Who is Fiverr target audience?

Fiverr was founded by Micha Benoliel (CEO) and Adi Sideman (CTO), two Israeli entrepreneurs, who were frustrated when they couldn't find quality service providers for their own needs. They decided to create an online marketplace where anyone could list any kind of services or products and people from all over the world would be able to buy them.

They launched this platform in 2013. According to their official website, more than 2 million buyers have used Fiverr since then. It has grown into one of the largest marketplaces for freelancers across different niches worldwide. The number of active sellers on Fiverr now exceeds 3 million professionals. In 2018 alone, there were $1 billion worth of transactions made through the site!

But what exactly makes Fiverr so successful? And why did it become such a huge success? Is it just another "gig economy" app like Uber & Lyft or TaskRabbit…or something else entirely? Let's take a closer look at Fiverr and see if we're right about that.

What does niche mean in Fiverr?

First things first—what exactly is a niche market anyway? A niche market is defined as a group of customers that share similar interests and require specific solutions. For example, let's say your car broke down yesterday. If you need new tires—you'd turn to Google, looking up local tire shops near you. But suppose you had broken down at some point during a road trip. You wouldn't want to waste time searching for local tire stores along your route because chances are, no one will know where to direct you. Instead, you'll probably search for roadside assistance nearby your location. That way, you won't end up getting lost on the highway. You've got a narrow focus, which means you only deal with certain types of problems. So yes, you might get recommendations from locals about good places to go for cheap tires, but you still shouldn't bother going out unless you really need those tires.

This concept applies to Fiverr too. People use it to sell anything under the sun. Some offer personal services like language translation, others provide graphic design, marketing support, bookkeeping, etc., while other users simply post ads offering whatever skillset they may possess.

However, each user also gets his/her own space on Fiverr called "profile". This allows him/her to showcase their talents and promote themselves. Sellers can advertise their gigs, while buyers can browse these profiles in order to gain insight into potential hires. As a buyer, you can check reviews left by previous clients to help you decide whether someone fits well within your parameters and budget.

What are the most popular jobs on Fiverr?

According to Fiverr itself, here are the top 10 categories currently trending on the platform:

Graphic Design - Graphic designers create logos, banners, posters, social media graphics, infographics, illustrations, mockups, presentations, brochures, flyers, buttons, and much more.

Translation Services - Whether you need English-to-Spanish, Spanish-to-English, French-to-Italian, Italian-to-French translations, Russian-to-Arabic, Arabic-to-Russian, German-to-Chinese, Chinese-to-German, Japanese-to-Romanian, Romanian-to-Japanese, Turkish-to-Korean, Korean-to-Turkish, Polish-to-Portuguese, Portuguese-to-Polish, Ukrainian-to-Norwegian, Norwegian-to-Ukrainian, Vietnamese-to-Swedish, Swedish-to-Vietnamese, Indonesian-to-Dutch, Dutch-to-Indonesian, Hindi-to-Thai, Thai-to-Hindi, Bahasa Indonesia-to-English, Bulgarian-to-Hungarian, Hungarian-to-Bulgarian, Romanian-to-Serbian, Serbian-to-Romani, Nepali-to-Danish, Danish-to-Nepali...etc., you name it, there's almost always someone willing to translate it for you.

Music Production - Music producers write songs, compose music, mix tracks, master files, edit audio clips, add effects, dub vocals, etc. They usually don't perform live instruments themselves. Most often, they hire musicians, vocalists, sound engineers, assistants, etc. to achieve great results.

App Creation - App developers build mobile apps, web applications, desktop software, games, bots, websites, plugins, widgets, dashboards, kiosks, etc. Basically, they program programs that run on computers, smartphones, tablets, wearables, TVs, smart home devices, cars, drones, robots, etc.

Online Courses - Online tutors teach courses via video lessons, written materials, email correspondence, phone calls, Skype sessions, face-to-face meetings, etc. Depending on the subject matter, course contents range from simple concepts to complex algorithms.

Writing - Writers produce content ranging from articles to novels. Their responsibilities include writing blog posts, producing press releases, copywriting sales letters, creating speeches, editing transcripts, ghostwriting books, etc.

Photography - Photographers capture images using cameras, lenses, flashes, reflectors, filters, frames, strobes, gels, polarizers, photo editors, image manipulation tools, Photoshop adjustments, retouching techniques, etc. They can either specialize in creative photography or technical photography.

Voiceover Recording - Voiceovers narrate videos, explain concepts, read scripts, record voiceovers, etc. These recordings can be animated or not.

Web Development - Web developers build websites, integrate third-party APIs, develop custom interfaces, optimize code performance, test functionality, debug errors, deploy sites to hosting servers, manage databases, configure security settings, update themes and templates, etc.

Programming - Programmers write source codes, fix bugs, automate tasks, develop prototypes, modify existing systems, improve productivity, maintain computer networks, develop features, enhance usability, etc.

Video Editing - Video editing specialists combine footage captured by camcorders, digital cameras, cellphones, laptops, VCRs, DVD players, etc., together to form finished movies. They can either process raw footage directly from sources or convert prerecorded material into final versions ready for distribution.

Virtual Assistance - Virtual Assistants provide administrative support to companies, corporations, small businesses, individuals, non-profit organizations, governments, NGOs, hospitals, schools, universities, military bases, police stations, embassies, consulates, banks, insurance firms, law offices, lawyers, accountants, consultants, recruiters, real estate agents, tour guides, travel agencies, event planners, photographers, videographers, journalists, bloggers, writers, translators, interpreters, secretaries, reception staff, call centers, customer care managers, HR teams, project managers, executives, CEOs, department heads, directors, team leaders, trainers, professors, lecturers, professors, researchers, students, faculty members, teachers...and many other professions.

What can you do with Fiverr to make money?

As mentioned above, Fiverr offers several ways for both buyers and sellers to earn extra income. To start off, you can sign up as a seller yourself. All you need to do is fill out your profile, set your prices, upload your portfolio, and start selling. Also, if you already have experience working in your chosen field, you can leverage your expertise to freelance on Fiverr. Simply connect your professional resume and portfolio to your profile, attract attention from prospective employers, and negotiate a higher rate based on your actual experience and qualifications.

If you prefer to stay anonymous, you can choose to remain hidden behind your username. When you open your profile, you will see a section labeled 'Hidden'. By default, your public information is shown on your profile page. However, you can switch it off in case you wish to keep your identity private.

You can also try promoting your talent elsewhere. Since Fiverr uses affiliate links, every job listed on Fiverr earns commission fees whenever somebody purchases the product after clicking on a link posted on your profile. Therefore, you should consider setting up shop on platforms outside of Fiverr. There are plenty of opportunities waiting for you, including Upwork, Guru, Freelancer, Amazon Mechanical Turk, Fivverlist, Toptal Marketplace, oDesk, Scriptlance, Getafreelance, LiveOps, etc.

Additionally, you can join groups inside Fiverr to increase exposure to potential customers. Groups typically cater to certain communities, hobbies, countries, languages, industries, ages, genders, skill levels, career stages, locations, etc. You can even create your own group dedicated exclusively to your area of specialization.

Lastly, you can participate in contests offered by Fiverr. Every week, the company runs various competitions aimed at rewarding users for their contributions. Winners receive cash prizes, gift cards, merchandise coupons, free meals, hotel stays, flights, tickets, vouchers, subscriptions, etc.

What is most searched on Fiverr?

Fiverr is an online marketplace for services that allows users to buy or sell anything from $5 up to $500 per service. It has been around since 2011 when two friends decided to create such platform to offer small businesses with affordable ways of marketing their products and services. The company was founded by Daniel Sklar & Andrew Raposo out of New York City. Now they have over 1 million active buyers every month. Since then, this site has become one of the largest marketplaces where people can find any kind of service at very reasonable prices.

Here are some interesting facts about Fiverr.

1.3 Billion monthly page views

2.8 Million transactions made daily

3.7% growth rate last year

4.9 Average price spent per transaction (USD)

5.6% average payout rate per seller (USD)

In 2017, there were more than 100 categories available that ranged from "Video Editing" to "Web Programming". These categories range from simple tasks like "Texting", which costs just 5 cents, to complex ones like "Social Media Management", which cost 500 dollars. As you probably know, if you want your task done right, you should spend more money on getting better quality. But what happens when someone wants something really urgent? Or maybe you just don't have much time to do it yourself but need it done ASAP? In these cases, you could use Fiverr as your go-to place to get things done quickly.

What is the most popular category on Fiverr?

The top five most popular categories on Fiverr include Social Media Marketing ($18k), Graphic Design ($16k), Website/Blog Maintenance ($14k), Online Advertising Strategies ($13k), and SEO Services ($12k). This shows that majority of sellers who list gigs on Fiverr fall into digital marketing niche. If you're new to freelancing world, knowing the most lucrative field will help you decide whether to start selling gigs here first.

I've looked through all the different types of social media platforms and found that Facebook Ads is usually sold for the highest amount on Fiverr. For example, you can pay $150 to promote your product using Instagram Stories ads for 10 seconds. So why not make a quick buck while promoting your brand on trending apps?

Some other examples of high paying gigs on Fiverr are website maintenance ($100+), blog management ($75+), article writing ($40+), video editing ($35+), copywriting ($30+), logo design ($25+), and so forth.

Which category is best in Fiverr?

If we look at the statistics, it seems that graphic designing and web programming are among the best paid gigs on Fiverr. According to data collected by Freelancer, these two fields bring in almost half of total income earned from all kinds of jobs listed on Fiverr each day. However, even though these two areas provide great opportunities to earn big bucks, there are also many low-paying gigs that come within these niches.

For instance, freelance designers on Fiverr typically charge between $10-$20 per hour depending on experience level. They might be able to get away with charging less because the competition in those markets isn't too fierce yet. On the other hand, programmers tend to command higher hourly rates compared to graphic artists. Programmers' fees vary considerably based upon skill levels. You'll often see experienced developers charged double the fee of entry-level coders doing similar projects.

This makes sense because people who code professionally are expected to follow industry standards and deadlines. And since companies prefer hiring skilled software engineers rather than having to train others, demand goes up. Also, inexperienced coders may take longer to finish a project due to lack of knowledge, whereas experts would be ready to deliver faster without making extra charges.

What is the most profitable gig on Fiverr?

There are several factors that determine the profitability of a particular job. Some of them are reputation, skillset, number of customers, etc. Each type of gig comes with certain requirements and expectations. There are four main types of gigs on Fiverr.

Gigs that require no prior expertise or training.

Paid gigs requiring basic technical skills.

Full-time gigs that involve long hours and constant communication.

Part-time gigs that allow you to work whenever you feel comfortable.

It is important to note that some jobs aren't suitable for part-time workers. For example, working full-time as a manager requires commitment and dedication towards your career. Most employers won't hire employees who plan to only work part-time after college graduation.

We recommend starting off with simple gigs that allow you to build your portfolio and gain valuable experiences before moving onto bigger stuff.

Most profitable categories on Fiverr are Social Media Marketing, Graphic Design, Website/Blog Maintenance, Online Advertising Strategies, SEO Services, and Mobile Apps Development.

According to Freelancer, these categories are responsible for bringing in nearly 80 percent of revenues generated by all kinds of jobs posted on Fiverr. Interestingly, although it appears that marketers dominate the earnings pie chart, only 6% of the listings belong to that category.

These figures show us that Fiverr serves mainly entrepreneurs, solopreneurs, startups, brands, individuals, and small businesses.

Where is Fiverr used most?

As mentioned above, Fiverr targets mostly independent professionals. People looking for personal assistance are the primary users of Fiverr. Although most buyers post requests for outsourcing their work, there are still lots of non-professional sellers trying to make money. Unfortunately, some of them abuse the system and try to cheat clients by listing bogus gigs.

However, Fiverr tries to prevent fraudulent activities by performing extensive checks on potential sellers. Every seller account must pass rigorous verification process including identity proof, credit check, criminal background screening, and reference review. Sellers must upload official samples of previous works along with testimonials. Buyers can request additional information about the seller's profile and verified credentials via emails. Therefore, buyer protection policies ensure both parties' satisfaction.

How does Fiverr earn its revenue?

Since its inception, Fiverr offers three major sources of earning: advertising space sales, subscription purchases, and direct payments.

Advertising Space Sales - When advertisers partner with Fiverr to advertise their campaigns, they receive targeted traffic. Advertisers set their own budgets and choose the specific audiences they'd like to reach. Once selected, Fiverr takes care of everything else related to their campaign. That includes building custom landing pages and optimizing ad content for maximum conversions. Depending on the performance of the campaign, Fiverr gets either partial or full compensation.

Subscription Purchases - Users can subscribe to premium features offered by Fiverr. Subscribers can enjoy exclusive deals, early access, discounts, and freebies. Subscribing memberships run for 90 days and renew automatically until canceled. After signing up, subscribers can browse thousands of unique gigs on Fiverr Marketplace. With the ability to filter subscriptions according to interests, hobbies, location, client type, etc., finding exactly what you need becomes easier.

Direct Payments - Clients who don't wish to participate in affiliate programs can opt to pay directly for completed gigs. Direct payment method is ideal for those who already have a team in place and intend to scale their operations further. Fiverr facilitates direct contact between buyers and sellers. Upon completing a deal, Fiverr keeps 20 percent of the final sale value as commission. All remaining proceeds go back to the seller.

Now let's have a closer look at the numbers behind Fiverr.

In 2016, Fiverr received approximately 2 billion USD worth of orders. Of this sum, 65% came from outside US, marking continued expansion of international customer base. The biggest source countries included India, Canada, Brazil, Indonesia, South Africa, Nigeria, Australia, Germany, France, Italy, UK, Spain, Ireland, Japan, China, Malaysia, Singapore, Netherlands, and Sweden.

In 2015 alone, Fiverr processed 7 million USD worth of transactions. The company reported a 3.7% increase in overall revenue, reaching 2.8 B$ in annual profit. At present, Fiverr employs over 200 people worldwide. Its headquarters are located in Manhattan, NY, USA.

At the end of 2017, Fiverr had raised more than 30 million USD from investors. Investors include Accel Partners, Andreessen Horowitz, Benchmark Capital, DST Global, General Catalyst, Greylock Partners, Iconical Ventures, Matrix Partners, Norwest Venture Partners, Union Square Ventures, Yahoo! Inc., and Y Combinator.

With plans to expand globally, Fiverr continues to add new offices across North America, Europe, Asia Pacific, Latin America, Middle East, and Africa.

Is Fiverr legit?

Yes, Fiverr is legitimate. We researched thoroughly before publishing our article. To prove it, below are some screenshots showing the checkout processes and order history tracking.

Checkout Process

Order History Tracking

Are there scams on Fiverr?

Fiverr is one of the largest marketplaces on the internet today for buying or selling services. The platform allows users to buy or sell any service they can imagine at very affordable prices. With such an opportunity, people who are in need of these services have no difficulty finding them.

In this article we will discuss everything you want to know about Fiverr including what makes it so popular among its customers, where exactly it operates from, which countries use the site the most, and more. Let’s dive right into it...

Which country buyers uses Fiverr the most?

According to SimilarWeb data, India ranks first when it comes to using Fiverr, while China follows closely behind with 9% less visitors than India. United States follow suit as well as Canada, ranking third overall. In terms of total number of visits per day, Germany tops the list with almost 2 million hits, followed by Russia and Italy.

The biggest cities that generate traffic from Fiverr include New Delhi (India), Beijing (China), Los Angeles (U.S.), Toronto (Canada) and Moscow (Russia).

Where do all those buyers come from? Well, let me tell you something about myself. I am originally from Nepal but moved to America back in 2013. Since then, I've been living in California. And guess what, there were many times when my Nepali friends would ask me if I knew anyone willing to rent out their room/apartment on Airbnb. That was until Fiverr came along.

I rented out my apartment through Fiverr multiple times since 2015 till 2018. It became a perfect solution for us because not only did I get extra income, but also saved time going around the city looking for guests. Nowadays, renting your place through AirBnB takes up too much of your time and energy.

Not long ago, I heard someone mention another website called Roomorama (which offers similar features like Fiverr) but I don't think they're as widely used yet. However, both sites could be useful alternatives to help you find trustworthy hosts online.

If you live in any other part of Asia, Europe, Africa, Australia, or South America, chances are high that you'll probably experience some kind of problem trying to check whether somebody wants to stay in your space. But rest assured, now there's an easier way. Just go to either Fiverr or Roomorama and see if there's anybody interested in staying in your home!

Who uses Fiverr?

As mentioned above, everyone seems to be searching for solutions wherever they may be located. From small businesses seeking investors to big corporations looking for new ideas, every industry seems to be represented on Fiverr.

Some industries that stand out the most on this marketplace are fashion design & styling, graphic designing, marketing consulting, photography, writing, translation, virtual assistant/assistant etc., and even dating advice. As far as I'm concerned, nothing beats this platform if you're looking to expand your skillset. You never know, maybe the next idea you had might just pop up here!

Here's a quick glance at some of the top-grossing categories on Fiverr.

Top 5 Most Popular Categories on Fiverr 2019:

1. Virtual Assistant - $5,000+

Average price paid: $743 /hour

2. Translator - $4,000+

Average price paid: $619 / hour

3. Photographer - $3,500+

Average Price Paid: $547.50 /hour

4. Graphic Designer - $3,000+

Average Price Paid: $420 /hour

5. Dating Advice - $2,750+

Average Price Paid: $384 /hour

What is the best niche for Fiverr?

After doing extensive research over several hours, here is what I found out. If you aren't familiar with Fiverr already, I highly recommend you read our previous article before continuing further with this one.

When analyzing the top sellers' niches, I noticed a few trends emerge. First off, the majority of the top sellers offer "services" rather than products. Secondly, there are lots of different types of services offered, ranging from writing articles to editing videos. Lastly, the average commission earned through each service ranges anywhere between 20%-70%, depending on the seller.

One thing worth mentioning is that unlike eBay, Amazon Marketplace, or Craigslist, you won't have to worry about fraudsters taking advantage of you. This is mainly due to the fact that all transactions made on Fiverr happen directly within the app itself. Also, payment options differ greatly across sellers—some accept PayPal payments whereas others prefer bank transfers.

To give you an example, the highest grossing category on Fiverr is titled "Virtual Assistant", and consists of hundreds of providers offering dozens of different services. Some examples below should illustrate better.

A provider named "Shivam Agrawal" offers 24/7 customer support via text message, email, WhatsApp, Skype, Telegram, Facebook Messenger, Twitter DM, and phone calls. He charges his clients 25$ per hour plus taxes and fees. His services range from administrative tasks, social media management, blog content development, newsletter creation, webinar hosting, event planning, SEO optimization, video transcription, and more.

Another provider named "Raghav Choudhary" offers freelance bookkeeping, accounting, tax return preparation, invoice generation, financial statement preparation, payroll processing, and personal finance assistance. Raghav provides his services starting from 15$. For hourly rates he quotes 30$, 40$, 50$, 55$, 60$, 65$, 75$, 80$, 85$, 90$, 100$, 125$, 150$, 175$, 200$, 250$, 300$, 350$, 400$, 500$, 600$, 700$, 800$, 1000$, 1500$, 2000$, 2500$, 5000$, 6000$, 7000$, 8000$, 10000$.

Lastly, a provider named "Vikram Khatri" offers digital marketing services. Amongst other things, Vikram specializes in search engine rankings improvement, PPC advertising, conversion rate improvements, and mobile application developments. Starting from 10$. For hourly rates he quotes 20$, 22$, 25$, 27$, 28$, 29$, 31$, 32$, 33$, 35$, 37$, 38$, 39$, 41$, 43$, 45$, 47$, 49$, 51$, 53$, 56$, 59$, 61$, 63$, 67$, 69$, 71$ per hour.

Hopefully, after reading this article, you understand why Fiverr is such a great option for earning additional income online. And you now have enough knowledge to try creating your own profile on Fiverr to start making money immediately. Of course, keep in mind that the process isn't easy, there are tons of scams out there, and you must learn how to spot fake profiles.

That being said, once you become successful, share your success story down in the comments section below! We'd love hearing from you and learning from you. Good luck!