only need a few hundred visitors per month, while a restaurant would require thousands. So you'd do well to think carefully about the sort of traffic you expect before making any decisions.
Once you've narrowed down your list of potential hosts based on their reach, you'll probably look closely at their prices. Most companies charge between $10 and $20 per year to host your site(s), although the cost can vary greatly depending on factors like domain name registration fees, monthly bandwidth usage, and other features. You'll often see "free trial" offers from various providers, so take advantage of those to test different sites without committing yourself too far ahead of time.
When comparing pricing, keep in mind that you can always cancel your service after 30 days, so there's no real penalty for trying out several services beforehand. That said, some hosts offer discounts if you sign up multiple years in advance, so check around if you're thinking of sticking with one provider for longer than a couple months.
Finally, make sure you ask questions about your prospective host's security policies and procedures. Some companies use third-party software to monitor user activity, whereas others rely solely on human monitoring. Both approaches work fine, but some clients prefer the former because it allows them to focus on running their businesses rather than worrying about data protection.
This isn't necessarily crucial information to base your decision upon, but it's important enough to bring up during negotiations. Don't let price be the sole deciding factor here.
With the exception of Blogger, nearly all modern blogging platforms are built on top of Wordpress, including SquareSpace, Wix, Tumblr, and Medium. These are solid choices that give you lots of flexibility to build exactly the type of blog you want. They've proven themselves over time, and if you haven't heard of them yet, you probably won't hear anything bad about them.
But let's face it, none of us really have unlimited budgets, especially when it comes to building websites. And if you ever decide to move beyond blogging, you'll still need a place to put your content. Fortunately, there are dozens of alternatives to Wordpress available today, ranging from simple drag-and-drop tools like Weebly to full-blown enterprise level solutions like Shopify.
Strikingly is another great choice for a free solution, letting users create beautiful custom templates and publish pages within minutes. With Strikingly, you can easily integrate payment systems like PayPal and Google Checkout, plus add affiliate links, shopping carts, contact forms, galleries, polls, and more. There's even support for video embedding and mobile apps.
In addition to being easy to use, Strikingly boasts impressive stats including 98% uptime, 99.9% malware detection, and 100% PCI compliance. Plus, Strikingly uses open source code, meaning that anyone can contribute to improving the app itself.
Big Commerce is another good alternative, boasting powerful functionality, flexible customization, and advanced integrations. Its biggest draw is its ability to connect directly with major payment gateways like Paypal and Amazon Payments, giving merchants access to millions of customers worldwide.
Another big benefit of Big Commerce is its wide range of integration partners, allowing merchants to customize their storefronts further using other providers' APIs. For instance, you can link your account with Pinterest to display pins on your landing page, or incorporate WooCommerce plugins to provide additional product categories.
Other notable options include Magento, OpenCart, PrestaShop, osCommerce, Zen Cart, and Volusion.
While there are hundreds of ways to sell online, many entrepreneurs opt to go straight to the big dogs: eBay, Etsy, Amazon Marketplace, and similar stores. While these options certainly exist, they aren't ideal for everyone.
Most notably, large sellers must deal with complex fulfillment issues, since they generally ship goods from warehouses across the country and internationally. When you sell physical items, you'll typically need to handle returns, customer complaints, shipping costs, taxes, and other logistics. Since these tasks are outside of your control, you'll end up spending a lot of time dealing with headaches caused by third parties. In contrast, smaller retailers can simply accept payments via credit card and ship orders directly to buyers.
Aside from logistical concerns, there are other reasons why these types of sales platforms might not fit your needs. First, the process of uploading listings takes time, sometimes hours. Even though you can automate certain aspects of listing creation, you'll still need to manually enter prices, descriptions, photos, etc., which slows down the entire process considerably. Second, you'll never own your inventory unless you purchase it. Third, the commissions associated with eBay/Amazon/etc. tend to be high compared to other methods, particularly when you're selling low volumes of unique merchandise. Lastly, you won't receive direct feedback on buyer satisfaction, nor will you earn commission on any future transactions.
All told, it makes sense to stick with a system that gives you complete ownership and control of your inventory. One way to achieve this goal is through dedicated merchant accounts offered by reputable banks like Wells Fargo, Bank of America, USAA, Chase Manhattan, PNC, and CapitalOne. These accounts allow you to deposit funds directly into your bank account from anywhere in the world, and they usually come with lower transaction fees and better rates than traditional brick-and-mortar retail locations.
As long as you have a steady flow of income and a reliable method of tracking profits, you can avoid having to worry about complicated bookkeeping. Once you've established this relationship, you can turn your attention back to growing your brand.
However, if you're interested in maintaining a healthy balance sheet along with a successful online business, you'll need to learn how to properly manage your finances. To learn more about this topic, head on over to our guide on managing personal finance.
If you're a new entrepreneur in any industry looking to start an online shop, then there are plenty of options available that can make it easy to get started with no coding knowledge whatsoever. But what's the difference between them all? Which should you use? And how can you tell if one will suit your needs better than another?
Well, we've got some tips on just that here! First off though, let's take a look at exactly what makes each option so special...
There are many types of websites out there – from simple ones like Facebook pages and blogs, through to more advanced sites such as e-commerce stores, CMS (content management systems), membership portals, etc. There are also different kinds of businesses too - whether they’re B2B or not, local or global, retail or wholesale, service based or manufacturing, etc. Each has its own unique requirements when setting up a website. So which is perfect for your business? Well, this really depends on what you actually require.
For example, if you have something very specific in mind about the design of your site, perhaps even needing to customise it down to the last pixel, then WordPress may well be ideal for you. On the other hand, if you don't care much about aesthetics but simply want to showcase products, services, offers, events, news articles, blog posts, reviews, and anything else that could be found elsewhere online already, Squarespace might be a good fit. This sort of thing is where you get into specifics of your individual project. You'll find yourself having to ask questions like "Do I need a full-blown e-commerce store?" or "Should I include a blog?" before deciding which platform is best suited.
Websites come in various sizes too, depending on their complexity and scope. If you're planning on just building a few landing pages, maybe hosting a single page portfolio showcasing your work, or creating a basic personal website, then you won't necessarily need anything bigger than a domain name and web hosting account. However, if you plan to create a complete e-commerce store, build a multi-page magazine style content hub, host multiple websites across domains, or manage large amounts of data via a database, then you'll probably need more complex solutions.
Whatever type of website you decide upon, remember to keep things simple! Don't rush into adding features that aren't necessary yet, as this could lead to unnecessary stress later on. Keep things focused and streamlined early on, and your website could end up being quite impressive by the time you launch! (Of course, once launched, you can always add additional functionality over time.)
Once you've decided on the type of website you'd like to build, the next step is figuring out exactly what your company requires from it. A lot of people assume that all types of businesses will benefit equally from using a certain platform, especially when comparing them against the likes of Wordpress and Wix. That isn't true however. Whether you run a physical location, offer goods or services directly to customers, or operate solely online, each type of business comes with its own unique demands. The same goes for the website itself too, where the exact nature of your venture often dictates the format you choose.
So let's say you've decided to go ahead with a fully functional e-commerce store. Would you prefer to run everything behind the scenes manually, or would you rather leave it automated? Do you need to integrate social media platforms seamlessly alongside your e-store? Are you hoping to drive traffic back to your homepage regularly, or instead to direct visitors to particular product categories within your catalog? What about SEO and PPC campaigns? All these factors play into the decision process regarding which platform suits your needs best.
It's important to note that while every business is unique, some general principles apply regardless. For instance, whatever platform you pick, you should ensure that your chosen solution works reliably 24/7 without requiring constant maintenance efforts. It shouldn't force you to constantly upgrade your system either, nor should it limit you in terms of flexibility. In fact, you should ideally avoid installing plugins unless absolutely needed, and stick to templates whenever possible.
This means that you should only install plugins if you truly believe they provide value. Otherwise, why bother? Similarly, you should never compromise on security! Your website must remain safe and secure at all times, and doing so requires regular updates of both software and hardware components. This ensures maximum performance of your entire setup, keeping things running smoothly day after day.
The bottom line is that choosing the correct platform for your business doesn't happen overnight. Instead, think long term, consider the future of your website, and determine whether the investment is worth making now. Once you've done that, head over to our guide on picking the best website builder for business owners who need professional assistance. (And if you still haven't settled on a choice, check out our list of the top 5 website builders for 2020!)
When deciding which platform is suitable for your business, it helps immensely to understand how you intend to utilise it. After all, the purpose of a website is to facilitate communication between you and your potential clients and customers. Thus, knowing what information you wish to convey to them is vital. You can then narrow down your choices accordingly, focusing mainly on those tools that allow you to achieve your goals efficiently and effectively.
For example, if you're selling clothes online, you may want to feature high resolution images of different styles, prices, colours and sizes, along with detailed descriptions of every item. Or you may want to link straight to sales pages on Amazon so that shoppers can purchase immediately. Either way, whichever route you decide to take, you'll likely need to incorporate an image gallery or similar into your site. With this in mind, you should first seek out a platform that allows you to upload photos easily, and provides you with ample space to display them. Next, you should figure out whether you need to edit existing pictures or shoot fresh ones entirely. Finally, you'll need to determine whether you'll need a template or a blank canvas for your photos, plus whether you need to pay extra for editing functions.
As mentioned earlier, every business is different, and therefore so are the ways in which you wish to communicate with your audience. Some might require frequent email blasts, others may favour newsletters and push notifications. Ultimately, you'll need to assess precisely what your target market wants from you, and tailor your website accordingly. To learn more about website creation and the ins and outs of digital marketing, check out our guides on website development and internet marketing.
If you're looking to advertise your own business online, there are plenty of options available to you. You can create your own site using some basic HTML coding skills, but if that's not what you're after then there are several other ways in which you could get started with the internet as a means of promoting your products or services.
The good news is that many of these websites will be free – provided you have access to a computer and the ability to edit code. If you don't fancy yourself as a coder, however, we've rounded up ten different sites that allow users to build their very own small businesses without needing any technical knowledge whatsoever.
So no matter whether you need to promote your local café, run a charity shop, sell art prints on Etsy, make money from home by selling crafts through Amazon FBA, or even just offer advice about how to find work at home opportunities, one of these websites might suit your needs perfectly.
We'll also take a look at some great tools that you can use alongside each of them so they can become even more effective when used together.
When choosing a website building service to go with, keep in mind that most won't charge anything until you actually sign up for them (aside from hosting fees). In fact, some of them may encourage you to register before you begin creating content or uploading images!
That said, once you've signed up, you'll be able to choose from a range of templates designed to fit all sorts of niches and industries. The ones featured here were chosen because they provide a lot more flexibility than something like Squarespace or Wix would, though obviously this doesn't mean that they're perfect for everybody.
It's worth noting that while these companies aren't going to give you a fully-fledged web design degree course, they often include built-in tutorials and guides that teach you everything you need to know to get started. So long as you stick with those resources, you shouldn't struggle too badly to learn enough to put together a simple website.
For example, if you decide to try out Big Commerce, you'll probably notice that they recommend learning CSS first. It certainly makes sense given that CSS is the foundation upon which every single page looks. However, if you're completely new to web development, you should definitely check out these beginner tips first.
You can read more about why it's important to learn CSS before jumping into designing a website over on our guide to the basics of CSS. Once you've got the hang of things, you can move onto advanced topics such as responsive design, and finally, JavaScript programming.
In addition to helping you understand the fundamentals behind web design, these tutorials also cover best practices that will ensure your pages load fast and stay secure. This way, you can focus your efforts elsewhere rather than having to worry about getting hacked off!
As well as being helpful, another advantage of signing up with a platform like Big Commerce is that you can benefit from support via phone calls or live chat sessions. They're usually pretty quick to respond, either via email or over Skype, and you can ask questions directly related to your project.
On top of this, you can join forums where people discuss various aspects of running a successful business online. Even better, they have active communities who regularly contribute articles and videos so that everyone has a chance to improve their knowledge and get involved.
After reading all of this, you might wonder why anyone wouldn't opt for one of the big names instead. Well, aside from the fact that they tend to cost quite a bit more per month, they come with limitations that smaller businesses simply cannot afford. For instance, Wix only allows you to add three custom domains to your account, whereas Big Commerce lets you pick between 5, 15, 30, 50, 100, 300, 500, 1,000, 2,500, 5,000, 10,000, 20,000, 40,000, 80,000, 160,000, 320,000, 640,000 and 1,280,000 domain extensions.
BigCommerce comes with unlimited subdomains, as well as additional features including SSL certificates, drag & drop shopping cart integration, multiple payment gateways, and full control over SEO settings.
This depends entirely on which website builder you end up picking. Some will let you upload photos and text straight away, while others require you to purchase templates. That said, we found that most platforms only charge around $10-$15 a month, which isn't bad considering that you'll soon recoup the costs many times over thanks to ad revenue alone.
Of course, this varies depending on exactly which plans you buy. Most websites will come with some kind of free trial period, meaning that you can test drive the software for a few weeks before committing to paying the monthly fee.
However, some platforms still expect you to pay upfront and won't let you cancel within those 14 days. These include Site Build It and SquareSpace, both of which cost $19.99/month for a starter plan. On the plus side, you can upgrade later for less, so it's not necessarily a deal breaker.
If you'd prefer to avoid paying right away, then you could consider trying a free website creator like WordPress.com or Blogger. Both of these platforms enable you to post blog entries and store files without requiring you to spend any cash.
Once again, however, bear in mind that these sites can sometimes display ads during the registration process and that they reserve the right to delete your posts whenever they feel like it. Still, they do offer a safe haven for bloggers who wish to share ideas about writing and publishing online.
While it's true that many of these platforms will cost nothing to host, there are others that are completely free to use. These include platforms like Squarespace, Weebly, and GoDaddy.
Not only will you save money by avoiding subscription fees, but you'll also gain access to a wide variety of useful tools that you won't find anywhere else. As mentioned above, all of these platforms come with comprehensive tutorial programs that teach you how to write HTML code and design layouts.
They also allow you to customize themes and designs by tweaking colors and fonts, adding graphics, and adjusting layout elements. Of course, you won't be able to upload large files or install plugins unless you shell out for a premium package, but even if you wanted to, you couldn't really do that anyway since none of these platforms offer FTP functionality.
All told, this means that you'll never lose touch with your customers and clients even if you have to wait a little longer for updates to roll out. Plus, you'll still be able to enjoy all of the same benefits offered by paid packages, although you'll miss out on some of the more advanced features.
On top of this, you can also sign up for free accounts on Facebook and Twitter so that your visitors can easily contact you. There's no reason why you can't combine these two into one website.
Lastly, remember that you don't always need to hire someone to build your site. Many platforms now offer DIY solutions that allow you to build your own website using drag & drop technology. Just select the template that suits your niche, arrange the order of your content, and click ‘save' to complete the job.
Whichever route you choose, once you finish setting up your new site, you'll likely realize that it's easier than ever to manage. Thanks to the simplicity of modern systems, you can literally sit back and relax while your website grows organically.
With so many choices available, it can seem overwhelming. With that in mind, we decided to narrow down the field to five of the best website builders for small business. Here are our picks based on ease of use, affordability, customer service, security, performance, and overall value.
1) BigCommerce
2) Shopify
3) SquareSpace
4) Weebly
Just follow our battle-tested guidelines and rake in the profits.