Gone are the days when word of mouth and simple referral processes decided a business’ fate. A company’s reputation was almost completely out of their hands. All they could do was provide impeccable products and services and hope for the best.
With the advent of the Internet, reputation became much more tangible. Social media and online review platforms such as Yelp or Google Reviews made it easy for customers to express their unbiased opinion. They also opened a possibility of reputation management. Companies can influence the way the public perceives their brand, and there are even white label tools that can help them do that.
Reputation management is the practice of influencing the public image of a brand by shaping information about it available online. There are numerous marketing agencies offering this service to their clients and even companies specializing in reputation management.
Since online reputation is a complex thing, reputation management is a complicated process that involves a spectrum of practices and strategies. These are usually interconnected. Some of these tactics are the following:
Reviews management and generation
Reputation measurement and marketing
Social media marketing
Customer experience management
Reviews are one of the most crucial aspects of a company’s reputation. They could make or break you. Everyone reads them, and 82% of people say unfavorable online reviews of a company will put them off. That’s why it is extremely important to keep track of those reviews and do everything that’s in your power to make them positive.
It may sound strange, but reputation is largely quantifiable nowadays. With extensive data connected to your brand’s reputation online, marketing agencies devised different metrics and systems to analyze it. The most popular one is the share of voice, which deals with the number of conversations online about your brand.
As many as 3.09 billion people are active on social media. That is almost half of the world’s population! Businesses largely rely on social media to shape their brand image. That’s why using Facebook, Instagram, and other popular platforms to shape your brand’s reputation and interact with the audience is essential. It is one of the most effective ways to reach prospects and drive traffic to your site.
Making your website SEO-friendly is a must, or else you won’t be visible in search results. Search engine optimization is complex in and of itself, but it’s worth the effort. This is a service that most marketing agencies provide.
Customers appreciate it when a business engages in an open conversation with them. This means you need to actively join online conversations about your brand. 71% of consumers are much more likely to use products or services of a business if it responds directly to their reviews. This includes responding to the negative ones as well (especially them). CEM can do wonders because it allows you to convert the naysayers.
Reputation management is much easier with proper tools. That’s where reputation management software comes into play. It automates the process of analyzing extensive data, gaining valuable insights from it, and using these insights to propel your business. It facilitates taking your reputation into your hands and managing all aspects of your online presence, often through a single platform.
Reputation management software is white label if it’s created unbranded. The developers then either send it or “rent” it for a monthly fee to other businesses. These businesses customize it, add their brand’s markings, and resell it as their own. The end-users have no way of knowing that the business did not develop the software themselves.
Reselling white label reputation management software is a triple-win situation. The developer gets a wider audience reach, the reseller offers more services, and the clients get useful tools.
Whoever offers B2B software and services can benefit from selling white label reputation management software. By offering this tool to your clients, you can get a valuable source of revenue and increased customer satisfaction. Those who are most likely to sell this kind of software include:
Reputation management companies
Businesses that want to provide more services in general
Reputation management is a large part of any marketing campaign. That’s why marketing agencies need to offer reputation management services. It’s even better if they provide reputation management software so that their clients can take direct control over their online presence.
These companies specialize in brand reputation management, so it’s only natural that they offer this kind of software to their clients.
Some businesses want to increase their revenue by adding new services. By selling white label reputation management software, they can also build up their reputation helping their clients do the same.
Finding the right white label reputation management software is no easy task. That’s why we reviewed and listed the most important features this kind of software should have:
Ease of integration
Review monitoring and generation
Accurate and organized data reports
Great software should have only one dashboard where your clients can easily monitor, analyze, and process data collected from various sources. Multiple platforms complicate things as users can easily oversee a crucial piece of information while switching between them.
Many different kinds of information from a variety of sources go through this software. What you need to find is a platform that makes managing all this data effortless. The dashboard needs to be easy to use, and its tools should be flexible.
If the platform is difficult to set up, you’ll end up with a bunch of annoyed clients looking for refunds.
Your clients need to be able to:
Respond quickly to them
What is even a reputation management tool without the option of monitoring reviews? As we’ve already mentioned, bad reviews can do serious damage to a company. Your clients need to be able to track their reviews and ratings across all the platforms specific to their kind of business. This way, they’ll be able to respond instantly and take swift action to avert the crisis.
Your software should also enable your clients to generate positive reviews. This increases social proof and contributes to the brand’s visibility in search results. These can be in the form of third-party reviews on social media, Google, and other platforms, or first-party ones displayed on the client’s website.
Look for white label software that generates the most accurate, thorough, and organized reports. Your clients don’t want to see duplicate reviews, disorganized information that they need to sort out further, and outright inaccurate reports.
In some situations, timing is everything. For example, your client can overturn a terrible review by responding quickly and offering to make amends. If they don’t get a notification on time, they’ll miss this opportunity, and one bad review can snowball into dozens.
Here are some of the benefits of reselling white label reputation management software:
You’ll get more clients
Your revenue will increase
Your reputation will improve
You’ll have access to innovations
By broadening the scope of your offerings, you’ll be able to land more clients. You may even get bigger clients. If you provide your customers with everything they need, they can rely on you without having to look for other providers.
You’ll get a new, steady source of income with practically no effort. White label products save you huge investments in developing the software yourself. You get a ready product that you can sell right away. Some of the new clients you attract might even be interested in trying other services and products you offer. This will, in turn, get you more profit.
By taking care of your clients’ reputation, you improve yours as well. The sophisticated white label software will carry your name, and you’ll get all the credit for its success. Everyone will associate its convenience and reliability to your brand.
You can go about your business not worrying whether your software is up-to-date. Your provider will take care of all the technicalities, including adding new and improved features. Once they update the software, all of your clients will be able to use the new features right away.
Benefits of selling white label RM software
Here are the top seven white label reputation management providers:
Sell SaaS is an established white label software provider that boasts a large offer of products. Our software is affordable, fully customizable, and easily set up. We specialize in SaaS options and are the ideal solution for all kinds of businesses, from solopreneurs to large companies.
We offer online review management software that can help anyone monitor and generate reviews easily. You can install it in under a minute, and it is simple to use. With this software, you can get tons of reviews, both first and third-party. If you choose our pro plan, there won’t be a limit on the number of users who can access it. We provide fast support, so you don’t have to worry about your clients being left on their own.
You should also check out our social proof generator. This tool helps you add social proof notifications to your website, which increases your credibility and overall reputation and helps you earn new clients’ trust faster.
GatherUp is a reputable white label reputation management software provider. They provide all the standard features, such as monitoring and generating reviews, tools for data management and building engaging and organized reports, SEO, marketing, etc.
It is a platform built by marketers for marketers. They constantly provide updates and inform users about the upcoming upgrades. Their support team is responsive and attentive. The software they provide is customizable and highly reliable.
There are two downsides to them. GatherUp is not the cheapest solution out there, and this may be a deal-breaker for some. Another downside is that their customization options are somewhat limited, especially when it comes to their outreach emails.
Flyte360 is another great white label reputation management solution. They offer review generation and monitoring, performance insights, social media monitoring, and even sentiment analysis, among other things.
All the valuable data is presented on one dashboard, and the design is clean and easy to navigate. Aside from English, they have support for Portuguese, Spanish, and other languages on request.
Another unique feature is the fact that you can decide on a unique subdomain to brand your control panels in the form of, for example, app.nameofyourcompany.com. You can also create account templates that you believe work best and apply them to new clients’ accounts.
The Grade.us team is made of reviews management pros. The company’s primary customers are SEO and local agencies. The software is easy to use, and new customer accounts are made easily. You can even create multiple profiles with different permissions for each account.
What makes them great are their meticulous filtering options related to positive and negative reviews and the possibility of responding to Google reviews directly from the platform. Negative reviews are first channeled directly to the company. This gives them a chance to make amends before the reviewer vents in public. Their autoresponder system is also impeccable and highly customizable.
They are not great at communicating upgrades to their clients. They tend to move and rearrange their features without any notice. Grade.up is also on the pricey side, so it might not be suitable for smaller businesses.
Arrivala is mainly a reviews-related tool. It lets you automatically collect them or distribute them across over 30 different review platforms. You can easily track your feedback stats and learn your average feedback score. The platform lets you send review requests by inputting your clients’ contact information in the control panel. These requests can also be sent as text messages.
One unique feature they boast is a charity donation incentive for reviews. The platform users can offer to donate a symbolic sum to charity for each positive review. As a user, you make a selection of charities that a reviewer can choose from. You can automate this process, and Arrivala will do all the legwork for you.
One downside of this platform is that you cannot respond to reviews directly from the control panel.
Vendasta is a white label platform for selling various digital solutions. They have useful review monitoring features, and reviews get reported in real-time so that you can respond promptly. There are also various review templates to facilitate the process of engaging with customers.
You can track reviews and feedback on over 100 platforms. It’s the perfect tool for mention monitoring across the Internet. You can also get comparative analyses with the competition to check how your business is doing compared to others in the branch.
Vendasta is not without its problems. The user interface is not the most intuitive, and you’ll need some time to get the hang of it. Users have also complained about not completely accurate reports at times.
Reviewshake is yet another platform for managing reviews. The software is easy to use as everything is aggregated on one dashboard. This dashboard is synchronized with over 85 relevant sites. You can generate, manage, market, and analyze reviews with this nifty tool.
You can respond to Google and Facebook reviews directly from the dashboard. Positive and negative reviews are segmented so that you can deal with the negative ones easily. You can also set up drip marketing campaigns via text messages or email. Another useful feature is the possibility of automatically sharing positive reviews on social media.
Even though they offer tons of features, they are a bit expensive, and not everyone can afford them.
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