How to Excel at White Label Text Message Marketing

If you’re reading this on your smartphone, you’re far from being alone in that. More than half of the people reading this article have probably accessed it from their phone. Research shows that 58% of all site visits come from mobile devices. 

Our smart pocket devices are beginning to overshadow their desktop counterparts. It’s no wonder since five billion people all over the world own some kind of a mobile device. They have become digital extensions of both our hands and minds. That’s why the fastest way to reach us is via our phones.

Mobile marketing is not the future, it is already here

Marketers are aware of our special connection with our phones. That’s why they do everything they can to make their marketing efforts as mobile-friendly as possible. They make sure that everything that looks great on our desktops looks the same or even better on our phones. They also try to understand the way we use our mobile devices and design campaigns specifically for mobile audiences. This is known as mobile marketing.

Mobile marketing takes place over various channels, such as emails, SMS, apps, and social media. It targets audiences on their phones, tablets, and other mobile devices. Most of these channels can also be accessed on desktop devices. The one that can’t is SMS. That’s why text message marketing is a special subcategory of mobile marketing.

Why text message marketing?

Many marketers favor email over SMS. This is a huge mistake. Both channels have their advantages and should be covered, and not utilizing the benefits of text messaging would be crazy. People usually do check their emails regularly, but they open their SMSes almost as soon as they get them.

Check out the following statistics:

• The average open rates for email are between 20% and 40%. 

• Text messages have an astounding average open rate of 98%.

• They are read within three minutes. 

These stats speak for themselves and should be enough to make you at least consider offering SMS marketing to your clients.

If you would like to provide SMS marketing software or services to your clients, but this field of marketing is not your forte, you should consider white labeling.

Sources: techjury.net, oberlo.com

White label SMS marketing

Marketing is becoming more and more elaborate, and businesses are looking to promote themselves across a variety of different channels. As marketing agencies can’t keep up with all the changes and additions to the field and can’t be experts on everything, they resort to white labeling. This means that they resell someone else’s products and services and present them as their own.

If SMS mobile marketing is white label, it means that one company provides it, and another one takes all the credit for it. You can obtain a white label SMS marketing platform, brand it as your own, customize it, and resell it to your clients. They will have no way of knowing that you didn’t develop the platform. You can also use this platform to provide SMS marketing services yourself or have your white label provider do that.

You don’t have to know anything about white label SMS software you add to your offerings. Providers of white label goods usually handle all the technical details and provide support for their products.

Features of a great white label text marketing platform

White label SMS software features can vary greatly depending on the provider. Before you start searching for a white label provider, take a look at the features to look for in a white label SMS platform:

1. Fully customizable

2. Bulk texting

3. Keywords

4. Scheduled messaging

5. Reporting

6. Contact management

7. Two-way SMS

Customizable

You should be able to remove all the brand markings of the provider and add yours or your client’s. A 100% white label provider will allow you to add your logo and colors and redesign the platform to fit your needs.

Bulk texting

Unlike texting people from your phone, white label bulk SMS software allows you to reach as many people as you’d like simultaneously. We’re talking about thousands. Reaching so many people at once is the primary purpose of this kind of software.

Keywords

Keywords, coupled with shortcodes, are the key to keeping your contacts organized. They help message readers perform certain actions by responding to the messages they receive. For example, your SMS could say “Text ‘PROMOTION’ to 45345 to receive a bonus voucher.” Keywords can also help you organize your contacts into categories.

Scheduled messaging

This feature is extremely important as it lets you automate the process of sending texts by setting specific times to distribute SMSes. This can be used to reach both individuals and groups.

Reporting

You should be able to track various KPIs to determine the success of your SMS campaign. These should include the number of delivered and read messages as well as the number of answered texts, among other things. It would be ideal to have a reporting dashboard where all the info is elegantly displayed.

Contact management

The platform should offer a neat way to organize your contact, including all the contact details beyond the number, such as name and address. You should also be able to segment your contacts into various subcategories and easily search them.

Two-way SMS

Businesses often settle for one-way mobile communication, but many providers offer the ability to not only send messages but also receive replies. These are usually limited replies users can send to shortcodes to achieve a certain action (like described in the “Keywords” subsection).

The benefits of becoming a white label SMS marketing reseller

There are many benefits to becoming a text message marketing reseller, especially if this is not your area of expertise. Here are some of them:

• Expand your offerings

• Take advantage of your provider’s expertise

• Add a new stream of revenue

• Save time and resources

Expand your offerings

Whether you decide to resell software or service (or both), you will make a valuable addition to your offerings that your clients will love. Not many marketing agencies deal with text message marketing, so you’ll gain an edge over your competition. Businesses also love having a one-stop-shop for all their needs. You can become one and wipe out the competition.

Take advantage of your provider’s expertise

The providers of white label SMS software usually specialize in this kind of marketing. You can rest assured that they will provide a much better service to your clients than you would. It is in their interest for you to succeed, so they will do their best. They will also keep track of the latest trends and install updates on a regular basis.

Add a new stream of revenue

You’ll obtain your white label software for cheap or for a small fee, and you’ll get to resell it an infinite number of times. This means that your profit margin will go through the roof. You also get a new steady stream of revenue with almost no effort invested. By adding a new product or service, you’re likely to attract even more clients, so your revenue can only go up.

Save time and resources

Imagine you wanted to do everything from scratch and on your own. You would have to secure training for your staff or hire a whole new team to deal with SMS marketing. You’d have to invest a lot of time and money in developing, testing, and tweaking your platform. After all that work, your clients may still find it unsatisfactory. With white labeling, you get complete, tried-and-tested software from a reputable provider.

Text message marketing reseller programs: branded vs. white label

Many companies offer reseller programs in order to reach wider audiences. If you’re looking to join a text marketing reseller program, you should know that you may stumble upon two different types. The main difference lies in whether you present the product or service as your own or not. These are:

1. Referral reseller programs

2. White label reseller programs

Referral programs

Some companies look for resellers who would promote their product or services by directing them to their website. In this kind of reseller program, you don’t present the product as your own but merely promote it. For each sale directed through your website, you earn a commission. The company running the program gets more customers, you get money, and your clients get a valuable product or service.

White label programs

In the other kind of these programs, resellers are encouraged to rebrand and modify the product and sell it under their own brand. The starter of the program will often do this for you. As a reseller, you can usually set your own price. You will probably be required to pay your provider a commission from each sale.

Some companies even offer both of these SMS text marketing reseller programs.

Some of the best white label SMS marketing solutions

With so many white label providers out there, it is difficult to make a choice. We listed seven of our favorite ones to make it easier for you to decide:

1. Sell SaaS

2. Trumpia

3. SimpleTexting

4. ClickSend

5. ProTexting

6. UltraSMSScript

7. TelQ

Sell SaaS

At Sell SaaS, we offer a variety of white label software for you to resell as your own. We specialize in lead generation software, with tools to attract new leads through many different channels. Everything is completely rebrandable and customizable. You can select a template, put your logo and other markings, as well as pick your own pricing, and launch your product.

We have a handy phone number extractor on offer, which can help you garner a large number of valuable target contacts for your SMS campaign. Another useful tool combs through newly registered domains. It can collect a ton of phone numbers of fresh businesses so that you can offer them your services before anyone else does. Check out our marketplace to see what else we have.

Trumpia

Trumpia is a complete SMS marketing platform that also offers email and social media marketing solutions. Everything is fully customizable. You can even go as far as to customize your plan tiers, and the feature sets each of them offers.

Unlike many other white label products, you buy the platform at a wholesale price, and there are no fees and commissions afterward. Their support is available around the clock, and users confirm they are friendly and helpful. Another amazing thing about them is that you get one-on-one training, which is a true value for money.

Trumpia’s platform is versatile, easy to use, and it offers a variety of features. Users are in love with all the contact segmentation and automation options. Ironically, some users complained about the platform not being entirely mobile-friendly.

SimpleTexting

SimpleTexting truly lives up to its name. This is a robust SMS marketing platform that is ridiculously easy to use. You can customize the design and domain to the finest details. Your customers won’t know that someone else handles the backend. You don’t have to be super tech-savvy to be able to use the platform as the user interface is easy to grasp.

One of the things that users love the most about this text message marketing platform is that it integrates well with many other apps and sites. Another amazing thing about it is that shortcodes and keywords are easy to integrate and manage in general. SimpleTexting’s customer support is attentive and helpful. You can access it quickly through their chat system.

ClickSend

ClickSend is another great white label platform for text message marketing. If you’re on a tight budget, this one may be a good choice for you. The platform is affordable, and you don’t have to pay any onboarding fees. You pay for it as you use it. When it comes to charging your clients, you can either use their in-built payment system or set up your own. If you’re an international company, you’ll be happy to hear that the platform supports all the major currencies.

It is pretty intuitive to use, and it has all the right features. You can completely rebrand the interface to match your business’s look and style. Some users complained about the software being somewhat slow and unresponsive at times.

ClickSend is one of those companies that also offer a referral program if you decide to go for that. They pay a 10% commission for each invoice coming from your client.

ProTexting

ProTexting offers a platform primarily convenient for businesses in healthcare, advertising, retail, and education, but also many others. It is a nifty tool that is also integrated with social media. You can rebrand the platform and determine your own pricing. You can also create your own packages.

ProTexting offers great features, such as: 

• Group texting

• Sweepstakes

• Surveys

• Coupons

• Analytics

• And many more

You can even send SMS birthday wishes to make your campaign a bit more personal. Organize drip campaigns, enjoy various integrations (most notably, Zapier), and manage your keywords easily. This platform will provide you with all the features you need and elaborate reporting options.

UltraSMSScript

UltraSMSScript is a super useful SMS marketing tool. It is 100% white label and rebrandable. From this platform, you can serve as many clients as you want without the fear of getting lost in the system. The administration dashboard is simple and intuitive. There are no monthly or other kinds of fees. It’s a one-time payment.

The platform offers a ton of different features, from autoresponders and two-way SMSes to kiosk builders. Another important thing about this platform is that it has a vast global reach as it’s connected to almost 200 countries. This is practical if you’re an international business. The platform was developed using established SMS providers, such as Twilio and Bandwidth.

The customer support is generally helpful and attentive, but users find their response times unsatisfactory.

TelQ

This platform is a white label bulk SMS software. TelQ provides a whole white label SMS package. Through their platform, you get a great administration panel to follow the progress of your clients, make use of various features, and set up and change prices. TelQ allows you to set custom prices for each client, which not many other providers offer.

Everything is fully customizable, from web-domain name to colors and logos. This platform allows for a truly personalized approach. You can set up routing for your clients based on what you both want and need. The software is easy to use and set up, and if you happen to have any issues, their customer support will be happy to help.