Why Email Marketing Is Important — Benefits Every Marketer Should Consider

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In today’s digital world, the majority of your customer base is online. The global digital population counts 4.75 billion active internet users. Even though offline marketing methods still play a significant role, the world is shifting towards the digital marketplace exponentially every day. According to Statista, 1.6 billion people shop online annually.

Considering the statistics, it goes without saying that every business needs a robust digital marketing strategy. There is a wide assortment of digital marketing tools and methods that enable businesses to reach out to prospects effectively and increase revenue and conversions.

With such a wide range of marketing methods to choose from, the big question is — which solution is the most fruitful and cost-effective at the same time?

The answer is simple — it’s email marketing.

Even though plenty of marketers claim that email is either six feet under or a zombie roaming the marketing channels, their claims are most commonly based on flawed marketing strategies. 

The importance of email marketing is indisputable. To help you find out why, we’re going to take a look at some of its crucial benefits. Email marketing as a method:

1. Enables you to connect different marketing strategies

2. Caters to mobile users

3. Helps you build brand awareness

4. Presents an affordable solution

5. Provides results that are easy to measure and analyze

6. Can be highly personalized

7. Increases website traffic

8. Can be automated

Email Marketing Enables You to Connect Different Marketing Strategies

Email is an effective method for combining different marketing efforts. It enables you to create a cohesive user experience and customer journey. This makes it one of the best solutions for building strong relationships with leads and nurturing them until they become your loyal customers. Email marketing allows you to centralize different marketing efforts. This includes:

1. Social media channels

2. Content marketing

3. Real-life events

4. Webinars

Social Media Channels

The majority of email service providers enable you to implement footers with social media icons that lead to your Twitter, LinkedIn, Facebook, Instagram, and other profiles. You can add social media sharing buttons that enable recipients to share your content with their friends in a couple of clicks.

You can also embed posts, user reviews, and social media feeds, creating a close connection with your social media marketing efforts.

Both email and social media channels are permission-based marketing methods. While social media may be practical and efficient for communicating with your users, email still takes the cake in terms of conversion. 77% of consumers have reported that they prefer receiving permission-based promotional content by email instead of other options, such as:

• Text

• Phone

• Direct mail

• Social media

Content Marketing

Email is one of the most effective methods for promoting your best pieces of content. This includes valuable information sources, such as:

• Blog posts

• Guides and tutorials

• Infographics

• Podcasts

Such content is crucial for establishing a relationship with your prospects before you get to drive them to convert. About half of your qualified leads aren’t ready to make a purchase. This means that you need to use your top-notch educational materials to grab their attention and earn their trust. You should keep in mind that about 19% of all unsubscribers are people who feel like businesses are constantly trying to sell them something.

Email is the perfect medium for sharing bits of your high-quality content and providing links to other sources where your potential or existing customers can get more.

Real-Life Events

Even though social media channels have developed features for promoting real-life events, grabbing the attention of your target audience requires a lot of effort. You need to provide enough relevant information to drive people to take action. Another issue is that the event posts appear in users’ feeds where they have to compete with other content in terms of getting noticed. 

Email marketing enables you to craft an onboarding sequence for every event. Since your recipients focus on a single email at a time, you’ve got enough space to explain what your event is about clearly. Embedded links enable every subscriber to RSVP and add the event to their calendar.

Webinars

One of the aspects that make email so efficient is the communication with people who have subscribed to you because they’re interested in learning more about your business. Instead of using a paid promotional post on your social media, you’ll get better results promoting webinars to your email contacts whom you’ve primed for that kind of opportunity.

Email Marketing Caters to Mobile Users

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There are 3.5 billion mobile users worldwide, and that number is ever-growing. This is why catering to mobile users with your marketing strategy is crucial. If we consider the fact that 85% of users access email via mobile devices, we can conclude that email marketing is a necessary method both for engaging leads and moving them down the sales funnel.

Considering how often people check their mobile phones, you need to seize every opportunity to grab their attention with a perfectly crafted email. This is why many email marketing software solutions provide a wide range of features for ensuring that your emails are perfectly designed for the mobile audience. 

Your content needs to have a responsive design. Many email marketing tools enable you to choose mobile-friendly templates and preview what your emails will look like on mobile devices. Your recipients need to be able to load images and HTML content quickly. Since many ESPs (email service providers) disable this type of content, you need to support it with the appropriate alternatives. These are:

1. Alt text — the text that appears instead of images and explains what the recipients is supposed to see

2. Plain text — the text that replaces the HTML the ESP can’t load. You need to ensure that your email looks good in both in the HTML and alt text form

People generally scan the content for valuable information. You need to make this simple for mobile users by:

• Structuring the content to make it short and straightforward

• Using a font that is easy to read and making it big enough

• Ensuring that the images and other visuals aren’t distracting

• Making the CTAs and hyperlinks prominent and easy to click

Email Marketing Helps You Build Brand Awareness

Brand awareness is essential for engaging target audiences and driving them to choose to do business with you instead of your competitors. It’s one of the most important aspects of building a strong customer relationship. The more your leads know you and see you as an authoritative source, the greater are the chances they’ll purchase something from you.

Email marketing is a fantastic method for establishing yourself as an authority in the field. You need to provide your contacts with valuable content that will help them realize what kind of problem they’re facing, identify the primary pain points, and turn to you for the solution. 

You need to grab your subscribers’ attention and provide them with valuable content such as:

• Expert advice

• Case studies

• Industry news

• Market research

You should start by providing your leads with information without directly addressing your company and products. You should build brand awareness by introducing yourself through your expertise. Once your leads are primed for conversion, you can focus on presenting detailed product information and selling your pitch.

Email Marketing Is an Affordable Solution

Budgeting is one of the main concerns for every business. No matter your company size, you’ll always be on the lookout for opportunities to spend less while achieving more. Even though many companies focus on social media marketing efforts, investing in Facebook and Twitter ads is more expensive than email marketing.

The reason why email marketing is so cost-effective is because of the amazing return on investment. For every dollar that you spend on email, you get 38 dollars back, constituting a fantastic 3,800% ROI. This makes email a lucrative marketing method for all organizations, whether they are small businesses or enterprises.

Email Marketing Results Are Easy to Measure and Analyze

You can’t know whether a marketing strategy is working out unless you assess the results. Another reason why email marketing is so effective is that the metrics can be tracked and measured over specific time periods easily. The available analytics and different test types remove any guesswork from the process. It’s simple to determine whether particular elements in your emails are working or not.

You can track the exact number of recipients that opened your email, clicked a specific link, performed the desired action, and converted into customers. You can also see the number of contacts that signed up for and unsubscribed from your mailing list. This information enables you to analyze the performance of different email elements and figure out how to improve them.

The analytics can also help you perform tests to reach better results quicker. The two most common test types are:

Email Marketing Can Be Highly Personalized

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Email marketing enables you to segment your contacts into targeted groups and send highly personalized messages to them. When prospects receive emails that are tailored to their specific interests and personal information, they are more likely to perform an action you want them to. This approach is so important that 52% of your customers will probably look for a solution somewhere else if you don’t include personalization elements in your emails.

You can segment your contact lists based on:

• Particular characteristics — demographics, psychographics, and customer behavior

• Specific actions — opening an email, clicking on a hyperlink, and purchasing a product

Plenty of email marketing software can automate the process through self-segmentation. This means that when a prospect performs an action, they will be added to a specific contact group automatically.

When it comes to personalization features, you can add a wide range of details, including the person’s name, job title, company, geo-location, etc. This is one of the essential advantages email has over social media marketing. Social media posts address the audience as a whole. You can use email to reach out to every recipient personally with little effort.

Email Marketing Increases Website Traffic

Your website is the digital storefront for your business. It’s where all your crucial information, high-quality content, and impeccably designed product pages are stored. It also contains your landing pages, tailored to convert website visitors into customers. 

Email marketing is one of the best methods for driving prospects to visit your website. A well-crafted email sequence introduces you to your leads and provides them with an incentive to click on CTAs and hyperlinks that lead to your landing pages. Once they’re there, they can perform the action that the page is all about and browse your website to learn more about you and find other content or products that interest them. 

Email Marketing Can Be Automated

Email marketing can be automated to a significant degree. You can set a wide range of processes on autopilot and boost the relevancy and timeliness of every email. Triggers and workflows remove the necessity to track a lead’s every step. Whenever they perform a particular action, they can set the campaign in motion, providing them with the perfect customer journey.

You can automate the entire onboarding process. When a user subscribes to your mailing list, they can receive a welcome email, letting them know what they can expect from you. A few days later, a follow-up email is sent, providing them with valuable information based on their interests. Once they’ve had the chance to learn more about what you’re all about, they get a third email with a round-up of your best products. When you’ve got their full attention, you can start sending them special offers.

Automation is crucial for making your marketing processes as efficient as possible. It can help you save a significant amount of time and money and enable you to focus on tasks that cannot be automated, like crafting compelling subject lines and high-quality pieces of content.

Why You Should Try Our Autoresponder Tool for Creating Email Campaigns

We at Sell SaaS provide a wide range of marketing tools, including an email campaign creator with an autoresponder feature. It enables you to create high-quality email campaigns in a user-friendly online editor. You can automate the emails to be sent both as drip and event-based campaigns. The tracking feature enables you to assess your results.

The email campaign creator works hand in hand with our other marketing tools.

Other Sell SaaS Marketing Tools

We’ve got a range of marketing tools, including a chatbot solution, social proof widget, online review manager, email verification API, and a set of email lookup tools. Here are some of our marketing tools you can try out:

Each of our products comes with a monthly plan that provides you with unlimited access to its features.

The best part about our tools is that they’re white-label software. This means that you can both use and resell them. You can add your logo, colors, and company name, and create an additional stream of revenue by reselling them at a price of your choosing.

You don’t have to worry about any additional fees. When you partner up with us, you can earn from 60% to 80% of all the revenue, depending on how lucrative your SaaS business is.

Don’t pass on this opportunity! Sign up here to start your successful SaaS business right now!