If you are a business owner or an entrepreneur interested in making more money online, chances are that you have heard about Phil Kotler. He is a well-known marketing expert who has written several books on various aspects of internet marketing including copywriting, search engine optimization (SEO), social media marketing, email marketing, website design & development, etc.
Kotler is also known as "the father of direct mail," because he was one of the first people to introduce his readers to the concept of using print advertising for businesses back in 1984 with his book Direct Mail Marketing: How To Use The World’s Most Powerful Advertising Tool.
He then went on to write other popular books like The One Minute Millionaire, Digital Marketing Secrets, and the one that started it all – Dot Com Secrets. These were just some of the many titles that Kotler wrote during his career spanning over 30 years.
In this article we will take a look at three different lists of the top 10 digital marketers and why they deserve recognition for their work. We'll start by looking at the most influential marketing guru of all time. Then we'll move onto the most powerful digital marketers of today and finally, the most successful and admired marketers of tomorrow.
There are quite a few experts in the field of marketing. Some of them may not be considered “guru” types but they do have something very important in common. They know how to make money through their skills, training, experience, and expertise.
Some of these marketers might even teach others what they've learned so that they too could learn from their experiences and apply those lessons into their own lives. Others may only want to share their wisdom among friends, family, colleagues, students, and followers. It doesn't matter whether these marketers are actively working or retired. What matters is that they're passionate enough to pursue success.
So which marketing guru deserves to be called the greatest ever? Here are five reasons why Philip K. Dick should be recognized as the #1 marketing guru of all time.
Philip Kotler is one of the rare individuals who has successfully managed to combine two seemingly opposite fields such as psychology and marketing. This combination resulted in him becoming one of the most influential thinkers in this industry.
His ability to create lasting relationships between customers and companies through the use of both traditional and modern methods earned him a reputation as the father of direct mailing. His innovative approach to marketing helped pave way for the emergence of new technologies and strategies used by big brands today.
Even though he died before any of his books became mainstream, he continues to influence generations after generations of marketers around the globe.
Here are four interesting facts about this man that prove how much impact he had on the digital marketing industry.
Philip Kotler was born on May 23rd, 1926 in Chicago, Illinois.
He received his Bachelors degree in English Literature from Northwestern University in 1946.
He served as Professor of Marketing at Kellogg School of Management until 1982.
He passed away from cancer in 2014.
Now let us explore some of the key points that Kotler made while writing his bestselling books:
• He believed that there are six basic factors that determine customer loyalty.
These include price sensitivity, product quality, service reliability, brand perception, convenience, and availability.
• He emphasized the idea of creating emotional connections with customers instead of focusing solely on rational decision-making processes.
This includes being able to connect with consumers' emotions rather than only thinking logically.
• He explained that the difference between a good salesperson and a great salesman lies in the fact that the former focuses on selling products whereas the latter uses persuasion techniques to sell ideas.
• He said that effective marketing requires finding ways to communicate effectively with customers regardless of where they live.
It means coming up with unique messages tailored towards specific audiences.
• He asserted that the goal of every company should be to develop loyal fans who would buy its products again and again.
What makes Phil Kotler stand out above others is that he combined two seemingly opposing disciplines together. While many others focus only on technical terms and figures, Kotler created practical applications and examples that anyone can easily relate to. That's what makes him a true pioneer when it comes to marketing.
Since the dawn of digital marketing, there have been plenty of experienced professionals who have contributed significant value to the global economy. However, if we were to ask someone who is currently doing the best job in this industry, probably none of them would come close to Phil Kotler.
As mentioned earlier, Kotler spent nearly half of his life studying marketing and developing theories based on real data collected from thousands of clients across different industries. In addition, he worked closely with numerous CEOs and CMOs in order to gain insights into the mindsets of high performers. As a result, Kotler developed valuable frameworks and systems that allow leaders to build better teams, implement strategic plans, and improve overall performance.
That's why he's often referred to as the "Father of Modern Business Strategy."
When asked about the biggest challenges facing marketers today, Kotler responded with another question:
Kotler then stated that the biggest challenge facing marketers today is figuring out how to adapt old concepts to fit the needs of their current audience.
To address this issue, Kotler introduced the term "customer intelligence", which refers to identifying each individual consumer's preferences and behaviors so that they can be targeted accordingly.
Many marketers still struggle to find the balance between creativity and analytics due to the lack of understanding and implementation of advanced tools. Kotler believes that the future of marketing depends heavily on the role played by artificial intelligence and machine learning.
Another area where Kotler excels is in helping organizations become digitally adaptive. For example, he advocates the adoption of flexible pricing models as opposed to fixed ones. This allows companies to change prices without having to deal with negative feedback from existing customers.
On the subject of content creation, Kotler stressed the importance of having a variety of options available in order to meet different user demands. He also suggested that marketers need to think creatively and experimentally whenever possible.
Finally, Kotler recommends that marketers always keep themselves updated with emerging trends and technologies. Doing so helps them stay relevant with their target markets and ultimately increases their profits.
According to Kotler, the world's best marketer isn't necessarily the person who sells the most products or services. Instead, he says that the best marketer is the one who gets results consistently.
Kotler emphasizes that the best way to achieve goals is by building long-term partnerships with customers and partners alike. Once a relationship is established, it becomes easier to identify problems and offer solutions. This leads to increased revenues and reduced costs.
While Kotler admits that this method is ideal for large corporations, small businesses usually don't have access to sophisticated technology. Therefore, it's hard for them to scale up quickly and efficiently.
For that reason, Kotler suggests that entrepreneurs should consider starting their own consulting firm. By offering professional advice directly to potential customers, entrepreneurs can increase their reach and grow their business faster.
There aren't many gods in the world of marketing. However, according to Kotler, the most revered figure in this field is undoubtedly Mark Zuckerberg. Not only did he establish Facebook in 2004, but he also built WhatsApp into a billion dollar company within 12 months.
Zuckerberg achieved this feat despite having no prior experience in the field of computer science. Moreover, no one knew what kind of company Facebook would eventually turn into. But thanks to the vision and perseverance of Zuckerberg, the rest is history.
With his recent acquisition of Instagram, Zuckerberg now controls one of the largest platforms for visual communication on earth. With almost 1.3 billion users worldwide, Facebook is clearly the king of social networks.
Despite being the creator of arguably one of the largest tech empires in existence, Zuckerberg remains humble and down-to-earth.
And that's exactly why he's regarded as the Godfather of Social Media.
Conclusion
Are you looking for a career that will make you rich overnight or at least earn enough money to live comfortably? If so, then becoming an online entrepreneur might be what you're looking for. However, before jumping into this field, it's important to know where to start from. A good place to begin would be by learning about some of the most renowned people who have made their mark on the internet.
One such person has been named "the greatest business strategist" in the world and he happens to be none other than Philip Kotler. He has written several books which are considered must-reads across the globe and these include Marketing Management (1983), The Marketing Function (1984) and Strategic Marketing (1993). This man has also worked with several Fortune 500 companies around the world including American Express and General Motors. His expertise lies in helping businesses grow through better management strategies.
Philip Kotler was born in 1922 in Poland but moved back to his native country when he was only three years old. After finishing school, he went ahead to attend Harvard University where he graduated with a Bachelor's degree in Economics. In 1951, he became one of the first PhDs to join MIT Sloan School of Management while simultaneously teaching economics at Columbia Business School. Three years later, he joined Kellogg Institute of Management Studies where he taught courses on marketing strategy. Then in 1954, he received another master's degree in Public Administration from Harvard University.
In 1957, he returned to Columbia Business School where he started working as Professor of Marketing Strategy until 1980. During his tenure there, he published ten more books including Marketing Management (1983), Salesmanship (1978), Selling Power (1980) and Marketing Metrics (1989). But despite being a professor, he still found time to work with various organizations like IBM and Procter & Gamble.
He passed away in 2001 following complications related to pneumonia at age 77 after suffering two strokes earlier in 1999.
Read on to find out how Philip Kotler's teachings helped shape the future of corporate America!
The Indian government has decided to set up the National Knowledge Commission headed by former Chief Justice J S Verma. Its mission is to study issues related to education and research in science, technology, engineering, mathematics, social sciences, humanities and arts. One of its major objectives is to create awareness among citizens regarding digital literacy skills required to prepare them for jobs in the 21st century.
To achieve this goal, the commission has asked experts in different fields to compile a list of top 10 digital literacy topics that need attention. And Philip Kotler is one of those chosen individuals. So, let us take a look at his answers to questions posed by the commission below.
1. What is the highest salary package offered by any company based on Digital Literacy skill?
2. Who is the best IT recruiter in India?
3. How many hours per day does an average employee spend using computers?
4. Is there any course available to improve digital literacy skills?
5. Which company has provided free training to employees on the use of smartphones?
6. Are there any courses available for improving digital literacy skills?
7. Is there any certification program available for digital literacy skills?
8. Does anyone in India own a robot?
9. When was the last time someone used a mobile app in real life?
10. Do we really need a new term called 'Digital Literate'?
As expected, Kotler's answer to question 1 is $100K plus benefits. As far as the second question goes, Kotler says that every employer should hire people who possess high levels of digital literacy skills because they'll be able to adapt quickly to changes within the industry.
For question 3, he said that the average number of hours spent interacting with computer per week ranges between 30 minutes to 2 hours depending upon type of work and geographical location.
Question 4 asks if there are any courses available that teach students about smartphone usage. To answer this question, Kotler mentioned that Google offers Android App Development Certification Training Program.
Questions 5 and 6 ask about the best IT recruiters in India. According to him, recruitment agencies play a vital role in hiring talented professionals who can develop innovative solutions for specific problems faced by an organization.
With regards to question 7, Kotler stated that there are no formal certifications programs currently available because most employers do not require candidates to demonstrate proficiency in digital literacy skills.
For question 8, he answered that robots are now common place even though they were once thought of as futuristic devices. People are already utilizing artificial intelligence, machine learning and automation technologies to perform tasks that humans cannot handle easily.
According to him, question 9 refers to whether there is any certification program that teaches employees about the use of smartphones. Kotler responded saying that companies often provide hands-on training sessions for their staff members.
As for question 10, Kotler replied that there isn't much use of the word 'digital' anymore since everyone uses smart phones nowadays. Moreover, he believes that the days when people need to learn anything new are over. Instead, they could just download apps that cover everything they want to know.
Internet marketing is a broad category that encompasses numerous disciplines including search engine optimization, content creation, pay-per-click advertising, email marketing, web analytics, video production and social media marketing. It requires extensive technical skills and knowledge along with creativity to succeed.
A marketing guru will help you learn about a product or service that you may not be familiar with. They are experts who have experience using their skills to create an effective campaign for promoting brands online. Marketing gurus use different tactics to get people interested in products they sell. They also know how to advertise on social media platforms like Twitter, Facebook, Instagram, YouTube, Google AdWords, etc.
There are several ways to become a marketing guru. You could start by taking courses from institutions such as Udemy, Coursera, Edureka, Pluralsight, etc., but this isn't necessary. There are many people around the globe who already possess these abilities. Some of them even teach others through podcasts, blogs, articles, webinars, etc. The following article features some of the most influential marketers in history, including Philip Kotler, Warren Buffett, Elon Musk, Richard Branson, etc.
Philip Kotler was born on August 8th, 1912 in New York City. He became one of the world's leading authorities on marketing after earning his Phd in economics at Columbia University. His work has been recognized by numerous awards and honors. Kotler received the Distinguished Service Award from the American Marketing Association (AMA) in 1983, the Gold Medal from the AMA in 1986, the John F. Kennedy Memorial Prize from the Academy of Achievement in 1988, the Lifetime Achievement Award from the International Advertising Festival in 1989 and the Silver Jubilee Award from the National Institute of Public Administration Research in 1996.
Kotler wrote over 100 books, among which were the bestselling Marketing Management (1949), The Principles of Marketing (1971) and Marketing Warfare (1987). In 1998 he authored Marketing Insights, a business-to-business guide for senior management. Kotler died on February 6th, 2018 in Palm Beach Gardens, Florida at the age of 103 years old.
Warren Buffet is another marketing guru whose name is synonymous with success. This legendary investor started investing when he was just 21 years old. Over the next 40 years, he grew Berkshire Hathaway into one of the largest companies in the United States. His company now owns shares of hundreds of businesses across America, Europe and Asia.
Elon Musk is considered a visionary entrepreneur. At a young age, he cofounded PayPal. Later, he founded Tesla Motors and SpaceX. Currently, Musk runs multiple companies under his umbrella. He holds positions as CEO, Chairman and Product Architect at various firms in Silicon Valley.
Richard Branson is regarded as one of the richest men in the world. Since launching Virgin Airlines in 1971, Branson has gone on to launch other airlines, hotels, resorts, entertainment venues and more. He is currently the chairman of both Virgin Group and Burtons Ltd.
The term "guru" refers to someone who possesses expert knowledge in a particular area. A person who is called a marketing guru might specialize in areas like advertising, ecommerce, technology, sales, branding, customer relationship management, etc. It doesn't matter whether you're looking at advertising or selling online. These individuals have mastered certain practices related to marketing.
Some of the most well-known marketing gurus include Philip Kotler, Warren Buffett, Elon Musk, Richard Branson, Jim Collins, Seth Godin, Tony Robbins, Gary Vaynerchuk, Tim Ferriss, Guy Kawasaki, Malcolm Gladwell, Peter Drucker, Jack Welch, Daniel Kahneman, Marshall McLuhan, David Ogilvy, Bob Proctor, Joe Polishook, Chris Ducker, Robert Cialdini, Scott Adams, Stephen Covey, Bill Gates, Steve Jobs, Larry Page, Sergey Brin, Mark Zuckerberg, Jack Dorsey, Jeff Bezos, Eric Schmidt, Kevin Systrom, Sheryl Sandberg, Arianna Huffington, Howard Schultz, Ben Horowitz, Marissa Mayer, Ari Emanuel, Michael Dell, Paul Allen, Sir Martin Sorrell, Indra Nooyi, Oprah Winfrey, Jay Z, Beyonce Knowles, Donald Trump, Barack Obama, George Soros, Rupert Murdoch, Jeff Bezos, Elon Musk.
The Marketing Gurus
There are many well-known marketers around the world.
Brian Solis – Social Business Analyst and Author
Gary Vaynerchuk – Internet Entrepreneur, Speaker, and Blogger
Jeff Bullas – Chief Content Officer at Hubspot
Michael Hyatt – The Best Selling Author
Ricardo Semler – CEO of Semco
David Meerman Scott–Author, Speaker, and Consultant
Neil Patel – Co-Founder of CrazyEgg & KissMetrics
Shawn Hogan – Founder of InboundMarketing.com
Guy Kawasaki – Author, former chief evangelist at Apple Inc., and founder of Alltop
1) Brian Solis – Social Business Analyst and Author
Solis has been working in the field since 2007. He has written several books including Engage (2014), Shareworthy (2012), and X Marks the Spot (2011). Apart from writing, he has also worked as an analyst at Altimeter Group, which provides insights into technology trends such as mobile devices, enterprise software, cloud computing, big data analytics, and others. His most recent book was published by Penguin Random House titled “Digital Transformation” (2016).
He provides his readers with valuable information regarding the future of business through his blog posts. You can check out some
Just follow our battle-tested guidelines and rake in the profits.