The Ultimate Guide to White Label Email Marketing

If you think the only remaining email marketing efforts are phishing scams your grandma falls for, you’re probably not a marketer. Email is still the most powerful communication channel in business, and marketers know this all too well.

You may be skimming through all the promotions in your inbox, wondering what we’re talking about. To you, these emails may seem boring, irrelevant, and outright annoying. That’s because email marketing is no easy task, and most people do it wrong. This is one of the reasons why marketing agencies sometimes choose to resell email marketing solutions instead of providing their own.

Don’t let anyone fool you—email marketing is alive and kicking

The world sends and receives over 300 billion emails every day. This number is projected to grow to an incredible 347 billion in three years. The rise of social media was supposed to be the death of email, but that hasn’t been the case. Marketers won’t abandon email—instead, they’re finding smarter and less spammy ways to use it to everyone’s benefit.

Email marketing ROI (return on investment) has reached incredible figures. An average return for every dollar invested is $42. To put that in a slightly different perspective—you get a 4,200% return on your email marketing investments!

Maybe you’re reading this and wondering why your experience doesn’t match these stats. Maybe you’re an agency that succeeds in most of their marketing efforts, but your email marketing just doesn’t seem to work. We say it’s time to consider white label email marketing.

What is white label email marketing?

If you resell email marketing solutions and present them as your own, that’s white labeling. You can obtain a whole white label email marketing platform or software, rebrand it, and resell it to your clients. You can even customize the platform to suit your clients’ needs better. They will believe you developed it, and you’ll get all the fame. You can also sell white label email marketing services, which means you’ll be reselling services of someone else’s writers and strategists.

Potential issues an email marketing reseller has to face

If you’re careful enough when choosing your white label provider, you can bypass all the potential ugly sides of white labeling. This means you need to find a company with a proven track record that you can trust completely. If you get stuck with an amateur or an outright scammer, you may suffer serious consequences. The potential problems of white labeling include:

1. Inadequate software

2. Poor service

3. Customer support issues

Inadequate software

The fact that you did not develop the email marketing software you offer only makes things worse if things go south. Your clients will blame you for any issues with the platform, and you likely won’t be able to help them out. This can result in your loyal customers leaving, and you’ll wonder if you were better off without email marketing solutions at all.

Poor service

If your white label partner provides more than software, i.e., if they provide services to your clients, you better make sure they are great at doing that. You get to reap the fruits of your white label partner’s work, even if they’re rotten. If they mess up, you take all the blame.

Customer support issues

Most white label providers offer their own customer support for their products and services. If their support team is unprofessional, that will make you appear unprofessional in your customers’ eyes. We highly recommend you test your white label provider’s support yourself before putting your client’s trust (and your reputation) in their hands.

The benefits of white label email marketing

Before you entrust a white label provider with your reputation, be sure to check theirs by reading reviews, inspecting their site, and chatting with their support. If you choose a reputable email marketing solutions provider, you won’t have to lift a finger from there on. Here are some benefits you’ll get to reap:

1. Getting a new revenue stream

2. Having more time for other services

3. Offering a fuller package to your clients

4. Garnering the knowledge and expertise of professionals

Getting a new revenue stream

If email marketing solutions are a completely new addition to your offerings, you can earn a lot of money. Providing another solution to your clients will add a steady new stream of income to your business. The best thing about it—you won’t have to put in more effort.

Having more time for other services

If you completely outsource your email marketing services, you’ll get more time to focus on your other offerings. This way, you can work on perfecting a couple of services instead of trying to be a jack of all trades.

Offering a fuller package to your clients

By working with white label providers, you can unburden your in-house team while offering more services to your clients. Businesses love it when they find a one-stop-shop where all of their needs can be met. You can become this for your clients without having to strain your team or hire a new one.

Garnering the knowledge and expertise of professionals

It’s in your white label provider’s interest to be amazing at email marketing. That’s why they know all the tricks of the trade. They also follow all the latest innovations in the business and improve their products and services on a regular basis. 

If you offer many different marketing solutions, you won’t have the time to be as up-to-date about each one of them. By reselling white label services, you make use of your provider’s extensive knowledge in a specific field.

What to look for in white label email marketing software

You can integrate white label email software into your business in multiple ways. You can brand it as your own and use it to provide email marketing services to your clients. Another way to use this software is to resell it to your clients so that they can use it to create email marketing campaigns on their own. In this case, you could offer to customize the software with your client’s brand markings. You may distribute total or partial control of email marketing in any way you and your clients want.

Here are some things to look for in white label email marketing software:

• Fully brandable

• A variety of features

• Mobile-friendly

• Rich reporting options

What to look for in white label email marketing services provider

Great software is only one component of successful email marketing. Your customers may ask whether you also provide email marketing services. If you are not experienced in writing email marketing campaigns, white label service providers will be your life saviors. They will offer to write content, create strategies, and plan whole campaigns in your stead. 

Some of the email campaigns your white label partner should be able to provide are the following:

• Drip campaigns

• Welcome emails

• Newsletters

• Sales campaigns, etc.

Drip campaigns

Drip campaigns involve sending a predetermined number of emails to clients or prospects one by one at pre-established times. This process is usually automated and is great for generating leads.

Welcome emails

Some companies send a series of welcome emails to take advantage of the time of their fresh new clients’ peak interest. The average open rate of these emails is 82%. They usually greet the new customer, explain what they do, and how they function. If not executed properly, this campaign could be lethal for a business, as it could easily come across as annoying.

Newsletters

Newsletter campaigns are a great way to keep clients invested with relevant data that might interest them. Creating these kinds of campaigns is an intricate business that should be put in professionals’ hands in order not to mess up.

Sales campaigns

Sales campaigns exist in order to notify customers about new products, services, deals, and promotions. These are essential in email marketing as companies want the details about their new offerings to reach everyone in a timely fashion.

They should also make efforts to personalize your clients’ email campaigns as this practice increases the click-through rate by 14%.

Email marketing reseller programs

In order to reach a wider audience and spread their products to different markets, many companies offer reseller programs. An email marketing reseller program means that the company is looking for business partners to resell their solutions.

One thing to be careful about if you want to join a reseller program is that not all of these companies offer white label products. Some of them do, which means that you can rebrand and customize their products before you resell them. Others require you to sell the products under their original brand. 

7 best white label email marketing software

Here are some of our favorite white label email marketing software solutions:

1. Sell SaaS

2. Cakemail

3. SendinBlue

4. mailingmanager

5. ActiveCampaign

6. Campaign Monitor

7. Instiller

Sell SaaS

Here, at Sell SaaS, we offer resellable software as a service (SaaS) solutions that can help companies generate more leads or start their reseller businesses. We offer many different email-related tools, the most notable being our email campaign creation tool. You can use it to create custom newsletter campaigns, send an unlimited number of emails, or even make templates for future use.

Another useful tool in our marketplace is software for preventing fake email registration. You can also extract emails directly from CSV files or from B2B social media accounts. You can check out all the software we offer here.

You’ll be able to set up your own business in minutes through our platform. All software options are fully customizable, and you don’t have to know a thing about the software you provide as we take care of all the technical details for you.

Cakemail

Cakemail offers email marketing tools for small businesses. The platform is not white label by default. If you join their email marketing reseller plan, you’ll be able to choose between their branding or yours. If you choose your own branding, everything is fully customizable, from design to domain names.

Cakemail does all the legwork for you. They provide regular upgrades and support for their products. The interface is user-friendly and doesn’t require any specialized skills—anyone can grasp how it works. You can create customizable templates and easily manage multiple campaigns. Users also praise their customer support. The only downside is that some users found it a bit slow at times.

SendinBlue

SendinBlue is another cool email marketing platform with many different features. The features we like the most include:

• Great reporting options

• Versatile contact segmentation options

• API access

It’s not the most customizable platform, but you can customize domain names and a logo of your choosing to the interface. One of the best things about SendinBlue is that they provide support in multiple languages, which may be a crucial feature for companies with international clients.

Although this is a fine platform overall, it is not without its issues. People complain that the platform is not the easiest one to use, and their templates and design need improvements.

mailingmanager

mailingmanager is great for creative companies that want to add email marketing services to their offerings. Everything is customizable, from branding to domains. One especially appealing feature of this software is that it automates the process of transitioning from free trials to paid subscriptions. This way, you or your clients can turn more free trials into customers.

Before you decide to go for them, you can apply for a free review of your current email marketing efforts. They can tell you how well your emails match your brand, give you tips on the design, and much more. They offer beautiful template designs and email layouts, as well as useful analytics. mailingmanager’s customer support is praised for being quick and helpful.

ActiveCampaign

ActiveCampaign is a great email marketing platform for small and medium-sized businesses. It offers all the cool features at an affordable price. There are so many features that numerous clients reported needing some time to figure them all out. Users love the fact that you can easily customize email layouts and build automation. These options allow you to set up complex email campaigns.

Another amazing thing about this platform is that it allows numerous integrations. They also offer a CRM feature, but it’s a bit simple and needs improvements. Some users complained about the email editor being buggy, and the cost structure could use some revising.

Campaign Monitor

Campaign Monitor is an elegant email marketing platform. They truly care about the design and the general look and feel of the platform. It’s also super easy to use. The email builder functions on a drag-and-drop principle. You can also switch between different clients and their campaigns quickly and without confusion.

The platform allows for automation and is compatible with mobile devices. They provide extensive reports so that you can track your progress and regularly grow their services. Campaign Monitor’s customer support is quick and attentive. You’ll reach them anytime you need them easily. 

One thing that users believe they can improve are their contact segmentation options, which are a bit limited at the time.

Instiller

Instiller is a purely white label email marketing solutions provider. It was designed with marketing agencies and their needs in mind. If you decide to use this platform, you’ll be able to customize domains, put yours or your clients’ logos everywhere, stylize the interface, etc.

Emails are easy to design using their drag-and-drop feature. You can automate everything and get detailed reports and actionable insights. You can create an unlimited number of accounts both for your clients and your team. Be sure to make use of their 14-day free trial to see if the platform is a good fit for you.

The only downside to this software is that some of the features and functions can be a bit difficult to find.

Now that you know everything about white label email marketing, you can decide what’s best for your business and how to use white label email marketing to boost your revenue.