White Label Marketing — The Ultimate Guide

Whatever the size of your company and the range of your services, it’s unlikely that you can do all by yourself. In today’s competitive market, new technologies are emerging every day. No company or individual can keep track of them and ensure their business operates on state-of-the-art software.

That’s why almost everyone and their grandma resorts to white labeling. It is a common business practice that involves providing another company’s products and services and selling them under your brand’s name. White label marketing is especially popular. Here’s all you need to know about it.

What is white label marketing?

Whether you’re a digital marketing agency or a company that provides marketing services among other things, you could benefit from white labeling. White label digital marketing means outsourcing your marketing endeavors to another company or agency. They do it all for you, and the results of their work, whether products or services, are rebranded under your name. Your customers won’t know about your shadow helpers, and you get to reap the profit and fame. 

Hiring another in-house team or expanding the existing one can be much more expensive. Even if you decide to go for this option, your team still won’t be able to catch up with the professionals in the white labeling business. Companies that sell white label goods and services don’t have to worry about all the other aspects of running a business. They can focus solely on bettering their offers so that you can go about all the other important things.

What are the benefits of using white label marketing services?

Some of the benefits of getting the help of a white label digital marketing agency are the following:

1. Reducing costs

2. Broadening your services portfolio

3. Having access to state-of-the-art software

4. Improving the quality of your service

5. Getting additional revenue sources

6. Getting more clients

Reducing costs

If you outsource your services to a white label marketing agency, you will undoubtedly save a ton of money. Just consider all the expenses you won’t have if you do so. Some of them include:

• Buying or developing expensive software

• Salaries and benefits for a whole in-house team

• The cost of training an entire team

Let’s say you want to provide SEO services to your customers. One SEO specialist will cost you about $50,000 a year. Think about it—that’s only a small fraction of all the money you’ll have to put into your SEO efforts. You would probably need more than one specialist and at least a couple of writers. If this is not the only marketing service you want to provide, then just imagine how much money you’d need. 

A white label marketing company will handle all your marketing efforts, and you certainly won’t have to worry about paying their benefits and training. You’ll get a full package of services for cheap.

Broadening your services portfolio

By utilizing white label marketing services, you can easily broaden the scope of your offerings. If you’re not a marketing company, offering a whole range of marketing services to your clients can do wonders for your revenue. If you are, you can get the strain off your in-house team or offer even more services than your team specializes in. The best thing about it is that you take all the credit in the end.

Having access to state-of-the-art software

Professionals in marketing services are constantly working on innovations. If you decide to develop a marketing automation platform for your clients, you’ll need to do it from square one. What’s more, you’ll never be able to keep up with the latest innovations in the branch, and consequently, your business will suffer.

With white labeling, you’ll have access to state-of-the-art software. As your silent partner adds new and improved features, you’ll be able to use them straight away. No need to constantly worry about following the latest trends—your white label agency will worry for you.

Improving the quality of your service

Imagine the satisfaction of your customers when you add useful new services to your portfolio or upgrade the existing options. People are happy to find a one-stop-shop where all their needs can be met. Your customers won’t have to go elsewhere in search of a service you don’t provide, or because your team can’t manage to cater to everyone. This way, you significantly reduce the risk of losing them.

Getting additional revenue sources

Each new service you add or broaden will generate a new revenue stream for your business. Your third-party helpers can take on whatever you need them to, and there’s no limit as to how many new services you can add. 

Getting more clients

Not only will your client retention improve, but you’ll also attract new clients. Word spreads fast, and the more services you offer, the more customers you can take on. With your white label partner doing all the legwork for you, you can focus on pitching your services to even more clients.

What white label online marketing solutions can you make use of?

Your white label marketing agency can provide a number of marketing services and products in your stead. These include:

• Email marketing

• Pay-per-click (PPC)

• SEO

• Content marketing

• Social media marketing

• Inbound marketing

It can also cover some other services related to marketing, for example:

• Web development

• Web design

• App development

• Print marketing

The possibilities are endless. Depending on what you need, you can outsource one or all of these services.

When is the time to consider white label marketing?

If you recognize yourself in any of the following scenarios, it’s time to turn to white label digital marketing services:

1. Your marketing efforts are unsuccessful

2. You lack experience in marketing

3. Your customers want more services

4. You’re losing customers

Your marketing efforts are unsuccessful

Did you know that 70% of marketers report their content strategy being ineffective? You may easily become one of them if you aren’t already. If you invest tons of money in your marketing strategies, but they don’t bear fruit, it is time to get some help from the seasoned professionals in the white label marketing branch. They will do everything to help you beat the stats—it’s mutually beneficial.

You lack experience in marketing

It’s interesting to hear that 18% of salespeople don’t even know what CRM is. You may Google customer relationship marketing and find out, but if your knowledge about marketing is that limited, you should just outsource it. It will take time and money to learn or train your employees from scratch.

If you’re not already familiar with the mysterious ways of contemporary marketing practices, using the services of a white label marketing agency is a logical thing to do.

Your customers want more services

If you get repeated inquiries from your clients about a service or services you don’t provide, it’s time to level up. Instead of hiring new people for the job, overburdening your existing team, or wasting precious resources on additional training, you should hire a white label marketing company. By the time you get ready to provide the services in demand, your customers will find them elsewhere. It is crucial to respond to your clients’ needs fast.

You’re losing customers

U.S. companies lose a whopping $136.8 billion due to customer switching that is avoidable. If your customer retention rates are dropping, you should sound the alarm. Losing clients means losing money and damaging your reputation. Before this downward trend spirals out of control, you need to turn to white label marketing. Your white label partners will steer you in the right direction and help you get back on your feet.

Best white label digital marketing tools for agencies

It’s not easy to find platforms that provide the best white label marketing services. That’s why we made this selection for you:

1. Sell SaaS

2. SE Ranking

3. Mautic

4. HubSpot

5. Sendible

6. Sendy

7. SERPed

8. ShoutEm

9. White Shark

10. Load Faster

Sell SaaS

Sell SaaS is our fantastic platform that offers a variety of lead generation software options. Some of them include email extractors, chatbot solutions, reviews management tools, and many more. It’s perfect for all kinds of businesses, large and small, and it’s super easy to set up and use.

All you’ll have to do is pick the software of your liking, and we will do everything for you. No matter whether you’re a solopreneur or a large company, you’ll have no problem using the platform and its numerous useful features. You don’t have to lift a finger as we will even integrate your brand’s markings for you and take care of all the technicalities.

SE Ranking

SE Ranking is an SEO platform that anyone can easily use. It will help you maintain customer loyalty as it offers a variety of SEO tools and practices. You can present all the SEO data they provide you with as your own.

You’ll have custom access to many useful features, such as website audits, rankings, backlink monitoring, and much more. They will generate thorough SEO reports for you, and of course, you can brand everything.

Mautic

Mautic offers white label marketing automation solutions for marketing agencies. You can install their software on your server and customize it with your brand colors, logos, and themes. You can use it for social media marketing campaigns, sending emails, managing contacts, and more. With Mautic, you can set up a clockwork marketing automation system.

The one downside of it is that it is not that easy to set up as the platforms mentioned above.

HubSpot

HubSpot is an inbound marketing pro. While it’s not “white label” per se, it offers a partner program that lets you provide their services to your clients. You get to sit back, relax, and collect referral fees from HubSpot. This is perfect if you’re not a marketing agency, but your clients require marketing services.

They offer a range of marketing solutions, such as marketing automation, CRM, and analytics. HubSpot is a bit on the expensive side, which may be a problem, but they are established in the business and reliable.

Sendible

Sendible is one of the best white label social media marketing tools out there. It can help users attract new clients and retain existing ones through social media. Sendible offers numerous features, such as keyword monitoring, schedule posting, branded reports, and many more. You can customize everything, from domain names to email notifications.

You can request a demo by filling in the form on their website, and they’ll contact you the next business day. This is great since you can test their software before you invest money.

Sendy

Sendy is a great tool to use in your email marketing campaign. It is an email newsletter app, but it can do so much more. Apart from sending newsletters, you can use it to send basic or bulk email and track them, create autoresponders, and generate reports.

It is a reliable white label email solution on par with established email services. Aside from being white label, another advantage is its affordability. You get great email marketing under your brand and for cheap.

SERPed

SERPed is a full white label SEO suite for anyone who requires SEO services. There are over 40 tools for you to choose from, which range from keyword research tools to branded reports and rank tracking.

They have everything you might need in order to outperform your competition and attract new clients. Their management system can take care of yours or your clients’ SEO alike. 

ShoutEm

Mobile apps have become an important part of marketing solutions. ShoutEm is perfect for white label agencies as it makes app creation an effortless process. You can choose from a variety of pre-existing templates and make both Android and iOS-friendly apps. 

There are many useful features that simplify the process of making fully functional and high-quality apps using this platform. Adding easy app development to the list of your marketing solutions can be the main reason for customers to choose you instead of a competitor.

White Shark

White Shark is the perfect platform for white label agencies that offer PPC solutions. They offer complete back-end support. White Shark is backed by Microsoft Channel and Google, and it provides its users with access to Adwords and Google Analytics insights.

You’ll get a complete toolset that will make it easy to manage successful marketing campaigns. This will all be in white label format, so you get to reap all the benefits.

Load Faster

If your site takes up to three seconds to load, it increases the bounce rate to 32%. Only three seconds is enough to lose a third of the people who access your site! That’s why speed matters, and Load Faster can help.

Speed is the staple of customer retention, and a great point to start. Load Faster will enter the website’s domain into the system, check its speed, and identify potential problems. They can also fix these problems for you and your customers.

As you can see, white label marketing can be beneficial in so many ways and for different business profiles alike. All you have to do is pick the right white label marketing tool for you and start generating great profit with minimal effort.