Email is the most important communication channel for the vast majority of online businesses. It’s the most cost-efficient way to promote your products and services and generate the highest ROI.
When it comes to email marketing, automation is crucial. It would be physically impossible to send emails to a large mailing list manually. That’s why marketers rely on bulk email software to send mass emails to their subscribers.
Bulk email software is essentially a program that allows you to create email campaigns, schedule each message, and send mass emails to your mailing list. This type of software is the backbone of every successful online business, given that it enables you to send out thousands of emails to your subscribers every day.
How is bulk email software different from an autoresponder? It isn’t. Both terms describe an email automation tool that enables you to fully automate your email marketing efforts. Some people may also refer to this software as a mass email sender, a mass email program, or simply as an email campaign/cadence tool.
Regardless of how the vendor or the user chooses to call the program, the functionality is the same — you can set up complex email campaigns and have the tool execute them for you.
There are hundreds of bulk email software solutions out there, some more simplistic and others offering a myriad of advanced features that help you streamline your email marketing campaigns.
It’s impossible to say which email automation solution is objectively the best — it all depends on your marketing goals and what you intend to use the software for. That said, it would make little sense to opt for a piece of software that offers only the most basic functionality, especially if you’re planning on investing in a paid plan.
There are a couple of features every decent mass email sender should have. Even if you don’t plan on using advanced features like audience segmentation and split-testing right away, they will surely come in handy down the road, once you start growing your email list and scaling your business.
The key aspects of bulk email software you should pay attention to are:
Pricing — Most bulk email software solutions will have different pricing plans that enforce certain limitations in regards to how many emails you can send per month. Don’t take the prices at face value — check to see how many emails you can send for the same price with different tools.
Automation — Every email marketing software solution offers automation by default. It’s just that some solutions only allow you to create linear campaigns, where every email is set at the preselected time, regardless of how your subscribers interact with the previous one. Other solutions offer advanced automation features, like triggers and events that allow you to customize what message a subscriber receives based on their engagement with your marketing messages.
Email list management — A good email marketing software solution will also enable you to manage your email list with ease. This involves importing new contacts, deleting invalid and inactive ones, and gathering relevant subscriber data that allows you to personalize your marketing messages further.
Premade templates — Why should you bang your head on the table trying to figure out what works and spend hours crafting compelling emails? A much better approach would be to leverage proven email templates, tweak them according to your message and offer, and set up an entire campaign in one day. Look for bulk email software that offers a decent number of templates you can choose from — around 100 would be optimal.
Segmentation — You can’t send the same message to every single subscriber. It’s crucial that you segment your audience based on where they are in your marketing funnel. If someone clicks the link in your email and reads a case study, for example, you can move on to sending them emails that pitch your product or service. At the same time, if someone just subscribed to your mailing list, you want to nurture them by sharing relevant, valuable content before you attempt to sell them anything.
Split-testing — Nobody can tell you what works in email marketing. Sure, there are techniques and strategies that consistently provide results for the majority of marketers, but there are no guarantees. To make the most out of your email marketing efforts, you need to split-test your emails — that’s the only way to figure out which CTAs, copy, visuals, and subject lines get the most engagement and drive the most conversions.
If you’re new to the world of email marketing, your best bet is to try out a few different free bulk email software solutions. This is a risk-free way to get hands-on experience with email automation and discern what features your business will utilize before you commit to a paid software.
Here are the top nine free mass email senders that you can start using today:
Sendinblue isn’t only a great option for sending mass emails free of charge — it’s a robust marketing toolbox that can help you automate every aspect of your business, from lead gen to customer support.
The free plan only offers email blasts but is quite generous. With Sendinblue, you can send up to 300 emails to your subscribers daily. You can also import an unlimited number of contacts.
If you end up enjoying this software, you can upgrade to one of the paid plans at any time to get access to advanced features such as:
The pricing plans range from $25 to $66 per month, with the Premium plan allowing you to send up to 120,000 emails per month. There’s also an Enterprise option, allowing you to contact the vendor and discuss a custom pricing plan for your business based on the functionalities you’ll be using.
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As far as mass email sending goes, it’s almost unreal what Omnisend allows you to do for free. The tool lets you send up to 15,000 emails per month and also includes sign-up forms, pop-ups, and reports during the free trial.
You’ll have 14 days to test out all of the tool’s basic features and leverage it to drive tons of sales. After the free trial expires, you can opt for one of the paid plans:
Standard — Includes SMS campaign automation; $16/month
Pro — Includes push notifications, Facebook custom audiences, priority support, and advanced reporting; $99/month
Enterprise — Includes everything in Pro, plus a dedicated account manager, email account migration, deliverability support, and a custom IP address; custom pricing
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Benchmark is an email automation tool that enables you to create professional-looking emails in minutes. The USP (Unique Sales Proposition) of this tool is that it saves busy marketers a bunch of time by enabling them to leverage a simple drag & drop email design tool to craft their marketing messages.
When it comes to email templates, it doesn’t get much better than this. You can create fully customizable emails literally in seconds and have your campaign up and running in just a few hours.
A slight drawback of this approach is that the way Benchmark’s email editor is designed, it’s evident that it caters to online retailers. If you’re promoting services, the templates the tool offers won’t really do you much good.
With Benchmark’s free plan, you’ll be able to send up to 250 emails per month. Admittedly, that’s not a whole lot, but it’s enough to discern whether or not the tool provides the functionalities you need out of a bulk email software solution.
Apart from the 250 emails, you’ll also have access to lite marketing automation, basic lead generation, and standard reporting features with the free trial. The paid plan is only $13/month, and it removes any limitations regarding how many emails you can send out.
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Mailchimp needs no special introduction — it’s one of the most utilized email automation tools out there. It was also among the first email marketing software solutions to offer a free plan — not a free trial, a plan that allows you to utilize the software completely free of charge, for as long as you like.
Mailchimp Email Marketing Page
It wouldn't be an exaggeration if we described Mailchimp as a marketing tool that does everything. With this robust software, you can handle every aspect of your online marketing:
Analytics and reporting
With Mailchimp’s free plan, you’ll be able to import up to 2,000 subscribers and send up to 10,000 emails each month. Apart from that, you’ll be able to integrate seven different communication channels, leverage 1-step automation, utilize basic templates, and integrate marketing CRM.
The reason behind Mailchimp’s generosity lies in the fact that the developers are extremely confident in their tool. Once you see what Mailchimp can do on the free plan, you’re more than likely to consider upgrading to one of the paid options.
Paid plans start from $9.99/month. Considering the amount of value you get for your money, this is one of the smartest investments you could possibly make.
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MailerLite is much more than a simple mass email sender. This tool also allows its users to grow their email lists efficiently through pop-ups, surveys, and landing pages.
From the tool’s homepage, you can either request a demo or sign up for a 30-day free trial. With a month to test out all of the tool’s premium features, we have to say that MailerLite is definitely worth looking into.
Of course, there are some limitations to the free plan. You can import up to 1,000 subscribers and send up to 12,000 emails per month, which is more than enough to assess whether or not this tool is a good fit for your business.
MailerLite also boasts outstanding customer support that you can get in touch with 24/7. The tool also integrates with a majority of popular web services, such as:
And many others
Another thing worth mentioning is that MailerLite’s drag & drop email editor is phenomenal. You can choose from over 100 email templates and can tweak every aspect of your emails to create powerful, personalized marketing messages that generate engagement and drive conversions.
MailerLite Newsletter Examples
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Although not the most popular email automation tool out there, SendBlaster is an excellent tool for marketers that want to send mass emails to their subscribers in a fast, easy, and cost-effective way.
SendBlaster dubs itself a “free” email sender, but that’s not exactly the case here. While there is an option to download the application free of charge, the free version of the software comes with some limitations. Among other things, you’ll be able to send emails to up to 100 subscribers at a time (not really what we’d call “mass sending”) and won’t be able to add attachments to your emails or segment your lists.
The good news is that SendBlaster doesn’t use a subscription-based model. Instead, there’s a one-time fee of about $120 for a lifetime license, which removes all limitations.
The tool offers a variety of advanced features, including data filtering, audience segmentation, next-level email personalization, and detailed analytics and reporting. SendBlaster also offers over 230 dynamic email templates and integrates with a variety of popular marketing tools.
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BulkMailer is a simple, straightforward tool for crafting, sending, and monitoring mass email messages. The UI isn’t exactly modern and intuitive, though — it’s a weird merger of Excel and Windows 2000.
That said, if the visual aspect of the software isn’t something you’re too concerned about and you’re looking for a free way to send mass emails to your subscribers, BulkMailer gets the job done.
With BulkMailer, you can import an unlimited number of contacts and send up to 30,000 emails per week! You can download the software for free from the tool’s homepage and utilize all of its features right away, including:
Mass email sending
The one drawback of the tool is that the developers have deliberately chosen not to include the pricing plan on their website. It’s also unclear what the limitations for the free users are.
Various sources indicate that the price of BulkEmailer is around $120 for a lifetime license, but you should consult the tool’s customer support and inquire about it.
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SendPulse is another great option if you’re looking for a tool that provides a holistic approach to online marketing and lets you handle all of your marketing-related activities from a single dashboard.
SendPulse offers advanced automation features, allowing you to create and set up drip email campaigns with ease, using events and triggers. With this email automation tool, you can leverage detailed subscriber data to create personalized campaigns that drive sales.
SendPulse’s email editor is extremely user-friendly, so you’ll be able to craft powerful, visually stunning emails in minutes. The tool offers over 100 templates, supports audience segmentation and A/B testing, and integrates with all the popular CRM and CMS solutions.
There’s even a SendPulse mobile app, so you can monitor the performance of your campaigns and tweak them on the go!
The free plan lets you import up to 500 subscribers and send up to 15,000 emails each month. If you decide to upgrade to a paid plan, there are dozens of different options, depending on the number of subscribers on your mailing list. Every paid plan allows for unlimited emails and lets you leverage all of the tool’s premium features.
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Thunder Mailer does look a bit sketchy — it resembles the “you’re the millionth visitor” pop-ups that infect your PC with trojans. Aside from the unfortunate design decisions, the tool is actually a decent mass email sender.
Thunder Mailer Homepage
Thunder Mailer asks an interesting question on its homepage — why choose this tool over all the other bulk email senders?
The short answer is — it offers a free version, and it’s relatively easy to use. In reality, it doesn’t offer anything out of the ordinary. Thunder Mailer does cover all the basic functionalities you’d expect out of an email automation software — analytics, email editor, list management, and personalization — but it offers little else.
There are no templates to speak of, and you can’t really create drip email campaigns with the tool. All in all, Thunder Mailer is decent, but there are far better options on our list, which you can also utilize free of charge.
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There are a bunch of free options to choose from when it comes to bulk email software.
But what if we told you that there’s something even better than free email automation software?
You read that right. With our white-label email marketing software, you can both send an unlimited amount of emails to your subscribers, as well as generate a ton of revenue by reselling our software under your own brand!
To clear any possible confusion — our autoresponder isn’t free to use. We do offer a free trial, so you can test out all of the tool’s features, but the Pro plan is $59 per month. That said, you don’t have to buy a reseller license, and there are absolutely no additional expenses.
If you want to launch your SaaS business or create an additional revenue stream, you can sign up to become a Sell SaaS partner completely free of charge and can start reselling our powerful software today!
All you need to do is add your company name, logo, and colors to the software. We’ll take care of everything else, from setting up payment links to providing customer support to your users. And the best part is that you get to choose the price you wish to resell the software for. In other words, with a single sale each month, you’ll essentially be using our mass email sender for free.
Depending on your partner status, you’ll get to keep between 60% and 80% of each sale. The more you sell, the more money you keep.
We offer a dozen white-label lead gen and email marketing software solutions for aspiring businesses and entrepreneurs who are looking to skyrocket their revenue by reselling premium quality SaaS.
Other popular white-label software solutions we offer include:
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