Your guide to choosing the right white label marketing software

If you’re a marketing agency, your business probably relies heavily on software. It is not enough to be a great marketer to succeed. You have to automate at least parts of your campaigns and marketing efforts. It isn’t surprising to hear that 80% of those who used marketing automation software saw a significant increase in the number of leads.

Finding the right software can be tricky, and as a serious agency, you want yours to be truly yours and not branded with someone else’s logo and markings. You can create your software from scratch, but that is expensive and time-consuming. If this is exactly what you’re thinking, it’s time to consider white label marketing tools.

What is white label marketing software?

White label software is an unbranded product that a developer offers to other businesses to customize, present as their own, and use or resell further as they wish. This is a great option for all those who don’t want to go through the hassle of developing a product but still want to present it as their own.

If you go white label, you won’t only get state-of-the-art software that you can present as your own, but your provider may also offer complete customer support for the product. You don’t need to have any technical know-how or coding skills to add white label marketing software to your list of offerings. Your white label partner will do all the hard work, while you get to reap the benefits.

There are two types of pricing plans when buying white label software. The first one requires you to pay a lump sum upfront and use the software as your own, without incurring any additional costs. The second one implies you’re “renting” the software from your provider for a fee. This can either be a monthly commission or a small fee on each of your sales.

The benefits of using white label marketing software

If so far you’re intrigued by the possibilities of white label marketing software, here are some of its benefits to help you decide you need it:

1. Save time and money

2. Extend your offer of products and services

3. Earn more

4. Benefit from your provider’s expertise

Save time and money

If you choose to employ white label marketing software, you will get to save a lot of your precious time and money. Imagine if you and your team started creating the software yourself. You’d have to develop it from scratch, test it a number of times, and offer it to your clients. Even then, you won’t know how the clients will like it until they test it themselves. With white label providers, you get software that has passed all the necessary stages. You can check how successful it is by reading reviews about it and testing it yourself before you offer it to your customers.

Developing software is not cheap. If you don’t have in-house developers, you’d need to hire some or find a freelancer to do it for you. These options are more expensive and less secure than going for a tried-and-trusted product.

Extend your offer of products and services

Whether you decide to start reselling the software, use it to provide services, or both, this will be a great addition to what you offer. Your clients will be delighted to hear that you provide even more marketing solutions. They may even ditch other agencies to put their business completely in your hands.

The best thing about this is that you will take all the credit for this awesome addition. Your customers will have no way of suspecting that it wasn’t you who developed the software. Your reputation will bloom, and you will get more clients in no time.

Earn more

By offering more marketing solutions, you give yourself a chance to seriously increase your revenue. You get a new, steady stream of income while hardly having to lift a finger to earn it. Money earned through white label marketing software will be even sweeter because it is a completely passive revenue. You just have to find a reputable provider with state-of-the-art software, and that’s where your job ends.

Benefit from your provider’s expertise

You want to offer the best possible software solutions to your clients. It is also in your white label partner’s best interest to provide you with the perfect product. That’s why white label tools developers invest a lot of time, knowledge, and effort in their product. They want to stay on top of their game.

Since your provider specializes in white label marketing software, they are experts on it. You can rest assured that they will keep up with all the trends and latest innovations. The best ones will upgrade their software regularly and inform your clients about the updates. You will be able to put your trust in their expertise and relax while they take care of all the technical details.

White labeling vs. developing your own software

What to look for in white label marketing software

The most important thing when searching for the perfect software for your agency is to check if it’s 100% white label. You don’t want your clients to read your provider’s name anywhere. Here’s what you should pay close attention to:

1. Customizable domain

2. Fully brandable look

3. Organized platform

4. All the relevant features

Customizable domain

Even if the software is completely rebrandable and works wonders, you need to check how your new tool will be hosted. Providers who are dedicated to being 100% white label will make sure you can choose your subdomain name. They will still host the software on their servers but not allow your customers to see that.

You should always read the fine print as many of these providers market a “custom” subdomain. This often means that they will just stick your name to theirs and make a chimera of a domain name. Imagine if your clients saw yourname.yourprovider.com whenever they accessed the software. It would make them confused and distrustful. Your provider’s name shouldn’t be visible anywhere in the URL.

Fully rebrandable look

If you’re going white label, do so in style. Apart from being useful and fully functional, your software should be easy on the eye. Never underestimate the power of visual appeal. It could tip the scale for some of your customers. 

The platform will allow you to incorporate your brand markings. It should feature your logo, and so should all the reports generated by the software. You might also be able to choose your brand’s colors and preferred font options. Depending on what you want to do with the software, you might also need to customize it to match your clients’ brands. We recommend that you look for a tool that’s easy to modify.

Organized platform

This feature adds to the previous one. Visually appealing and easy on the eye means—simple! If your clients need to be super tech-savvy in order to figure out the ins and outs of a tool, they will get frustrated. This means they won’t be able to get things done, they’ll constantly need customer support, and eventually, they might decide to give some other agency a try.

The interface should be simple to navigate. All the most important features should be in plain sight, and the rest of them not difficult to find and use. Data should be presented in an intuitive, easy-to-follow way. This is especially true for reports and analyses. The purpose of your tool is to make your clients’ lives easier, not harder.

All the relevant features

Whatever software you’re after, you should at least do some research about what it should be able to do. For example, if you’re looking for an email marketing tool, it has to allow you to fully customize your emails. Your white label social media marketing software should cover all the major social media platforms. A decent SMS marketing tool needs to allow for two-way messaging, etc. If the software is missing a crucial feature, you should move on and see what others have to offer.

Major types of white label marketing software and examples

Marketing tools are getting more and more diverse. Whether you’re looking for white label inbound marketing software or its outbound counterpart, you’re sure to find what you need. Some of them even overlap in function, and you can find multi-purpose tools. Here are some of the most popular types of white label marketing software out there:

1. Lead generation software

2. Email marketing software

3. Social media marketing software

4. Reputation management software

5. SEO software

6. SMS marketing software

7. Invoicing and payment software

8. Marketing automation software

White label lead generation software

White label lead generation software allows you to garner new leads and direct them to your sales team for conversion. You can collect leads through a variety of channels. Some platforms even offer a whole-package solution, with tools to cover each specific channel. These include:

• Emails

• Landing pages

• Social media, etc.

At Sell SaaS, we offer a variety of white label lead generation tools. Our software is easy to set up and use. You can launch your business using our software in a matter of minutes. It’s fully brandable, and you don’t have to worry about the technical details and support because we got your back in those departments.

White label email marketing software

White label email marketing software allows you and your clients to manage your email campaigns effortlessly. Here are some of its main features:

• The ability to schedule emails and drip campaigns

• Effective management of contacts

• Autoresponders

• Integration with other tools

• Analytics and reporting

• The ability to create and reuse templates

An example of a great white label email marketing platform is Instiller. It allows you to customize everything, from your domain to the tool’s looks. You get to create and manage an unlimited number of client and team accounts. It provides everything you need from an email marketing tool, such as a drag-and-drop builder, useful automation options, and insightful reports.

White label social media marketing software

With this type of software, you can easily manage yours and your clients’ social media presence. Apart from being fully customizable, this software needs to allow you to:

• Switch between your clients easily

• Schedule posts in a simple and efficient way

• Analyze your data, etc.

PromoRepublic is an all-in-one platform for social media management. You get a branded tool hosted on your website. It has all the relevant features to make your social media marketing efforts successful. Its smart posting option can predict the best time to publish certain content. You can choose from a variety of post templates, get fancy reports, and more.

White label reputation management software

White label reputation management software should help you care for your online reputation. Some of the most important features of this software include:

• Review monitoring and generation

• Social listening

• Mentions monitoring

• Insightful reports, etc.

A solid example of a white label reputation management platform is GatherUp. It’s a robust solution with numerous features. Apart from the standard ones, such as review generation and monitoring, it can create diverse reports. GatherUp also allows for many different integrations, so you can easily import your customers’ data from your CRM, email marketing platform, and other software.

White label SEO software

White label search engine optimization (SEO) tools help track and improve a business’ ranking in search engine pages. SEO platforms include the following features:

• Keyword research

• Rank checking

• Backlink monitoring

• Elaborate reports

• Site auditing, etc.

One example of a fine SEO platform is WebCEO. This platform is fully customizable. It allows for the automation of analysis and auditing. You get daily automated scanning, SEO leads reports, and many other cool features. You can even configure a domain name of your liking. The platform is suitable for in-house use, providing marketing services, and resale. 

White label SMS marketing software

Otherwise known as white label text message marketing software, this tool helps you conduct mobile-device oriented marketing campaigns. Some of the popular features of this software include:

• Bulk messaging

• Scheduling

• Contact management

• Mobile keywords

• Shortcodes

• Reports

• Two-way messaging, etc.

SimpleTexting is a versatile text message marketing platform. It offers all the usual features and is fully rebrandable. Some of the coolest features are autoresponders, group messaging, sweepstakes, and others. The software lives up to its name as it’s simple to set up and use. Another neat feature of this platform is that it lets you create your own custom pricing plans.

White label invoicing software

This may not be a marketing tool per se, but it is important to have it on your repertoire. White label invoicing software should have the following features:

• New invoice creation

• Customer management

• Templates

• Multiple-currency setting

• Payment report, etc.

Invoice Ninja is one of the most popular tools for invoicing and payments. You can self-host and completely customize the tools. It allows for custom invoice design and auto-billing. The tool supports over 40 payment methods, and it allows you to easily track all the payments. Invoice Ninja offers both free and paid plans.

White label marketing automation software

All of the above tools have some automation options. Marketing automation software is simply an all-encompassing tool that automates many different aspects of marketing through a variety of channels. This software usually covers:

• Email

• Lead nurturing

• Social media

• Analytics

• SEO, etc.

In other words, these platforms can be used for various marketing efforts on many different fronts. ActiveDEMAND is one such platform. Its features include page building, email marketing, call tracking, reporting, and many more.

Hopefully, we have helped you realize the numerous advantages of using white label marketing software. With so many different kinds of tools and a variety of providers, white labeling has never been easier. If you can’t find what interests you on the list we provided, you can check out user reviews for various tools on sites like Capterra and G2.